# Homepage Source: https://tenjin.com/ # Growth Made Simple Marketing Analytics to Scale Mobile Apps with Ease By clicking the ‘Book a demo’ button, I hereby agree to the collection and processing of personal data by Tenjin as stated in the [Privacy Policy](). ###### Trusted by Teams at: - - - - [Image: tenjin mcp server] #### The First MMP with an MCP Server That Can Read and Write The new Tenjin MCP Server gives AI assistants write access, so teams can move from analyzing performance to creating campaigns, managing apps, configuring callbacks, and controlling fraud filters through natural language. [Learn More]() ## Mobile Marketing Analytics That Save Your Advertising Budget Unlock the power of mobile attribution & app analytics with our end-to-end measurement capabilities. ###### Mobile Attribution #### The Ultimate Growth Engine For Apps Seamlessly identify and double down on the best users and advertising channels for your app with Tenjin’s mobile attribution. [Read More]() ###### ROI Dashboard #### Maximize ROI With A Unified View Of Ad Spend And Revenue Tenjin’s user-friendly dashboard enables you to identify the channels and users that are bringing you the highest ROI at a glance. [Read More]() ###### Ad Monetization Suite #### All The Tools You Need For Hybrid Monetization At Your Fingertips Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps. [Read More]() ###### LTV Prediction #### Take The Guesswork Out Of Your User Acquisition Tenjin’s LTV prediction provides reliable actionable insights for publishers that need to make quick optimization decisions. [Read More]() ###### Cost Aggregation View costs across different countries, and platforms [Read More]() [Image: Automation logo] ###### Automation Effortlessly streamline, optimize, maximize [Read More]() [Image: LTV prediction] ###### LTV Prediction Take the guesswork out of your user acquisition [Read More]() [Image: Data Pipelines] ###### Data Pipelines Streamline your data without hiring a data team [Read More]() ###### Fraud Prevention Block mobile ad fraud in real-time with Tenjin [Read More]() ###### Integrated Partners Seamlessly connect and work with any partner—quickly, easily, and all in a few clicks. [Read More]() ### Used by the World’s Most Innovative Teams #### Kooapps' Journey From Indie Studio to Major Publisher with Tenjin In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault: - 8x Revenue Growth - 3x LTV Increase Chun-Kai WangCo-founder & CEO at Kooapps Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin! [Read More]() #### How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic. - 20% Increase in ROAS - 35% Portfolio LTV (Cross-Promo) Uplift Alex KozachenkoCo-founder & CEO at HyperBeard We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis. [Read More]() #### Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved: - 60 Hours per Month of Co-founder’s Time Saved - 60% ARPDAU Uplift Light NguyenCo-founder at YOMI Studio Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth. [Read More]() #### How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. - 33% Increase in Day 7 ROAS - 24% Íncrease in Day 3 LTV Kasuga YachiMarketing Section Manager at Tokyo Tsushin Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale. [Read More]() ## What’s New at Tenjin - #### [5 Subscription KPIs to Scale Paid User Acquisition]() [Read More]() #### [5 Subscription KPIs to Scale Paid User Acquisition]() Getting an install can feel like progress. Acquiring more trials feels like a build up in momentum. However, neither of these KPIs tell you whether it’s time to stop, pause, or spend. There are some basic rules for subscription apps and growth. Apps are ready to move into paid acquisition when there are three concurrent... [Read More]() - #### [Creative Testing at Scale: How Stable IDs Improve Measurement]() [Read More]() #### [Creative Testing at Scale: How Stable IDs Improve Measurement]() AI has made it possible to produce more ad creatives than most user acquisition teams could make a few years ago. One concept can be generated into multiple hooks, formats, voiceovers, localized versions, and AI-assisted variations within a day and overall, there’s a growing trend of increasing creative testing, ads, and harder decisions. But as... [Read More]() - #### [AI Creative Testing Debt: More Ads, Harder Decisions]() [Read More]() #### [AI Creative Testing Debt: More Ads, Harder Decisions]() Generative AI has changed how quickly growth teams can produce mobile ad creatives. New hooks, voiceovers, visuals, and full ad variations can now be created in minutes rather than days or weeks. Still, producing more creatives does not automatically lead to stronger performance. Despite the advances in AI, every variation requires testing, time, budget, and... [Read More]() - #### [Tenjin vs Singular: Mobile Cost Aggregation Compared]() [Read More]() #### [Tenjin vs Singular: Mobile Cost Aggregation Compared]() Mobile cost aggregation brings ad spend from the networks and platforms a team uses into one standardized reporting view and it is a core part of a mobile measurement partner (MMP). This comparison looks at how Singular and Tenjin approach cost aggregation, using only information each company publishes about its own product, including product pages,... [Read More]()