{"id":15466,"date":"2026-02-20T07:06:11","date_gmt":"2026-02-20T07:06:11","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:33","modified_gmt":"2026-06-15T10:28:33","password":"","slug":"creatives","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/es\/docs\/creatives\/","title":{"rendered":"Creativos"},"content":{"rendered":"<p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">Actualmente, esta funci\u00f3n solo est\u00e1 disponible para creatividades de Meta, Apple Ads, Unity Ads, Mintegral, Axon by Applovin, ironSource, TikTok y Moloco Ads. Pr\u00f3ximamente se a\u00f1adir\u00e1 compatibilidad con otros canales y tipos de creatividades.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-analyze-creatives-in-the-user-acquisition-report\"><strong>C\u00f3mo analizar los \u201ccreativos\u201d en el informe de captaci\u00f3n de usuarios<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin cuenta con una vista espec\u00edfica para analizar los datos de tus creatividades de diferentes campa\u00f1as en el Informe de captaci\u00f3n de usuarios. En esta secci\u00f3n, podr\u00e1s profundizar en las m\u00e9tricas de tus creatividades y acceder a diferentes gr\u00e1ficos relacionados con su rendimiento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-can-you-access-the-creatives-view-in-the-user-acquisition-report\"><a><\/a><strong>\u00bfC\u00f3mo se puede acceder a la vista \u201cCreatividades\u201d en el informe de captaci\u00f3n de usuarios?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes acceder a esta vista yendo a ANALIZAR \u2192 pesta\u00f1a \u00abAdquisici\u00f3n de usuarios\u00bb y seleccionando \u00abCreatividades\u00bb en el men\u00fa desplegable.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/Screen%20Recording%202025-08-12%20at%2010.14.13%E2%80%AFAM.mov\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En la pesta\u00f1a \u00abCreatives\u00bb, selecciona \u00abCreative\u00bb como criterio de agrupaci\u00f3n en el panel de filtros de la izquierda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"557\" height=\"419\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png?resize=557%2C419&#038;ssl=1\" alt=\"\" class=\"wp-image-16091\" style=\"width:505px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png?w=557&amp;ssl=1 557w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-26.png?resize=360%2C271&amp;ssl=1 360w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-metrics-can-you-access-in-the-creatives-view-of-the-user-acquisition-report\"><a><\/a><strong>\u00bfA qu\u00e9 m\u00e9tricas se puede acceder en la vista \u201cCreatividades\u201d del informe de captaci\u00f3n de usuarios?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-27.png?resize=1024%2C334&#038;ssl=1\" alt=\"\" class=\"wp-image-16092\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-27.png?resize=1024%2C334&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-27.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-27.png?resize=768%2C251&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-27.png?resize=1536%2C501&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-27.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-27.png?resize=360%2C117&amp;ssl=1 360w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-27.png?w=2048&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente puedes analizar m\u00e9tricas creativas como<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instalaciones con seguimiento<\/li>\n\n\n\n<li>IPM con seguimiento (no disponible para redes SAN),<\/li>\n\n\n\n<li>Impresiones registradas (no disponible para SAN)<\/li>\n\n\n\n<li>N-D\u00eda IAP LTV<\/li>\n\n\n\n<li>LTV de IAP a N d\u00edas por usuario<\/li>\n\n\n\n<li>LTV publicitario en el d\u00eda N (mediaci\u00f3n publicitaria)<\/li>\n\n\n\n<li>LTV publicitario a N d\u00edas \/ usuario (mediaci\u00f3n publicitaria)<\/li>\n\n\n\n<li>N-Day - LTV total (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>N-Day - LTV total \/ usuario (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n<\/ul>\n\n\n<p class=\"has-text-color has-background has-link-color\" style=\"color:#055160;background-color:#cff4fc\">The dimensions currently supported are group by app, channel or campaign. Country and site ID groupings are currently not supported.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"369\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-28.png?resize=1024%2C369&#038;ssl=1\" alt=\"\" class=\"wp-image-16093\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-28.png?resize=1024%2C369&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-28.png?resize=300%2C108&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-28.png?resize=768%2C277&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-28.png?resize=1536%2C553&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-28.png?resize=2048%2C737&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-28.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/02\/image-28.png?resize=360%2C130&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_e381183d_0\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">\u00bfQu\u00e9 son los \u2018creativos no disponibles\u2019?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\">This is when the Ad network returns no creative name we bucket them under Unavailable Creatives.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_f29d38d4_1\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">\u00bfEl informe de Creatives es gratuito?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\">S\u00ed, el panel de control de informes de creatividades es gratuito para todos los clientes.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_e130f2f1_2\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_left_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_left_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h4 class=\"aab__accordion_title\" style=\"margin:0\">\u00bfA partir de qu\u00e9 fecha estar\u00e1n disponibles los datos de Creative?<\/h4><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\">Los datos creativos estar\u00e1n disponibles a partir del 15 de abril de 2025.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<p class=\"has-text-color has-background has-link-color translation-block\" style=\"color: #055160; background-color: #cff4fc;\"><strong>Umbral de privacidad<\/strong>: De acuerdo con los requisitos de privacidad de Meta, no se facilitar\u00e1n informes sobre creatividades cuando el n\u00famero de usuarios \u00fanicos sea inferior a 100.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>This feature is currently available for Meta, Apple Ads, Unity Ads, Mintegral, Axon by Applovin, ironSource, TikTok and Moloco Ads creatives only. Support for additional channels and creative types will be added soon. How to analyze &#8220;Creatives&#8221; in the User Acquisition Report Tenjin has a dedicated view for analyzing your creatives data from different campaigns&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15466","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":296,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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