{"id":15511,"date":"2026-02-20T07:06:13","date_gmt":"2026-02-20T07:06:13","guid":{"rendered":"http:\/\/anurag"},"modified":"2026-06-29T06:56:52","modified_gmt":"2026-06-29T06:56:52","password":"","slug":"difference-between-ad-mediation-ltv-and-ad-revenue-ltv","status":"publish","type":"docs","link":"https:\/\/tenjin.com\/es\/docs\/difference-between-ad-mediation-ltv-and-ad-revenue-ltv\/","title":{"rendered":"La diferencia entre el LTV de la mediaci\u00f3n publicitaria y el LTV de los ingresos publicitarios"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tenjin ofrece dos tipos de LTV para los ingresos publicitarios, y prevemos que pueda haber cierta discrepancia debido a que cada m\u00e9trica se calcula de forma diferente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Valor a lo largo de la vida (LTV) de la mediaci\u00f3n publicitaria<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Por cada impresi\u00f3n publicitaria, tu proveedor de mediaci\u00f3n enviar\u00e1 a Tenjin una se\u00f1al que indica la puja de la red ganadora.<\/li>\n\n\n\n<li>A continuaci\u00f3n, sumamos estos ingresos por impresiones por usuario y por canal de adquisici\u00f3n de usuarios, campa\u00f1a y pa\u00eds.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Valor de vida \u00fatil (LTV) de los ingresos publicitarios<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This method uses estimation based on app sessions provided by the Tenjin SDK. Each session from the same user in the same UA channel\/campaign\/country will be considered to have the same monetary value. <\/li>\n<\/ul>\n\n\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Puedes obtener m\u00e1s informaci\u00f3n sobre la diferencia entre el LTV de la mediaci\u00f3n publicitaria y el LTV de los ingresos publicitarios en <a href=\"https:\/\/tenjin.com\/es\/blog\/how-to-calculate-revenue-for-in-app-advertising-iaa\/\" target=\"_blank\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<h2 id=\"predicted-ltv\" class=\"wp-block-heading\">LTV previsto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En<em>&nbsp;N-Day All pLTV (publicidad + compras dentro de la aplicaci\u00f3n)<\/em>&nbsp;gives you an early estimate of how much revenue (Ad Mediation Revenue + IAP Revenue) your users are likely to generate within 30 days of install. It uses Tenjin&#8217;s machine learning models to combine ad and in-app purchase trends into a single, easy-to-read prediction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El LTV previsto te ayuda a tomar decisiones m\u00e1s r\u00e1pidas e inteligentes sin tener que esperar a que los datos completos de la cohorte est\u00e9n disponibles. \u00dasalo para pronosticar el ROAS, evaluar el rendimiento de las campa\u00f1as en todos los canales y reasignar los presupuestos con antelaci\u00f3n para maximizar tu rentabilidad.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tenjin provides two types of LTV for Ad revenue, and we expect some level of discrepancy due to how each metric is calculated differently. Ad Mediation LTV Ad Revenue LTV You can learn more about the difference between Ad Mediation LTV and Ad Revenue LTV from here. Predicted LTV The&nbsp;N-Day All pLTV (Ad Mediation +&#8230;<\/p>","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"doc_category":[161],"glossaries":[],"doc_tag":[],"class_list":["post-15511","docs","type-docs","status-publish","hentry","doc_category-ad-revenue"],"acf":[],"year_month":"2026-07","word_count":99,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"anurag","author_nicename":"anurag","author_url":"https:\/\/tenjin.com\/es\/blog\/author\/anurag\/"},"doc_category_info":[{"term_name":"Ad Revenue","term_url":"https:\/\/tenjin.com\/es\/docs\/category\/ad-revenue\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Mediation LTV vs Ad Revenue LTV | Tenjin<\/title>\n<meta name=\"description\" content=\"A clear comparison of Ad 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