# User Attribution Overview

Source: https://tenjin.com/docs/user-attribution-overview/

## About Tenjin’s User Attribution Technology


Tenjin’s Attribution technology enables marketers to gain insight and context into why users engage with their apps. Using [tracking links](<https://tenjin.com/docs/campaign-setup>), marketers understand what content drove users to download their app; and with deeplinks, marketers can control the user’s post Install experience.


#### What is Attribution?


#### Which channel gets credit for an Install?