# How to Leverage OpenClaw & AI Automated Content Creation in Mobile Marketing Source: https://tenjin.com/blog/openclaw-ai-automated-content-creation/ ### Blog [All posts]() # How to Leverage OpenClaw & AI Automated Content Creation in Mobile Marketing - ## Tenjin's Newsletter Subscribe to the fastest way to learn about Tenjin features, new content, and updates in the mobile marketing space [Image: user profile pic] ###### Tara Meyer June 4, 2026 [Automated content creation]() is quickly becoming one of the most powerful growth levers in mobile marketing. But most teams are still doing it the wharf way: manually ideating, scripting, editing, and publishing content across multiple platforms while trying to keep up with an ever accelerating content cycle. In a recent Tenjin 101 podcast episode, we sat down with [Eldar Agayev](), founder of an [app founder community called Ship](), to explore how AI agentics, specifically OpenClaw, are already being used to [automate content pipelines](), generate social media traction, and rethink user acquisition at scale. This isn’t a theoretical discussion. Eldar has built a working system that creates, edits, and publishes content autonomously. Some of those videos have already crossed 700,000 views. He tells us how it works and what mobile marketing teams can learn from it. Here’s what you’ll learn: - [What OpenClaw Is and Why It Matters]() - [How It Transforms Your Content Creation Pipeline]() - [How AI Creates an Organic Layer for Acquisition]() - [How to Build an Agentic Skillset]() - [Agentic AI Mobile Strategies]() - [Considerations When Using Automated Content Creation Tools]() - [Implications for Mobile Marketers]() - [How to Get Started]() ## What Is OpenClaw and Why It Matters OpenClaw is an open-source AI agent tool that allows you to build systems that can do tasks for you. That means not just generating content but also “doing” the work. Unlike traditional tools, OpenClaw doesn’t just generate outputs. It learns, executes, and improves over time using modular “skills.” Unlike a standard AI writing tool or ad creative generator, OpenClaw behaves more like a system operator. It can analyze performance data, recreate winning formats, execute publishing workflows, and continuously refine its outputs, and mostly by itself. Eldar explains it in refreshingly human terms: “I like to treat it as a brain exercise—like an employee without tools. I see it as a human that can’t do things without learning exactly how to do it. That’s where skills come in. A skill is essentially an ability for AI to learn how to do certain things.” You have to spend time training your agent. These skills act as programmatic, structured instructions that guide the agent step-by-step, whether it’s editing a video, responding to emails, or executing a growth workflow. For mobile marketers, this represents a shift from manual execution to more of system design. What makes OpenClaw especially relevant for mobile marketers is its ability to go beyond static tools or AI ads generator platforms. Instead of producing creatives, it can do all sorts of useful tasks: - Analyze content performance - Reiterate winning formats - Execute publishing workflows - Continuously improve over time In other words, it behaves less like a tool and more like an operator. Eldar’s own setup reflects how seriously he treats this: “In my case, it runs on a private server—essentially a VPS—that is only accessible by me. I did the whole setup for OpenClaw on that server. Physically, it’s somewhere in the UK. You don’t need a Mac Mini to run it—you just need a reliable setup. It feels almost alive, like something is living inside it, and that’s exactly how I want my agent to behave.” For teams exploring automated content creation, OpenClaw represents a new category entirely because you’re not just optimizing workflows, you’re also delegating them. ## Automated Content Creation: From Ideation to Published Video One of the most compelling use cases discussed in the episode is fully automated content creation for TikTok and Instagram. This is a workflow where AI handles everything from ideation to publishing without human intervention. For most mobile marketing teams, content creation requires ideation, scripting, editing, formatting, scheduling, and publishing. It demands time, talent, and coordination. When you multiply that across platforms and formats, you’re looking at a significant operational burden that limits speed and frequency. OpenClaw fundamentally changes this. Eldar describes a pipeline where the AI agent manages the entire content lifecycle: “You could, for example, download a skill that helps you create TikTok videos, publish them, get views, and acquire users. That’s exactly what I’m doing right now. I just got approved by Meta, TikTok, and YouTube to post from my own platform and automate the process. I’ve exposed an endpoint to OpenClaw, and it can use that endpoint to create videos and upload them to TikTok and Instagram.” ### How it Transforms the Content Creation Pipeline The automated content creation process Eldar has built follows a clear, repeatable sequence: 1. Content Analysis — The agent scans existing high-performing content across platforms, identifying patterns in format, structure, pacing, and engagement signals. It starts with data. 2. Format Recreation — Based on what it learns, the agent recreates similar formats tailored to the brand and audience. 3. Video Editing — The agent handles production work: cutting clips, adding music, layering text, and assembling the final video. 4. Publishing — Once the content is ready, the agent publishes it directly to the target platform. Eldar demonstrated this with a striking example: “One posted a day ago already has 2,000 views and 52 likes, and it was 100% created by OpenClaw. I created a skill that explains exactly how I want the videos made, with some flexibility — it can pick its own images, write its own text, choose its own music — but the overall format follows my instructions so it doesn’t hallucinate a new format that won’t perform well. The agent didn’t just replicate the surface-level aesthetics. It understood the underlying structure and applied those principles to every piece of new content it creates. ### An Organic Layer for Acquisition “Some videos have gotten over a thousand views in just two days.” For content that was created, edited, and published entirely by an AI agent with zero human involvement, those numbers represent a meaningful proof of concept. The marginal cost of producing each additional piece of content is near zero, so even modest per-video performance compounds quickly at scale. “The more I publish, the more active I am on social media — and with OpenClaw I can automate the entire content creation process.” His strategy is simple: “People see the video, notice ‘made with Space AI app’ in the caption, go search for it in the App Store, and download it.” Even with modest conversion rates, the scale makes it powerful: “Probably only about 0.1% of viewers will do that — roughly one user per thousand views.” But there’s a huge difference, simply because the process is automated. There are no weekends or holidays, no after work hours. “The scale potential is enormous.” Consider the math: if a single automated video generates a thousand views, and you’re producing dozens or hundreds of videos per week, the cumulative reach becomes substantial. That’s organic visibility you’re not paying for on a per-impression basis. This creates new growth loops for many mobile apps. It’s driven by content velocity instead of ad spend. [AI content automation for mobile apps]() not only widens reach, but also creates low cost, organic user acquisition opportunities. ## How to Build An Agentic Skillset With proof that AI-generated content can drive engagement, the next step is teaching your AI agent the skills it needs to execute these strategies. Eldar explains that OpenClaw is more than just a tool; he describes it as a “brain” for your automation workflows. “What we have here is ClawHub, which is a hub of skills. It currently has 11,000 different skills published by the community. A skill is essentially an ability for AI to learn how to do certain things. It could be a broad skill—like how to edit videos, covering cutting, adding music, searching for inspiration—or it could be a very specific skill, like how to edit podcasts for a YouTube channel with a step-by-step process.” ### Build Your Skill Stack For mobile marketing teams getting started, think about skills in three buckets. | The Automated Content Creation Skill Stack | | | | --- | --- | --- | | Foundational | Distribution | Intelligence | | Core content production | Platform publishing | Performance analysis | | Video editing, caption writing, image selection | TikTok upload, IG posting, YT scheduling | Engagement pattern recognition, format iteration | Start with foundational skills and validate that your agent produces on-brand output. From there you can layer in distribution and intelligence as it grows. But he also nods to caution: “Your agent—John—can actually search for and install skills on its own. One word of advice: always be highly suspicious. Do not download things you don’t know about, because anyone can upload to ClawHub. They have implemented some security features, which is good, but always be careful.” By curating and using these skills, marketers can teach AI agents to perform complex tasks automatically, from video editing to content planning, all while maintaining safety and control. ## Agentic AI Mobile Strategies OpenClaw’s capabilities enable marketers to automate social media content at scale. Eldar shares a real-world example: “For that app, we have a TikTok account where we post room redesign videos. One video got 38,000 likes, 25,000 comments, and over 700,000 views. And some of those videos—like this one—were posted 100% by OpenClaw. I did nothing. I showed it a previous video that got 700,000 views and said, ‘Make similar videos.’ You can see it uses the same font, the same style—it just changes the room design and layout.” This example illustrates the two qualities that make agentic AI genuinely powerful for content at scale: Scale The agent can produce content volume that no human team can match without significant resource involvement. Consistency The agent applies the same brand rules, format guidelines, and quality standards to every single piece of output. Brand drift (a common problem as content production scales) becomes less of an issue. The key advantages are scale and consistency. Two things that are pertinent to building a strong brand content. OpenClaw has the power to analyze previous content, identify patterns, and generate similar posts automatically, freeing teams from repetitive tasks while maintaining brand quality. The result is a system where marketing teams can shift their focus from execution to strategy. Concentrating more on what a brand sounds like, which formats to pursue, and which creative direction to explore next. ## Considerations: Automated Content Creation Tools ### Single Agent vs. Multi-Agent Architecture One of the most practical decisions teams face when building agentic systems is whether to run a single versatile agent or multiple specialized ones. Eldar runs a single agent — his “John” — and explains why: “Should you create multiple specialized agents, or make one agent robust enough to handle multiple things? I have one John that can do many things, and I just explain exactly what I want him to do.” The case against multi-agent setups: Token consumption Multiple agents burn through tokens significantly faster, which compounds into real cost at scale Fine-tuning overhead Each agent requires separate training and calibration Complexity without clear upside For most marketing use cases, a well-trained single agent can handle the full workflow That said, as your use cases multiply and specialize, a multi-agent architecture may eventually make sense. Start simple, then evolve. ### Infrastructure Requirements You don’t need enterprise-grade infrastructure to get started. A reliable VPS (Virtual Private Server) is sufficient for most setups. Eldar runs his on a UK-based server, accessible only to him — simple, secure, and cost-effective. ### Maintaining Human Oversight Automation doesn’t mean abdication. Eldar’s built-in safety mechanism is a 24-hour content review window: “Whenever OpenClaw plans content, it always schedules it 24 hours ahead. I can log into the dashboard and review what it created before it goes live. That’s my safety mechanism — I want to make sure it never produces content that could hurt my brand or perform poorly.” This is best practice for any team implementing automated content creation. Define clear brand guardrails, build in a review step, and treat the agent’s output as a first draft until you’ve validated its judgment over time ## Implications for Mobile Marketing Teams For growth teams trying to figure out how to scale branded content production without scaling team size, this is a consideration, it’s a working model. Automated content creation with AI agents offers a new path: define the format once, and let the system scale it. | The New Way of Work at a Glance | | | --- | --- | | Traditional Content Team | Agentic Content System | | Manually ideates each piece | Analyzes top performers and recreates formats | | Edits and formats by hand | Automates production end to end | | Scales by adding headcount | Scales by adding skills and volume | | High marginal cost per piece | Near-zero marginal cost per piece | The human role shifts from execution to direction. It doesn’t disappear, but it evolves. Marketing teams can spend most of their time deciding what the brand sounds like, which formats to pursue, and guidelines. The agent handles the repetitive, high-volume execution that would otherwise consume bandwidth. The opportunity here is significant, but it rewards teams who invest in building the right workflows, defining clear creative boundaries, and staying actively engaged with the output their agents produce. It rewards teams who: - Invest time building the right workflows upfront - Define clear creative brand guidelines for the agent - Stays actively engaged with the content their agents produce - Treat automation as a system to manage, not a button to push By embracing AI automated content creation, mobile marketing teams are redefining limitations. ## Getting Started Curious and want a deep dive into how to create your own agent? If you’re ready to explore agentic content creation for your mobile app, here’s a practical starting point: Set up your infrastructure A basic VPS is sufficient to get started Install OpenClaw Familiarize yourself with the interface Browse ClawHub for relevant skills Focus on video editing and platform publishing to start Define your format guidelines Give your agent a clear brief on style, tone, and structure before it produces anything Run a controlled test Start with one platform, one content format, and review every output before it publishes Measure and iterate Track views, engagement, and downstream installs to validate what’s working ## Watch the Full Episode Want to see Eldar’s full setup, live demonstrations of OpenClaw in action, and a step-by-step walkthrough of how to build your own agentic content system? Watch the video above or find it [here](). 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[Read More about the The State of Mobile Gaming in Brazil 2025: Data, Trends, and Market Analysis]() #### [Mobile App Retention Explained: Absolute vs. Relative]() ###### Tabarak Paracha #### Mobile App Retention Explained: Absolute vs. Relative As a mobile app developer or marketer, Day 1 retention is one of the most crucial metrics to understand the success of your mobile app or game. Understanding the difference between absolute vs. relative retention can be a game-changer for your user acquisition, publishing, and analytics strategies. Yet, many mobile publishers aren’t fully aware of... [Read More about the Mobile App Retention Explained: Absolute vs. Relative]() #### [How a Pakistani Mobile Game Studio Increased Installs by 2900% in 9 Months with Tenjin]() ###### Tabarak Paracha #### How a Pakistani Mobile Game Studio Increased Installs by 2900% in 9 Months with Tenjin In this case study, we explore how Gamivision, a top mobile game publisher in Pakistan, leveraged Tenjin’s real-time dashboard, strategic growth support, and growth-friendly pricing to scale their business. Here’s a snapshot of their impressive results in just 9 months: – ≈ 20% increase in ROI – ≈ 2900% surge in paid installs About Gamivision... [Read More about the How a Pakistani Mobile Game Studio Increased Installs by 2900% in 9 Months with Tenjin]() #### [Ad Revenue in Mobile Games - IAA vs IAP]() ###### Tabarak Paracha #### Ad Revenue in Mobile Games - IAA vs IAP In the ever-evolving world of mobile gaming, understanding the dynamics of ad revenue is crucial for developers and publishers looking to maximize their monetization strategies. We sat down with Google’s Mariusz Gąsiewski to discuss some of the latest data points on gaming revenue. Believe it or not, the potential for ad revenue looks pretty bright. ... [Read More about the Ad Revenue in Mobile Games - IAA vs IAP]() #### [How to Set up and Optimize ROAS Campaigns in Unity Ads]() ###### Tabarak Paracha #### How to Set up and Optimize ROAS Campaigns in Unity Ads In this post, our partners at Unity Ads guide us through the ins and outs of Unity Ads ROAS campaigns, addressing key questions from Tenjin clients. We cover the various campaign types, strategies for successful setup, and proven optimization techniques to boost performance. Whether you’re new to Unity Ads or a seasoned user, this article... [Read More about the How to Set up and Optimize ROAS Campaigns in Unity Ads]() #### [Rewarded Ads 101: Launch and Scale with Proven Best Practices]() ###### Tabarak Paracha #### Rewarded Ads 101: Launch and Scale with Proven Best Practices The hype is real! This new video is focused on proven best practices for launching and scaling Rewarded Ad campaigns. Watch the video session above from Tenjin & Adjoe to learn: 1. How to run Rewarded Ads on autopilot 2. What to do when your Rewarded Ad Campaign underperforms 3. When to adjust your bids... [Read More about the Rewarded Ads 101: Launch and Scale with Proven Best Practices]() #### [How Many Ads Should You Show in Your Mobile App? AI Can Help to Decide]() ###### Tabarak Paracha #### How Many Ads Should You Show in Your Mobile App? AI Can Help to Decide In today’s highly competitive mobile app landscape, maximizing revenue is a critical priority for developers and publishers. For developers prioritizing in-app purchases (IAPs) or subscriptions as their main monetization strategy, adding more in-app advertising (IAA) can be a difficult choice, as it risks potentially losing paying users. The challenge, however, lies in striking the right... [Read More about the How Many Ads Should You Show in Your Mobile App? AI Can Help to Decide]() #### [Mobile Marketing Analytics 101: How to choose the right metrics for UA]() ###### Tabarak Paracha #### Mobile Marketing Analytics 101: How to choose the right metrics for UA When does it make sense to focus on LTV per user rather than ROAS? Why is time to profitability (TTP) one of the most crucial metrics for your business? Our CEO and Co-founder, Christopher Farm, addresses these questions and shares effective strategies for optimizing your advertising campaigns as a guest on the App Masters podcast,... [Read More about the Mobile Marketing Analytics 101: How to choose the right metrics for UA]() #### [LiveOps Campaigns: Driving App Growth with Actionable Attribution Insights]() ###### Lily Zhu #### LiveOps Campaigns: Driving App Growth with Actionable Attribution Insights In this post, we explore how Tenjin’s LiveOps Campaigns have helped boost the performance of 3 different clients’ apps. We’ll dive into each case, detailing the challenge they faced, the solution provided, and the results achieved. We’ll elaborate on how adding Tenjin’s LiveOps Campaigns enabled these companies to: What are LiveOps Campaigns? LiveOps Campaigns used... [Read More about the LiveOps Campaigns: Driving App Growth with Actionable Attribution Insights]() #### [How to Find Niche Keywords for ASO]() ###### Tabarak Paracha #### How to Find Niche Keywords for ASO Starting with keyword research for ASO even before you develop an app might seem counterintuitive, but it works! We hosted Steve P. Young, CEO of App Masters and Indie App Santa, on our YouTube channel who explains how this strategy works. Steve dives into the following ASO gems: This is especially relevant for small developers.... [Read More about the How to Find Niche Keywords for ASO]() #### [Retention for Mobile Games 101]() ###### Tabarak Paracha #### Retention for Mobile Games 101 Is your game performing well with day 1 to day 3 retention but struggling with long-term retention? With over a decade of experience in the mobile gaming industry, Michal Tomcany offers some simple, yet effective solutions you can start implementing immediately. In free-to-play games, retention is a key metric for long-term success. It’s important to... [Read More about the Retention for Mobile Games 101]() #### [Vietnamese Mobile Gaming in 2024: Four Billion Downloads & Emerging Trends]() ###### Tabarak Paracha #### Vietnamese Mobile Gaming in 2024: Four Billion Downloads & Emerging Trends Vietnam’s mobile gaming industry has experienced a remarkable boom in the last 4-5 years, emerging as a powerhouse in the global gaming landscape. We interviewed Jennifer, the Chief of Staff at VGDA (Vietnam Game Developer Association), to uncover the driving forces behind this remarkable boom and explore the opportunities and obstacles that lie ahead. The... [Read More about the Vietnamese Mobile Gaming in 2024: Four Billion Downloads & Emerging Trends]() #### [AdAttributionKit vs. SKAdNetwork: What's the Difference?]() ###### Roman Garbar #### AdAttributionKit vs. SKAdNetwork: What's the Difference? What is AdAttributionKit? AdAttributionKit is a new attribution framework introduced by Apple at WWDC 2024. It is essentially a more advanced version of the existing SKAdNetwork, offering several enhancements and additional capabilities. Let’s take a closer look at what AdAttributionKit brings to the table: Re-engagement on iOS This is what Apple said about SKAdNetwork 5... [Read More about the AdAttributionKit vs. SKAdNetwork: What's the Difference?]() #### [Google Ads Best Practices for Mobile Apps with a Limited Budget]() ###### Tabarak Paracha #### Google Ads Best Practices for Mobile Apps with a Limited Budget In this blog post we interviewed Ashley Black, a former Googler with nearly a decade of experience leading the App Ads sales team, on how small businesses and indie developers can leverage Google Ads for mobile, highlighting insights that often go overlooked. [Roman from Tenjin]: Hi everyone, welcome to another edition of ROI 101. Today... [Read More about the Google Ads Best Practices for Mobile Apps with a Limited Budget]() #### [How Finz Games Tripled Their Monthly Downloads]() ###### Tabarak Paracha #### How Finz Games Tripled Their Monthly Downloads We talked with Taseer Mustafa, the Chief Marketing Officer at Finz Games, a leading and long-established mobile gaming studio in Pakistan. Our discussion focused on the current challenges facing Pakistani gaming studios and explored ways they can keep improving and succeeding in this expanding market. [Tabarak from Tenjin]: I’m Tabarak, the marketing manager at Tenjin.... [Read More about the How Finz Games Tripled Their Monthly Downloads]() #### [Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format]() ###### Tabarak Paracha #### Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising... [Read More about the Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format]() #### [How to Reduce App Store Commission]() ###### Tabarak Paracha #### How to Reduce App Store Commission In this blog post, we interview Andrew Christodoulou, Payment Expert and Business Development Manager at Worldline, to discuss whether lower app store commissions are a myth or reality. You can watch the complete video or read our conversation below to explore this topic. [Roman from Tenjin]: What does the overview for mobile payments look like... [Read More about the How to Reduce App Store Commission]() #### [Mobile Publishers: Here’s how you can Boost Retention and Revenue while Saving the Planet]() ###### Tabarak Paracha #### Mobile Publishers: Here’s how you can Boost Retention and Revenue while Saving the Planet In honor of Earth Day, we sat down with Yael Takomi, Gaming Director at Dots.eco, to discuss how app developers and publishers can contribute to environmental sustainability. Join us for a 30-minute conversation to learn how app developers or publishers can leverage Dots.eco to not only make a meaningful impact to the planet, but also... [Read More about the Mobile Publishers: Here’s how you can Boost Retention and Revenue while Saving the Planet]() #### [Apple Search Ads and ASO Synergy: Best Practices and Success Stories for 2024]() ###### Tabarak Paracha #### Apple Search Ads and ASO Synergy: Best Practices and Success Stories for 2024 Guest post by Gabriel Kuriata, Content Manager at Splitmetrics. Apple Search Ads is an advertising platform functioning within the App Store. It offers four ad placements – on the home page of the App Store, on the Search tab before a search is initiated, in the search results, and on app product pages. Apple Search... [Read More about the Apple Search Ads and ASO Synergy: Best Practices and Success Stories for 2024]() #### [How to advertise hybrid-casual games in 2024]() ###### Tabarak Paracha #### How to advertise hybrid-casual games in 2024 Are you a hyper-casual developer transitioning into hybrid casual games, finding it challenging to navigate decisions such as which metrics to prioritize, which ad networks to utilize, and what other best practices to adopt? We invited Faheem Saiyad, Director of Business at AppSamurai, to our platform to share his expert insights on how to advertise... [Read More about the How to advertise hybrid-casual games in 2024]() #### [YSO Corp’s Road to 1 Billion Downloads]() ###### Tabarak Paracha #### YSO Corp’s Road to 1 Billion Downloads Curious about the secrets behind YSO Corp’s 1 billion game downloads? Join us as we delve into the journey of Jean-Claud YALAP, Co-founder of YSO Corp, in the video below. Discover the captivating story of YSO Corp’s rise to becoming a renowned publisher, achieving a remarkable 1 billion downloads, and unraveling the genius behind the... [Read More about the YSO Corp’s Road to 1 Billion Downloads]() #### [Unveiling the Magic of Tenjin’s DataVault with Kooapps]() ###### Roman Garbar #### Unveiling the Magic of Tenjin’s DataVault with Kooapps In this case study, we unveil the magic of Tenjin’s DataVault, or data warehouse as a service, through the lens of one of our star clients, Kooapps. The marketing and product teams at Kooapps use DataVault to unlock a wide range of use cases. In the post below, we’ve highlighted 5 of them, including how... [Read More about the Unveiling the Magic of Tenjin’s DataVault with Kooapps]() #### [DMA and Google: Key Essentials for Tenjin Users]() ###### Roman Garbar #### DMA and Google: Key Essentials for Tenjin Users The EU’s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. Tenjin has been fully equipped and ready to help publishers with this transition. What is the Digital Markets Act (DMA)? The DMA is a legislative proposal by... [Read More about the DMA and Google: Key Essentials for Tenjin Users]() #### [Unpacking New Consent Rules on Mobile from Google: CMP, TCF]() ###### Tabarak Paracha #### Unpacking New Consent Rules on Mobile from Google: CMP, TCF We invited Božo Janković, Head of Ad Monetization at Gamebiz Consulting, to share his expert knowledge on the latest Google consent rules. In our post, we cover several important topics, including: And there’s more! Let’s dive into the insightful conversation. [ Roman from Tenjin ]: What has changed since January 16th 2024? [ Božo ]:... [Read More about the Unpacking New Consent Rules on Mobile from Google: CMP, TCF]() #### [Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI]() ###### Tabarak Paracha #### Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI Are you searching for the best ad networks to advertise your hyper or hybrid casual games in 2024? We’ve put together a blog post to make this decision easy for you. Let’s start by understanding hyper and hybrid casual games. Hyper-casual games are simple and intuitive, focusing on quick gameplay. In contrast, hybrid casual games... [Read More about the Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI]() #### [ChatGPT for Indie Game Developers: Do's and Don’ts]() ###### Tabarak Paracha #### ChatGPT for Indie Game Developers: Do's and Don’ts I don’t think you can make the entire game in ChatGPT, but definitely use ChatGPT as a helper. Is this accurate? “That’s definitely accurate. You should always use it as a helper. In the video we tried to record before this one, we tried to approach ChatGPT from the point of view of someone who... [Read More about the ChatGPT for Indie Game Developers: Do's and Don’ts]() #### [Top 5 reasons to get started with Apple Search Ads in 2024]() ###### Tabarak Paracha #### Top 5 reasons to get started with Apple Search Ads in 2024 Guest post by Karnika Roy, who leads the content initiatives at Newton, a performance-focused iOS app growth platform. Do you remember the last time you were planning something and an app was not involved? Is that difficult to imagine? Millennials and GenZ love their apps. Every moment of their lives – from the time they... [Read More about the Top 5 reasons to get started with Apple Search Ads in 2024]() #### [How to self-publish a mobile game - IzyPlay Game Studio journey]() ###### Tabarak Paracha #### How to self-publish a mobile game - IzyPlay Game Studio journey Guest post by Everton Baumgarten Vieira, Co-founder & CEO – IzyPlay Game Studio. Everton is a member of our ROI 101 community. At Tenjin, we saw the need for developers on their self-publishing journeys to connect and share experiences. That’s why we created an exclusive discord community, now with 150+ members. Notably, one of the... [Read More about the How to self-publish a mobile game - IzyPlay Game Studio journey]() #### [Mintegral ROAS Bidding: Here's everything you need to know]() ###### Tabarak Paracha #### Mintegral ROAS Bidding: Here's everything you need to know In this blog post, we dive into the main talking points presented in the above video. Roman Garbar of Tenjin raises questions regarding Mintegral’s ROAS campaigns, and Hector Almeida General Manager EMEA at Mintegral provides insightful responses. Read the full blog post to learn about: …and much more. If you’re looking to establish Mintegral ROAS... [Read More about the Mintegral ROAS Bidding: Here's everything you need to know]() #### [Tenjin Becomes One of the First MMPs to Support TikTok’s Self-Attribution Switch]() ###### Roman Garbar #### Tenjin Becomes One of the First MMPs to Support TikTok’s Self-Attribution Switch TikTok introduces the TikTok Self-Attribution Network. We are proud to be one of the first MMPs to support this shift. Tenjin will help you set up automatically. For the migration, please inform your TikTok sales lead and ask to be added to the SAN allowlist.You can expect to receive an email and an in-platform notification... [Read More about the Tenjin Becomes One of the First MMPs to Support TikTok’s Self-Attribution Switch]() #### [Standing Strong with Indies: Introducing Three New Initiatives]() ###### Chris Farm #### Standing Strong with Indies: Introducing Three New Initiatives Today, we are proud to introduce a series of initiatives that are specifically designed to provide crucial support to indie game developers during these trying times in the mobile gaming industry. Like many of our peers in the industry, we were taken aback by the recent adjustments made in the freshly announced Unity’s pricing policy. The... [Read More about the Standing Strong with Indies: Introducing Three New Initiatives]() #### [How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study]() ###### Tabarak Paracha #### How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study Today, we will be discussing the success story of HyperBeard, a hyper-casual mobile game publishing studio, and how Tenjin is helping them with multiple use-cases. To discuss this success story, we invited the co-founder and CEO of Hyperbeard, Alex Kozachenko. For a summary of the case study, you can download the PDF below. If you’d like... [Read More about the How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study]() #### [4 Things Mobile Developers Should Keep in Mind When Using AI tools]() ###### Tabarak Paracha #### 4 Things Mobile Developers Should Keep in Mind When Using AI tools This video is the final part of a trilogy discussing ‘questions about generative AI tools’ featuring Ioana Hreninciuc, Co-founder of PicFinder. PicFinder is a unique web-based AI software for text-to-image generation. The first two parts of this trilogy explored the question “How can AI simplify tasks for mobile developers?,” and “How to Write a Good Prompt... [Read More about the 4 Things Mobile Developers Should Keep in Mind When Using AI tools]() #### [From Hyper to Hybrid – H1 2023 Follow Up Report (Ad Network & Country Rankings + IAP & eCPM Trends)]() ###### Roman Garbar #### From Hyper to Hybrid – H1 2023 Follow Up Report (Ad Network & Country Rankings + IAP & eCPM Trends) In a follow-up to the ‘From Hyper to Hybrid in 2023’ report, we’ve used Tenjin data from H1 2023 to unveil the most recent trends in mobile advertising and ad monetization. The new report covers the first half of 2023, and consists of the following insights: [Read More about the From Hyper to Hybrid – H1 2023 Follow Up Report (Ad Network & Country Rankings + IAP & eCPM Trends)]() #### [How to Write a Good Prompt to Generate Assets for a Mobile Game]() ###### Tabarak Paracha #### How to Write a Good Prompt to Generate Assets for a Mobile Game This video is part two of a trilogy discussing ‘questions about generative AI tools’ featuring Ioana Hreninciuc, Co-founder of PicFinder. PicFinder is a unique web-based AI software for text-to-image generation. The first part of this trilogy explored the question “How can AI simplify tasks for mobile developers?” and was released last week. You can watch it here.... [Read More about the How to Write a Good Prompt to Generate Assets for a Mobile Game]() #### [AI-Powered Growth in Mobile: Tips and Tricks for Development and Publishing]() ###### Tabarak Paracha #### AI-Powered Growth in Mobile: Tips and Tricks for Development and Publishing We invited Ioana Hreninciuc, Co-founder at PicFinder – a unique web-based AI software for text-to-image generation, to help answer the question: “How can AI help simplify the lives of mobile developers?” Of course, this question might sound a bit broad, but fear not, we’ve broken it down into 3 stages. These stages include: So let’s dive right... [Read More about the AI-Powered Growth in Mobile: Tips and Tricks for Development and Publishing]() #### [How to scale hyper or hybrid casual games with Unity ROAS Campaigns]() ###### Tabarak Paracha #### How to scale hyper or hybrid casual games with Unity ROAS Campaigns In this blog post, we analyze the main discussion points from the video above and highlight key takeaways. Roman Garbar from Tenjin asks questions about Unity ROAS campaigns, and Céline Fraimund from Unity provides insightful answers. About our guest speaker Céline Fraimund:She is a Client Partner at Unity, focusing on assisting EMEA advertisers in maximizing... [Read More about the How to scale hyper or hybrid casual games with Unity ROAS Campaigns]() #### [How to Optimize Your Hyper-Casual and Hybrid-Casual Game Advertising in 2023]() ###### Tabarak Paracha #### How to Optimize Your Hyper-Casual and Hybrid-Casual Game Advertising in 2023 What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were... [Read More about the How to Optimize Your Hyper-Casual and Hybrid-Casual Game Advertising in 2023]() #### [Two biggest changes for iOS advertisers in 2023: SKAdNetwork 5 and Privacy Manifest]() ###### Roman Garbar #### Two biggest changes for iOS advertisers in 2023: SKAdNetwork 5 and Privacy Manifest Apple dropped some major announcements during WWDC 2023. Let’s be real, the things we are going to discuss today aren’t as mind-blowing as the new Apple Vision Pro. However, it’s definitely going to have a direct impact on advertising campaigns on iOS very soon. SKAdNetwork 5 Apple unveiled the new version of SKAdNetwork at WWDC 2023. Right... [Read More about the Two biggest changes for iOS advertisers in 2023: SKAdNetwork 5 and Privacy Manifest]() #### [Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 – based on IAP LTV, Ad LTV, Installs & Retention]() ###### Tabarak Paracha #### Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 – based on IAP LTV, Ad LTV, Installs & Retention One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We’ve put together this blog post to answer this question based on Tenjin’s 2022 data set. Before we get started, let’s look at the metrics you might be optimizing... [Read More about the Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 – based on IAP LTV, Ad LTV, Installs & Retention]() #### [Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget]() ###### Roman Garbar #### Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget Guest post by Martin Macmillan, CEO/Founder at Pollen VC Hyper casual developers typically believe their only option is to work with publishers, primarily because the upfront capital needed to properly scale a game is so high. But with a better understanding of the financial dynamics of user acquisition in the mobile gaming industry, could studios self-publish their... [Read More about the Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget]() #### [Programmatic Advertising for Mobile 101: Beginner’s Guide to DSPs]() ###### Roman Garbar #### Programmatic Advertising for Mobile 101: Beginner’s Guide to DSPs Guest post by Galia Lahav, Digital Marketing Manager @Persona.ly User acquisition is one of the most important pillars of running a successful mobile app. User acquisition strategies stretch from organic (ASO) and owned media, to paid media (social platforms, networks, and programmatic). As a mobile marketer, you most certainly tried various marketing channels and platforms.... [Read More about the Programmatic Advertising for Mobile 101: Beginner’s Guide to DSPs]() #### [Ionic Capacitor Plugin: The latest framework added to Tenjin’s list of supported SDK plugins]() ###### Tabarak Paracha #### Ionic Capacitor Plugin: The latest framework added to Tenjin’s list of supported SDK plugins We are excited to announce the addition of the Ionic Capacitor plugin to our list of supported SDKs. This decision was made in response to the high demand from our developer community. With the Ionic Capacitor plugin, developers will have access to a wide range of features and capabilities that will make it easier to integrate... [Read More about the Ionic Capacitor Plugin: The latest framework added to Tenjin’s list of supported SDK plugins]() #### [How to create the biggest “play and earn” crypto game on mobile – a Fumb Games Case Study]() ###### Roman Garbar #### How to create the biggest “play and earn” crypto game on mobile – a Fumb Games Case Study Fumb Games used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest “play and earn” game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About... [Read More about the How to create the biggest “play and earn” crypto game on mobile – a Fumb Games Case Study]() #### [How does SKAdNetwork 4.0 work? Q&A with Tenjin’s product manager]() ###### Tabarak Paracha #### How does SKAdNetwork 4.0 work? Q&A with Tenjin’s product manager SKAdNetwork 4.0 is here, and it stands out from its predecessors. For the first time, Apple has released a new version of the SKAdNetwork API with not one, not two, but several new features. And they did so without releasing a beta version for testing first. We go into more detail on the subject in the Q&A... [Read More about the How does SKAdNetwork 4.0 work? Q&A with Tenjin’s product manager]() #### [Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study]() ###### Roman Garbar #### Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: About YOMI Studio YOMI studio is a small studio (10 people at the moment), based in Ho Chi... [Read More about the Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study]() #### [SKAdNetwork 4.0: Q&A Session with Tenjin’s CEO]() ###### Roman Garbar #### SKAdNetwork 4.0: Q&A Session with Tenjin’s CEO At the Worldwide Developer Conference 2022 (WWDC) Apple presented a new version of the SKAdNetwork API. The fourth version of SKAdNetwork is set to release later this year. The new version is aimed at providing advertisers with more data so they can better measure and optimize the performance of their apps, while maintaining the privacy of their... [Read More about the SKAdNetwork 4.0: Q&A Session with Tenjin’s CEO]() #### [Here’s how mobile advertisers feel about marketing post-IDFA]() ###### Roman Garbar #### Here’s how mobile advertisers feel about marketing post-IDFA Apple’s Worldwide Developers Conference (WWDC) 2022 starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed... [Read More about the Here’s how mobile advertisers feel about marketing post-IDFA]() #### [How gaming studios can start self-publishing and scale post-IDFA – an Umami Games case study]() ###### Roman Garbar #### How gaming studios can start self-publishing and scale post-IDFA – an Umami Games case study The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,... [Read More about the How gaming studios can start self-publishing and scale post-IDFA – an Umami Games case study]() #### [Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges]() ###### Roman Garbar #### Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to the reluctance of advertisers to spend significant amounts of budgets on SKAdNetwork. Instead of iOS, developers... [Read More about the Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges]() #### [iOS 14 uncertainty is driving the rise of alternative Android app stores]() ###### Roman Garbar #### iOS 14 uncertainty is driving the rise of alternative Android app stores With uncertainty around iOS 14.5, advertisers are shifting their budgets to Android. While publishing on Google Play remains one of the most obvious options, the potential of acquiring users in alternative Android app stores is creating a larger opportunity for developers and marketers. Publishers are constantly searching for new platforms that have a high-quality user... [Read More about the iOS 14 uncertainty is driving the rise of alternative Android app stores]() #### [iOS 14.5: The imminent role change of Facebook MMPs]() ###### Makoto Taguchi #### iOS 14.5: The imminent role change of Facebook MMPs The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and... [Read More about the iOS 14.5: The imminent role change of Facebook MMPs]() #### [Webinar: Marketing Science w/Tenjin]() ###### Ebony Nicole Simone #### Webinar: Marketing Science w/Tenjin Episode #1: Data Scientists of Hyper-casual Head of Data Science and Tenjin General Manager Carole Wai Hai moderates a new webinar series where she sits down with industry experts to discuss marketing science aspects in Adtech, specifically within mobile gaming and hyper-casual. In this premiere episode, the panel discusses their backgrounds in Data Science, its... [Read More about the Webinar: Marketing Science w/Tenjin]() #### [Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5]() ###### Roman Garbar #### Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5 ‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation I gave last week during WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:... [Read More about the Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5]() #### [Attribution in 2021: what will and will not work]() ###### Roman Garbar #### Attribution in 2021: what will and will not work 2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding of what marketing analytics will look like. Today I’ll talk about the myths publishers are discussing and give my evaluation with recommendations. 1) Blind eye approach: Nothing will change All... [Read More about the Attribution in 2021: what will and will not work]() #### [Is it worth doing self-publishing on mobile? White Room Games, Ruby Games, LuckyKat founders explain]() ###### Roman Garbar #### Is it worth doing self-publishing on mobile? White Room Games, Ruby Games, LuckyKat founders explain Apple just made the mobile industry much more appealing for self-publishing. They announce that platform commission will be decreased to 15% for publishers earning less than $1 million per year in a recent press release. We sat down virtually with three founders that decided to self-publish their games. Let’s meet our guests: Kirill Nekrasov Founder of White... [Read More about the Is it worth doing self-publishing on mobile? White Room Games, Ruby Games, LuckyKat founders explain]() #### [Attribution Modeling – a new enhanced way to measure advertising performance on iOS]() ###### Roman Garbar #### Attribution Modeling – a new enhanced way to measure advertising performance on iOS Starting from 2021, advertisers on iOS won’t be able to calculate key cohort metrics, like ROI or LTV, for most of their ad campaigns. This creates a new paradigm where both mobile publishers and vendors will need to innovate to succeed. At Tenjin, we are focusing our efforts on building a new type of methodology... [Read More about the Attribution Modeling – a new enhanced way to measure advertising performance on iOS]() #### [The Vending Machine Podcast – indie developer Lucky Kat on his journey with Tenjin]() ###### Ebony Nicole Simone #### The Vending Machine Podcast – indie developer Lucky Kat on his journey with Tenjin An oft-quoted phrase in business is that “the customer is always right.” A new podcast, “The Vending Machine: Game publishers and their service providers,” puts this to the test. Hosts Peggy-Anne Salz of Mobile Groove and Oliver Kern from Lockwood/Target Games sit down in their premiere episode with Co-founder of indie studio Lucky Kat Studios (publisher of Grumpy Cat’s... [Read More about the The Vending Machine Podcast – indie developer Lucky Kat on his journey with Tenjin]() #### [MMPs should stop charging for attributed installs as the mobile industry enters a new chapter with iOS 14]() ###### Chris Farm #### MMPs should stop charging for attributed installs as the mobile industry enters a new chapter with iOS 14 MMPs (Mobile Measurement Partners) should abandon the current pricing standard of charging per attributed installs and find a better way to serve their clients. That became evident after Apple has announced that they will be effectively deprecating IDFA during this year’s WWDC. Attribution providers won’t be able to tie a user to an install anymore deterministically... [Read More about the MMPs should stop charging for attributed installs as the mobile industry enters a new chapter with iOS 14]() #### [Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir]() ###### Roman Garbar #### Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change? Are advertisers still ok paying 1-5 cents for each paid tracked install on iOS, even though it no longer has user-level granularity? Will Apple allow MMPs to validate Conversion Values though... [Read More about the Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir]() #### [iOS14: How Tenjin clients should rethink measurement for Google & Facebook]() ###### Roman Garbar #### iOS14: How Tenjin clients should rethink measurement for Google & Facebook We’ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it’s crucial to start preparing for... [Read More about the iOS14: How Tenjin clients should rethink measurement for Google & Facebook]() #### [Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs]() ###### Roman Garbar #### Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We... [Read More about the Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs]() #### [Apple rolls out new rules of attribution for iOS 14, September]() ###### Chris Farm #### Apple rolls out new rules of attribution for iOS 14, September During WWDC 2020, Apple announced that iOS14 users will need to give explicit permission to apps when collecting users’ IDFAs. For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. Given these new rules for attribution, everyone in the mobile Adtech ecosystem... [Read More about the Apple rolls out new rules of attribution for iOS 14, September]() #### [How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel]() ###### Ebony Nicole Simone #### How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no... [Read More about the How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel]() #### [Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x]() ###### Ebony Nicole Simone #### Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI’s journey started... [Read More about the Case Study: ITI uses Tenjin to help increase Apple Search Ads installs by 6x]() #### [Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar]() ###### Ebony Nicole Simone #### Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin’s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model... [Read More about the Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar]() #### [Hyper-casual market size in 2019 and other insights that you need to know]() ###### Matthaus Krzykowski #### Hyper-casual market size in 2019 and other insights that you need to know Hyper-casual represents a major industry trend that won’t fade away in 2019 — if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St.... [Read More about the Hyper-casual market size in 2019 and other insights that you need to know]() #### [Hyper-Casual Games – The Complete Developer’s Guide]() ###### Roman Garbar #### Hyper-Casual Games – The Complete Developer’s Guide In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive developer’s guide to hyper-casual. Though hyper-casual games aren’t exactly new, they are definitely having a moment in the mobile space. Users are embracing the simplicity and minimalist design the category... [Read More about the Hyper-Casual Games – The Complete Developer’s Guide]() #### [App Subscriptions – What Are They And How Do They Work In 2019?]() ###### Roman Garbar #### App Subscriptions – What Are They And How Do They Work In 2019? Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it’s now possible to subscribe to anything from dog food to jewelry. According... [Read More about the App Subscriptions – What Are They And How Do They Work In 2019?]() #### [Challenges Of User-Level Ad Revenue Reporting]() ###### Sunny Cha #### Challenges Of User-Level Ad Revenue Reporting In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers who rely on mobile ad monetization, it’s intuitive this would be the Holy Grail of ad revenue data analysis. It’s intuition allows precise ad revenue LTV calculations for each acquired... [Read More about the Challenges Of User-Level Ad Revenue Reporting]() #### [What Are Hyper-Casual Games?]() ###### Sunny Cha #### What Are Hyper-Casual Games? What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new mobile genre absolutely exploded in popularity in recent years, with many experts — including Tenjin — calling it one of the biggest drivers of mobile growth. Our own 2018 Hyper Casual... [Read More about the What Are Hyper-Casual Games?]() #### [Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?]() ###### Sunny Cha #### Are Content Subscriptions The Next Big Trend In Mobile Game Monetization? Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries... [Read More about the Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?]() #### [The 17 Best User Acquisition Channels For Mobile Games In 2019]() ###### Sunny Cha #### The 17 Best User Acquisition Channels For Mobile Games In 2019 We’ve published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s mobile-first world, paid advertising is becoming one of the most crucial ways to acquire users and generate revenue. The only problem is prioritizing which networks, agencies and platforms to work... [Read More about the The 17 Best User Acquisition Channels For Mobile Games In 2019]() #### [Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019]() ###### Sunny Cha #### Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019 The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come. Since the dawn of the smartphone era, mobile games have been dismissed by so-called “hardcore gamers” as being overly simplistic compared to console and PC titles. And perhaps a decade... [Read More about the Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019]() #### [The 6 Blogs Every Mobile Game Publisher Needs To Bookmark]() ###### Sunny Cha #### The 6 Blogs Every Mobile Game Publisher Needs To Bookmark Ask any mobile game publisher and they’ll tell you the same thing: this industry moves fast. New trends like the rise of hyper-casual can have an earth-shattering impact overnight, and it’s the responsibility of publishers to stay up to date on how space is evolving. That means keeping a close eye on mergers and acquisitions, technologies, monetization... [Read More about the The 6 Blogs Every Mobile Game Publisher Needs To Bookmark]() #### [3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snapсhat UA]() ###### Roman Garbar #### 3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snapсhat UA Last month, we proudly announced that Tenjin has officially been named a Snapchat Mobile Measurement Partner! Our users are now able to attribute Snap installs and use Tenjin to calculate ROI & LTV for all Snap-acquired users. Furthermore, this means UA managers in Tenjin can now see even greater returns from their Snapchat user acquisition efforts.... [Read More about the 3 Ways Tenjin Lets App Marketers Get More Value Out Of Their Snapсhat UA]() #### [Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It]() ###### Sunny Cha #### Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard! A mainstay of the internet’s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver... [Read More about the Reddit Tracking Is Officially Live – Here’s How To Get The Most Out Of It]() #### [Why Hyper-Casual Games Don’t Need To Get Featured To Succeed]() ###### Sunny Cha #### Why Hyper-Casual Games Don’t Need To Get Featured To Succeed App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today’s app store is almost unrecognizable. With thousands of... [Read More about the Why Hyper-Casual Games Don’t Need To Get Featured To Succeed]() #### [How To Make Hyper-Casual Games – The 5 Best Resources]() ###### Sunny Cha #### How To Make Hyper-Casual Games – The 5 Best Resources Wondering how to make hyper-casual games? As the new dominant force in mobile, hyper-casual games are getting a lot of attention from players and developers alike. Their meteoric rise has been achieved by doubling down on the proven design principles that have historically made casual free-to-play titles so successful, taking tactics like bite size gameplay... [Read More about the How To Make Hyper-Casual Games – The 5 Best Resources]() #### [3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre]() ###### Sunny Cha #### 3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They’ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying... [Read More about the 3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre]() #### [6 Free Tools For Building Stunning Facebook Ad Creative]() ###### Sunny Cha #### 6 Free Tools For Building Stunning Facebook Ad Creative Facebook gives advertisers access to some powerful creative tools right out of the gate. The creative hub is an excellent way to develop mockups and see what they feel like in their native environment, but marketers looking to gain a competitive advantage will need to look beyond the standard offering in order to take their campaign creative... [Read More about the 6 Free Tools For Building Stunning Facebook Ad Creative]() #### [3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers]() ###### Sunny Cha #### 3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers July 11th, 2018 marks the 10 year anniversary since mobile deep linking technology was first made available to developers with the release of iOS 2.0. Since then, it’s become something of a divisive topic. Detractors from the worlds of academia and industry have cited security concerns and an alleged lack of practical applications as deterrents to investment. On the... [Read More about the 3 Ways Deferred Deep Links Can Drive Growth And Engagement For Mobile App Marketers]() #### [Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook]() ###### Sunny Cha #### Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement loops, low retention, and ad-based monetization, hyper casual titles represent a stark departure from the whale-driven, IAP-centric, tentpole economies traditionally found in the social casino and build & battle genres.... [Read More about the Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook]() #### [7 Ways To Increase Your Freemium App’s ARPPU]() ###### Sunny Cha #### 7 Ways To Increase Your Freemium App’s ARPPU In 1906, management consultant Joseph M. Juran paid homage to Italian economist Vilfredo Pareto by coining the term “Pareto Principle” in reference to a unique relationship he observed in the business world. He found that in the vast majority of firms he analyzed, 80% of the sales came from 20% of the clients. For the... [Read More about the 7 Ways To Increase Your Freemium App’s ARPPU]() #### [5 Easy Ways To Protect Your Brand From Ad Fraud]() ###### Sunny Cha #### 5 Easy Ways To Protect Your Brand From Ad Fraud Fraud prevention should be a top priority for today’s mobile marketers. It’s the first line of defense against ineffective ad spending and should therefore be the first thing considered when developing your advertising strategies. Downstream optimizations like context, viewability and performance become irrelevant the second your ads aren’t being viewed by a real audience. In... [Read More about the 5 Easy Ways To Protect Your Brand From Ad Fraud]() #### [The Beginner’s Guide To CVR Marketing]() ###### Sunny Cha #### The Beginner’s Guide To CVR Marketing In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It looks like this: (Total Conversions / Total Impressions) * 100 The word “conversion” refers to the completion of a final and desired outcome. To be considered... [Read More about the The Beginner’s Guide To CVR Marketing]() #### [Introducing a Better Way to Track Mobile Users]() ###### Chris Farm #### Introducing a Better Way to Track Mobile Users Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user’s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user’s device when an ad is clicked and directed through a browser. The attributes collected... [Read More about the Introducing a Better Way to Track Mobile Users]() #### [The Most Interesting New iOS Features]() ###### Sunny Cha #### The Most Interesting New iOS Features New iOS Features Every Developer Needs to Know Last year’s iOS update gave developers two new toys: 3D touch and third-party integration for Siri. But this year, the iPhone 8 and X are offering many more additions. Apple’s new hardware and OS features should be interesting both for immediate development and for the future —... [Read More about the The Most Interesting New iOS Features]() #### [5 Questions to Help Find Your Indie Niche]() ###### Sunny Cha #### 5 Questions to Help Find Your Indie Niche Creating a massive hit is every developer’s hope, but it happens far too rarely to be a goal for the majority of indie developers. Successful indies, instead, find ways to thrive without ever rising into the top ranks of the app stores. “You probably don’t know my games, and I make a pretty good living,”... [Read More about the 5 Questions to Help Find Your Indie Niche]() #### [How Subscriptions Are Driving App Revenue & Retention]() ###### Sunny Cha #### How Subscriptions Are Driving App Revenue & Retention Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie’s chief marketing officer, Al Campa, predicts that subscription-based monetization will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder reached the #1 top... [Read More about the How Subscriptions Are Driving App Revenue & Retention]() #### [Scaling Your Freemium App Business: Knowing When You’re Ready, and How to Do It]() ###### Sunny Cha #### Scaling Your Freemium App Business: Knowing When You’re Ready, and How to Do It You’re almost there. Your app is ready for the limelight, you’ve tested user acquisition campaigns with platforms like Facebook and Google to figure out your audience and measure conversions, and you’ve soft-launched in test markets to get a sense of install costs and initial monetization metrics. You are starting to get some traction, and you’re... [Read More about the Scaling Your Freemium App Business: Knowing When You’re Ready, and How to Do It]() #### [ROI vs. ROAS: Choosing the Right Performance Metric]() ###### Roman Garbar #### ROI vs. ROAS: Choosing the Right Performance Metric When you measure your ad campaigns, you’re going to use either ROI (Return on Investment) or ROAS (Return on Ad Spend). But these measurements aren’t fully interchangeable: each has its strategic uses. A few years ago, most companies wouldn’t have stopped to consider whether switching to a subtly different measurement might be worthwhile. But today,... [Read More about the ROI vs. ROAS: Choosing the Right Performance Metric]() #### [How Non-Gaming Apps Are Improving Retention]() ###### Sunny Cha #### How Non-Gaming Apps Are Improving Retention For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways... [Read More about the How Non-Gaming Apps Are Improving Retention]() #### [Increase ROI With Tenjin’s Deferred Deep Linking]() ###### Chris Farm #### Increase ROI With Tenjin’s Deferred Deep Linking Tenjin’s latest feature, deferred deep linking for ads, enables one of the Web’s best features for mobile apps. Imagine you’re on your phone, looking for the newest Air Jordans. Which ad is more appealing? “Get shoes here” or “Get the Air Jordan 6 Retro Chameleon here.” More clicks — and more valuable clicks — will... [Read More about the Increase ROI With Tenjin’s Deferred Deep Linking]() #### [Harnessing the Power of Big Data into Actionable Insights]() ###### Sunny Cha #### Harnessing the Power of Big Data into Actionable Insights Big data tools are now ubiquitous and, compared to years ago, cheap. But while these tools give you the “what” — fire hydrants of data — they don’t provide the “how” of using it. A gaming app developer, for example, can set up easy, out of the box tools to collect millions of data points... [Read More about the Harnessing the Power of Big Data into Actionable Insights]() #### [Growth Analytics vs. Product Analytics: What’s the Difference?]() ###### Sunny Cha #### Growth Analytics vs. Product Analytics: What’s the Difference? We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric... [Read More about the Growth Analytics vs. Product Analytics: What’s the Difference?]() #### [How to choose the right Business Intelligence Tool for your business]() ###### Sunny Cha #### How to choose the right Business Intelligence Tool for your business Update 25.11.22: Regardless of what BI tool you choose, you can always count on Growth FullStack to set up the data pipelines for it. To get a leg up in today’s ultra competitive landscape, most app developers have come to depend on some type of Business Intelligence (BI) software. Whether built by an in-house team or bought and... [Read More about the How to choose the right Business Intelligence Tool for your business]() #### [LTV 201: A Simple Method for Forecasting]() ###### Sunny Cha #### LTV 201: A Simple Method for Forecasting Lifetime value is tricky. The simplest — and also the most reliable — LTV calculations tell you what happened in the past: segment X made Y dollars per user. In a perfect world, that would be enough. But usually, you’ll want to know the future, and that means building a more complex model. “Complex” can mean a lot... [Read More about the LTV 201: A Simple Method for Forecasting]() #### [The Paid Marketing Conversion Funnel]() ###### Chris Farm #### The Paid Marketing Conversion Funnel In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It seems like a simple concept at the outset, but when marketers first start buying installs it’s probably the most important concept to understand. Here’s a slide that sums up the... [Read More about the The Paid Marketing Conversion Funnel]() #### [7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis]() ###### Sunny Cha #### 7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics into actionable insights, you’ve got to get it all right to succeed. We put together a list of seven tips, from the start of a... [Read More about the 7 Tips for Optimizing Mobile App Install Campaigns From Setup to Analysis]() #### [IDFA Sends All Zeros on iOS 10 Devices]() ###### Chris Farm #### IDFA Sends All Zeros on iOS 10 Devices A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device’s user sets their limit ad tracking flag toON. According to Tenjin’s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my last post about cookies, the... [Read More about the IDFA Sends All Zeros on iOS 10 Devices]() #### [Pay Attention to These Overlooked Mobile Metrics]() ###### Sunny Cha #### Pay Attention to These Overlooked Mobile Metrics High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving... [Read More about the Pay Attention to These Overlooked Mobile Metrics]() #### [How Optimizing Time to Profitability (TTP) Accelerates Growth]() ###### Chris Farm #### How Optimizing Time to Profitability (TTP) Accelerates Growth In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let’s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set... [Read More about the How Optimizing Time to Profitability (TTP) Accelerates Growth]() #### [Time to profitability is a key metric for a growing app]() ###### Chris Farm #### Time to profitability is a key metric for a growing app It’s common for app developers to acquire users for their apps by paying 3rd parties (like ad networks). Paying for users is an investment. To measure the success of an investment, an app developer needs to monitor how quickly they can recoup the invested dollars. Time to profitability (TTP), a.k.a “time to break even”, is... [Read More about the Time to profitability is a key metric for a growing app]() #### [Tenjin DataVault: a marketing infrastructure as a service.]() ###### Sunny Cha #### Tenjin DataVault: a marketing infrastructure as a service. Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It’s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise. This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to... [Read More about the Tenjin DataVault: a marketing infrastructure as a service.]() #### [Building for the Marketing Scientist]() ###### Chris Farm #### Building for the Marketing Scientist As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these two seemingly distinct fields, marketing and data science, emerge with a new role: the “Marketing Scientist”. There are two main drivers for the rise of the Marketing Scientist: These two... [Read More about the Building for the Marketing Scientist]() ## Tenjin's Newsletter Subscribe to the fastest way to learn about Tenjin features, new content, and updates in the mobile marketing space By clicking the subscribe button, I hereby agree to the collection and processing of personal data by Tenjin as stated in the [Privacy Policy]().