{"id":11489,"date":"2026-06-04T13:09:30","date_gmt":"2026-06-04T13:09:30","guid":{"rendered":"https:\/\/tenjin.com\/?p=11489"},"modified":"2026-06-04T13:39:09","modified_gmt":"2026-06-04T13:39:09","slug":"ad-mon-gaming-2026","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/ad-mon-gaming-2026\/","title":{"rendered":"Monetizaci\u00f3n publicitaria en los juegos para m\u00f3viles: informe comparativo de 2026"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span id=\"docs-internal-guid-e05983e7-7fff-dfde-0b01-8d96d58e17f8\"><span style=\"font-size: 20pt; font-family: Arial, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\">Introducci\u00f3n<\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Los ingresos por mostrar anuncios en juegos para m\u00f3viles han vivido a\u00f1os mejores, pero a pesar de los retos, las oportunidades de ingresos publicitarios siguen siendo s\u00f3lidas. Cada vez son m\u00e1s los editores de juegos que adoptan la \"monetizaci\u00f3n h\u00edbrida\", una combinaci\u00f3n de <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-advertising-iaa?_gl=1*1uup73z*_gcl_au*NDQ1MTkwMjExLjE3MTgwNjM4OTM.\" target=\"_self\">publicidad dentro de la aplicaci\u00f3n (IAA)<\/a> y <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-purchases-iap\" target=\"_self\">compras dentro de la aplicaci\u00f3n (IAP)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque los expertos siguen debatiendo sobre la proporci\u00f3n realista entre IAA e IAP, si deber\u00eda ser 50\/50, 70\/30 u 80\/20, una cosa est\u00e1 clara: los ingresos publicitarios constituyen una parte importante de los ingresos de la mayor\u00eda de los editores de m\u00f3viles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin se ha asociado con <a href=\"https:\/\/cas.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Soluciones Clever Ads<\/a> (CAS) para proporcionar datos de referencia exclusivos que ayuden a los editores. El informe incluye datos de cuota de mercado por canales de monetizaci\u00f3n de anuncios y pa\u00edses, basados en una muestra de Tenjin, as\u00ed como el valor de referencia eCPM medio con un desglose por pa\u00eds y formato, basado en datos de CAS.AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El informe se actualizar\u00e1 peri\u00f3dicamente con los datos de cada trimestre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00daltima actualizaci\u00f3n: 23 de abril de 2026<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se ha a\u00f1adido el conjunto de datos del cuarto trimestre de 2025.<\/li>\n\n\n\n<li>Se ha a\u00f1adido el conjunto de datos del primer trimestre de 2026. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Participaci\u00f3n en los ingresos publicitarios por plataforma en el primer trimestre de 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C524&#038;ssl=1\" alt=\"Participaci\u00f3n en los ingresos publicitarios por plataforma en el primer trimestre de 2026\" class=\"wp-image-17492\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C524&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=768%2C393&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=1536%2C786&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=2048%2C1048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform.png?resize=360%2C184&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Android se sit\u00faa a la cabeza en cuota de ingresos publicitarios<\/strong>. En el primer trimestre de 2026, Android representa el 57% de la cuota de ingresos publicitarios, frente al 43% de iOS. Esto se suma al cambio de tendencia que observamos en el cuarto trimestre de 2025, en el que Android pose\u00eda el 60% de la cuota de la plataforma frente al 40% de iOS. La tendencia es constante y merece ser tomada en serio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la diferencia no es espectacular, s\u00ed es significativa. La mayor base de usuarios global de Android siempre se ha caracterizado por su volumen, pero el hecho de que esto se traduzca en una clara mayor\u00eda en cuanto a ingresos indica que la brecha de monetizaci\u00f3n entre las dos plataformas se est\u00e1 reduciendo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por red publicitaria en el primer trimestre de 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C746&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por red publicitaria en el primer trimestre de 2026\" class=\"wp-image-17493\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C746&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=300%2C219&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=768%2C559&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=1536%2C1119&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=2048%2C1492&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=16%2C12&amp;ssl=1 16w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network.png?resize=360%2C262&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El liderazgo en la red var\u00eda mucho seg\u00fan la plataforma. <\/strong>En el primer trimestre de 2026, AppLovin acapara el 39% de la cuota de ingresos publicitarios de iOS, una posici\u00f3n dominante que deja muy por detr\u00e1s al resto de redes. Le sigue Mintegral con un 21%, mientras que Unity Ads y \u00abOtros\u00bb se sit\u00faan ambos en un 13%, y Liftoff y Google AdMob, cada uno, en un 7%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Android es un tema totalmente distinto. Google AdMob lidera con 24%, pero el sector es mucho m\u00e1s competitivo. AppLovin se sit\u00faa en 19%, igualando a \u00abOtros\u00bb, que tambi\u00e9n registran 19%, mientras que Mintegral se sit\u00faa en 17%, Unity Ads en 12% y Liftoff en 9%. Ninguna red destaca por encima del resto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El contraste entre ambas plataformas refuerza una tendencia que se ha mantenido constante a lo largo de estos datos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las tres principales redes publicitarias por ingresos publicitarios y crecimiento interanual en el primer trimestre: 2025 frente a 202<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=1024%2C566&#038;ssl=1\" alt=\"Las tres principales redes publicitarias por ingresos publicitarios y crecimiento interanual en el primer trimestre: 2025 frente a 2026\" class=\"wp-image-17494\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue.png?resize=360%2C199&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento es selectivo y se est\u00e1 perfilando una tendencia. En iOS, Unity Ads lidera las ganancias interanuales con un 4%, seguido de Liftoff con un 2% y Mintegral con un 1%. En Android, Google AdMob, Pangle y Liftoff crecieron un 3%, un 2% y un 2%, respectivamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si comparamos estos datos del primer trimestre con los del cuarto trimestre de 2025, vemos que Pangle se dispar\u00f3 un 7% en Android y que Unity Ads lider\u00f3 el crecimiento de iOS con un 4%. Aunque el crecimiento de Pangle se ha ralentizado, sigue figurando entre las tres principales redes. Unity Ads y Liftoff son las dos redes que muestran un crecimiento constante en ambas plataformas y en ambos periodos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto demuestra que las cadenas que vale la pena seguir no siempre son las m\u00e1s grandes, sino m\u00e1s bien aquellas que no dejan de evolucionar. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>iOS: Participaci\u00f3n en los ingresos publicitarios por pa\u00eds en el primer trimestre de 202<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"iOS: Reparto de los ingresos publicitarios por pa\u00eds en el primer trimestre de 2026\" class=\"wp-image-17495\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Estados Unidos representa 56% de los iOS de ingresos publicitarios del primer trimestre de 2026, lo que supone un descenso respecto a los 59% del cuarto trimestre de 2025. Jap\u00f3n ha pasado de 9% a 11%, convirti\u00e9ndose discretamente en un actor m\u00e1s relevante. Rusia se mantiene en 6%, el Reino Unido en 5%, mientras que Alemania y Canad\u00e1 se sit\u00faan ambos en 3%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La concentraci\u00f3n sigue siendo real, pero la distribuci\u00f3n se est\u00e1 ampliando poco a poco. Para los desarrolladores con una base de usuarios global, cada vez hay m\u00e1s razones para optimizar m\u00e1s all\u00e1 de EE. UU.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Android: Participaci\u00f3n en los ingresos publicitarios por pa\u00eds en el primer trimestre de 202<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"Android: Reparto de ingresos publicitarios por pa\u00eds en el primer trimestre de 2026\" class=\"wp-image-17496\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La base de ingresos global de Android sigue ampli\u00e1ndose. <\/strong>Estados Unidos lidera los ingresos publicitarios Android en el primer trimestre de 2026 con 29%, lo que supone un descenso respecto a los 31% del cuarto trimestre de 2025. Rusia ocupa el segundo puesto con 13%, lo que supone un aumento respecto a los 12% anteriores, mientras que Jap\u00f3n y Brasil registran 5% cada uno. Alemania, el Reino Unido, M\u00e9xico, Corea, Francia y Canad\u00e1 se sit\u00faan entre los 2% y los 4%, mientras que el resto de pa\u00edses suman la considerable cifra de 32%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ese 32% que aparece en \u201cOtros\u201d lo dice todo. La base de ingresos de Android es verdaderamente global y sigue fragment\u00e1ndose en los mercados emergentes. Ninguna regi\u00f3n fuera de EE. UU. destaca por s\u00ed sola, pero, en conjunto, es ah\u00ed donde residen las oportunidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Participaci\u00f3n en los ingresos publicitarios por plataforma en el cuarto trimestre de 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C524&#038;ssl=1\" alt=\"Participaci\u00f3n en los ingresos publicitarios por plataforma en el cuarto trimestre de 2025\" class=\"wp-image-17484\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C524&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=768%2C393&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=1536%2C786&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=2048%2C1048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1.png?resize=360%2C184&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La divisi\u00f3n de la plataforma se mantiene estable. <\/strong>El saldo de Android y iOS solo vari\u00f3 ligeramente de un trimestre a otro, del tercer al cuarto trimestre de 2025. El Android pas\u00f3 de 61% a 60%, mientras que el iOS subi\u00f3 ligeramente de 39% a 40%. Esta composici\u00f3n se mantiene en gran medida estable, pero merece la pena estar atentos incluso a un crecimiento marginal del iOS, ya que las estrategias de monetizaci\u00f3n siguen evolucionando en ambas plataformas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por red publicitaria en el cuarto trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=1024%2C566&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por red publicitaria en el cuarto trimestre de 2025\" class=\"wp-image-17485\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1.png?resize=360%2C199&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfCu\u00e1les son las mejores redes publicitarias para cada plataforma? <\/strong>El panorama de la red var\u00eda en funci\u00f3n del lugar en el que se est\u00e9 construyendo. En <strong>iOS<\/strong>, AppLovin lidera el mercado con una cuota de 40%, seguida de Mintegral con 20%. En <strong>Android<\/strong>, Google AdMob lidera con 22%, seguido de cerca por \u00abOtros\u00bb y Mintegral, con 20% y 17% respectivamente, y AppLovin, tambi\u00e9n con 17%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos datos demuestran que <strong>Las preferencias de red no son universales. <\/strong>Una estrategia que funciona en iOS no se aplica autom\u00e1ticamente a Android. Saber en qu\u00e9 se gasta el dinero, <em>y por qu\u00e9<\/em>, es el primer paso para una monetizaci\u00f3n m\u00e1s inteligente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las tres principales redes publicitarias por ingresos publicitarios y crecimiento interanual en el cuarto trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=1024%2C566&#038;ssl=1\" alt=\"Las tres principales redes publicitarias por ingresos publicitarios y crecimiento interanual en el cuarto trimestre: 2024 frente a 2025\" class=\"wp-image-17486\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1.png?resize=360%2C199&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se est\u00e1 produciendo un crecimiento, pero no para todos. <\/strong>No todas las redes crecieron entre el cuarto trimestre de 2024 y el cuarto trimestre de 2025, pero las que lo hicieron ofrecen datos interesantes. En iOS, Unity Ads lider\u00f3 el crecimiento con un 4%, seguida de Liftoff con un 3% y Mintegral con un 2%. En Android, Pangle se dispar\u00f3 un 7% interanual, lo que supone el mayor aumento de una sola red en ambas plataformas, seguida de Liftoff, con un 2%, y Unity Ads, con un 1%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El Android de Pangle<\/strong> Esta tendencia pone de manifiesto un cambio en la forma en que los desarrolladores est\u00e1n optando por diversificar su combinaci\u00f3n de redes publicitarias. Cada vez m\u00e1s, confiar en una \u00fanica red ya no es una estrategia de crecimiento viable. Los editores que obtienen los mejores resultados realizan un seguimiento del rendimiento en todos los canales, detectan estos cambios con antelaci\u00f3n y reasignan sus recursos en consecuencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se puede acceder a los datos necesarios para tomar estas decisiones; un kit de atribuci\u00f3n m\u00f3vil fiable te aporta la claridad necesaria para que puedas actuar y optimizar m\u00e1s r\u00e1pidamente. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>iOS: Reparto de los ingresos publicitarios por pa\u00eds en el cuarto trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=1024%2C542&#038;ssl=1\" alt=\"\" class=\"wp-image-17489\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En lo que respecta a <strong>En cuanto a la monetizaci\u00f3n publicitaria de iOS, sigue siendo un panorama dominado por Estados Unidos. <\/strong>La concentraci\u00f3n geogr\u00e1fica de la monetizaci\u00f3n publicitaria de iOS en el cuarto trimestre de 2025 sigue siendo llamativa. Estados Unidos representa el 59% de toda la actividad, lo que eclipsa a cualquier otro mercado. Jap\u00f3n ocupa el segundo lugar con un 9%, seguido de Rusia con un 6%, el Reino Unido con un 5%, y Alemania y Canad\u00e1, ambos con un 3%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La brecha entre EE. UU. y el resto del mundo nos recuerda que la monetizaci\u00f3n de iOS sigue concentr\u00e1ndose en gran medida en un \u00fanico mercado de primer nivel. Para los desarrolladores que dise\u00f1an estrategias globales, la oportunidad en mercados de segundo nivel como Jap\u00f3n, el Reino Unido y Alemania es real. Sin embargo, esto tambi\u00e9n conlleva el riesgo de que se invierta menos de lo necesario en EE. UU. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprender tu desglose geogr\u00e1fico con este nivel de detalle es lo que distingue la monetizaci\u00f3n reactiva del crecimiento planificado. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de Android por pa\u00eds en el cuarto trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=1024%2C542&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de Android por pa\u00eds en el cuarto trimestre de 2025\" class=\"wp-image-17488\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1.png?resize=360%2C191&amp;ssl=1 360w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de iOS, los patrones de <strong>La monetizaci\u00f3n publicitaria en Android muestra una distribuci\u00f3n m\u00e1s uniforme en todo el mundo.  <\/strong>Aunque EE. UU. sigue liderando en el cuarto trimestre de 2025 con 31%, la diferencia entre el primero y el resto de los participantes es considerablemente menor que en iOS. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rusia ocupa el segundo lugar con 12%, seguida de Brasil con 6%, mientras que Jap\u00f3n, Alemania, el Reino Unido y M\u00e9xico se sit\u00faan todos en 4%. Les siguen Corea y Francia con 2%, y Canad\u00e1 con 2%, mientras que la categor\u00eda \u201cOtros\u201d suma la considerable cifra de 29%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Merece la pena prestar atenci\u00f3n al 29% de la categor\u00eda \u201cOtros\u201d. Este dato apunta a una audiencia global fragmentada, en la que ning\u00fan mercado concreto ocupa una posici\u00f3n dominante. La oportunidad de monetizaci\u00f3n del Android se distribuye de forma m\u00e1s uniforme por las distintas zonas geogr\u00e1ficas que la del iOS. Esto significa que los desarrolladores de aplicaciones deber\u00edan tener en cuenta la localizaci\u00f3n, la selecci\u00f3n de redes y la asignaci\u00f3n de presupuesto por regi\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_fb84e928_4\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">Datos del tercer trimestre de 2025<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\"><strong>Participaci\u00f3n en los ingresos publicitarios por plataforma en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1024%2C515&#038;ssl=1\" alt=\"adrevenue-by-platform-q3-2025\" class=\"wp-image-12937\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=1536%2C772&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=2048%2C1029&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por red publicitaria en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1024%2C566&#038;ssl=1\" alt=\"adrevenue-share-platform-q3-2025\" class=\"wp-image-12935\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias por ingresos publicitarios, crecimiento interanual en el tercer trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1024%2C566&#038;ssl=1\" alt=\"top3-adnetworks-adrevenue-YOY-q3-2025\" class=\"wp-image-12934\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por pa\u00edses en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1024%2C542&#038;ssl=1\" alt=\"ios-adrevenue-by-country-q3-2025\" class=\"wp-image-12933\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos por publicidad en Android por pa\u00edses en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1024%2C542&#038;ssl=1\" alt=\"android-adrevenue-q3-2025\" class=\"wp-image-12936\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_38e3915a_3\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">Datos del segundo trimestre de 2025<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C515&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2025\" class=\"wp-image-12636\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1536%2C772&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=2048%2C1029&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1.png?resize=1200%2C603&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por red publicitaria en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C566&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por red publicitaria en el segundo trimestre de 2025\" class=\"wp-image-12638\" style=\"aspect-ratio:17.479166666666668;width:350px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias por ingresos publicitarios, crecimiento interanual en el segundo trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1024%2C566&#038;ssl=1\" alt=\"Las 3 principales redes publicitarias por crecimiento de ingresos publicitarios: T2 2024 vs T2 2025\" class=\"wp-image-12639\" style=\"aspect-ratio:24.381944444444443;width:488px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2025\" class=\"wp-image-12641\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country.png?resize=1200%2C635&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos por publicidad en Android por pa\u00edses en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&#038;ssl=1\" alt=\"Cuota de ingresos por publicidad en Android por pa\u00edses en el segundo trimestre de 2025\" class=\"wp-image-12642\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1024%2C542&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1536%2C813&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=2048%2C1084&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country.png?resize=1200%2C635&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_5f6d0109_2\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">Datos del primer trimestre de 2025<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por plataforma en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C401&#038;ssl=1\" alt=\"\" class=\"wp-image-12546\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1024%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-12548\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios en Android por red publicitaria en el primer trimestre de 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1024%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-12550\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias de iOS por ingresos publicitarios, crecimiento interanual en el primer trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1024%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-12553\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1024%2C270&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1536%2C404&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=2048%2C539&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks.png?resize=1200%2C316&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias de Android por crecimiento de ingresos publicitarios: T1 2024 vs T1 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1024%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-12554\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1024%2C270&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1536%2C404&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=2048%2C539&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks.png?resize=1200%2C316&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por pa\u00edses en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1024%2C501&#038;ssl=1\" alt=\"\" class=\"wp-image-12556\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos por publicidad en Android por pa\u00edses en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1024%2C502&#038;ssl=1\" alt=\"\" class=\"wp-image-12557\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_2fd6d8da_1\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">Datos de 2024<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por plataforma en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1024%2C401&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por plataforma en todo el a\u00f1o 2024\" class=\"wp-image-12241\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por pa\u00eds en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1024%2C501&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00eds en todo el a\u00f1o 2024\" class=\"wp-image-12243\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos por publicidad en Android por pa\u00edses en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1024%2C502&#038;ssl=1\" alt=\"Cuota de ingresos por publicidad en Android por pa\u00edses en todo el a\u00f1o 2024\" class=\"wp-image-12244\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por red publicitaria en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en todo el a\u00f1o 2024\" class=\"wp-image-12248\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por red publicitaria en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de Android por red publicitaria en todo el a\u00f1o 2024\" class=\"wp-image-12247\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resumen ejecutivo<\/strong> para el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1024%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-11793\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1536%2C904&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=2048%2C1205&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3.png?resize=1200%2C706&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1024%2C401&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2024\" class=\"wp-image-11808\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS.png?resize=1200%2C470&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1024%2C501&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2024\" class=\"wp-image-11810\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1536%2C751&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=2048%2C1002&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3.png?resize=1200%2C587&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por pa\u00edses en el segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1024%2C502&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de Android por pa\u00edses en el segundo trimestre de 2024\" class=\"wp-image-11797\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3.png?resize=1200%2C588&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por red publicitaria en el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en el segundo trimestre de 2024\" class=\"wp-image-11811\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por red publicitaria en el segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de Android por red publicitaria en el segundo trimestre de 2024\u00a0\" class=\"wp-image-11798\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3.png?resize=1200%2C408&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">eCPM medio por formato publicitario en el segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los banners por pa\u00eds en el segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1024%2C566&#038;ssl=1\" alt=\"Promedio de eCPM para banners por pa\u00eds en el segundo trimestre de 2024 - IOS\" class=\"wp-image-11801\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" data-id=\"11799\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para banners por pa\u00eds en el segundo trimestre de 2024 - Android\" class=\"wp-image-11799\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4.png?resize=1200%2C662&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los anuncios intersticiales por pa\u00eds en el segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el segundo trimestre de 2024 - iOS\" class=\"wp-image-11803\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el segundo trimestre de 2024 - Android\" class=\"wp-image-11804\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los anuncios recompensados por pa\u00eds en el segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1024%2C566&#038;ssl=1\" alt=\"eCPM medio de los anuncios recompensados por pa\u00eds en el segundo trimestre de 2024 - iOS\" class=\"wp-image-11807\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1024%2C566&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios recompensados por pa\u00eds en el segundo trimestre de 2024 - Android\" class=\"wp-image-11820\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=2048%2C1132&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4.png?resize=1200%2C663&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resumen ejecutivo<\/strong> para el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1024%2C602&#038;ssl=1\" alt=\"\" class=\"wp-image-11593\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=300%2C177&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=768%2C452&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=1536%2C904&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=2048%2C1205&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por plataforma en el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1024%2C401&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios por plataforma en el primer trimestre de 2024\" class=\"wp-image-11525\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1024%2C401&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=1536%2C602&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=2048%2C802&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de un cambio dr\u00e1stico en comparaci\u00f3n con hace cinco a\u00f1os. En 2019, iOS ten\u00eda 63% de la cuota de ingresos publicitarios, mientras que Android ten\u00eda 37%. Ahora, la situaci\u00f3n se ha invertido casi por completo. El cambio est\u00e1 impulsado en gran medida por la introducci\u00f3n de App Tracking Transparency (ATT) en 2021. La mayor\u00eda de los usuarios de iOS optan por no participar cuando ven el banner de ATT. Por lo tanto, el valor de esos usuarios disminuye para los anunciantes y, en consecuencia, descienden los ingresos publicitarios potenciales para los editores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Consejo<\/strong>: Aumente las tasas de suscripci\u00f3n de ATT para aumentar sus ingresos publicitarios en iOS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por pa\u00edses en el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1024%2C502&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00edses en el primer trimestre de 2024 - iOS\" class=\"wp-image-11526\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La cuota de mercado de iOS est\u00e1 muy sesgada hacia EE.UU. (55%). Adem\u00e1s, los pa\u00edses que no est\u00e1n entre los 10 primeros, etiquetados como \"Otros\" en la imagen superior, representan 10% de la cuota de mercado mundial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por pa\u00edses en el primer trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1024%2C502&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de Android por pa\u00edses en el primer trimestre de 2024 - Android\" class=\"wp-image-11527\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=1536%2C753&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=2048%2C1004&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En Android, EE.UU. ocupa el primer puesto con una cuota de mercado de 33%. Sin embargo, la cuota de mercado est\u00e1 significativamente m\u00e1s fragmentada en comparaci\u00f3n con iOS. Adem\u00e1s, los pa\u00edses que no figuran entre los 10 primeros, en t\u00e9rminos de ingresos publicitarios, representan en conjunto 29% de la cuota de mercado mundial.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1024%2C349&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2024 - iOS\" class=\"wp-image-11528\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1024%2C349&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=768%2C262&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=1536%2C524&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=2048%2C698&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las 5 principales redes publicitarias en iOS tienen una cuota de ingresos publicitarios de 88%, con Applovin a la cabeza. Los datos indican que el mercado de monetizaci\u00f3n de anuncios para iOS est\u00e1 algo concentrado, con Applovin (37%) a la cabeza, seguido de Unity Ads (16%), Google Admob (15%), Mintegral (11%) y ironSource (9%). Adem\u00e1s, las dem\u00e1s redes publicitarias representan en conjunto 12% del mercado. Esto sugiere que, si bien Applovin es el operador dominante, el mercado sigue presentando un nivel moderado de fragmentaci\u00f3n entre los distintos canales de monetizaci\u00f3n publicitaria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por red publicitaria en el primer trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1024%2C348&#038;ssl=1\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2024 - Android\" class=\"wp-image-11529\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1024%2C348&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=300%2C102&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=768%2C261&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=1536%2C522&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=2048%2C696&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1.png?resize=18%2C6&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google AdMob (28%) lidera la cuota de mercado de monetizaci\u00f3n publicitaria en Android, seguido de cerca por Applovin (24%). Unity Ads (13%) y Mintegral (11%) tambi\u00e9n tienen cuotas significativas. ironSource cuenta con 5% del mercado, mientras que otras redes publicitarias representan en conjunto 19%. En conjunto, Applovin y Google AdMob poseen algo m\u00e1s de la mitad de la cuota de mercado, con 52%. Esta distribuci\u00f3n muestra un panorama de mercado diverso con varios actores clave que contribuyen a los ingresos publicitarios en Android.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dashboard.tenjin.com\/signup\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"245\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1024%2C245&#038;ssl=1\" alt=\"\" class=\"wp-image-11597\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1024%2C245&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=768%2C184&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=1536%2C368&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp?w=1670&amp;ssl=1 1670w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">eCPM medio por formato publicitario en el primer trimestre de 2024&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 es el eCPM?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eCPM son las siglas de \"coste efectivo por mil\", donde \"mil\" significa \"mil\" en lat\u00edn. B\u00e1sicamente, eCPM indica cu\u00e1ntos ingresos obtiene un editor por cada 1.000 veces que se muestra un anuncio en su aplicaci\u00f3n o sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los banners por pa\u00eds en el primer trimestre de 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pancartas<\/strong> son peque\u00f1as im\u00e1genes publicitarias colocadas en el dise\u00f1o de un juego, visibles para los usuarios durante toda la partida. Estos anuncios suelen rotar autom\u00e1ticamente tras un periodo de tiempo determinado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para banners por pa\u00eds en el primer trimestre de 2024 - iOS\" class=\"wp-image-11531\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para banners por pa\u00eds en el primer trimestre de 2024 - Android\" class=\"wp-image-11534\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Promedio de eCPM para anuncios intersticiales por pa\u00eds en el primer trimestre de 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anuncios intersticiales<\/strong> son anuncios a pantalla completa que pueden ser v\u00eddeos, im\u00e1genes o contenido interactivo. Los anuncios intersticiales cubren por completo la interfaz del juego y no permiten al usuario seguir jugando a menos que decida cerrar el anuncio o pulsar sobre \u00e9l.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el primer trimestre de 2024 - iOS\" class=\"wp-image-11532\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el primer trimestre de 2024 - Android\" class=\"wp-image-11535\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los anuncios recompensados por pa\u00eds en el primer trimestre de 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anuncios premiados <\/strong>ofrecen a los usuarios la opci\u00f3n de ver un v\u00eddeo o jugar a un minijuego a cambio de una recompensa dentro de la aplicaci\u00f3n. Estos anuncios son iniciados por el usuario.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios recompensados por pa\u00eds en el primer trimestre de 2024 - iOS\" class=\"wp-image-11628\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1024%2C565&#038;ssl=1\" alt=\"Promedio de eCPM para anuncios recompensados por pa\u00eds en el primer trimestre de 2024 - Android\" class=\"wp-image-11536\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1024%2C565&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=768%2C424&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=1536%2C847&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=2048%2C1130&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En general, se observa un notable crecimiento del eCPM, que podr\u00eda atribuirse al creciente n\u00famero de juegos h\u00edbridos-casuales que emplean estrategias de monetizaci\u00f3n h\u00edbridas. Los usuarios dispuestos a realizar compras in-app se valoran m\u00e1s, lo que provoca una mayor competencia por ellos entre las redes publicitarias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Metodolog\u00eda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La parte de cuota de mercado de este informe consiste en datos an\u00f3nimos basados en 146.000 millones de impresiones publicitarias recopiladas por Tenjin para juegos de todos los g\u00e9neros en el periodo comprendido entre el 01.01.2024 y el 30.06.2024.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El eCPM medio del informe se basa en datos de CAS.AI, que abarcan 6.000 millones de impresiones publicitarias y excluyen las aplicaciones infantiles.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n: Los ingresos procedentes de la visualizaci\u00f3n de anuncios en los juegos para m\u00f3viles han conocido a\u00f1os mejores, pero, a pesar de los retos, las oportunidades de ingresos publicitarios siguen siendo s\u00f3lidas. Cada vez son m\u00e1s los editores de videojuegos que adoptan la \u201cmonetizaci\u00f3n h\u00edbrida\u201d, una combinaci\u00f3n de publicidad dentro de la aplicaci\u00f3n (IAA) y compras dentro de la aplicaci\u00f3n (IAP). Mientras los expertos siguen debatiendo cu\u00e1l es la proporci\u00f3n realista entre la IAA y las IAP, si\u2026<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11489","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Monetization Benchmark Report 2026 | Tenjin<\/title>\n<meta name=\"description\" content=\"Ad Monetization Benchmark Report 2026. Get eCPM, ad monetization data and insights by country and ad format, so you can maximize revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/ad-mon-gaming-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Monetization Benchmark Report 2026 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Ad Monetization Benchmark Report 2026. Get eCPM, ad monetization data and insights by country and ad format, so you can maximize revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/ad-mon-gaming-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-04T13:09:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T13:39:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Cas-report_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2026\\\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Ad Monetization in Mobile Games &#8211; Benchmark Report 2026\",\"datePublished\":\"2026-06-04T13:09:30+00:00\",\"dateModified\":\"2026-06-04T13:39:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2026\\\/\"},\"wordCount\":2111,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Ad-Revenue-Share-by-Platform-1024x524.png\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2026\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2025\\\/\",\"name\":\"Ad Monetization Benchmark Report 2026 | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Ad-Revenue-Share-by-Platform-1024x524.png\",\"datePublished\":\"2026-06-04T13:09:30+00:00\",\"dateModified\":\"2026-06-04T13:39:09+00:00\",\"description\":\"Ad Monetization Benchmark Report 2026. Get eCPM, ad monetization data and insights by country and ad format, so you can maximize revenue.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2025\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Ad-Revenue-Share-by-Platform-1024x524.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Ad-Revenue-Share-by-Platform-1024x524.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ad-mon-gaming-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Monetization in Mobile Games &#8211; Benchmark Report 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/bbb089a8de6e9a87d102755431201f84\",\"name\":\"Roman Garbar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g\",\"caption\":\"Roman Garbar\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/es\\\/blog\\\/author\\\/romantenjin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Informe de referencia sobre la monetizaci\u00f3n publicitaria 2026 | Tenjin","description":"Informe de referencia sobre la monetizaci\u00f3n publicitaria 2026. Obt\u00e9n datos sobre el eCPM y la monetizaci\u00f3n publicitaria, as\u00ed como an\u00e1lisis detallados por pa\u00eds y formato publicitario, para que puedas maximizar tus ingresos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/es\/blog\/ad-mon-gaming-2025\/","og_locale":"es_ES","og_type":"article","og_title":"Ad Monetization Benchmark Report 2026 | Tenjin","og_description":"Ad Monetization Benchmark Report 2026. Get eCPM, ad monetization data and insights by country and ad format, so you can maximize revenue.","og_url":"https:\/\/tenjin.com\/es\/blog\/ad-mon-gaming-2025\/","og_site_name":"Tenjin","article_published_time":"2026-06-04T13:09:30+00:00","article_modified_time":"2026-06-04T13:39:09+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Cas-report_social.png","type":"image\/png"}],"author":"Roman Garbar","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"Escrito por":"Roman Garbar","Tiempo de lectura":"22 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2025\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2026\/"},"author":{"name":"Roman Garbar","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84"},"headline":"Ad Monetization in Mobile Games &#8211; Benchmark Report 2026","datePublished":"2026-06-04T13:09:30+00:00","dateModified":"2026-06-04T13:39:09+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2026\/"},"wordCount":2111,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1024x524.png","articleSection":["Reports"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2026\/","url":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2025\/","name":"Informe de referencia sobre la monetizaci\u00f3n publicitaria 2026 | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2025\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1024x524.png","datePublished":"2026-06-04T13:09:30+00:00","dateModified":"2026-06-04T13:39:09+00:00","description":"Informe de referencia sobre la monetizaci\u00f3n publicitaria 2026. Obt\u00e9n datos sobre el eCPM y la monetizaci\u00f3n publicitaria, as\u00ed como an\u00e1lisis detallados por pa\u00eds y formato publicitario, para que puedas maximizar tus ingresos.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2025\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/ad-mon-gaming-2025\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2025\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1024x524.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1024x524.png"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/ad-mon-gaming-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Ad Monetization in Mobile Games &#8211; Benchmark Report 2026"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crecimiento Hecho Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84","name":"Roman Garbar","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe7957b272f6044b3f45b39cd1bb097cb540cf7f0b903790729fa43b1e43d739?s=96&d=mm&r=g","caption":"Roman Garbar"},"url":"https:\/\/tenjin.com\/es\/blog\/author\/romantenjin\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/11489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/comments?post=11489"}],"version-history":[{"count":10,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/11489\/revisions"}],"predecessor-version":[{"id":17811,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/11489\/revisions\/17811"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media?parent=11489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/categories?post=11489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/tags?post=11489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}