{"id":15461,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"ad-mediation-roi","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/es\/docs\/ad-mediation-roi\/","title":{"rendered":"ROI de la mediaci\u00f3n publicitaria"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9tricas de mediaci\u00f3n publicitaria para la captaci\u00f3n de usuarios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El panel de control de Tenjin ofrece una compatibilidad completa con las m\u00e9tricas de ingresos de mediaci\u00f3n publicitaria. Estas m\u00e9tricas proporcionan informaci\u00f3n detallada sobre la eficacia de tus iniciativas publicitarias para las aplicaciones que utilizan la monetizaci\u00f3n publicitaria.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image637.png?ssl=1\" alt=\"imagen.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ad Mediation Revenue utilizes user-level or impression-level data fetched from an ad mediation provider via the Tenjin SDK. This data can be also used to optimize advertising campaigns on the ad network side by using Ad revenue callbacks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo se puede acceder a las m\u00e9tricas de mediaci\u00f3n publicitaria?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para poder acceder a las m\u00e9tricas de ingresos por mediaci\u00f3n publicitaria en el panel de control de Tenjin, deber\u00e1s completar la integraci\u00f3n de la versi\u00f3n del SDK de Tenjin que admita dichas m\u00e9tricas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfA qu\u00e9 m\u00e9tricas tendr\u00e9 acceso?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, con esta funci\u00f3n puedes acceder a las siguientes m\u00e9tricas de ingresos por mediaci\u00f3n publicitaria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ingresos publicitarios (mediaci\u00f3n publicitaria)<\/li>\n\n\n\n<li>Ingresos publicitarios por usuario (mediaci\u00f3n publicitaria)<\/li>\n\n\n\n<li>LTV publicitario en el d\u00eda N (mediaci\u00f3n publicitaria)<\/li>\n\n\n\n<li>LTV publicitario en el d\u00eda N por usuario (mediaci\u00f3n publicitaria)<\/li>\n\n\n\n<li>LTV de N-Day con mediaci\u00f3n publicitaria total (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>N-Day: ROAS total (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>N-Day: ROI total (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>N-Day: LTV total por usuario (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>Ingresos totales (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>Ingresos totales por usuario activo diario (medici\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>ROAS total (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>ROI total (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>LTV total por usuario (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>IMPDAU (Mediaci\u00f3n publicitaria)<\/li>\n\n\n\n<li>Impresiones (mediaci\u00f3n publicitaria)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Seguiremos ampliando esta lista. Si hay alguna m\u00e9trica espec\u00edfica que necesites para cumplir con los requisitos de tu empresa, h\u00e1znoslo saber. Para obtener m\u00e1s informaci\u00f3n sobre estas m\u00e9tricas, consulta <a href=\"https:\/\/docs.tenjin.com\/docs\/dashboard-analytics#list\" target=\"_self\">esta p\u00e1gina<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 informes del panel de control incluyen m\u00e9tricas de mediaci\u00f3n publicitaria?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las m\u00e9tricas de mediaci\u00f3n publicitaria se pueden consultar en los siguientes informes, en la pesta\u00f1a \u00abAdquisici\u00f3n de usuarios\u00bb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visi\u00f3n general<\/li>\n\n\n\n<li>Gastar<\/li>\n\n\n\n<li>Retenci\u00f3n<\/li>\n\n\n\n<li>Valor<\/li>\n\n\n\n<li>Ingresos<\/li>\n\n\n\n<li>ROI<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 deber\u00eda utilizar las devoluciones de llamada de ingresos publicitarios?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Puedes empezar a llevar a cabo campa\u00f1as de <a href=\"https:\/\/docs.tenjin.com\/docs\/return-on-ad-spend-roas\" target=\"_self\">rentabilidad de la inversi\u00f3n publicitaria (ROAS)<\/a> enviando sus datos de ingresos a nivel de impresi\u00f3n (ILRD) a las <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/ad-network\" target=\"_self\">redes publicitarias<\/a> que elija. Tenjin recopila estos datos tras recibirlos de tus proveedores de mediaci\u00f3n a trav\u00e9s del <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/for-developers\" target=\"_self\">SDK de Tenjin<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have integrated impression-level revenue data (ILRD) via the Tenjin SDK (make sure you have the version of the SDK that allows us to process this data), you will be able to start running ROAS campaigns by following the steps listed in our documentation, depending on the ad network. The callbacks can be set up for different ad networks (listed below).<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/docs.tenjin.com\/docs\/unity-ads#how-to-pass-ad-revenue-data-to-unity-ads\" target=\"_self\">Aqu\u00ed<\/a> tienes un ejemplo de c\u00f3mo es el proceso de env\u00edo de datos sobre ingresos publicitarios a Unity Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image379.png?ssl=1\" alt=\"imagen.png\" class=\"wp-image-13101\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfA qu\u00e9 redes publicitarias puedo enviar datos sobre ingresos publicitarios con Tenjin?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, estos datos pueden remitirse a las siguientes redes publicitarias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ironSource<\/li>\n\n\n\n<li>Unidad<\/li>\n\n\n\n<li>Meta<\/li>\n\n\n\n<li>Despegue<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>Aura de la Unidad<\/li>\n\n\n\n<li>Mintegral<\/li>\n\n\n\n<li>Adjoe<\/li>\n\n\n\n<li>Smadex<\/li>\n\n\n\n<li>Anuncios Moloco<\/li>\n\n\n\n<li>Adkomo<\/li>\n\n\n\n<li>Yelohi<\/li>\n\n\n\n<li>Kwai para empresas<\/li>\n\n\n\n<li>Appier<\/li>\n\n\n\n<li>Red YSO<\/li>\n\n\n\n<li>Axponent<\/li>\n\n\n\n<li>Mistplay<\/li>\n\n\n\n<li>Noticias de \u00faltima hora<\/li>\n\n\n\n<li>Anuncios VK<\/li>\n\n\n\n<li>App Samurai<\/li>\n\n\n\n<li>Playdigo<\/li>\n\n\n\n<li>BidEase<\/li>\n\n\n\n<li>Y mucho m\u00e1s\u2026<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 ocurre si la red publicitaria a la que me interesa enviar los datos sobre ingresos publicitarios no aparece en la lista anterior?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We can help you send this data to the ad network of your choice. Please write to us directly at support@tenjin.com for more information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo han ayudado a los usuarios las devoluciones de llamada por ingresos publicitarios en el pasado?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/blog.tenjin.com\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_self\">Aqu\u00ed<\/a> tienes un caso pr\u00e1ctico sobre c\u00f3mo YOMI Studio aument\u00f3 su ARPDAU en un 60% utilizando esta funci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfDe qu\u00e9 proveedores de mediaci\u00f3n obtiene actualmente Tenjin los datos de ingresos a nivel de impresi\u00f3n (ILRD)?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, podemos procesar estos datos procedentes de los siguientes proveedores de mediaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Applovin MAX<\/li>\n\n\n\n<li>Unity LevelPlay<\/li>\n\n\n\n<li>AdMob<\/li>\n\n\n\n<li>Topon<\/li>\n\n\n\n<li>CAS<\/li>\n\n\n\n<li>TradPlus<\/li>\n\n\n\n<li>CloudX<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"has-text-color has-background has-link-color translation-block\" style=\"color:#055160;background-color:#cff4fc\">Ten en cuenta que Tenjin no recopila datos sobre los ingresos publicitarios de mediaci\u00f3n de forma predeterminada. Debes actualizar el SDK de Tenjin a una versi\u00f3n que nos permita procesar los datos de ingresos a nivel de impresi\u00f3n desde <a href=\"https:\/\/tenjin.com\/es\/docs\/category\/ad-revenue-ad-mediation-setup\/\" target=\"_self\">aqu\u00ed<\/a>.<\/p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Ad Mediation Metrics for User Acquisition The Tenjin dashboard offers comprehensive support for Ad Mediation Revenue Metrics. These metrics provide deep insights into the effectiveness of your advertising efforts for apps utilizing Ad Monetization. Ad Mediation Revenue utilizes user-level or impression-level data fetched from an ad mediation provider via the Tenjin SDK. This data can&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[161],"glossaries":[],"doc_tag":[],"class_list":["post-15461","docs","type-docs","status-publish","hentry","doc_category-ad-revenue"],"acf":[],"year_month":"2026-07","word_count":596,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Ad Revenue","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/ad-revenue\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Mediation ROI | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Ad Mediation ROI in Tenjin measures ad revenue, ROAS, ROI, and LTV using 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