ARPDAU<\/a> (Ingresos medios por usuario activo diario) durante un periodo de tiempo determinado tambi\u00e9n se puede analizar en esta vista.<\/p>\n![\"Una](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/revenue-image-m7gza6de.png?ssl=1\")
<\/p>\n
Comprender la diferencia entre el LTV de la mediaci\u00f3n publicitaria y el LTV de los ingresos publicitarios<\/h2>\n
Tenjin ofrece dos tipos de LTV para los ingresos publicitarios, y prevemos que pueda haber cierta discrepancia debido a que cada m\u00e9trica se calcula de forma diferente.<\/p>\n
Valor a lo largo de la vida (LTV) de la mediaci\u00f3n publicitaria<\/u><\/strong><\/p>\n\n- \n
Por cada impresi\u00f3n publicitaria, tu proveedor de mediaci\u00f3n enviar\u00e1 a Tenjin una se\u00f1al que indica la puja de la red ganadora.<\/p>\n<\/li>\n
- \n
A continuaci\u00f3n, sumamos estos ingresos por impresiones por usuario y por canal de adquisici\u00f3n de usuarios, campa\u00f1a y pa\u00eds.<\/p>\n<\/li>\n<\/ul>\n
Valor de vida \u00fatil (LTV) de los ingresos publicitarios<\/u><\/strong><\/p>\n\n- \n
Este m\u00e9todo utiliza una estimaci\u00f3n basada en las sesiones de la aplicaci\u00f3n proporcionadas por el SDK de Tenjin. Se considerar\u00e1 que cada sesi\u00f3n del mismo usuario en el mismo canal de UA, campa\u00f1a o pa\u00eds tiene el mismo valor monetario. V\u00e9ase el diagrama siguiente a modo de ejemplo.<\/p>\n<\/li>\n<\/ul>\n
![](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/image%28614%29.png?resize=591%2C496&ssl=1\")
<\/p>\n
LTV previsto<\/h2>\n
El N-Day All pLTV (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/em> te ofrece una estimaci\u00f3n preliminar de los ingresos (ingresos por mediaci\u00f3n publicitaria + ingresos por compras dentro de la aplicaci\u00f3n) que tus usuarios probablemente generar\u00e1n en los 30 d\u00edas siguientes a la instalaci\u00f3n. Utiliza los modelos de aprendizaje autom\u00e1tico de Tenjin para combinar las tendencias de la publicidad y las compras dentro de la aplicaci\u00f3n en una \u00fanica predicci\u00f3n f\u00e1cil de interpretar.<\/p>\nEl LTV previsto te ayuda a tomar decisiones m\u00e1s r\u00e1pidas e inteligentes sin tener que esperar a que los datos completos de la cohorte est\u00e9n disponibles. \u00dasalo para pronosticar el ROAS, evaluar el rendimiento de las campa\u00f1as en todos los canales y reasignar los presupuestos con antelaci\u00f3n para maximizar tu rentabilidad.<\/p>\n
![](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/image%28626%29.png?resize=598%2C168&ssl=1\")
<\/p>","protected":false},"excerpt":{"rendered":"
C\u00f3mo analizar los \u201cIngresos\u201d en el informe de captaci\u00f3n de usuarios. Con esta vista, puedes aprovechar nuestra exclusiva asignaci\u00f3n basada en sesiones para calcular el LTV y otras m\u00e9tricas de tus campa\u00f1as. Esta pesta\u00f1a te permite analizar todos los ingresos atribuidos a tus campa\u00f1as de origen. \u00bfC\u00f3mo puedes acceder a la vista \u201cIngresos\u201d en el\u2026<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15498","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":326,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\n
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![\"](\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/UA-Revenue-report.gif?ssl=1\")
<\/p>\n<\/div>\n![\"Imagen](\"https:\/\/i0.wp.com\/cdn.document360.io\/c76013a0-ead2-4f6f-b719-916d141054ef\/Images\/Documentation\/revenue-image-we2dkjly.png?ssl=1\")
<\/p>\n