{"id":10749,"date":"2024-01-16T14:50:37","date_gmt":"2024-01-16T14:50:37","guid":{"rendered":"https:\/\/tenjin.com\/?p=10749"},"modified":"2026-04-14T10:14:08","modified_gmt":"2026-04-14T10:14:08","slug":"from-hyper-to-hybrid-2024","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-2024\/","title":{"rendered":"De h\u00edper a h\u00edbrido en 2024"},"content":{"rendered":"

Introducci\u00f3n<\/h2>\n\n\n\n

En este informe \"De lo hipercanal a lo h\u00edbrido en 2024\", investigamos la evoluci\u00f3n del sector de los juegos para m\u00f3viles, con especial atenci\u00f3n a la dif\u00edcil trayectoria de los desarrolladores de juegos hipercanal en su esfuerzo por adoptar un enfoque h\u00edbrido-canal. Este cambio representa un avance significativo en el sector de los juegos para m\u00f3viles, ya que los desarrolladores combinan la sencillez y la accesibilidad de los juegos hipercasuales con mec\u00e1nicas de juego m\u00e1s atractivas, t\u00edpicas de los juegos casuales. Un aspecto crucial de esta evoluci\u00f3n es la estrategia de monetizaci\u00f3n. Tradicionalmente, los juegos hipercasuales se basaban sobre todo en publicidad in-app (IAA)<\/a> para obtener ingresos. Sin embargo, el modelo h\u00edbrido es \u00fanico porque integra compras dentro de la aplicaci\u00f3n (IAP)<\/a> con IAA, creando una fuente de ingresos m\u00e1s diversa y potencialmente lucrativa.<\/p>\n\n\n\n

Nuestro an\u00e1lisis, basado en datos de juegos hipercasuales e h\u00edbridos-casuales, abarca las principales plataformas, pa\u00edses y redes publicitarias por inversi\u00f3n publicitaria, y compara la media de la inversi\u00f3n publicitaria de los juegos hipercasuales con la de los h\u00edbridos-casuales. coste por instalaci\u00f3n (CPI)<\/a> para cada uno.<\/p>\n\n\n\n

Nota:<\/strong> Este informe se actualizar\u00e1 peri\u00f3dicamente<\/strong>.<\/strong><\/p>\n\n\n\n

\u00daltima actualizaci\u00f3n: 23 de abril de 2024.<\/strong><\/p>\n\n\n\n

- La referencia del IPC para las redes publicitarias de los principales pa\u00edses se ha a\u00f1adido al final del informe.<\/em><\/strong><\/p>\n\n\n\n

Resumen ejecutivo<\/h2>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Comparaci\u00f3n de plataformas<\/h2>\n\n\n\n

Android frente a iOS<\/h3>\n\n\n\n
<\/div>\n\n\n\n
\n
\n
Cuota del gasto publicitario por plataforma en 2023<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
IPC medio por plataforma en 2023<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

La cuota de gasto publicitario en Android va en aumento, mientras que el IPC medio en Android ha disminuido en comparaci\u00f3n con el cuarto trimestre de 2022 ($0,2). Por el contrario, el IPC en iOS ha alcanzado un m\u00e1ximo hist\u00f3rico. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Clasificaci\u00f3n por pa\u00edses<\/h2>\n\n\n\n

Los 10 pa\u00edses con mayor gasto publicitario en 2023<\/h3>\n\n\n\n

Android<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Parece poco probable que alg\u00fan pa\u00eds supere pronto a EE.UU. en la primera posici\u00f3n tanto en Android como en iOS. Adem\u00e1s, podemos ver que tanto los hipereditores como los editores h\u00edbridos en Android prefieren gastar en pa\u00edses con un IPC bajo, como Brasil y la India.<\/p>\n\n\n\n

<\/div>\n\n\n\n
iOS<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

En comparaci\u00f3n con nuestra clasificaci\u00f3n del cuarto trimestre de 2022, China ha ascendido tres posiciones, mientras que Brasil ha entrado por primera vez en la clasificaci\u00f3n de gasto publicitario en iOS.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

IPC medio de los 10 pa\u00edses con mayor gasto publicitario en 2023<\/h3>\n\n\n\n

Android<\/h6>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Nuestros datos confirman que los anunciantes en Android eligen entre dos enfoques: <\/p>\n\n\n\n

    \n
  1. Centrarse en pa\u00edses con un IPC bajo, como Brasil, M\u00e9xico, Indonesia e India. <\/li>\n\n\n\n
  2. O concentrarse en pa\u00edses desarrollados como EE.UU., Jap\u00f3n, Canad\u00e1, Reino Unido, Corea y Alemania.<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    A pesar de tener el IPC m\u00e1s alto en iOS, Jap\u00f3n ocupa la segunda posici\u00f3n en el 'Top 10 Countries by Ad Spend in 2023' en iOS anterior. Esta clasificaci\u00f3n demuestra que los anunciantes siguen interesados en captar usuarios a escala en Jap\u00f3n.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Clasificaci\u00f3n de las redes publicitarias<\/h2>\n\n\n\n

    Las 5 principales redes publicitarias por gasto en publicidad en 2023<\/h3>\n\n\n\n

    Android<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Google Ads ha superado a AppLovin para hacerse con el primer puesto en el ranking de redes publicitarias por inversi\u00f3n publicitaria en Android en 2023.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    AppLovin mantiene su posici\u00f3n como primera red publicitaria por inversi\u00f3n publicitaria en iOS en 2023, repitiendo su primer puesto del a\u00f1o pasado.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    IPC medio de las 5 principales redes publicitarias por gasto en publicidad en 2023<\/h2>\n\n\n\n

    Android<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Google Ads y Mintegral son las principales opciones de redes publicitarias rentables en los juegos casuales hiper e h\u00edbridos en Android. Mintegral mantiene esta posici\u00f3n desde el a\u00f1o pasado.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    iOS<\/h6>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n
    <\/div>\n\n\n\n

    Los IPC de las 5 principales redes publicitarias en iOS est\u00e1n muy agrupados, salvo Mintegral, que destaca notablemente. Curiosamente, Mintegral tambi\u00e9n se situ\u00f3 a la cabeza en 2020, con un IPC de $0,15.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    El IPC medio por red publicitaria m\u00e1s bajo en los pa\u00edses clave <\/h2>\n\n\n\n

    Android<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    iOS<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Metodolog\u00eda<\/h2>\n\n\n\n

    El informe consta de datos an\u00f3nimos recopilados por Tenjin para juegos hipercasuales e h\u00edbridos-casuales en el periodo comprendido entre el 01.01.23 y el 31.12.23. Solo se incluyeron en la clasificaci\u00f3n los pa\u00edses que superaron el umbral de $1 millones de inversi\u00f3n publicitaria.<\/p>","protected":false},"excerpt":{"rendered":"

    Introduction In this ‘From Hyper to Hybrid in 2024’ report, we investigate the evolving mobile gaming industry, with a special focus on the challenging journey of hyper-casual game developers as they strive to adopt a hybrid-casual approach. This shift represents a significant development in the mobile gaming industry, as developers blend the simplicity and accessibility…<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10749","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"\nFrom Hyper to Hybrid in 2024 | Tenjin<\/title>\n<meta name=\"description\" content=\"Find the best ad networks, countries, by CPI and Ad Spend on both iOS and Android for both hyper and hybrid casual games\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2024 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find the best ad networks, countries, by CPI and Ad Spend on both iOS and Android for both hyper and hybrid casual games\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-16T14:50:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:14:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-Hyper-to-Hybrid-2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta 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