# Ad Monetization Benchmark Report 2025 – Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format

Source: https://tenjin.com/blog/ad-monetization-benchmark-report-2025-ecpm-ad-revenue/

We partnered with Clever Ads Solutions (CAS) to bring you an exclusive [ad monetization in mobile games benchmark report](<https://tenjin.com/blog/ad-mon-gaming-2024/>).


Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of [in-app advertising (IAA)](<https://docs.tenjin.com/v1/docs/in-app-advertising-iaa>) and [in-app purchases (IAP)](<https://docs.tenjin.com/v1/docs/in-app-purchases-iap>).


While experts continue to debate the realistic ratio of IAA to IAP, whether it should be 50/50, 70/30, or 80/20, one thing is clear: [ad revenue](<https://docs.tenjin.com/v1/docs/ad-monetization-ad-revenue>) constitutes a significant portion of revenue for the majority of mobile publishers.


Some of the key takeaways from the report:


[Get the report](<https://tenjin.com/ad-mon-gaming-2024/>)