{"id":15431,"date":"2026-02-20T07:06:10","date_gmt":"2026-02-20T07:06:10","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:33","modified_gmt":"2026-06-15T10:28:33","password":"","slug":"retention","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/es\/docs\/retention\/","title":{"rendered":"Retenci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><div class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc; padding:1em 1.5em; border-radius:4px;\">\n<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics.<\/p>\n<p>Para activar esta funci\u00f3n en tu cuenta, ve a \u00abMi cuenta\u00bb \u2192 \u00abGestionar usuario\u00bb \u2192 \u00abEstrategia de cohortes\u00bb y selecciona la opci\u00f3n que desees. Descubre la diferencia entre la retenci\u00f3n absoluta y la retenci\u00f3n relativa:<\/p>\n<\/div><\/p>\n\n\n\n<div style=\"max-width:680px;margin:1em 0;\">\n<div style=\"position:relative;padding-bottom:56.25%;height:0;\">\n<iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"https:\/\/www.youtube.com\/embed\/d85NzGY7wNw?wmode=opaque&#038;rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>C\u00f3mo analizar la \u201cretenci\u00f3n\u201d en el informe de captaci\u00f3n de usuarios<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta vista, puedes analizar los datos de retenci\u00f3n por cohortes a lo largo del ciclo de vida de un usuario para comprender el rendimiento de tus campa\u00f1as publicitarias. La retenci\u00f3n es una m\u00e9trica importante a la hora de optimizar tus campa\u00f1as publicitarias para conseguir usuarios con una mayor retenci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_i5qa3bn1tmom\"><\/a>\u00bfC\u00f3mo se puede acceder a la vista \u201cRetenci\u00f3n\u201d en el informe de captaci\u00f3n de usuarios?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes acceder a esta vista yendo a ANALIZAR \u2192 pesta\u00f1a \u00abAdquisici\u00f3n de usuarios\u00bb y seleccionando \u00abRetenci\u00f3n\u00bb en el men\u00fa desplegable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"_9tmqdl1hfq1r\"><\/a><figure><img data-recalc-dims=\"1\" decoding=\"async\" class=\"fr-fil fr-dib\" style=\"width: 800px;\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Retention-Report.gif?ssl=1\"><\/figure><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfA qu\u00e9 m\u00e9tricas se puede acceder en la vista \u201cRetenci\u00f3n\u201d del informe de captaci\u00f3n de usuarios?<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-ugocyucf.png?ssl=1\" alt=\"Imagen que contiene una l\u00ednea, un gr\u00e1fico, un diagrama o una captura de pantalla.  Descripci\u00f3n generada autom\u00e1ticamente\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El gr\u00e1fico \u201cRetenci\u00f3n tras la captaci\u00f3n\u201d te ayuda a analizar las diferentes tasas de retenci\u00f3n a N d\u00edas de tus usuarios captados en una fecha determinada.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/retention-image-l72shtqk.png?ssl=1\" alt=\"Una imagen que contiene texto, una captura de pantalla, una l\u00ednea o un n\u00famero.  Descripci\u00f3n generada autom\u00e1ticamente\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user&#8217;s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics. To enable this feature for your account, navigate to My&#8230;<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15431","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":193,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retention | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn 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