{"id":15488,"date":"2026-02-20T07:06:12","date_gmt":"2026-02-20T07:06:12","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:31","modified_gmt":"2026-06-15T10:28:31","password":"","slug":"how-to-map-ad-revenue-to-conversion-values","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/es\/docs\/how-to-map-ad-revenue-to-conversion-values\/","title":{"rendered":"C\u00f3mo asignar los ingresos publicitarios a los valores de conversi\u00f3n"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Recomendaciones para la elaboraci\u00f3n del curr\u00edculum vitae<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. C\u00f3mo asignar los ingresos publicitarios a los valores de conversi\u00f3n<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Determine the conversion value categories for every aggregated ad revenue computed on the device within the 24 hours following installation, based on historical data.<\/li>\n\n\n<li>Implement the conversion value buckets in the SDK: map accumulated ad revenue to conversion values.<\/li>\n\n\n<li>Send the corresponding conversion value to Tenjin (and Apple) using the <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> method in the Tenjin SDK when the ad impression happens every time until 24 hours of install.<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nota<\/strong>: The mapping of ad revenue to conversion values may change over time and require updates in the app. You also need to integrate Impression Level Revenue Data(ILRD) in the mediation SDK.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. C\u00f3mo asignar las impresiones de anuncios a los valores de conversi\u00f3n<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Figure out the conversion value buckets for each accumulated ad impression calculated on the device for 24 hours since the install using historical data.<\/li>\n\n\n<li>Implement the conversion value buckets in the SDK: map accumulated ad impressions to conversion values.<\/li>\n\n\n<li>Send the conversion value (impression counts) to Tenjin (and Apple) using <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> method in the Tenjin SDK every time the impression happens until the first 24 hours of install.<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nota<\/strong>: The mapping of ad impressions to conversion values may change over time and require updates in the app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. C\u00f3mo asignar sesiones a valores de conversi\u00f3n<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Count the sessions as they are accumulated over a 24 hour period since the install.<\/li>\n\n\n<li>Send the CV (accumulated session count) to Tenjin (and Apple) using <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> method in Tenjin SDK every time the session occurs until the first 24 hours of install.<\/li>\n\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Ejemplos<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1jrRrTP6YX62of2WaJamtPBSWZJ-97IpTWn0IwTroH6Y\/edit#gid=1596716780\"> IAP y asignaci\u00f3n de eventos dentro de la aplicaci\u00f3n<\/a><\/li>\n\n\n<li><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1NTQN-js9aVtDCCNXAqPYLu5r4nvulNpJVGkFsswEbJE\/edit#gid=0\">Impresiones de anuncios y asignaci\u00f3n de compras dentro de la aplicaci\u00f3n (juegos h\u00edbridos)<\/a><\/li>\n\n\n<li><a href=\"https:\/\/docs.google.com\/document\/d\/13dzg-G6Lf4V6kC6emocb7NULuvdfdC44-FZPzccYmlo\/edit\">Asignaci\u00f3n de eventos personalizados<\/a><\/li>\n\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Explicaci\u00f3n del temporizador de postback (para SKAN 3.0 o versiones anteriores)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En la respuesta enviada por Apple al <a href=\"\/es\/docs\/ad-network\/\">red publicitaria<\/a>, hay dos tipos diferentes de temporizadores:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li>Un temporizador de 24 horas: se puede reiniciar varias veces y tiene una duraci\u00f3n definida de 24 horas.<\/li>\n\n\n<li>Un temporizador aleatorio: una vez que se pone en marcha, no se puede reiniciar. La duraci\u00f3n es aleatoria, entre 0 y 24 horas.<\/li>\n\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li class=\"translation-block\">Cuando se ejecuta <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue()<\/code>, se inicia el temporizador de 24 horas. Si decides volver a ejecutar <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code>, el temporizador de 24 horas se pone a cero y vuelve a empezar.<\/li>\n\n\n<li class=\"translation-block\">Cada vez que se ejecute <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code>, el temporizador de 24 horas se reiniciar\u00e1.<\/li>\n\n\n<li>Suppose you don&#8217;t fire <code data-no-translation=\"\" data-no-auto-translation=\"\">updatePostbackConversionValue(_:)<\/code> before the 24 hours timer expires, a random timer will start. Once the random timer starts, you can&#8217;t update the conversion value anymore.<\/li>\n\n\n<li>At the end of the random timer, the postback is sent to the ad network. This postback may or may not include a conversion value (it will be the latest value you set for this specific user)<\/li>\n\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">In Tenjin, we give developers full flexibility to choose whatever conversion values they want to map to a specific user event. Tenjin&#8217;s Customer Success team is happy to work with you to figure out the best implementation for your app. Please contact support@tenjin.com for more custom solutions.<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-block-paragraph translation-block\" style=\"color:#664d03;background-color:#fff3cd\">(Temporizadores de postback de SKAN 4.0) SKAN 4.0 te permite configurar sistemas de temporizadores m\u00e1s complejos. Puedes leer m\u00e1s al respecto <a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/receiving_postbacks_in_multiple_conversion_windows\" target=\"_self\">aqu\u00ed<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CV Mapping Recommendations 1. How to map ad revenue to conversion values Note: The mapping of ad revenue to conversion values may change over time and require updates in the app. You also need to integrate Impression Level Revenue Data(ILRD) in the mediation SDK. 2. How to map ad impressions to conversion values Note: The&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[101],"glossaries":[],"doc_tag":[],"class_list":["post-15488","docs","type-docs","status-publish","hentry","doc_category-skan-setup-with-tenjin"],"acf":[],"year_month":"2026-07","word_count":488,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"SKAdnetwork Setup with Tenjin","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/skan-setup-with-tenjin\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Map Revenue to Conversion Values | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to map ad revenue to SKAdNetwork conversion values to improve iOS attribution and campaign optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/docs\/how-to-map-ad-revenue-to-conversion-values\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Map Revenue to Conversion Values | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how to map ad revenue to SKAdNetwork conversion values to improve iOS attribution and campaign optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/docs\/how-to-map-ad-revenue-to-conversion-values\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/how-to-map-ad-revenue-to-conversion-values\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/how-to-map-ad-revenue-to-conversion-values\\\/\"},\"author\":{\"name\":\"anurag\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/e039df04bf002f4a0825fce9d6d5f13b\"},\"headline\":\"How to Map Ad Revenue to Conversion Values\",\"datePublished\":\"2026-02-20T07:06:12+00:00\",\"dateModified\":\"2026-06-15T10:28:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/how-to-map-ad-revenue-to-conversion-values\\\/\"},\"wordCount\":493,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/how-to-map-ad-revenue-to-conversion-values\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/how-to-map-ad-revenue-to-conversion-values\\\/\",\"name\":\"Map Revenue to Conversion Values | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2026-02-20T07:06:12+00:00\",\"dateModified\":\"2026-06-15T10:28:31+00:00\",\"description\":\"Learn how to map ad revenue to SKAdNetwork conversion values to improve iOS attribution and campaign optimization.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/how-to-map-ad-revenue-to-conversion-values\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/docs\\\/how-to-map-ad-revenue-to-conversion-values\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/how-to-map-ad-revenue-to-conversion-values\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Map Ad Revenue to Conversion Values\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - 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