{"id":11161,"date":"2024-03-04T09:59:17","date_gmt":"2024-03-04T09:59:17","guid":{"rendered":"https:\/\/tenjin.com\/?p=11161"},"modified":"2026-04-14T10:17:10","modified_gmt":"2026-04-14T10:17:10","slug":"google-dma","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/google-dma\/","title":{"rendered":"DMA y Google: Aspectos esenciales para los usuarios de Tenjin"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La Ley de Mercados Digitales (DMA) de la UE supone un avance significativo para los editores de contenidos m\u00f3viles que obtienen ingresos o se anuncian a trav\u00e9s de Google en el Espacio Econ\u00f3mico Europeo (EEE) y el Reino Unido. Tenjin cuenta con todos los recursos necesarios y est\u00e1 preparado para ayudar a los editores en esta transici\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es la Ley de Mercados Digitales (DMA)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La DMA es una propuesta legislativa de la Comisi\u00f3n Europea destinada a crear mercados digitales justos y competitivos en la Uni\u00f3n Europea. Su objetivo es establecer un conjunto de normas que regulen el comportamiento de las grandes plataformas en l\u00ednea, conocidas como \u2018guardianes\u2019, con el fin de evitar pr\u00e1cticas desleales y garantizar la igualdad de condiciones para las peque\u00f1as empresas y la innovaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes encontrar m\u00e1s informaci\u00f3n sobre el DMA directamente en la p\u00e1gina web oficial de la Comisi\u00f3n Europea: <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\">Ley de Mercados Digitales \u2013 Comisi\u00f3n Europea<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google ha sido designado como uno de esos \u00abguardianes\u00bb. Por lo tanto, como parte del cumplimiento de la nueva normativa, exige a sus clientes que recaben el consentimiento de los usuarios y se lo transmitan a Google. De lo contrario, no podr\u00edan utilizar sus productos para el retargeting, la publicidad personalizada y la atribuci\u00f3n. El incumplimiento de estos cambios afectar\u00e1 tanto a la monetizaci\u00f3n de los anuncios como al rendimiento publicitario.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Minimiza la disminuci\u00f3n de la monetizaci\u00f3n de tus anuncios en AdMob&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como primera medida este a\u00f1o, Google ha exigido a los editores que recaben el consentimiento de los usuarios a trav\u00e9s de una plataforma de gesti\u00f3n del consentimiento (CMP) certificada por Google en el EEE. <a href=\"https:\/\/tenjin.com\/es\/blog\/new-consent-rules-from-google-cmp-tcf\/\">Mira este v\u00eddeo para obtener m\u00e1s informaci\u00f3n sobre los CMP y las nuevas normas de consentimiento<\/a>. El incumplimiento de este requisito provocar\u00e1 una disminuci\u00f3n de los ingresos publicitarios procedentes de Google AdMob. Adem\u00e1s, instamos a todos los usuarios a que confirmen con sus socios de mediaci\u00f3n que cumplen con las \u00faltimas normas de consentimiento de Google para evitar una ca\u00edda en las cifras de ingresos publicitarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Los usuarios de Tenjin solo tienen que asegurarse de que est\u00e1n utilizando <a href=\"https:\/\/github.com\/tenjin\/tenjin-unity-sdk\" target=\"_self\">la \u00faltima versi\u00f3n del SDK de Tenjin<\/a> para recabar autom\u00e1ticamente el consentimiento de los usuarios. En el caso de las aplicaciones que no cuenten con una plataforma de gesti\u00f3n del consentimiento (CMP), los desarrolladores pueden enviar manualmente los datos de consentimiento:  <a href=\"\/\/github.com\/tenjin\/tenjin-unity-sdk?tab=readme-ov-file#google-dma-parameters&quot;\" target=\"_self\">detalles de implementaci\u00f3n<\/a>. Adem\u00e1s, los editores tienen ahora la opci\u00f3n de desactivar el <a href=\"https:\/\/github.com\/tenjin\/tenjin-unity-sdk\" target=\"_self\">SDK de Tenjin<\/a> una vez que un usuario se da de baja de la opci\u00f3n \"Almacenar y\/o acceder a informaci\u00f3n en un dispositivo (<a href=\"\/\/support.google.com\/adsense\/answer\/9804260?hl=en&quot;\" target=\"_self\">Finalidad 1<\/a>)\" mediante una CMP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reducir el impacto en Google Ads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los anunciantes que deseen publicar anuncios a trav\u00e9s de Google en el EEE deben enviar los par\u00e1metros de consentimiento a Google.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no se cumple este requisito, se limitar\u00e1 la oferta publicitaria de Google, lo que impedir\u00e1 mostrar anuncios personalizados y podr\u00eda dar lugar a un rendimiento publicitario deficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los usuarios de Tenjin no tienen que realizar ning\u00fan paso adicional para transmitir el consentimiento a Google. Siempre que el SDK de Tenjin est\u00e9 actualizado a la \u00faltima versi\u00f3n y el consentimiento se recabe a trav\u00e9s de la plataforma de gesti\u00f3n del consentimiento (CMP), Tenjin lo remitir\u00e1 a Google de forma autom\u00e1tica y sin problemas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ayudar a los editores a adaptarse a los cambios de la DMA&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, la DMA supone cambios significativos para los editores de aplicaciones m\u00f3viles que operan en el EEE y en el Reino Unido. El cumplimiento de la nueva normativa implica recabar el consentimiento de los usuarios y transmitirlo a Google, lo cual es fundamental para mantener una monetizaci\u00f3n publicitaria eficaz y un buen rendimiento de la publicidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin cuenta con todo lo necesario y est\u00e1 preparado para ayudar a los editores en esta transici\u00f3n, ya que es totalmente compatible con las principales plataformas de gesti\u00f3n del consentimiento (CMP) y garantiza una recopilaci\u00f3n de consentimientos sin complicaciones gracias a la \u00faltima versi\u00f3n del SDK de Tenjin.<\/p>","protected":false},"excerpt":{"rendered":"<p>The EU&#8217;s Digital Markets Act (DMA) marks a significant development for mobile publishers who monetize or advertise through Google in the European Economic Area (EEA) and the UK. Tenjin has been fully equipped and ready to help publishers with this transition.&nbsp; What is the Digital Markets Act (DMA)? The DMA is a legislative proposal by&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11161","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google DMA | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how Google&#039;s Digital Markets Act changes impact mobile app attribution, advertising, and measurement for developers and marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/new-consent-rules-from-google-cmp-tcf\/\" \/>\n<meta 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