# From Hyper to Hybrid – H1 2023 Follow Up Report (Ad Network & Country Rankings + IAP & eCPM Trends)

Source: https://tenjin.com/blog/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends/

[\[Image: From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings\]](<https://hubs.ly/Q02h-BtX0>)

In a follow-up to the ‘[From Hyper to Hybrid in 2023](<https://blog.tenjin.com/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings/>)’ report, we’ve used Tenjin data from H1 2023 to unveil the most recent trends in mobile advertising and ad monetization.


The new report covers the first half of 2023, and consists of the following insights:


- Comparison between the average [eCPM](<https://docs.tenjin.com/docs/effective-cost-per-mille-ecpm>) in H2 2022 vs H1 2023 across Android and iOS

- Comparison between the [in-app purchases (IAPs)](<https://docs.tenjin.com/docs/in-app-purchases-iap>) in H2 2022 vs H1 2023 across Android and iOS

- Top countries based on [total installs](<https://docs.tenjin.com/docs/install>) on both Android and iOS

- Top ad networks based on total installs on both Android and iOS


[Get The Report Now](<https://4079671.fs1.hubspotusercontent-na1.net/hubfs/4079671/follow-up-from-hc-to-hb-2023.pdf>)