{"id":15450,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"custom-in-app-events","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/es\/docs\/custom-in-app-events\/","title":{"rendered":"Eventos personalizados dentro de la aplicaci\u00f3n"},"content":{"rendered":"

C\u00f3mo analizar eventos personalizados dentro de la aplicaci\u00f3n en el informe de captaci\u00f3n de usuarios<\/h2>\n\n\n\n

Ahora puedes crear an\u00e1lisis personalizados de embudos de eventos seleccionando \u00abM\u00e9tricas de la aplicaci\u00f3n\u00bb (como los eventos personalizados) en el panel \u00abEditar m\u00e9tricas\u00bb y a\u00f1adi\u00e9ndolas a tu panel de control general.<\/p><\/p>\n\n\n\n

\"imagen.png\"<\/figure>\n\n\n\n

A continuaci\u00f3n te mostramos un ejemplo de c\u00f3mo podr\u00eda aparecer el embudo en tu panel de control \u00abResumen de captaci\u00f3n de usuarios\u00bb<\/p><\/p>\n\n\n\n

\"imagen.png\"<\/figure>\n\n\n\n

Tenjin allows marketers to analyze any type of custom (post-install) events. Please make sure these events are sent to Tenjin through the SDK. Integration instructions are under \u201cCustom Events\u201d section. For iOS here<\/a>, Android here<\/a>, and Unity plugin here<\/a><\/p>\n\n\n\n

    \n
  1. Ve a ANALIZAR -> pesta\u00f1a \"Adquisici\u00f3n de usuarios\" y selecciona Eventos en la aplicaci\u00f3n<\/a> en el men\u00fa desplegable.<\/li>\n\n\n\n
  2. En el men\u00fa desplegable puedes ver una lista de los eventos de la aplicaci\u00f3n que se han integrado.<\/li>\n<\/ol>\n\n\n\n
    \"imagen.png\"<\/figure>\n\n\n\n
      \n
    1. Elige un evento de la lista. En funci\u00f3n de tu selecci\u00f3n, podr\u00e1s ver diferentes m\u00e9tricas relacionadas con ese evento dentro de la aplicaci\u00f3n.<\/li>\n<\/ol>\n\n\n\n
      \"imagen.png\"<\/figure>\n\n\n\n
        \n
      • M\u00e9tricas por fecha de ocurrencia\n
          \n
        • Usuarios: n\u00famero de usuarios distintos que han realizado la acci\u00f3n<\/li>\n\n\n\n
        • Recuento: cu\u00e1ntos eventos se produjeron<\/li>\n\n\n\n
        • Suma: la suma de todos los valores asociados al evento<\/li>\n\n\n\n
        • Media: la media de los valores asociados al evento
          <\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • M\u00e9tricas por fecha tras la adquisici\u00f3n\n
            \n
          • Usuarios: n\u00famero de usuarios distintos que han realizado la acci\u00f3n<\/li>\n\n\n\n
          • Recuento acumulado: recuento acumulado de eventos a lo largo de la vida de la cohorte<\/li>\n\n\n\n
          • Suma acumulada: suma acumulada de los valores de los eventos a lo largo de la vida de la cohorte<\/li>\n\n\n\n
          • Recuento acumulado por usuario: de media, \u00bfcu\u00e1ntos eventos gener\u00f3 cada usuario de la cohorte? Si se espera que este evento se produzca como m\u00e1ximo una vez por usuario, puedes utilizar este dato como indicador de qu\u00e9 proporci\u00f3n de usuarios gener\u00f3 dicho evento.<\/li>\n\n\n\n
          • Suma acumulada por usuario: \u00bfCu\u00e1l es, de media, el valor total por usuario en la cohorte?.<\/li>\n\n\n\n
          • Tasa de participaci\u00f3n: cada d\u00eda tras la captaci\u00f3n, qu\u00e9 porcentaje de la cohorte gener\u00f3 el evento. Esta cifra puede aumentar o disminuir con el tiempo, ya que refleja el n\u00famero de participantes que se registraron cada d\u00eda.<\/li>\n\n\n\n
          • Coste por participante: cada d\u00eda tras la adquisici\u00f3n, \u00bfcu\u00e1nto gastaste para conseguir usuarios ese d\u00eda? Esta cifra puede aumentar o disminuir con el tiempo, ya que depende del n\u00famero de participantes que se hayan registrado cada d\u00eda; cuantos m\u00e1s participantes, menor ser\u00e1 el coste.<\/li>\n\n\n\n
          • Coste por evento: cada d\u00eda tras la adquisici\u00f3n, \u00bfcu\u00e1nto has gastado para obtener todas las ocurrencias de ese evento? Esta cifra solo disminuye, ya que depende del recuento acumulado de eventos.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            \u00bfC\u00f3mo debo interpretar estos indicadores?<\/h2>\n\n\n\n

            En primer lugar, filtra por la aplicaci\u00f3n que te interese en la parte izquierda. A continuaci\u00f3n, puedes seleccionar el evento que te interese, por ejemplo, \u201cuse_hint\u201d.<\/p>\n\n\n\n

            \"imagen.png\"<\/figure>\n\n\n\n

            En el periodo comprendido entre el 1 de abril y el 30 de junio, hubo 949 usuarios que realizaron el evento \u201cuse_hint\u201d. Recibimos el evento \u201cuse_hint\u201d 950 veces. El tercer d\u00eda de vida, 10 usuarios realizaron \u201cuse_hint\u201d. En los tres primeros d\u00edas de vida, tus nuevos usuarios (las personas que instalaron la aplicaci\u00f3n en ese intervalo de fechas) realizaron un total de 941 acciones \u201cuse_hint\u201d. El tercer d\u00eda de vida, el 0,051 TP6T de los nuevos usuarios realiz\u00f3 \u201cuse_hint\u201d. Haz clic en la fila para expandirla. Las filas secundarias muestran el desglose por canal.<\/p>\n\n\n\n

            \"CE<\/figure>\n\n\n\n

            El gr\u00e1fico \u201cuse_hint\u201d muestra cu\u00e1ntos eventos \u201cuse_hint\u201d realiz\u00f3 de media cada usuario cada d\u00eda durante el ciclo de vida de la aplicaci\u00f3n. Se puede observar que, para el segundo d\u00eda, cada usuario hab\u00eda realizado una media de 0,048 eventos \u201cuse_hint\u201d.<\/p>\n\n\n\n

            \"imagen.png\"<\/figure>\n\n\n\n

            Del mismo modo, 778 usuarios utilizaron la funci\u00f3n \u201cuse_hint\u201d el d\u00eda 0.<\/p>\n\n\n\n

            \"imagen.png\"<\/figure>\n\n\n\n

            Tambi\u00e9n puedes cambiar la opci\u00f3n \u201cAgrupar por\u201d de la izquierda a \u201ccanales\u201d o \u201ccampa\u00f1as\u201d para ver el desglose y decidir qu\u00e9 campa\u00f1a gener\u00f3 m\u00e1s eventos \u201cuse_hint\u201d.<\/p>\n\n\n\n

            \n\n\n\n

            \u00bfCu\u00e1les son algunos ejemplos de eventos dentro de la aplicaci\u00f3n que deber\u00eda registrar con el SDK de Tenjin?<\/h2>\n\n\n\n

            Con el SDK de Tenjin, puedes obtener informaci\u00f3n sobre el comportamiento de los usuarios mediante el env\u00edo de eventos dentro de la aplicaci\u00f3n. A grandes rasgos, debes implementar un evento dentro de la aplicaci\u00f3n en cualquier punto en el que pueda asociarse un valor de usuario dentro de tu aplicaci\u00f3n. Cada evento puede tener asociado un valor num\u00e9rico opcional. Podr\u00e1s ver con qu\u00e9 frecuencia se producen estos eventos, de qu\u00e9 fuente proceden, cu\u00e1nto cuestan y cu\u00e1nto valor han generado.<\/p>\n\n\n\n

            Algunos ejemplos \u00fatiles para nuestros clientes son:<\/p>\n\n\n\n

              \n
            • Tutorial completado<\/li>\n\n\n\n
            • Facebook Connect<\/li>\n\n\n\n
            • Nivel completado<\/li>\n\n\n\n
            • invitaciones enviadas (posiblemente con eventos espec\u00edficos para Facebook, Twitter, SMS, etc.)<\/li>\n\n\n\n
            • compras con moneda virtual (puedes indicar la cantidad de moneda gastada como valor del evento)<\/li>\n<\/ul>\n\n\n\n

              Embudos<\/strong><\/p>\n\n\n\n

              Es posible que quieras realizar un seguimiento de alg\u00fan tipo de actividad \u201cen embudo\u201d o \u201csecuencial\u201d, por ejemplo: registro completado -> tutorial completado -> nivel 1 completado. Tendr\u00e1s que realizar un seguimiento de la fase en la que se encuentra el usuario dentro del embudo (el SDK de Tenjin no lo har\u00e1 por ti) y, a continuaci\u00f3n, emitir un evento personalizado para cada fase. En este ejemplo, las etapas ser\u00edan stage-1-registration-complete, stage-2-reg-and-tutorial-complete y stage-3-reg-tut-level1-complete.<\/p>\n\n\n\n

              Malos ejemplos<\/strong><\/p>\n\n\n\n

              NO debes enviar atributos de usuario mediante eventos dentro de la aplicaci\u00f3n. NO env\u00edes eventos como:<\/p>\n\n\n\n

                \n
              • direcci\u00f3n IP del usuario<\/li>\n\n\n\n
              • ID de Facebook del usuario<\/li>\n\n\n\n
              • informaci\u00f3n demogr\u00e1fica del usuario<\/li>\n\n\n\n
              • Informaci\u00f3n del dispositivo<\/li>\n<\/ul>\n\n\n\n

                A la hora de determinar el valor de un evento dentro de la aplicaci\u00f3n, deber\u00edas poder responder \u201cs\u00ed\u201d a la mayor\u00eda de estas preguntas:<\/p>\n\n\n\n

                  \n
                • \u00bfSe trata de una ACCI\u00d3N realizada por el usuario?<\/li>\n\n\n\n
                • \u00bfEs relevante la HORA en que se realiz\u00f3?<\/li>\n\n\n\n
                • \u00bfEs importante para m\u00ed el n\u00famero de OCURRENCIAS?<\/li>\n\n\n\n
                • \u00bfEs importante para m\u00ed la MEDIA o la SUMA de los valores?<\/li>\n<\/ul>\n\n\n\n

                  Si tienes alguna pregunta, ponte en contacto con support@tenjin.com.<\/p>\n\n\n\n

                  ","protected":false},"excerpt":{"rendered":"

                  How to Analyze Custom In-App Events within the User Acquisition Report You can now build custom event funnel analytics by selecting In-App Metrics (like custom events) from the Edit Metrics panel and adding them to your overview dashboard. Here’s an example of how the funnel might appear in your User Acquisition Overview dashboard Tenjin allows…<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15450","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-08","word_count":861,"total_views":"15","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\nIn-App Events | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin allows marketers to analyze any type of custom events they send. 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