{"id":15501,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/mariusz.bijok"},"modified":"2026-06-15T10:28:29","modified_gmt":"2026-06-15T10:28:29","password":"","slug":"predicted-lifetime-value-pltv","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/es\/docs\/predicted-lifetime-value-pltv\/","title":{"rendered":"Valor de vida \u00fatil previsto (pLTV)"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Utilizaci\u00f3n del valor de vida \u00fatil previsto (pLTV) de Tenjin para optimizar las campa\u00f1as<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La m\u00e9trica \u00abN-Day All pLTV (Ad Mediation + IAP)\u00bb de Tenjin te permite evaluar el rendimiento de las campa\u00f1as desde el principio, utilizando nuestras previsiones basadas en aprendizaje autom\u00e1tico sobre los ingresos totales por usuario. Esto te ayuda a tomar decisiones fundamentadas sobre ampliar, mantener o pausar las campa\u00f1as sin tener que esperar a disponer de datos de cohortes. Lo mejor de todo es que no tienes que hacer ning\u00fan trabajo adicional para configurarlo. Encontrar\u00e1s estas m\u00e9tricas en el informe principal de adquisici\u00f3n de usuarios.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Combina el LTV de las compras dentro de la aplicaci\u00f3n (IAP) y el LTV de la mediaci\u00f3n publicitaria (ILRD) en una \u00fanica m\u00e9trica prevista con una precisi\u00f3n media de ~90%.<\/li>\n\n\n\n<li>Tama\u00f1os de cohorte admitidos: cualquier n\u00famero de d\u00edas comprendido entre 1 y 30 (por ejemplo, 1, 2, 3, \u2026, 30 d\u00edas).<\/li>\n\n\n\n<li>Las previsiones se basan en m\u00e9tricas de \u00abd\u00eda 0\u00bb, datos de cohortes maduras y datos hist\u00f3ricos.<\/li>\n\n\n\n<li>Disponible para todos los usuarios de cualquier plan de pago de Tenjin.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image660.png?ssl=1\" alt=\"imagen.png\" class=\"wp-image-13100\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n te explicamos c\u00f3mo configurarlo y c\u00f3mo utilizarlo de forma eficaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Configuraci\u00f3n del pLTV de 1 d\u00eda (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n) en el panel de control de Tenjin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para consultar el pLTV de 1 d\u00eda (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n) de tus campa\u00f1as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ve a la p\u00e1gina \u00abAdquisici\u00f3n de usuarios\u00bb en el panel de control de Tenjin, dentro de la secci\u00f3n \u00abANALIZAR\u00bb.<\/li>\n\n\n\n<li>Haz clic en \u2018Editar m\u00e9tricas\u2019 (arriba a la derecha).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00f1ade las siguientes columnas a tu tabla:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gastar<\/li>\n\n\n\n<li>LTV total de un d\u00eda (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n\n\n\n<li>pLTV de 1 d\u00eda (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta configuraci\u00f3n te ofrece tanto los ingresos reales como los previstos para cada campa\u00f1a, correspondientes a una cohorte de un d\u00eda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo interpretar los datos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n te mostramos un ejemplo de c\u00f3mo quedar\u00e1 tu tabla una vez a\u00f1adidos los indicadores anteriores; en este ejemplo, los datos se desglosan por campa\u00f1a para una \u00fanica fecha de tu aplicaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/image638.png?ssl=1\" alt=\"imagen.png\" class=\"wp-image-13101\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gasto: Gasto total en adquisici\u00f3n de usuarios (UA) de la campa\u00f1a.<\/li>\n\n\n\n<li>1-Day All LTV (Ad Mediation + IAP): Actual day-1 total revenue from ad mediation revenue + IAP revenue.<\/li>\n\n\n\n<li>1-Day pLTV (Ad Mediation + IAP): Predicted total revenue for the cohort of users after 1-day of acquisition.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Interpretaci\u00f3n de los resultados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En este ejemplo, observar\u00e1s que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La campa\u00f1a 1 tuvo un gasto de $1,810.20. El LTV real de un d\u00eda (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n) fue de aproximadamente $1,270, y el LTV previsto fue de aproximadamente $1,307.<\/li>\n\n\n\n<li>El ROAS previsto aproximado ser\u00eda de unos ~72% (LTV previsto \/ gasto).<\/li>\n\n\n\n<li>Se trata de una se\u00f1al inicial muy s\u00f3lida, ya que los usuarios solo llevan 24 horas en la plataforma. Si estos usuarios se mantienen y generan ingresos en cohortes posteriores (por ejemplo, el d\u00eda 3 o el d\u00eda 7), es probable que la campa\u00f1a supere un ROAS de 100% con el tiempo o alcance el umbral de rentabilidad.<\/li>\n\n\n\n<li>La recomendaci\u00f3n ser\u00eda plantearse mantener el gasto actual para comprobar la viabilidad a gran escala<\/li>\n\n\n\n<li>Del mismo modo, la campa\u00f1a 3 gast\u00f3 $436,08, con un LTV real de un d\u00eda (mediaci\u00f3n publicitaria + compras dentro de la aplicaci\u00f3n) de $356,49 y un LTV previsto de $366,28.<\/li>\n\n\n\n<li>El ROAS previsto ser\u00eda de unos ~84%, mejor que el de la campa\u00f1a 1.<\/li>\n\n\n\n<li>Una vez m\u00e1s, se trata de una se\u00f1al positiva en esta fase inicial. La cohorte ya est\u00e1 cerca del umbral de rentabilidad en el d\u00eda 1 y es probable que las futuras cohortes sean rentables.<\/li>\n\n\n\n<li>La recomendaci\u00f3n ser\u00eda aumentar el presupuesto con cautela en esta campa\u00f1a y probar la ampliaci\u00f3n en cohortes posteriores, en las que los usuarios hayan madurado y se haya alcanzado la rentabilidad.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Principales conclusiones<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliza las m\u00e9tricas de LTV previsto como indicador temprano para decidir qu\u00e9 campa\u00f1as ampliar.<\/li>\n\n\n\n<li>Dependiendo de tu objetivo de ROAS, si el ROAS previsto es superior al objetivo que te has fijado para el propio primer d\u00eda, esto suele ser un excelente indicador del potencial de crecimiento. Los usuarios a\u00fan no han alcanzado la madurez y es probable que generen un ROAS m\u00e1s alto con el paso del tiempo.<\/li>\n\n\n\n<li>Si el ROAS previsto es inferior a tu objetivo de ROAS, reduce tu inversi\u00f3n o prueba nuevas opciones de segmentaci\u00f3n o creatividades.<\/li>\n\n\n\n<li>Centrar los presupuestos en las campa\u00f1as que muestran un rendimiento previsto s\u00f3lido para maximizar la rentabilidad.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Preguntas frecuentes<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfCu\u00e1l es la diferencia entre \u201c1-Day All LTV (mediaci\u00f3n publicitaria + IAP)\u201d y \u201c1-Day pLTV (mediaci\u00f3n publicitaria + IAP)\u201d?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The 1-Day All LTV (Ad Mediation + IAP) shows actual revenue (Ad Mediation + IAP) generated by users acquired on Day-1. The 1-Day pLTV (Ad Mediation + IAP) is a machine-learning forecast that predicts total revenue for the cohort based on 0-day metrics and historical cohort data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPuedo utilizar el LTV previsto para todas las campa\u00f1as y redes publicitarias?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed. El LTV previsto est\u00e1 disponible para todas las campa\u00f1as y redes publicitarias en Tenjin, siempre y cuando tanto los datos de mediaci\u00f3n publicitaria como los de compras dentro de la aplicaci\u00f3n est\u00e9n correctamente integrados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 grado de precisi\u00f3n tiene la m\u00e9trica \u00abLTV previsto\u00bb?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La m\u00e9trica \u00abLTV previsto\u00bb tiene una precisi\u00f3n media de ~90%. Est\u00e1 dise\u00f1ada para ofrecer se\u00f1ales tempranas claras que permitan la optimizaci\u00f3n, pero debe utilizarse junto con otros indicadores clave de rendimiento (KPI) a la hora de tomar decisiones sobre las campa\u00f1as.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 el LTV previsto no siempre coincide con los datos reales?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro modelo de predicci\u00f3n utiliza hasta 78 se\u00f1ales de entrada. Dado que aprende a partir de numerosas variables (y sus interacciones), no cabe esperar una correspondencia exacta. Peque\u00f1as discrepancias o retrasos en cualquiera de las entradas pueden afectar a la precisi\u00f3n, y el LTV real tambi\u00e9n var\u00eda con el tiempo debido a eventos retrasados y correcciones de datos. El modelo se vuelve a entrenar y recalibrar peri\u00f3dicamente, por lo que las discrepancias deber\u00edan reducirse con el tiempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C\u00f3mo se calcula el pLTV en Tenjin<\/strong>?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestro modelo pLTV eval\u00faa el comportamiento inicial de los usuarios en m\u00faltiples canales de monetizaci\u00f3n para predecir el potencial de ingresos a largo plazo. Para ello, analiza una serie de indicadores clave, entre los que se incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impresiones de anuncios<\/li>\n\n\n\n<li>Profundidad de la sesi\u00f3n<\/li>\n\n\n\n<li>Se\u00f1ales de compra iniciales<\/li>\n\n\n\n<li>Patrones de compromiso<\/li>\n\n\n\n<li>Indicadores precoces de retenci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra red neuronal procesa simult\u00e1neamente estos puntos de datos, revelando relaciones complejas vinculadas al potencial de ingresos futuros. El modelo, entrenado con millones de recorridos de usuarios que abarcan tanto la publicidad in-app (IAA) como las compras in-app (IAP), aprende de forma continua e identifica qu\u00e9 acciones iniciales generan un alto valor de por vida. Este proceso permite realizar predicciones precisas desde el d\u00eda 0, de modo que dispones de informaci\u00f3n relevante en cuesti\u00f3n de horas, no de meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Lee nuestra entrada del blog para <a href=\"https:\/\/tenjin.com\/es\/blog\/what-is-ltv-prediction\/\" target=\"_self\">obtener m\u00e1s informaci\u00f3n sobre el pLTV<\/a> en Tenjin.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Using Tenjin&#8217;s Predicted Lifetime Value (pLTV) to Optimize Campaigns The N-Day All pLTV (Ad Mediation + IAP) metric in Tenjin allows you to evaluate campaign performance early, using our machine-learning forecasts of total user revenue. This helps you make informed decisions about scaling, maintaining, or pausing campaigns without waiting for cohort data. The best part&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[160],"glossaries":[],"doc_tag":[],"class_list":["post-15501","docs","type-docs","status-publish","hentry","doc_category-revenue-measurement"],"acf":[],"year_month":"2026-07","word_count":856,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Revenue Measurement","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/revenue-measurement\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Predicted LTV (pLTV) to Optimize Campaigns | Tenjin<\/title>\n<meta name=\"description\" content=\"Our pLTV model evaluates early 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