{"id":15495,"date":"2026-02-20T07:06:12","date_gmt":"2026-02-20T07:06:12","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:32","modified_gmt":"2026-06-15T10:28:32","password":"","slug":"meta-amm-tenjin","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/es\/docs\/meta-amm-tenjin\/","title":{"rendered":"Meta Advanced Mobile Measurement (AMM)"},"content":{"rendered":"

<\/a>\u00bfQu\u00e9 es Meta AMM?<\/strong><\/h3>\n

El programa Advanced Mobile Measurement (AMM)<\/strong> de Meta permite a los anunciantes acceder a datos a nivel de fila<\/strong> sobre instalaciones de aplicaciones y eventos posteriores a la instalaci\u00f3n procedentes de las plataformas de Meta (Facebook, Instagram, etc.). Estos datos incluyen informaci\u00f3n anonimizada a nivel de dispositivo que puede utilizarse para realizar an\u00e1lisis en profundidad, modelar el valor de vida \u00fatil (LTV) y llevar a cabo optimizaciones en tu propio entorno de BI.<\/p>\n

Debido a las pol\u00edticas de privacidad y a las restricciones en materia de intercambio de datos, estos datos solo est\u00e1n disponibles para los anunciantes que hayan firmado el acuerdo AMM de Meta.<\/p>\n

<\/a>\u00bfC\u00f3mo obtener datos a nivel de fila de Tenjin con AMM?<\/strong><\/h2>\n

Tenjin puede proporcionarte datos de atribuci\u00f3n a nivel de fila y datos de eventos procedentes de Meta, de conformidad con las pol\u00edticas de Meta. Puedes aceptar los t\u00e9rminos en aqu\u00ed<\/u><\/a>.<\/p>\n

Existen varios m\u00e9todos para acceder a estos datos:<\/p>\n

Actualmente, esto solo es compatible a trav\u00e9s de las devoluciones de llamada S2S y Live Ops. En el futuro se a\u00f1adir\u00e1n m\u00e9todos adicionales.<\/p>\n

<\/a>1. Llamadas de retorno de servidor a servidor (S2S) a tus propios servidores<\/strong><\/h3>\n

De acuerdo con las condiciones de AMM de Meta, los datos a nivel de fila de Meta a trav\u00e9s de MMP deben utilizarse para enviar estos datos \u00fanicamente a tus propios servidores y no a ning\u00fan otro servidor de terceros.<\/p>\n

    \n
  1. \n

    Ve a CONFIGURAR -> Aplicaciones<\/strong> pesta\u00f1a y haz clic en tu aplicaci\u00f3n. Haz clic en Devoluciones de llamada<\/strong> ficha.<\/p>\n<\/li>\n<\/ol>\n

    \"<\/p>\n

      \n
    1. \n

      En la pesta\u00f1a \u00abCallbacks\u00bb, selecciona \u00abMeta channel\u00bb y aseg\u00farate de haber aceptado los t\u00e9rminos del AMM que aparecen en el enlace de la pesta\u00f1a \u00abConfiguraci\u00f3n\u00bb.<\/p>\n<\/li>\n<\/ol>\n

      \"<\/p>\n

      3. Una vez completado el paso 2, selecciona la pesta\u00f1a S2S Callbacks<\/strong> situada en la parte superior.<\/p>\n

      \"<\/p>\n

      4. Haz clic en A\u00f1adir una devoluci\u00f3n de llamada S2S<\/strong>.<\/p>\n

      5. Marca la casilla de la opci\u00f3n \u00bfEs este un punto final propio (el tuyo)?<\/strong>.<\/p>\n

      \"<\/p>\n

      6. A\u00f1ade tu URL de destino con las macros pertinentes que necesites de la lista que aparece en el panel de la derecha y haz clic en Guardar callback<\/strong>.<\/p>\n

      \"<\/p>","protected":false},"excerpt":{"rendered":"

      \u00bfQu\u00e9 es Meta AMM? El programa Advanced Mobile Measurement (AMM) de Meta permite a los anunciantes acceder a datos a nivel de fila sobre instalaciones de aplicaciones y eventos posteriores a la instalaci\u00f3n procedentes de las plataformas de Meta (Facebook, Instagram, etc.). Estos datos incluyen informaci\u00f3n anonimizada a nivel de dispositivo que puede utilizarse para realizar an\u00e1lisis en profundidad, crear modelos de LTV y llevar a cabo optimizaciones en tu propio entorno de BI. Debido a las pol\u00edticas de privacidad y\u2026<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[239],"glossaries":[],"doc_tag":[],"class_list":["post-15495","docs","type-docs","status-publish","hentry","doc_category-attribution-tools"],"acf":[],"year_month":"2026-08","word_count":259,"total_views":"9","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Attribution Tools","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/attribution-tools\/"}],"doc_tag_info":[],"yoast_head":"\nMeta Advanced Mobile Measurement (AMM) | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to integrate Meta Advanced Mobile Measurement with Tenjin for improved attribution and campaign reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/docs\/meta-amm-tenjin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Advanced Mobile Measurement (AMM) | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how to integrate Meta Advanced Mobile Measurement with Tenjin for improved attribution and campaign reporting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/docs\/meta-amm-tenjin\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/tenjin-amm-image-67ipm5m6.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/\"},\"author\":{\"name\":\"anurag\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/e039df04bf002f4a0825fce9d6d5f13b\"},\"headline\":\"Meta Advanced Mobile Measurement (AMM)\",\"datePublished\":\"2026-02-20T07:06:12+00:00\",\"dateModified\":\"2026-06-15T10:28:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/\"},\"wordCount\":268,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/tenjin-amm-image-67ipm5m6.png\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/\",\"name\":\"Meta Advanced Mobile Measurement (AMM) | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/tenjin-amm-image-67ipm5m6.png\",\"datePublished\":\"2026-02-20T07:06:12+00:00\",\"dateModified\":\"2026-06-15T10:28:32+00:00\",\"description\":\"Learn how to integrate Meta Advanced Mobile Measurement with Tenjin for improved attribution and campaign reporting.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/tenjin-amm-image-67ipm5m6.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/tenjin-amm-image-67ipm5m6.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/meta-amm-tenjin\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Meta Advanced Mobile Measurement (AMM)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/e039df04bf002f4a0825fce9d6d5f13b\",\"name\":\"anurag\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g\",\"caption\":\"anurag\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/es\\\/blog\\\/author\\\/anurag\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meta Advanced Mobile Measurement (AMM) | Tenjin","description":"Descubre c\u00f3mo integrar Meta Advanced Mobile Measurement con Tenjin para mejorar la atribuci\u00f3n y los informes de campa\u00f1a.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/es\/docs\/meta-amm-tenjin\/","og_locale":"es_ES","og_type":"article","og_title":"Meta Advanced Mobile Measurement (AMM) | Tenjin","og_description":"Learn how to integrate Meta Advanced Mobile Measurement with Tenjin for improved attribution and campaign reporting.","og_url":"https:\/\/tenjin.com\/es\/docs\/meta-amm-tenjin\/","og_site_name":"Tenjin","article_modified_time":"2026-06-15T10:28:32+00:00","og_image":[{"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/tenjin-amm-image-67ipm5m6.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@TenjinMMP","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/"},"author":{"name":"anurag","@id":"https:\/\/tenjin.com\/#\/schema\/person\/e039df04bf002f4a0825fce9d6d5f13b"},"headline":"Meta Advanced Mobile Measurement (AMM)","datePublished":"2026-02-20T07:06:12+00:00","dateModified":"2026-06-15T10:28:32+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/"},"wordCount":268,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/tenjin-amm-image-67ipm5m6.png","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/","url":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/","name":"Meta Advanced Mobile Measurement (AMM) | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/tenjin-amm-image-67ipm5m6.png","datePublished":"2026-02-20T07:06:12+00:00","dateModified":"2026-06-15T10:28:32+00:00","description":"Descubre c\u00f3mo integrar Meta Advanced Mobile Measurement con Tenjin para mejorar la atribuci\u00f3n y los informes de campa\u00f1a.","breadcrumb":{"@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/tenjin-amm-image-67ipm5m6.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/tenjin-amm-image-67ipm5m6.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/docs\/meta-amm-tenjin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/tenjin.com\/docs\/"},{"@type":"ListItem","position":3,"name":"Meta Advanced Mobile Measurement (AMM)"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crecimiento Hecho Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/e039df04bf002f4a0825fce9d6d5f13b","name":"anurag","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc89d050d7f8053be5b8856ebaaabf82adb98e0ea57d1579b8397fb09de189c8?s=96&d=mm&r=g","caption":"anurag"},"url":"https:\/\/tenjin.com\/es\/blog\/author\/anurag\/"}]}},"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/docs\/15495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/comments?post=15495"}],"version-history":[{"count":9,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/docs\/15495\/revisions"}],"predecessor-version":[{"id":16849,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/docs\/15495\/revisions\/16849"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media?parent=15495"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/doc_category?post=15495"},{"taxonomy":"glossaries","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/glossaries?post=15495"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/doc_tag?post=15495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}