{"id":10986,"date":"2024-01-25T13:12:17","date_gmt":"2024-01-25T13:12:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=10986"},"modified":"2026-04-14T10:15:28","modified_gmt":"2026-04-14T10:15:28","slug":"from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/","title":{"rendered":"De h\u00edper a h\u00edbrido en 2024 - Gasto publicitario e IPC por plataforma, red publicitaria y clasificaci\u00f3n por pa\u00edses"},"content":{"rendered":"

\u00a1Ya est\u00e1 aqu\u00ed nuestro esperado informe del sector! \u201cFrom Hyper to Hybrid in 2024\u201d, ofrece un an\u00e1lisis en profundidad de la evoluci\u00f3n de las tendencias en el sector de los juegos para m\u00f3viles. El informe se centra principalmente en los g\u00e9neros hipercasual e h\u00edbrido-casual, y en las tendencias de adquisici\u00f3n de usuarios para ambos g\u00e9neros \/ modelos de negocio.<\/p>\n\n\n\n

El paso de h\u00edper a h\u00edbrido representa un avance significativo en el sector de los juegos para m\u00f3viles, ya que los desarrolladores combinan la sencillez y accesibilidad de los juegos h\u00edper-casuales con la mec\u00e1nica de juego m\u00e1s atractiva t\u00edpica de los juegos casuales. Un aspecto crucial de esta evoluci\u00f3n es la estrategia de monetizaci\u00f3n. Tradicionalmente, los juegos hipercasuales se basaban sobre todo en publicidad in-app (IAA)<\/a> para obtener ingresos. Sin embargo, el modelo h\u00edbrido es \u00fanico porque integra compras in-app <\/a>(<\/a>IAP)<\/a> con IAA, creando una fuente de ingresos m\u00e1s diversa y potencialmente lucrativa.<\/p>\n\n\n\n

\n

<\/p>\nEmpezamos 2023 con la sentencia apocal\u00edptica: \u201cEl hipercasual ha muerto\u201d. Pero eso era s\u00f3lo una parte de la historia. Lo hipercasual no ha muerto. Ha sufrido dos cambios significativos. En primer lugar, ha perseverado en su forma original en pa\u00edses emergentes como Vietnam. En segundo lugar, est\u00e1 adaptando su modelo de negocio para capitalizar los ingresos por IAP, dando lugar a una nueva tendencia conocida como H\u00edbrido-Casual. Hybrid-Casual representa una evoluci\u00f3n de Hyper-Casual. No una ruptura.

En un mercado tan competitivo como el de los juegos para m\u00f3viles, es casi un milagro encontrar nuevas formas de ingresos. En 2024, veremos a estudios no hipercasuales intentando desarrollar juegos h\u00edbridos-casuales, como \u201cMatch Factory!\u201d de Peak, y a estudios hipercasuales consolidando su estrategia de negocio h\u00edbrido-casual, descubriendo los mejores subg\u00e9neros a los que dedicarse, como SayGames y Supercent con Idle Arcade y Voodoo con Puzzle. Este a\u00f1o ser\u00e1 el a\u00f1o del H\u00edbrido-Casual.<\/cite><\/blockquote>\n\n\n\n

- Carlos Pereira - Investigador de juegos para m\u00f3viles y analista empresarial<\/strong><\/p>\n\n\n\n

He aqu\u00ed un adelanto de algunos datos del informe:<\/p>\n\n\n\n

    \n
  1. Android sigue aumentando su cuota de gasto publicitario, mientras que iOS experimenta un r\u00e9cord en CPI<\/a>.<\/li>\n\n\n\n
  2. Jap\u00f3n, a pesar de su elevado IPC, sigue siendo un mercado clave para los anunciantes en iOS<\/li>\n\n\n\n
  3. Estados Unidos mantiene su dominio en t\u00e9rminos de gasto publicitario<\/a> compartir tanto en Android como en iOS<\/li>\n\n\n\n
  4. Applovin, Mintegral, Google Ads se disputan el puesto #1 en varios rankings de red de anuncios<\/a>.<\/li>\n<\/ol>\n\n\n\n
    \n
    Obtenga el informe ahora<\/a><\/div>\n<\/div>\n\n\n\n
    <\/div>","protected":false},"excerpt":{"rendered":"

    Our much-awaited industry report is here! “From Hyper to Hybrid in 2024,” provides an in-depth analysis of the evolving trends in the mobile gaming industry. The report primarily focuses on the hyper-casual and hybrid-casual genres, and the user acquisition trends for both genres \/ business models. The shift from hyper to hybrid represents a significant…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10986","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"\nFrom Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings | Tenjin<\/title>\n<meta name=\"description\" content=\"Find the best ad networks and countries for hyper and hybrid casual games by ad spend & CPI by platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Find the best ad networks and countries for hyper and hybrid casual games by ad spend & CPI by platform\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T13:12:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-Hyper-to-Hybrid-2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings\",\"datePublished\":\"2024-01-25T13:12:17+00:00\",\"dateModified\":\"2026-04-14T10:15:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"articleSection\":[\"Reports\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\",\"url\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\",\"name\":\"From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"datePublished\":\"2024-01-25T13:12:17+00:00\",\"dateModified\":\"2026-04-14T10:15:28+00:00\",\"description\":\"Find the best ad networks and countries for hyper and hybrid casual games by ad spend & CPI by platform\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenjin.com\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\/\/tenjin.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/TenjinMMP\",\"https:\/\/www.youtube.com\/@TenjinMMP\",\"https:\/\/www.linkedin.com\/company\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\/\/tenjin.com\/es\/blog\/author\/tabarak-paracha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings | Tenjin","description":"Encuentre las mejores redes publicitarias y los mejores pa\u00edses para los juegos casuales hiper e h\u00edbridos por gasto publicitario e IPC por plataforma","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/","og_locale":"es_ES","og_type":"article","og_title":"From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings | Tenjin","og_description":"Find the best ad networks and countries for hyper and hybrid casual games by ad spend & CPI by platform","og_url":"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/","og_site_name":"Tenjin","article_published_time":"2024-01-25T13:12:17+00:00","article_modified_time":"2026-04-14T10:15:28+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-Hyper-to-Hybrid-2024.png","type":"image\/png"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"Escrito por":"Tabarak Paracha","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings","datePublished":"2024-01-25T13:12:17+00:00","dateModified":"2026-04-14T10:15:28+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/"},"wordCount":370,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"articleSection":["Reports"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/","url":"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/","name":"From Hyper to Hybrid in 2024 - Ad Spend & CPI by Platform, Ad Network & Country Rankings | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"datePublished":"2024-01-25T13:12:17+00:00","dateModified":"2026-04-14T10:15:28+00:00","description":"Encuentre las mejores redes publicitarias y los mejores pa\u00edses para los juegos casuales hiper e h\u00edbridos por gasto publicitario e IPC por plataforma","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/from-hyper-to-hybrid-in-2024-ad-spend-cpi-by-platform-ad-network-country-rankings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"From Hyper to Hybrid in 2024 – Ad Spend & CPI by Platform, Ad Network & Country Rankings"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crecimiento Hecho Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"Tabarak Paracha","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/es\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/10986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/comments?post=10986"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/10986\/revisions"}],"predecessor-version":[{"id":17378,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/10986\/revisions\/17378"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media?parent=10986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/categories?post=10986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/tags?post=10986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}