Tenjin cuenta con una vista espec\u00edfica para analizar los datos de gasto de las diferentes campa\u00f1as en el informe de captaci\u00f3n de usuarios. En esta secci\u00f3n, podr\u00e1s profundizar en las m\u00e9tricas de gasto y acceder a diferentes gr\u00e1ficos relacionados con el uso de tu presupuesto.<\/p>
<\/a>\u00bfC\u00f3mo se puede acceder a la vista \u201cGasto\u201d del informe de captaci\u00f3n de usuarios? <\/strong><\/h3>Puedes acceder a esta vista yendo a ANALIZAR \u2192 pesta\u00f1a \u00abAdquisici\u00f3n de usuarios\u00bb y seleccionando \u00abGasto\u00bb en el men\u00fa desplegable.<\/p>
![](\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif?ssl=1\")
<\/p>
<\/a>\u00bfA qu\u00e9 m\u00e9tricas se puede acceder en la vista \u201cGasto\u201d del informe de captaci\u00f3n de usuarios? <\/strong><\/h3>![\"Una](\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-zhhe1tys.png?ssl=1\")
<\/p>
Tambi\u00e9n puedes analizar m\u00e9tricas de gasto como IPC<\/a>, CPC<\/a>, CPM<\/a>, etc., en esta vista para un intervalo de fechas determinado. Esto te permite obtener informaci\u00f3n valiosa sobre c\u00f3mo tu gastar<\/a> Las m\u00e9tricas van cambiando con el tiempo para poder ajustar las pujas.<\/p>![\"Captura](\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/spend-image-rsi6drgc.png?ssl=1\")
<\/p>
<\/p><\/p>","protected":false},"excerpt":{"rendered":"
How to analyze “Spend” in the User Acquisition ReportTenjin has a dedicated view for analyzing your spend data for different campaigns in the User Acquisition Report. In this section, you will be able to drill down into your spend metrics, and access different charts related to your spend usage.How can you access the “Spend” view…<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15502","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":139,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\n
Ad Spend | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to use Tenjin's Ad Spend report to track campaign costs, measure user acquisition performance, and optimize ROI across advertising channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/docs\/spend\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Spend | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how to use Tenjin's Ad Spend report to track campaign costs, measure user acquisition performance, and optimize ROI across advertising channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/docs\/spend\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\"},\"author\":{\"name\":\"mariusz.bijok\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\"},\"headline\":\"Ad Spend\",\"datePublished\":\"2026-02-20T07:06:13+00:00\",\"dateModified\":\"2026-06-15T10:28:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GIF-UA-Spend-report.gif\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\",\"name\":\"Ad Spend | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GIF-UA-Spend-report.gif\",\"datePublished\":\"2026-02-20T07:06:13+00:00\",\"dateModified\":\"2026-06-15T10:28:30+00:00\",\"description\":\"Learn how to use Tenjin's Ad Spend report to track campaign costs, measure user acquisition performance, and optimize ROI across advertising channels.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GIF-UA-Spend-report.gif\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GIF-UA-Spend-report.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/spend\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\\\/\\\/tenjin.com\\\/docs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ad Spend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/2df6a56c45e0493e93ec6d7100750b77\",\"name\":\"mariusz.bijok\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g\",\"caption\":\"mariusz.bijok\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/es\\\/blog\\\/author\\\/mariusz-bijok\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gasto publicitario | Tenjin","description":"Descubre c\u00f3mo utilizar el informe \u00abAd Spend\u00bb de Tenjin para realizar un seguimiento de los costes de las campa\u00f1as, medir el rendimiento de la captaci\u00f3n de usuarios y optimizar el ROI en todos los canales publicitarios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/es\/docs\/spend\/","og_locale":"es_ES","og_type":"article","og_title":"Ad Spend | Tenjin","og_description":"Learn how to use Tenjin's Ad Spend report to track campaign costs, measure user acquisition performance, and optimize ROI across advertising channels.","og_url":"https:\/\/tenjin.com\/es\/docs\/spend\/","og_site_name":"Tenjin","article_modified_time":"2026-06-15T10:28:30+00:00","og_image":[{"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@TenjinMMP","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/docs\/spend\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/docs\/spend\/"},"author":{"name":"mariusz.bijok","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77"},"headline":"Ad Spend","datePublished":"2026-02-20T07:06:13+00:00","dateModified":"2026-06-15T10:28:30+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/docs\/spend\/"},"wordCount":142,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/docs\/spend\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/docs\/spend\/","url":"https:\/\/tenjin.com\/docs\/spend\/","name":"Gasto publicitario | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/docs\/spend\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/docs\/spend\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif","datePublished":"2026-02-20T07:06:13+00:00","dateModified":"2026-06-15T10:28:30+00:00","description":"Descubre c\u00f3mo utilizar el informe \u00abAd Spend\u00bb de Tenjin para realizar un seguimiento de los costes de las campa\u00f1as, medir el rendimiento de la captaci\u00f3n de usuarios y optimizar el ROI en todos los canales publicitarios.","breadcrumb":{"@id":"https:\/\/tenjin.com\/docs\/spend\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/docs\/spend\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/docs\/spend\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/GIF-UA-Spend-report.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/docs\/spend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/tenjin.com\/docs\/"},{"@type":"ListItem","position":3,"name":"Ad Spend"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crecimiento Hecho Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/2df6a56c45e0493e93ec6d7100750b77","name":"mariusz.bijok","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ed77b923271ae0c54cf6cc2b3d031d191c17791d92b8a5f5d186753477fbbdb9?s=96&d=mm&r=g","caption":"mariusz.bijok"},"url":"https:\/\/tenjin.com\/es\/blog\/author\/mariusz-bijok\/"}]}},"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/docs\/15502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/comments?post=15502"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/docs\/15502\/revisions"}],"predecessor-version":[{"id":15661,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/docs\/15502\/revisions\/15661"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media?parent=15502"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/doc_category?post=15502"},{"taxonomy":"glossaries","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/glossaries?post=15502"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/doc_tag?post=15502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p><\/p>
Tambi\u00e9n puedes analizar m\u00e9tricas de gasto como IPC<\/a>, CPC<\/a>, CPM<\/a>, etc., en esta vista para un intervalo de fechas determinado. Esto te permite obtener informaci\u00f3n valiosa sobre c\u00f3mo tu gastar<\/a> Las m\u00e9tricas van cambiando con el tiempo para poder ajustar las pujas.<\/p> How to analyze “Spend” in the User Acquisition ReportTenjin has a dedicated view for analyzing your spend data for different campaigns in the User Acquisition Report. In this section, you will be able to drill down into your spend metrics, and access different charts related to your spend usage.How can you access the “Spend” view…<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[110],"glossaries":[],"doc_tag":[],"class_list":["post-15502","docs","type-docs","status-publish","hentry","doc_category-user-acquisition"],"acf":[],"year_month":"2026-07","word_count":139,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mariusz.bijok","author_nicename":"mariusz-bijok","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/mariusz-bijok\/"},"doc_category_info":[{"term_name":"User Acquisition Report","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/user-acquisition\/"}],"doc_tag_info":[],"yoast_head":"\n<\/p>
<\/p><\/p>","protected":false},"excerpt":{"rendered":"