{"id":11216,"date":"2024-03-19T12:53:35","date_gmt":"2024-03-19T12:53:35","guid":{"rendered":"https:\/\/tenjin.com\/?p=11216"},"modified":"2024-03-19T20:51:55","modified_gmt":"2024-03-19T20:51:55","slug":"unveiling-the-magic-of-tenjins-datavault-with-kooapps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/","title":{"rendered":"Desvelando la magia de DataVault de Tenjin con Kooapps"},"content":{"rendered":"

En este estudio de caso, desvelamos la magia de Tenjin DataVault<\/a>o almac\u00e9n de datos como servicio, a trav\u00e9s del prisma de uno de nuestros clientes estrella, Kooapps<\/a>. Los equipos de marketing y producto de Kooapps utilizan DataVault para desbloquear una amplia gama de casos de uso. En el siguiente post, hemos destacado 5 de ellos, incluyendo c\u00f3mo lo utilizan para:<\/p>\n\n\n\n

    \n
  1. Identificar las compras dentro de la aplicaci\u00f3n m\u00e1s impactantes <\/li>\n\n\n\n
  2. Denuncie a los defraudadores y salve su presupuesto<\/li>\n\n\n\n
  3. Domina la promo cruzada<\/a><\/li>\n\n\n\n
  4. Reaccionar con rapidez a los cambios del mercado<\/li>\n\n\n\n
  5. Combinar fuentes de datos para obtener informaci\u00f3n \u00fanica<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    \n
    Descargar el estudio de caso<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Cinco casos de uso para los equipos de marketing y producto de aplicaciones m\u00f3viles<\/h2>\n\n\n\n

    Identificar las compras dentro de la aplicaci\u00f3n m\u00e1s impactantes <\/h3>\n\n\n\n

    Kooapps utiliza DataVault de Tenjin para desarrollar un panel de control especial que supervisa todos los datos de los usuarios. compras dentro de la aplicaci\u00f3n (IAP)<\/a> en toda su cartera de juegos. Por ejemplo, el equipo de producto utiliza el panel para identificar las fluctuaciones de los art\u00edculos del juego, lo que les ayuda a seguir mejorando sus juegos.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n

    Denuncie a los defraudadores y salve su presupuesto<\/h3>\n\n\n\n

    DataVault tambi\u00e9n es la columna vertebral del panel de alertas de Kooapps, que se\u00f1ala eficazmente las actividades fraudulentas. Utilizando varios tipos de reglas, ayuda a identificar r\u00e1pidamente comportamientos sospechosos. Por ejemplo, puede detectar discrepancias entre la geolocalizaci\u00f3n y la moneda, ofreciendo una protecci\u00f3n completa contra las transacciones fraudulentas.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n

    Domina la promo cruzada<\/a><\/h3>\n\n\n\n

    Gracias a DataVault, Kooapps puede medir el volumen diario de usuarios que pasan de jugar a un juego a otro, ya sea por compromiso org\u00e1nico o por gasto incentivado. Esto les permite controlar el impacto de una disminuci\u00f3n de las instalaciones de un juego en el rendimiento de otro.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n

    Reaccionar con rapidez a los cambios del mercado<\/h3>\n\n\n\n

    Utilizando DataVault como base, Kooapps ha creado un sistema que le permite detectar r\u00e1pidamente cambios en los datos. red publicitaria<\/a> algoritmos, nuevas tendencias del sector y fuentes de datos poco fiables mediante la comparaci\u00f3n autom\u00e1tica de cifras procedentes de m\u00faltiples fuentes.<\/p>\n\n\n\n

    Por ejemplo, controlan su cuota de volumen (SOV) para cada red publicitaria a trav\u00e9s de DataVault, lo que les permite identificar cambios en las tendencias del sector. Cualquier anomal\u00eda en los datos da lugar a una investigaci\u00f3n m\u00e1s profunda para determinar si se debe a cambios en el algoritmo o a errores.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n

    Combinar fuentes de datos para obtener informaci\u00f3n \u00fanica<\/h3>\n\n\n\n

    Para ampliar sus conocimientos empresariales, Kooapps combina DataVault con fuentes de datos adicionales como Firebase y an\u00e1lisis internos. Este an\u00e1lisis combinado ayuda a su equipo a identificar fuentes de actividad sospechosa en el juego, como los usuarios que muestran una retenci\u00f3n superior a la media en la fase inicial y que m\u00e1s tarde no juegan. Posteriormente se utiliza para negociar compensaciones de las redes publicitarias que proporcionaron tr\u00e1fico sospechoso.<\/p>\n\n\n

    \n
    \"Caso<\/figure>\n<\/div>\n\n\n
    \n
    Descargar el estudio de caso<\/a><\/div>\n<\/div>\n\n\n\n

    N\u00famero ilimitado de casos de uso <\/h3>\n\n\n\n

    Los casos de uso de DataVault van m\u00e1s all\u00e1 de los que hemos mencionado anteriormente. Desarrolle sus propios casos de uso o pida ayuda al equipo de Tenjin en funci\u00f3n de las necesidades de su empresa.<\/p>\n\n\n\n

    M\u00e1s informaci\u00f3n<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    In this case study, we unveil the magic of Tenjin\u2019s DataVault, or data warehouse as a service, through the lens of one of our star clients, Kooapps. The marketing and product teams at Kooapps use DataVault to unlock a wide range of use cases. In the post below, we\u2019ve highlighted 5 of them, including how…<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-11216","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nUnveiling the Magic of Tenjin\u2019s DataVault\u00a0with Kooapps - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unveiling the Magic of Tenjin\u2019s DataVault\u00a0with Kooapps\" \/>\n<meta property=\"og:description\" content=\"In this case study, we unveil the magic of Tenjin\u2019s DataVault, or data warehouse as a service, through the lens of one of our star clients, Kooapps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-19T12:53:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T20:51:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/03\/DV-Kooapps.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Unveiling the Magic of Tenjin\u2019s DataVault\u00a0with Kooapps\",\"datePublished\":\"2024-03-19T12:53:35+00:00\",\"dateModified\":\"2024-03-19T20:51:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\"},\"wordCount\":456,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-19-at-11.36.57-1024x315.png\",\"articleSection\":[\"Best practices\",\"Case Studies\",\"Mobile Marketing Trends\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\",\"url\":\"https:\/\/tenjin.com\/blog\/unveiling-the-magic-of-tenjins-datavault-with-kooapps\/\",\"name\":\"Unveiling the Magic of Tenjin\u2019s DataVault\u00a0with Kooapps - 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