# Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022

Source: https://tenjin.com/blog/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022/

[\[Image: From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings\]](<https://hubs.ly/Q02h-BtX0>)

New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games!


The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry.


This benchmark report consists of anonymized data collected by Tenjin and [GameAnalytics](<https://gameanalytics.com/>) for hyper-casual games in the date range of 01.10.2022 – 31.12.2022.


We hope this report will help you with your ad monetization and user-acquisition efforts in 2023! Contact us directly for any questions or feedback at support@tenjin.com


So let’s dive in and explore what this report has to offer! Here’s a summary of the topics we cover:


- Ad Spend % by platform

- Median CPI by platform

- Top 10 countries & ad networks by ad spend on Android and iOS

- Median CPI for the top 10 countries & ad networks by ad spend on iOS and Android

- Day 1 and Day 7 Retention Benchmark by platform for hyper-casual games (by GameAnalytics)


Our findings reveal that cost per install (CPI) on iOS has increased by $0.17 since [the last quarter](<https://blog.tenjin.com/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention/>) (Q3 2022)! Download the report below to learn more.


[Download The Report](<https://resources.tenjin.com/2022-benchmark-q4>)


What has been the most surprising statistic from the report? Here is what Matej Lancaric , UA consultant and Founder & Host of two & a half gamers, thinks:


We hope this report will help you with your ad monetization and user-acquisition efforts in 2023! Contact us directly for any questions or feedback at support@tenjin.com


About Tenjin


Tenjin offers free to start, pay as you grow advertising measurement for mobile game and app developers. As an [MMP](<https://docs.tenjin.com/docs/mmp>), we help small and medium-sized companies punch above their weight with marketing insights that enable them to compete with giant publishers.