{"id":15423,"date":"2026-02-20T07:06:09","date_gmt":"2026-02-20T07:06:09","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:35","modified_gmt":"2026-06-15T10:28:35","password":"","slug":"upload-conversion-value-schema","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/es\/docs\/upload-conversion-value-schema\/","title":{"rendered":"Cargar esquema de valores de conversi\u00f3n"},"content":{"rendered":"

C\u00f3mo subir tu esquema de valores de conversi\u00f3n a Tenjin<\/h2>\n\n\n\n

Ten en cuenta que esta funci\u00f3n est\u00e1 disponible actualmente para Google Ads, TikTok y Meta.<\/p><\/p>\n\n\n\n

REQUISITOS PREVIOS IMPORTANTES<\/strong>

\r\n\u2013 Para Google Ads, a\u00f1ade primero tu cuenta de Google Ads siguiendo los pasos que se indican aqu\u00ed<\/a> y aseg\u00farate de que tus campa\u00f1as est\u00e9n activas y generando gasto.

\n\u2013 Debes llamar a nuestros m\u00e9todos SKAN manualmente en el SDK (iOS<\/a>). Si subes el archivo CSV de SKAN pero no invocas los m\u00e9todos SKAN en el SDK, es posible que tus campa\u00f1as no funcionen como se espera, lo que podr\u00eda provocar una p\u00e9rdida de ingresos.

\n\u2013 En el caso de Google Ads, aseg\u00farate de haber habilitado las devoluciones de llamada de Google adecuadas y de haber introducido el ID de enlace de Google correcto; de lo contrario, no se podr\u00e1 completar el proceso de subida.

\n\u2013 Se recomienda crear una devoluci\u00f3n de llamada de Google para cada evento del archivo CV con las mismas asignaciones custom_event_name -> google_event_name<\/code> (ya sea el app_event_type<\/code> o app_event_name<\/code> (si app_event_type=custom<\/code>) de la API de seguimiento de conversiones de aplicaciones de Google Ads<\/a>).
<\/p><\/p>\n\n\n\n

    \n
  1. Selecciona \u2018Aplicaciones\u2019 en la pesta\u00f1a \u00abCONFIGURAR\u00bb.<\/li>\n\n\n\n
  2. Selecciona la aplicaci\u00f3n iOS para la que desees configurar un esquema de valores de conversi\u00f3n (CV).<\/li>\n\n\n\n
  3. Selecciona la pesta\u00f1a \u00abSKAdNetwork\u00bb.

    \"imagen.png\"<\/li>\n<\/ol>\n\n\n\n
      \n
    1. En la secci\u00f3n \u2018CONFIGURACI\u00d3N DE SKADNETWORK\u2019, aseg\u00farate de haber establecido el estado de SKAN como \u00abVerificado\u00bb.

      \"imagen.png\"<\/li>\n<\/ol>\n\n\n\n
        \n
      1. Descarga la plantilla CSV y rellena los datos. Puedes descargar la plantilla desde el panel de control o aqu\u00ed<\/a>.

        \"\u753b\u50cf.png\"

        *(El \u00edndice de secuencia de postback se refiere al orden en el que se reciben los postbacks de SKAN para un usuario, indicando si se trata del primer, segundo o tercer postback vinculado a su actividad)*<\/li>\n<\/ol>\n\n\n\n
          \n
        1. En el caso de los eventos que constituyen hitos, no introduzcas un min_range<\/code> ni un max_range<\/code>. Por ejemplo, en un evento de sesi\u00f3n, los campos min_range<\/code> y max_range<\/code> deben quedar vac\u00edos.<\/li>\n\n\n\n
        2. En el caso de los eventos que generan ingresos, especifica un rango y una divisa.<\/li>\n\n\n\n
        3. Por ejemplo, min_range = 0,10 = max_range = 0,75, divisa = USD.<\/li>\n\n\n\n
        4. Aseg\u00farate de que los intervalos sean continuos y no presenten huecos; por ejemplo, cv1 = de 0,10 a 0,75, cv2 = de 0,75 a 1,5, cv3 = de 1,5 a 3.<\/li>\n\n\n\n
        5. En el caso de los eventos que no generen ingresos, no especifiques ninguna moneda.<\/li>\n\n\n\n
        6. En el caso de los eventos que no tengan un intervalo, introduce el valor en min_range<\/code> solo.<\/li>\n\n\n\n
        7. Para custom_event_name<\/code>, especifica un nombre adecuado para el evento.<\/li>\n\n\n\n
        8. Asigna el custom_event_name<\/code> al nombre del evento asociado correspondiente (Para Google Ads, consulta aqu\u00ed<\/a>. Para Meta, consulta aqu\u00ed<\/a>. Para TikTok, aqu\u00ed<\/a>).<\/li>\n<\/ol>\n\n\n\n
          \"imagen.png\"<\/figure>\n\n\n\n
            \n
          1. No establezcas el valor de conversi\u00f3n en 0, ya que siempre se asociar\u00e1 al evento de instalaci\u00f3n.<\/li>\n\n\n\n
          2. Si solo quieres configurar el esquema de valores de conversi\u00f3n de SKAdNetwork 3.0, solo tienes que a\u00f1adir los valores de conversi\u00f3n correspondientes en el archivo CSV.<\/li>\n\n\n\n
          3. En el caso de que haya varios eventos asociados a un \u00fanico valor de conversi\u00f3n, enumera cada evento en una nueva l\u00ednea y repite el valor de conversi\u00f3n en cada entrada. Por ejemplo, el valor de conversi\u00f3n \u00ab2\u00bb est\u00e1 asociado a los eventos \u00ablevel_10_achieved\u00bb y \u00abad_impression_revenue\u00bb en la plantilla CSV.

            \"imagen.png\"
            <\/li>\n\n\n\n
          4. Sube el esquema de CV en formato CSV. El esquema subido aparecer\u00e1 en el panel de control.
            \"imagen.png\"
            <\/li>\n\n\n\n
          5. Una vez que subas el archivo CSV, la opci\u00f3n \u00abSKAN Features\u00bb se activar\u00e1 autom\u00e1ticamente.<\/li>\n\n\n\n
          6. Si decides dejar de utilizar SKAN en tus campa\u00f1as, solo tienes que desactivar esta funci\u00f3n.
            \"imagen.png\"<\/li>\n\n\n\n
          7. Para actualizar el esquema de valores de conversi\u00f3n que has subido, haz clic en \u2018Actualizar CSV\u2019 y sube un nuevo archivo.

            \"imagen.png\"<\/li>\n<\/ol>\n\n\n\n

            Si tienes alguna duda o problema, ponte en contacto con support@tenjin.com.<\/p>\n\n\n\n

            Si deseas optimizar tus campa\u00f1as bas\u00e1ndote en los datos SKAN enviados a Google Ads, ponte en contacto con tu gestor de cuentas de Google Ads.<\/p><\/p>\n\n\n\n

            \n\u2013 El esquema CV de Tenjin no aparecer\u00e1 en la p\u00e1gina de esquemas CV de TikTok. Se trata de un comportamiento esperado, no de un problema, y actualmente no hay forma de previsualizarlo ni probarlo en su interfaz.

            \n\u2013 Actualmente, no es posible realizar la transici\u00f3n entre el esquema de TikTok y el de Tenjin CV. Si deseas utilizar \u00fanicamente el esquema de Tenjin CV, elimina la configuraci\u00f3n de SKAN de TikTok para evitar que anule el esquema de Tenjin CV. De este modo, te asegurar\u00e1s de que tu configuraci\u00f3n est\u00e9 optimizada para un seguimiento preciso.

            \n\u2013 Si quieres asegurarte de que todo funciona correctamente de principio a fin, ponte en contacto con tu equipo de asistencia de TikTok.
            \n<\/p><\/p>\n\n\n\n

            ","protected":false},"excerpt":{"rendered":"

            C\u00f3mo subir tu esquema de valores de conversi\u00f3n en Tenjin. Ten en cuenta que esta funci\u00f3n est\u00e1 disponible actualmente para Google Ads, TikTok y Meta. REQUISITOS PREVIOS IMPORTANTES: \u2013 Para Google Ads, a\u00f1ade primero tu cuenta de Google Ads siguiendo los pasos que se indican aqu\u00ed y aseg\u00farate de que tus campa\u00f1as est\u00e9n activas y generando gasto. \u2013 Debes llamar a nuestro SKAN\u2026<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[101],"glossaries":[],"doc_tag":[],"class_list":["post-15423","docs","type-docs","status-publish","hentry","doc_category-skan-setup-with-tenjin"],"acf":[],"year_month":"2026-07","word_count":661,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"SKAdnetwork Setup with 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