# New Report: Revealing Winning Ad Creative Variations for 2024

Source: https://tenjin.com/blog/new-report-revealing-winning-ad-creative-variations-for-2024/

[Image: Revealing Winning Ad Creative Variations for 2024]

We partnered with [ObtainAds](<https://uamachine.com/>), a service committed to extending the lifespan of successful mobile ad creatives, to bring to you the ‘Ad Creative Evolution: Variations That Win’ report.


[Get the report](<https://hubs.ly/Q02d1RML0>)


The report is divided into two sections. The first section features insights from Tenjin regarding mobile gaming data for both 2022 and 2023, revealing important metric trends.


Highlighted below are some of the changes we observed between the two years:


- [Ad impressions](<https://docs.tenjin.com/v1/docs/impression-level-revenue-data-ilrd>) increased by 17%

- [Ad clicks](<https://docs.tenjin.com/v1/docs/clicks-tracked-reported>) decreased 7%

- The average [CTR](<https://docs.tenjin.com/v1/docs/click-through-rate-ctr>) declined by 3%

[Image: Mobile gaming market dynamics from 2022 to 2023]

In the second section, ObtainAds delves into diverse creative variations aimed at not only extending the longevity of ads, but also improving their performance in 2024. These insights are derived from the success stories of industry leaders in the mobile market. As an example, adjusting ad creatives through Event and Holiday Styling can substantially boost unique views to a range of 1 million to 10 million.

[Image: Insights on styling video ads for events and holidays]

[Get the report](<https://hubs.ly/Q02d1RML0>)