{"id":11489,"date":"2025-07-10T08:29:27","date_gmt":"2025-07-10T08:29:27","guid":{"rendered":"https:\/\/tenjin.com\/?p=11489"},"modified":"2025-11-03T10:41:22","modified_gmt":"2025-11-03T10:41:22","slug":"ad-mon-gaming-2025","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/ad-mon-gaming-2025\/","title":{"rendered":"Monetizaci\u00f3n de la publicidad en los juegos para m\u00f3viles - Informe de referencia 2025"},"content":{"rendered":"<p><span id=\"docs-internal-guid-e05983e7-7fff-dfde-0b01-8d96d58e17f8\"><span style=\"font-size: 20pt; font-family: Arial, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\">Introducci\u00f3n<\/span><\/span><\/p>\n\n\n\n<p class=\"translation-block\">Los ingresos por mostrar anuncios en juegos para m\u00f3viles han vivido a\u00f1os mejores, pero a pesar de los retos, las oportunidades de ingresos publicitarios siguen siendo s\u00f3lidas. Cada vez son m\u00e1s los editores de juegos que adoptan la \"monetizaci\u00f3n h\u00edbrida\", una combinaci\u00f3n de <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-advertising-iaa?_gl=1*1uup73z*_gcl_au*NDQ1MTkwMjExLjE3MTgwNjM4OTM.\" target=\"_self\">publicidad dentro de la aplicaci\u00f3n (IAA)<\/a> y <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-purchases-iap\" target=\"_self\">compras dentro de la aplicaci\u00f3n (IAP)<\/a>.<\/p>\n\n\n\n<p>Aunque los expertos siguen debatiendo sobre la proporci\u00f3n realista entre IAA e IAP, si deber\u00eda ser 50\/50, 70\/30 u 80\/20, una cosa est\u00e1 clara: los ingresos publicitarios constituyen una parte importante de los ingresos de la mayor\u00eda de los editores de m\u00f3viles.<\/p>\n\n\n\n<p>Tenjin se ha asociado con <a href=\"https:\/\/cas.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Soluciones Clever Ads<\/a> (CAS) para proporcionar datos de referencia exclusivos que ayuden a los editores. El informe incluye datos de cuota de mercado por canales de monetizaci\u00f3n de anuncios y pa\u00edses, basados en una muestra de Tenjin, as\u00ed como el valor de referencia eCPM medio con un desglose por pa\u00eds y formato, basado en datos de CAS.AI.<\/p>\n\n\n\n<p>El informe se actualizar\u00e1 peri\u00f3dicamente con los datos de cada trimestre. <\/p>\n\n\n\n<p><strong>\u00daltima actualizaci\u00f3n: 3 de noviembre de 2025<\/strong>. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se ha a\u00f1adido el conjunto de datos del tercer trimestre de 2025.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por plataforma en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1024%2C515&#038;ssl=1\" alt=\"adrevenue-by-platform-q3-2025\" class=\"wp-image-12937\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1536%2C772&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=2048%2C1029&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por red publicitaria en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1024%2C566&#038;ssl=1\" alt=\"adrevenue-share-platform-q3-2025\" class=\"wp-image-12935\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias por ingresos publicitarios, crecimiento interanual en el tercer trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1024%2C566&#038;ssl=1\" alt=\"top3-adnetworks-adrevenue-YOY-q3-2025\" class=\"wp-image-12934\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por pa\u00edses en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1024%2C542&#038;ssl=1\" alt=\"ios-adrevenue-by-country-q3-2025\" class=\"wp-image-12933\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos por publicidad en Android por pa\u00edses en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1024%2C542&#038;ssl=1\" alt=\"android-adrevenue-q3-2025\" class=\"wp-image-12936\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C515&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2025\" class=\"wp-image-12636\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1536%2C772&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=2048%2C1029&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1200%2C603&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por red publicitaria en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C566&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por red publicitaria en el segundo trimestre de 2025\" class=\"wp-image-12638\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias por ingresos publicitarios, crecimiento interanual en el segundo trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1024%2C566&#038;ssl=1\" alt=\"Las 3 principales redes publicitarias por crecimiento de ingresos publicitarios: T2 2024 vs T2 2025\" class=\"wp-image-12639\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2025\" class=\"wp-image-12641\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1200%2C635&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos por publicidad en Android por pa\u00edses en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"Cuota de ingresos por publicidad en Android por pa\u00edses en el segundo trimestre de 2025\" class=\"wp-image-12642\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1200%2C635&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por plataforma en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C401&#038;ssl=1\" alt=\"\" class=\"wp-image-12546\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1024%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-12548\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios en Android por red publicitaria en el primer trimestre de 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1024%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-12550\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias de iOS por ingresos publicitarios, crecimiento interanual en el primer trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1024%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-12553\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1024%2C270&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1536%2C404&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=2048%2C539&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1200%2C316&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias de Android por crecimiento de ingresos publicitarios: T1 2024 vs T1 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1024%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-12554\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1024%2C270&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1536%2C404&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=2048%2C539&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1200%2C316&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por pa\u00edses en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1024%2C501&#038;ssl=1\" alt=\"\" class=\"wp-image-12556\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos por publicidad en Android por pa\u00edses en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1024%2C502&#038;ssl=1\" alt=\"\" class=\"wp-image-12557\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por plataforma en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1024%2C401&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por plataforma en todo el a\u00f1o 2024\" class=\"wp-image-12241\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por pa\u00eds en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1024%2C501&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00eds en todo el a\u00f1o 2024\" class=\"wp-image-12243\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos por publicidad en Android por pa\u00edses en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1024%2C502&#038;ssl=1\" alt=\"Cuota de ingresos por publicidad en Android por pa\u00edses en todo el a\u00f1o 2024\" class=\"wp-image-12244\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por red publicitaria en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en todo el a\u00f1o 2024\" class=\"wp-image-12248\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por red publicitaria en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de Android por red publicitaria en todo el a\u00f1o 2024\" class=\"wp-image-12247\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resumen ejecutivo<\/strong> para el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1024%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-11793\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1536%2C904&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=2048%2C1205&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1200%2C706&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1024%2C401&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2024\" class=\"wp-image-11808\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1024%2C501&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2024\" class=\"wp-image-11810\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por pa\u00edses en el segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1024%2C502&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de Android por pa\u00edses en el segundo trimestre de 2024\" class=\"wp-image-11797\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por red publicitaria en el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en el segundo trimestre de 2024\" class=\"wp-image-11811\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por red publicitaria en el segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de Android por red publicitaria en el segundo trimestre de 2024\u00a0\" class=\"wp-image-11798\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">eCPM medio por formato publicitario en el segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los banners por pa\u00eds en el segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1024%2C566&#038;ssl=1\" alt=\"Promedio de eCPM para banners por pa\u00eds en el segundo trimestre de 2024 - IOS\" class=\"wp-image-11801\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" data-id=\"11799\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para banners por pa\u00eds en el segundo trimestre de 2024 - Android\" class=\"wp-image-11799\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1200%2C662&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los anuncios intersticiales por pa\u00eds en el segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el segundo trimestre de 2024 - iOS\" class=\"wp-image-11803\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el segundo trimestre de 2024 - Android\" class=\"wp-image-11804\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los anuncios recompensados por pa\u00eds en el segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"eCPM medio de los anuncios recompensados por pa\u00eds en el segundo trimestre de 2024 - iOS\" class=\"wp-image-11807\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1024%2C566&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios recompensados por pa\u00eds en el segundo trimestre de 2024 - Android\" class=\"wp-image-11820\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resumen ejecutivo<\/strong> para el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1024%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-11593\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1536%2C904&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=2048%2C1205&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por plataforma en el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1024%2C401&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por plataforma en el primer trimestre de 2024\" class=\"wp-image-11525\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Se trata de un cambio dr\u00e1stico en comparaci\u00f3n con hace cinco a\u00f1os. En 2019, iOS ten\u00eda 63% de la cuota de ingresos publicitarios, mientras que Android ten\u00eda 37%. Ahora, la situaci\u00f3n se ha invertido casi por completo. El cambio est\u00e1 impulsado en gran medida por la introducci\u00f3n de App Tracking Transparency (ATT) en 2021. La mayor\u00eda de los usuarios de iOS optan por no participar cuando ven el banner de ATT. Por lo tanto, el valor de esos usuarios disminuye para los anunciantes y, en consecuencia, descienden los ingresos publicitarios potenciales para los editores.<\/p>\n\n\n\n<p><br><strong>Consejo<\/strong>: Aumente las tasas de suscripci\u00f3n de ATT para aumentar sus ingresos publicitarios en iOS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por pa\u00edses en el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1024%2C502&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00edses en el primer trimestre de 2024 - iOS\" class=\"wp-image-11526\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>La cuota de mercado de iOS est\u00e1 muy sesgada hacia EE.UU. (55%). Adem\u00e1s, los pa\u00edses que no est\u00e1n entre los 10 primeros, etiquetados como \"Otros\" en la imagen superior, representan 10% de la cuota de mercado mundial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por pa\u00edses en el primer trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1024%2C502&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de Android por pa\u00edses en el primer trimestre de 2024 - Android\" class=\"wp-image-11527\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>En Android, EE.UU. ocupa el primer puesto con una cuota de mercado de 33%. Sin embargo, la cuota de mercado est\u00e1 significativamente m\u00e1s fragmentada en comparaci\u00f3n con iOS. Adem\u00e1s, los pa\u00edses que no figuran entre los 10 primeros, en t\u00e9rminos de ingresos publicitarios, representan en conjunto 29% de la cuota de mercado mundial.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1024%2C349&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2024 - iOS\" class=\"wp-image-11528\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1024%2C349&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=768%2C262&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1536%2C524&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=2048%2C698&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Las 5 principales redes publicitarias en iOS tienen una cuota de ingresos publicitarios de 88%, con Applovin a la cabeza. Los datos indican que el mercado de monetizaci\u00f3n de anuncios para iOS est\u00e1 algo concentrado, con Applovin (37%) a la cabeza, seguido de Unity Ads (16%), Google Admob (15%), Mintegral (11%) y ironSource (9%). Adem\u00e1s, las dem\u00e1s redes publicitarias representan en conjunto 12% del mercado. Esto sugiere que, si bien Applovin es el operador dominante, el mercado sigue presentando un nivel moderado de fragmentaci\u00f3n entre los distintos canales de monetizaci\u00f3n publicitaria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por red publicitaria en el primer trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2024 - Android\" class=\"wp-image-11529\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Google AdMob (28%) lidera la cuota de mercado de monetizaci\u00f3n publicitaria en Android, seguido de cerca por Applovin (24%). Unity Ads (13%) y Mintegral (11%) tambi\u00e9n tienen cuotas significativas. ironSource cuenta con 5% del mercado, mientras que otras redes publicitarias representan en conjunto 19%. En conjunto, Applovin y Google AdMob poseen algo m\u00e1s de la mitad de la cuota de mercado, con 52%. Esta distribuci\u00f3n muestra un panorama de mercado diverso con varios actores clave que contribuyen a los ingresos publicitarios en Android.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dashboard.tenjin.com\/signup\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"245\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1024%2C245&#038;ssl=1\" alt=\"\" class=\"wp-image-11597\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1024%2C245&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=768%2C184&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1536%2C368&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?w=1670&amp;ssl=1 1670w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">eCPM medio por formato publicitario en el primer trimestre de 2024&nbsp;<\/h2>\n\n\n\n<p><strong>\u00bfQu\u00e9 es el eCPM?<\/strong><\/p>\n\n\n\n<p>eCPM son las siglas de \"coste efectivo por mil\", donde \"mil\" significa \"mil\" en lat\u00edn. B\u00e1sicamente, eCPM indica cu\u00e1ntos ingresos obtiene un editor por cada 1.000 veces que se muestra un anuncio en su aplicaci\u00f3n o sitio web.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los banners por pa\u00eds en el primer trimestre de 2024<\/h3>\n\n\n\n<p><strong>Pancartas<\/strong> son peque\u00f1as im\u00e1genes publicitarias colocadas en el dise\u00f1o de un juego, visibles para los usuarios durante toda la partida. Estos anuncios suelen rotar autom\u00e1ticamente tras un periodo de tiempo determinado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para banners por pa\u00eds en el primer trimestre de 2024 - iOS\" class=\"wp-image-11531\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para banners por pa\u00eds en el primer trimestre de 2024 - Android\" class=\"wp-image-11534\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Promedio de eCPM para anuncios intersticiales por pa\u00eds en el primer trimestre de 2024<\/h3>\n\n\n\n<p><strong>Anuncios intersticiales<\/strong> son anuncios a pantalla completa que pueden ser v\u00eddeos, im\u00e1genes o contenido interactivo. Los anuncios intersticiales cubren por completo la interfaz del juego y no permiten al usuario seguir jugando a menos que decida cerrar el anuncio o pulsar sobre \u00e9l.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el primer trimestre de 2024 - iOS\" class=\"wp-image-11532\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el primer trimestre de 2024 - Android\" class=\"wp-image-11535\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los anuncios recompensados por pa\u00eds en el primer trimestre de 2024<\/h3>\n\n\n\n<p><strong>Anuncios premiados <\/strong>ofrecen a los usuarios la opci\u00f3n de ver un v\u00eddeo o jugar a un minijuego a cambio de una recompensa dentro de la aplicaci\u00f3n. Estos anuncios son iniciados por el usuario.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios recompensados por pa\u00eds en el primer trimestre de 2024 - iOS\" class=\"wp-image-11628\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios recompensados por pa\u00eds en el primer trimestre de 2024 - Android\" class=\"wp-image-11536\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p>En general, se observa un notable crecimiento del eCPM, que podr\u00eda atribuirse al creciente n\u00famero de juegos h\u00edbridos-casuales que emplean estrategias de monetizaci\u00f3n h\u00edbridas. Los usuarios dispuestos a realizar compras in-app se valoran m\u00e1s, lo que provoca una mayor competencia por ellos entre las redes publicitarias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Metodolog\u00eda<\/strong><\/h2>\n\n\n\n<p>La parte de cuota de mercado de este informe consiste en datos an\u00f3nimos basados en 146.000 millones de impresiones publicitarias recopiladas por Tenjin para juegos de todos los g\u00e9neros en el periodo comprendido entre el 01.01.2024 y el 30.06.2024.&nbsp;<\/p>\n\n\n\n<p>El eCPM medio del informe se basa en datos de CAS.AI, que abarcan 6.000 millones de impresiones publicitarias y excluyen las aplicaciones infantiles.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting &#8220;hybrid monetization&#8221; \u2013 a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11489","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Monetization in Mobile Games - Benchmark Report 2025 - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/ad-mon-gaming-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Monetization in Mobile Games - Benchmark Report 2025 - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. 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