# RevenueCat & Tenjin Source: https://tenjin.com/revenuecat-tenjin-subscriptions/ ###### REVENUECAT & TENJIN [Image: subscription analytics] ###### REVENUECAT & TENJIN # Subscription Analytics and Mobile Attribution Belong Together Connect RevenueCat events to Tenjin’s native subscription reporting to see which campaigns and channels drive trials, subscriptions, renewals, revenue, and long-term value, and how much it costs to acquire those users. [Get Started Free]() [Book a Demo]() [Image: subscription analytics] ###### Powering Mobile Publishers Around the World #### Native Subscription Reporting for the Full Lifecycle Tenjin brings subscription performance into the same environment as attribution, campaign costs, ROAS, and LTV. Connect your store credentials and integrate the latest Tenjin SDK to track trials, new subscriptions, renewals, cancellations, and new, renewal, and total subscription revenue in one dedicated report. You can analyze these metrics by campaign, channel, country, and Product ID to understand which acquisition sources drive lasting subscriber value. Native reporting is available now for iOS, with Android coming next. [Image: subscription analytics] #### RevenueCat Integration, Plus Campaign Attribution If RevenueCat handles your purchases, receipt validation, entitlements, or paywalls, keep your existing setup and connect it to Tenjin. Purchase revenue appears in Tenjin’s IAP metrics, while trials and other lifecycle events can be sent as custom events and connected to campaigns, channels, and acquisition sources across iOS and Android. For a dedicated Subscription Report, standardized revenue calculations, and subscription callbacks, we recommend Tenjin’s native setup. [Image: subscription analytics] [Image: subscription analytics] ###### RevenueCat Manages Purchases. Tenjin Measures Acquisition. RevenueCat helps determine whether a purchase is valid, what access a subscriber should receive, and how subscription products and paywalls are performing. Tenjin shows which campaign acquired that subscriber, how much the acquisition cost, and whether the resulting trials, renewals, revenue, and LTV justify the investment. Tenjin does not replace receipt validation, entitlements, or paywall experimentation. It’s the MMP layer needed to connect subscription performance with user acquisition. [Image: subscription analytics] ###### Standardize Subscription Revenue Across Every Campaign RevenueCat configurations can vary between customers. One company may send gross revenue, while another sends revenue after store commission, taxes, or other deductions. These differences make it harder to compare subscription performance consistently across apps, products, campaigns, and reporting systems. That’s why Tenjin’s native reporting uses a standardized revenue definition and direct store data. [Image: subscription analytics] ###### Use Subscription Events to Optimize Ad Campaigns Tenjin’s Subscription Revenue callbacks let you forward standardized subscription events to supported ad networks for campaign optimization. This setup does not require RevenueCat webhooks to be dedicated to Tenjin. You can continue using webhooks for your own servers or other systems while Tenjin handles subscription reporting and partner callbacks separately. Subscription data is available in Tenjin within one hour. ### Customer Success Stories #### Kooapps' Journey from Indie Studio to Major Publisher with Tenjin In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault: - 8x Revenue Growth - 3x LTV Increase [Image: CK Wang - Kooapps CEO] Chun-Kai WangCo-founder & CEO at Kooapps Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin! [Read More]() #### How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic. - 20% Increase in ROAS - 35% Portfolio LTV (cross-promo) Uplift Alex KozachenkoCo-founder & CEO at HyperBeard We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis. [Read More]() #### Ad Revenue Callbacks and ROAS Campaigns Increased YOMI Studio’s ARPDAU by 60% – Case Study In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: - 60 Hours per Month of Co-founder’s Time Saved - 60% ARPDAU Uplift [Image: Light Nguyen - YOMI Studio Co-founder] Light NguyenCo-founder at YOMI studio Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth. [Read More]() #### How to Increase ROAS and LTV for SKAN Campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. - 33% Increase in Day 7 ROAS - 24% Increase in Day 3 LTV [Image: Light Nguyen - YOMI Studio Co-founder] Kasuga YachiMarketing Section Manager at Tokyo Tsushin Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale. [Read More]() ## Learn More About RevenueCat & Tenjin Integration - ###### Frequently asked questions 1. [Does Tenjin recommend native reporting or the RevenueCat integration?]() Tenjin recommends using its [native Subscription Reporting]() and callbacks when possible. This provides standardized revenue calculations, dedicated subscription metrics, and a direct connection between subscription performance and campaign data. The RevenueCat integration remains available for customers who want to keep their existing purchase, entitlement, or paywall infrastructure. 2. [Why can RevenueCat and Tenjin show different revenue numbers?]() RevenueCat customers can customize whether they send gross or net revenue and whether store commission or taxes are deducted. Tenjin’s native report uses a standardized revenue definition and direct store data, so reported values may differ from a customized RevenueCat configuration. 3. [How quickly does subscription data appear in Tenjin?]() Native subscription data is available in Tenjin within one hour. This reflects Tenjin’s direct store-data collection and standardization process. 4. [Can I continue using RevenueCat webhooks?]() Yes. [Tenjin’s native reporting]() and callbacks do not require you to dedicate your RevenueCat webhook flow to Tenjin. Your team can continue sending webhook data to other systems. 5. [Can I use RevenueCat for Android and Tenjin natively for iOS?]() Yes. Native Tenjin Subscription Reporting is currently available for iOS. RevenueCat can continue sending Android purchase data to Tenjin while native Android support is coming soon. 6. [Does Tenjin replace RevenueCat receipt validation and entitlements?]() No. Tenjin is an MMP and subscription reporting platform. It does not replace RevenueCat’s receipt validation, subscriber access management, or paywall infrastructure. ## Standardize Subscription Reporting. Connect it to Growth. Use Tenjin’s native reporting and callbacks to measure subscription revenue across campaigns. If you use RevenueCat, connect it to Tenjin to see which campaigns drive subscriptions and revenue. [Image: subscription analytics] #### ROI Dashboard Tenjin’s user-friendly dashboard enables app developers of all sizes to identify the channels and users that are bringing the highest ROI at a glance. [Read More]() [Image: subscription analytics] #### Mobile Attribution Tenjin’s Mobile Attribution helps you to accurately identify and double down on the best users and advertising channels for your mobile app. [Read More]() [Image: subscription analytics] #### Ad Monetization Suite Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps. [Read More]()