{"id":11489,"date":"2026-06-04T13:09:30","date_gmt":"2026-06-04T13:09:30","guid":{"rendered":"https:\/\/tenjin.com\/?p=11489"},"modified":"2026-08-13T15:40:47","modified_gmt":"2026-08-13T15:40:47","slug":"ad-mon-gaming-2026","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/ad-mon-gaming-2026\/","title":{"rendered":"Monetizaci\u00f3n publicitaria en los juegos para m\u00f3viles: informe comparativo de 2026"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span id=\"docs-internal-guid-e05983e7-7fff-dfde-0b01-8d96d58e17f8\"><span style=\"font-size: 20pt; font-family: Arial, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\">Introducci\u00f3n<\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Los ingresos por mostrar anuncios en juegos para m\u00f3viles han vivido a\u00f1os mejores, pero a pesar de los retos, las oportunidades de ingresos publicitarios siguen siendo s\u00f3lidas. Cada vez son m\u00e1s los editores de juegos que adoptan la \"monetizaci\u00f3n h\u00edbrida\", una combinaci\u00f3n de <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-advertising-iaa?_gl=1*1uup73z*_gcl_au*NDQ1MTkwMjExLjE3MTgwNjM4OTM.\" target=\"_self\">publicidad dentro de la aplicaci\u00f3n (IAA)<\/a> y <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/in-app-purchases-iap\" target=\"_self\">compras dentro de la aplicaci\u00f3n (IAP)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque los expertos siguen debatiendo sobre la proporci\u00f3n realista entre IAA e IAP, si deber\u00eda ser 50\/50, 70\/30 u 80\/20, una cosa est\u00e1 clara: los ingresos publicitarios constituyen una parte importante de los ingresos de la mayor\u00eda de los editores de m\u00f3viles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin se ha asociado con <a href=\"https:\/\/cas.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Soluciones Clever Ads<\/a> (CAS) para proporcionar datos de referencia exclusivos que ayuden a los editores. El informe incluye datos de cuota de mercado por canales de monetizaci\u00f3n de anuncios y pa\u00edses, basados en una muestra de Tenjin, as\u00ed como el valor de referencia eCPM medio con un desglose por pa\u00eds y formato, basado en datos de CAS.AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El informe se actualizar\u00e1 peri\u00f3dicamente con los datos de cada trimestre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Last updated on August 13, 2026<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q2 2026 dataset has been added. <\/li>\n\n\n\n<li>Q2 results are compared with Q1 2026 to highlight the latest platform, network, and geographic changes.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Q2 2026 Executive Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Q2 2026 data shows four notable changes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iOS increased its share of total ad revenue from 43% to 45%.<\/li>\n\n\n\n<li>AppLovin gained ad revenue share on both iOS and Android.<\/li>\n\n\n\n<li>Mintegral declined by 5 percentage points on both platforms.<\/li>\n\n\n\n<li>The US increased its share of ad revenue on both platforms, reaching 58% on iOS and 32% on Android.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Android still generates the majority of ad revenue in the dataset, but the gap between Android and iOS narrowed from 14 percentage points in Q1 to 10 percentage points in Q2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ad Revenue Share by Platform in Q2 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/2-Ad-Revenue-Share-by-Platform-1024x524.png\" alt=\"\" class=\"wp-image-18321\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/2-Ad-Revenue-Share-by-Platform-1024x524.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/2-Ad-Revenue-Share-by-Platform-300x154.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/2-Ad-Revenue-Share-by-Platform-768x393.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/2-Ad-Revenue-Share-by-Platform-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/2-Ad-Revenue-Share-by-Platform-360x184.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/2-Ad-Revenue-Share-by-Platform.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Android accounted for 55% of mobile game ad revenue in Q2 2026, compared with 45% for iOS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This represents a 2-percentage-point shift toward iOS from Q1, when Android held 57% and iOS held 43%. Android remains the larger ad revenue platform, but the balance moved slightly closer in Q2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The longer-term trend is therefore not a straight move toward Android. Platform share can shift from quarter to quarter, making it important for publishers to monitor actual revenue contribution rather than relying on assumptions about which operating system monetizes better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ad Revenue Share by Ad Network in Q2 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/1-Ad-Revenue-Share-by-Ad-Network-1-1024x746.png\" alt=\"\" class=\"wp-image-18325\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/1-Ad-Revenue-Share-by-Ad-Network-1-1024x746.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/1-Ad-Revenue-Share-by-Ad-Network-1-300x219.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/1-Ad-Revenue-Share-by-Ad-Network-1-768x559.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/1-Ad-Revenue-Share-by-Ad-Network-1-16x12.png 16w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/1-Ad-Revenue-Share-by-Ad-Network-1-360x262.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/1-Ad-Revenue-Share-by-Ad-Network-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AppLovin strengthened its lead on iOS in Q2, increasing from 39% to 44% of ad revenue share. Mintegral moved in the opposite direction, falling from 21% to 16%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unity Ads and Others each increased slightly, from 13% to 14%. Liftoff and Google AdMob both declined from 7% to 6%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, the gap between the two largest iOS networks expanded considerably. AppLovin led Mintegral by 18 percentage points in Q1. By Q2, that lead had grown to 28 percentage points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Android remained more competitive. Google AdMob held first place, increasing slightly from 24% to 25%, while AppLovin rose from 19% to 23%. The gap between the two leading Android networks narrowed from 5 percentage points to just 2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Others remained unchanged at 19%, Unity Ads held steady at 12%, and Mintegral declined from 17% to 12%. Pangle appears as a separately identified network with 9% share in Q2, while Liftoff, which held 9% in Q1, is no longer shown separately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The comparison reinforces how differently the two ecosystems behave. iOS became more concentrated around AppLovin, while Android retained a broader distribution across several networks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top 3 Ad Networks by Ad Revenue Growth YoY in Q2: 2025 vs 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/5-Top-3-Ad-Networks-by-Ad-Revenue-1-1024x566.png\" alt=\"\" class=\"wp-image-18326\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/5-Top-3-Ad-Networks-by-Ad-Revenue-1-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/5-Top-3-Ad-Networks-by-Ad-Revenue-1-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/5-Top-3-Ad-Networks-by-Ad-Revenue-1-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/5-Top-3-Ad-Networks-by-Ad-Revenue-1-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/5-Top-3-Ad-Networks-by-Ad-Revenue-1-360x199.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/5-Top-3-Ad-Networks-by-Ad-Revenue-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Unity Ads remained the leading network for year-over-year growth on iOS, increasing by 4%. It was followed by Pangle at 2% and Moloco at 1%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unity Ads was also the leading iOS growth network in Q1. However, the other two positions changed: Liftoff and Mintegral appeared in the Q1 ranking, while Pangle and Moloco entered the top three in Q2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Android, Google AdMob recorded the strongest year-over-year growth at 6%, compared with 3% in the Q1 year-over-year comparison. AppLovin followed at 4%, while Pangle remained among the top three with 2% growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a ranking of the networks recording the strongest year-over-year gains, not necessarily the networks generating the largest total share of ad revenue. Looking at both charts together helps distinguish market size from momentum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">iOS Ad Revenue Share by Country in Q2 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/4-iOS-Ad-Revenue-Share-by-Country-1024x542.png\" alt=\"\" class=\"wp-image-18323\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/4-iOS-Ad-Revenue-Share-by-Country-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/4-iOS-Ad-Revenue-Share-by-Country-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/4-iOS-Ad-Revenue-Share-by-Country-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/4-iOS-Ad-Revenue-Share-by-Country-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/4-iOS-Ad-Revenue-Share-by-Country-360x191.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/4-iOS-Ad-Revenue-Share-by-Country.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The US increased its share of iOS ad revenue from 56% in Q1 to 58% in Q2, reinforcing its position as the dominant iOS monetization market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Japan remained second but declined slightly from 11% to 10%. The UK increased from 5% to 6%, overtaking Russia, which fell from 6% to 4%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Germany and Canada remained unchanged at 3%. Australia increased from 2% to 3%, while France held steady at 2%. Mexico and T\u00fcrkiye each accounted for 1%, and the share attributed to Others declined from 10% to 9%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The overall picture became slightly more concentrated around the US. However, individual markets such as the UK and Australia still gained share, showing why country-level performance should be evaluated separately rather than through platform-wide averages alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Android Ad Revenue Share by Country in Q2 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/3-Android-Ad-Revenue-Share-by-Country-1024x542.png\" alt=\"\" class=\"wp-image-18322\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/3-Android-Ad-Revenue-Share-by-Country-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/3-Android-Ad-Revenue-Share-by-Country-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/3-Android-Ad-Revenue-Share-by-Country-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/3-Android-Ad-Revenue-Share-by-Country-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/3-Android-Ad-Revenue-Share-by-Country-360x191.png 360w, https:\/\/tenjin.com\/wp-content\/uploads\/2026\/06\/3-Android-Ad-Revenue-Share-by-Country.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The US recorded the largest geographic increase on Android, rising from 28% in Q1 to 32% in Q2. Russia moved in the opposite direction, declining from 13% to 9%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Japan and Brazil remained unchanged at 5%. Mexico increased from 3% to 4%, while South Korea moved from 2% to 3%. The UK and Germany each declined from 4% to 3%. France and Canada remained at 2%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The share generated by countries outside the top ten remained unchanged at 32%. This is important because it shows that Android\u2019s geographically distributed revenue base did not disappear. Instead, the most significant Q2 movement occurred between the two largest named markets, with the US gaining 4 percentage points and Russia losing 4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Participaci\u00f3n en los ingresos publicitarios por plataforma en el primer trimestre de 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1024x524.png\" alt=\"Participaci\u00f3n en los ingresos publicitarios por plataforma en el primer trimestre de 2026\" class=\"wp-image-17492\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1024x524.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-300x154.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-768x393.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1536x786.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-2048x1048.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-360x184.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Android se sit\u00faa a la cabeza en cuota de ingresos publicitarios<\/strong>. En el primer trimestre de 2026, Android representa el 57% de la cuota de ingresos publicitarios, frente al 43% de iOS. Esto se suma al cambio de tendencia que observamos en el cuarto trimestre de 2025, en el que Android pose\u00eda el 60% de la cuota de la plataforma frente al 40% de iOS. La tendencia es constante y merece ser tomada en serio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la diferencia no es espectacular, s\u00ed es significativa. La mayor base de usuarios global de Android siempre se ha caracterizado por su volumen, pero el hecho de que esto se traduzca en una clara mayor\u00eda en cuanto a ingresos indica que la brecha de monetizaci\u00f3n entre las dos plataformas se est\u00e1 reduciendo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por red publicitaria en el primer trimestre de 2026<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"746\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1024x746.png\" alt=\"Cuota de ingresos publicitarios por red publicitaria en el primer trimestre de 2026\" class=\"wp-image-17493\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1024x746.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-300x219.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-768x559.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1536x1119.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-2048x1492.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-16x12.png 16w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-360x262.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El liderazgo en la red var\u00eda mucho seg\u00fan la plataforma. <\/strong>En el primer trimestre de 2026, AppLovin acapara el 39% de la cuota de ingresos publicitarios de iOS, una posici\u00f3n dominante que deja muy por detr\u00e1s al resto de redes. Le sigue Mintegral con un 21%, mientras que Unity Ads y \u00abOtros\u00bb se sit\u00faan ambos en un 13%, y Liftoff y Google AdMob, cada uno, en un 7%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Android es un tema totalmente distinto. Google AdMob lidera con 24%, pero el sector es mucho m\u00e1s competitivo. AppLovin se sit\u00faa en 19%, igualando a \u00abOtros\u00bb, que tambi\u00e9n registran 19%, mientras que Mintegral se sit\u00faa en 17%, Unity Ads en 12% y Liftoff en 9%. Ninguna red destaca por encima del resto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El contraste entre ambas plataformas refuerza una tendencia que se ha mantenido constante a lo largo de estos datos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las tres principales redes publicitarias por ingresos publicitarios y crecimiento interanual en el primer trimestre: 2025 frente a 202<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1024x566.png\" alt=\"Las tres principales redes publicitarias por ingresos publicitarios y crecimiento interanual en el primer trimestre: 2025 frente a 2026\" class=\"wp-image-17494\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-360x199.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento es selectivo y se est\u00e1 perfilando una tendencia. En iOS, Unity Ads lidera las ganancias interanuales con un 4%, seguido de Liftoff con un 2% y Mintegral con un 1%. En Android, Google AdMob, Pangle y Liftoff crecieron un 3%, un 2% y un 2%, respectivamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si comparamos estos datos del primer trimestre con los del cuarto trimestre de 2025, vemos que Pangle se dispar\u00f3 un 7% en Android y que Unity Ads lider\u00f3 el crecimiento de iOS con un 4%. Aunque el crecimiento de Pangle se ha ralentizado, sigue figurando entre las tres principales redes. Unity Ads y Liftoff son las dos redes que muestran un crecimiento constante en ambas plataformas y en ambos periodos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto demuestra que las cadenas que vale la pena seguir no siempre son las m\u00e1s grandes, sino m\u00e1s bien aquellas que no dejan de evolucionar. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>iOS: Participaci\u00f3n en los ingresos publicitarios por pa\u00eds en el primer trimestre de 202<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1024x542.png\" alt=\"iOS: Reparto de los ingresos publicitarios por pa\u00eds en el primer trimestre de 2026\" class=\"wp-image-17495\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1536x813.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-2048x1084.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-360x191.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Estados Unidos representa 56% de los iOS de ingresos publicitarios del primer trimestre de 2026, lo que supone un descenso respecto a los 59% del cuarto trimestre de 2025. Jap\u00f3n ha pasado de 9% a 11%, convirti\u00e9ndose discretamente en un actor m\u00e1s relevante. Rusia se mantiene en 6%, el Reino Unido en 5%, mientras que Alemania y Canad\u00e1 se sit\u00faan ambos en 3%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La concentraci\u00f3n sigue siendo real, pero la distribuci\u00f3n se est\u00e1 ampliando poco a poco. Para los desarrolladores con una base de usuarios global, cada vez hay m\u00e1s razones para optimizar m\u00e1s all\u00e1 de EE. UU.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Android: Participaci\u00f3n en los ingresos publicitarios por pa\u00eds en el primer trimestre de 202<\/strong>6<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1024x542.png\" alt=\"Android: Reparto de ingresos publicitarios por pa\u00eds en el primer trimestre de 2026\" class=\"wp-image-17496\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1536x813.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-2048x1084.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-360x191.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La base de ingresos global de Android sigue ampli\u00e1ndose. <\/strong>The US leads Android ad revenue in Q1 2026 at 28%, down from 31% in Q4 2025. Russia holds second at 13%, up from 12%, with Japan at 5% and Brazil at 5%. Germany, the UK, Mexico, Korea, France, and Canada all sit between 2% and 4%, and Others accounts for a substantial 32%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ese 32% que aparece en \u201cOtros\u201d lo dice todo. La base de ingresos de Android es verdaderamente global y sigue fragment\u00e1ndose en los mercados emergentes. Ninguna regi\u00f3n fuera de EE. UU. destaca por s\u00ed sola, pero, en conjunto, es ah\u00ed donde residen las oportunidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_fb84e928_4\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">Datos del tercer trimestre de 2025<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Revenue Share by Platform in Q4 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1-1024x524.png\" alt=\"Participaci\u00f3n en los ingresos publicitarios por plataforma en el cuarto trimestre de 2025\" class=\"wp-image-17484\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1-1024x524.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1-300x154.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1-768x393.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1-1536x786.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1-2048x1048.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Platform-1-360x184.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La divisi\u00f3n de la plataforma se mantiene estable. <\/strong>El saldo de Android y iOS solo vari\u00f3 ligeramente de un trimestre a otro, del tercer al cuarto trimestre de 2025. El Android pas\u00f3 de 61% a 60%, mientras que el iOS subi\u00f3 ligeramente de 39% a 40%. Esta composici\u00f3n se mantiene en gran medida estable, pero merece la pena estar atentos incluso a un crecimiento marginal del iOS, ya que las estrategias de monetizaci\u00f3n siguen evolucionando en ambas plataformas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ad Revenue Share by Ad Network i<\/strong><strong>ork in Q4 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1-1024x566.png\" alt=\"Cuota de ingresos publicitarios por red publicitaria en el cuarto trimestre de 2025\" class=\"wp-image-17485\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Ad-Revenue-Share-by-Ad-Network-1-360x199.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfCu\u00e1les son las mejores redes publicitarias para cada plataforma? <\/strong>El panorama de la red var\u00eda en funci\u00f3n del lugar en el que se est\u00e9 construyendo. En <strong>iOS<\/strong>, AppLovin lidera el mercado con una cuota de 40%, seguida de Mintegral con 20%. En <strong>Android<\/strong>, Google AdMob lidera con 22%, seguido de cerca por \u00abOtros\u00bb y Mintegral, con 20% y 17% respectivamente, y AppLovin, tambi\u00e9n con 17%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos datos demuestran que <strong>Las preferencias de red no son universales. <\/strong>Una estrategia que funciona en iOS no se aplica autom\u00e1ticamente a Android. Saber en qu\u00e9 se gasta el dinero, <em>y por qu\u00e9<\/em>, es el primer paso para una monetizaci\u00f3n m\u00e1s inteligente.<strong>n Q3 2025<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las tres principales redes publicitarias por ingresos publicitarios y crecimiento interanual en el cuarto trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1-1024x566.png\" alt=\"Las tres principales redes publicitarias por ingresos publicitarios y crecimiento interanual en el cuarto trimestre: 2024 frente a 2025\" class=\"wp-image-17486\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Top-3-Ad-Networks-by-Ad-Revenue-1-360x199.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se est\u00e1 produciendo un crecimiento, pero no para todos. <\/strong>No todas las redes crecieron entre el cuarto trimestre de 2024 y el cuarto trimestre de 2025, pero las que lo hicieron ofrecen datos interesantes. En iOS, Unity Ads lider\u00f3 el crecimiento con un 4%, seguida de Liftoff con un 3% y Mintegral con un 2%. En Android, Pangle se dispar\u00f3 un 7% interanual, lo que supone el mayor aumento de una sola red en ambas plataformas, seguida de Liftoff, con un 2%, y Unity Ads, con un 1%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El Android de Pangle<\/strong> Esta tendencia pone de manifiesto un cambio en la forma en que los desarrolladores est\u00e1n optando por diversificar su combinaci\u00f3n de redes publicitarias. Cada vez m\u00e1s, confiar en una \u00fanica red ya no es una estrategia de crecimiento viable. Los editores que obtienen los mejores resultados realizan un seguimiento del rendimiento en todos los canales, detectan estos cambios con antelaci\u00f3n y reasignan sus recursos en consecuencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se puede acceder a los datos necesarios para tomar estas decisiones; un kit de atribuci\u00f3n m\u00f3vil fiable te aporta la claridad necesaria para que puedas actuar y optimizar m\u00e1s r\u00e1pidamente. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>iOS: Reparto de los ingresos publicitarios por pa\u00eds en el cuarto trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1-1024x542.png\" alt=\"\" class=\"wp-image-17489\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1-1536x813.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1-2048x1084.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/iOS-Ad-Revenue-Share-by-Country-1-360x191.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En lo que respecta a <strong>En cuanto a la monetizaci\u00f3n publicitaria de iOS, sigue siendo un panorama dominado por Estados Unidos. <\/strong>La concentraci\u00f3n geogr\u00e1fica de la monetizaci\u00f3n publicitaria de iOS en el cuarto trimestre de 2025 sigue siendo llamativa. Estados Unidos representa el 59% de toda la actividad, lo que eclipsa a cualquier otro mercado. Jap\u00f3n ocupa el segundo lugar con un 9%, seguido de Rusia con un 6%, el Reino Unido con un 5%, y Alemania y Canad\u00e1, ambos con un 3%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La brecha entre EE. UU. y el resto del mundo nos recuerda que la monetizaci\u00f3n de iOS sigue concentr\u00e1ndose en gran medida en un \u00fanico mercado de primer nivel. Para los desarrolladores que dise\u00f1an estrategias globales, la oportunidad en mercados de segundo nivel como Jap\u00f3n, el Reino Unido y Alemania es real. Sin embargo, esto tambi\u00e9n conlleva el riesgo de que se invierta menos de lo necesario en EE. UU. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprender tu desglose geogr\u00e1fico con este nivel de detalle es lo que distingue la monetizaci\u00f3n reactiva del crecimiento planificado. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Android Ad Revenue Share by Country in <\/strong><strong>Cuota de ingresos publicitarios de Android por pa\u00eds en el cuarto trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1-1024x542.png\" alt=\"Cuota de ingresos publicitarios de Android por pa\u00eds en el cuarto trimestre de 2025\" class=\"wp-image-17488\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1-1536x813.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1-2048x1084.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/07\/Android-Ad-Revenue-Share-by-Country-1-1-360x191.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de iOS, los patrones de <strong>La monetizaci\u00f3n publicitaria en Android muestra una distribuci\u00f3n m\u00e1s uniforme en todo el mundo.  <\/strong>Aunque EE. UU. sigue liderando en el cuarto trimestre de 2025 con 31%, la diferencia entre el primero y el resto de los participantes es considerablemente menor que en iOS. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rusia ocupa el segundo lugar con 12%, seguida de Brasil con 6%, mientras que Jap\u00f3n, Alemania, el Reino Unido y M\u00e9xico se sit\u00faan todos en 4%. Les siguen Corea y Francia con 2%, y Canad\u00e1 con 2%, mientras que la categor\u00eda \u201cOtros\u201d suma la considerable cifra de 29%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Merece la pena prestar atenci\u00f3n al 29% de la categor\u00eda \u201cOtros\u201d. Este dato apunta a una audiencia global fragmentada, en la que ning\u00fan mercado concreto ocupa una posici\u00f3n dominante. La oportunidad de monetizaci\u00f3n del Android se distribuye de forma m\u00e1s uniforme por las distintas zonas geogr\u00e1ficas que la del iOS. Esto significa que los desarrolladores de aplicaciones deber\u00edan tener en cuenta la localizaci\u00f3n, la selecci\u00f3n de redes y la asignaci\u00f3n de presupuesto por regi\u00f3n.<strong>Q3 2025<\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_fb84e928_4\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">Datos del tercer trimestre de 2025<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por plataforma en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025-1024x515.png\" alt=\"adrevenue-by-platform-q3-2025\" class=\"wp-image-12937\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025-1024x515.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025-300x151.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025-768x386.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025-1536x772.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025-2048x1029.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-by-platform-q3-2025-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por red publicitaria en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025-1024x566.png\" alt=\"adrevenue-share-platform-q3-2025\" class=\"wp-image-12935\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/adrevenue-share-platform-q3-2025-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias por ingresos publicitarios, crecimiento interanual en el tercer trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025-1024x566.png\" alt=\"top3-adnetworks-adrevenue-YOY-q3-2025\" class=\"wp-image-12934\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/top3-adnetworks-adrevenue-YOY-q3-2025-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por pa\u00edses en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025-1024x542.png\" alt=\"ios-adrevenue-by-country-q3-2025\" class=\"wp-image-12933\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025-1536x813.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025-2048x1084.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/ios-adrevenue-by-country-q3-2025-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos por publicidad en Android por pa\u00edses en el tercer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025-1024x542.png\" alt=\"android-adrevenue-q3-2025\" class=\"wp-image-12936\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025-1536x813.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025-2048x1084.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/android-adrevenue-q3-2025-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_38e3915a_3\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">Datos del segundo trimestre de 2025<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1-1024x515.png\" alt=\"Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2025\" class=\"wp-image-12636\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1-1024x515.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1-300x151.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1-768x386.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1-1536x772.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1-2048x1029.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1-1200x603.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por red publicitaria en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network-1024x566.png\" alt=\"Cuota de ingresos publicitarios por red publicitaria en el segundo trimestre de 2025\" class=\"wp-image-12638\" style=\"aspect-ratio:17.479166666666668;width:350px;height:auto\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Ad-Network-1200x663.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias por ingresos publicitarios, crecimiento interanual en el segundo trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth-1024x566.png\" alt=\"Las 3 principales redes publicitarias por crecimiento de ingresos publicitarios: T2 2024 vs T2 2025\" class=\"wp-image-12639\" style=\"aspect-ratio:24.381944444444443;width:488px;height:auto\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Top-3-Ad-Networks-by-Ad-Revenue-Growth-1200x663.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country-1024x542.png\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2025\" class=\"wp-image-12641\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country-1536x813.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country-2048x1084.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS-Ad-Revenue-Share-by-Country-1200x635.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos por publicidad en Android por pa\u00edses en el segundo trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country-1024x542.png\" alt=\"Cuota de ingresos por publicidad en Android por pa\u00edses en el segundo trimestre de 2025\" class=\"wp-image-12642\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country-1024x542.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country-300x159.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country-768x406.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country-1536x813.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country-2048x1084.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android-Ad-Revenue-Share-by-Country-1200x635.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_5f6d0109_2\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">Datos del primer trimestre de 2025<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios por plataforma en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1024x401.png\" alt=\"\" class=\"wp-image-12546\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1024x401.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-300x118.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-768x301.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1536x602.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-2048x802.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-18x7.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Ad-Revenue-Share-by-Platform-1200x470.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5-1024x348.png\" alt=\"\" class=\"wp-image-12548\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5-1024x348.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5-300x102.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5-768x261.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5-1536x522.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5-2048x696.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-5-1200x408.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios en Android por red publicitaria en el primer trimestre de 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4-1024x348.png\" alt=\"\" class=\"wp-image-12550\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4-1024x348.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4-300x102.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4-768x261.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4-1536x522.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4-2048x696.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-4-1200x408.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias de iOS por ingresos publicitarios, crecimiento interanual en el primer trimestre: 2024 frente a 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks-1024x270.png\" alt=\"\" class=\"wp-image-12553\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks-1024x270.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks-300x79.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks-768x202.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks-1536x404.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks-2048x539.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks-18x5.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Top-3-Ad-Networks-1200x316.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 3 principales redes publicitarias de Android por crecimiento de ingresos publicitarios: T1 2024 vs T1 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks-1024x270.png\" alt=\"\" class=\"wp-image-12554\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks-1024x270.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks-300x79.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks-768x202.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks-1536x404.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks-2048x539.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks-18x5.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Top-3-Ad-Networks-1200x316.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos publicitarios de iOS por pa\u00edses en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6-1024x501.png\" alt=\"\" class=\"wp-image-12556\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6-1024x501.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6-300x147.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6-768x376.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6-1536x751.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6-2048x1002.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-6-1200x587.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cuota de ingresos por publicidad en Android por pa\u00edses en el primer trimestre de 2025<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5-1024x502.png\" alt=\"\" class=\"wp-image-12557\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5-1024x502.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5-300x147.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5-768x376.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5-1536x753.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5-2048x1004.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-5-1200x588.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-aab-accordion-block aab__accordion_container  accessibilityOn\" style=\"margin-top:0px;margin-bottom:15px;border:1px solid #e3dfdf38\" id=\"aab_accordion_2fd6d8da_1\" role=\"button\" aria-expanded=\"false\" tabindex=\"0\"><div class=\"aab__accordion_head aab_right_icon\" style=\"background-color:#e3dfdf38;border-top:none;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_heading aab_right_icon aab_right_link\"><div class=\"head_content_wrapper\"><div class=\"title_wrapper\"><h5 class=\"aab__accordion_title\" style=\"margin:0\">Datos de 2024<\/h5><\/div><\/div><\/div><div class=\"aab__accordion_icon\" style=\"border:0px solid transparent\"><span class=\"aab__icon dashicons dashicons-plus-alt2\" style=\"font-size:23px\"><\/span><\/div><\/div><div class=\"aab__accordion_body\" role=\"region\" style=\"display:none;border-top:1px solid #e3dfdf38;border-right:none;border-bottom:none;border-left:none\"><div class=\"aab__accordion_component\">\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por plataforma en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android-1024x401.png\" alt=\"Cuota de ingresos publicitarios por plataforma en todo el a\u00f1o 2024\" class=\"wp-image-12241\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android-1024x401.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android-300x118.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android-768x301.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android-1536x602.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android-2048x802.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android-18x7.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/ad-revenue-ios-android-1200x470.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por pa\u00eds en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4-1024x501.png\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00eds en todo el a\u00f1o 2024\" class=\"wp-image-12243\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4-1024x501.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4-300x147.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4-768x376.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4-1536x751.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4-2048x1002.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-4-1200x587.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos por publicidad en Android por pa\u00edses en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4-1024x502.png\" alt=\"Cuota de ingresos por publicidad en Android por pa\u00edses en todo el a\u00f1o 2024\" class=\"wp-image-12244\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4-1024x502.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4-300x147.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4-768x376.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4-1536x753.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4-2048x1004.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-4-1200x588.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por red publicitaria en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4-1024x348.png\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en todo el a\u00f1o 2024\" class=\"wp-image-12248\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4-1024x348.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4-300x102.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4-768x261.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4-1536x522.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4-2048x696.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-4-1200x408.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por red publicitaria en todo el a\u00f1o 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1-1024x348.png\" alt=\"Cuota de ingresos publicitarios de Android por red publicitaria en todo el a\u00f1o 2024\" class=\"wp-image-12247\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1-1024x348.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1-300x102.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1-768x261.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1-1536x522.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1-2048x696.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1-1200x408.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resumen ejecutivo<\/strong> para el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3-1024x602.png\" alt=\"\" class=\"wp-image-11793\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3-1024x602.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3-300x177.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3-768x452.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3-1536x904.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3-2048x1205.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3-18x12.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/summary-3-1200x706.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS-1024x401.png\" alt=\"Cuota de ingresos publicitarios por plataforma en el segundo trimestre de 2024\" class=\"wp-image-11808\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS-1024x401.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS-300x118.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS-768x301.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS-1536x602.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS-2048x802.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS-18x7.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_ioS-1200x470.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3-1024x501.png\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00edses en el segundo trimestre de 2024\" class=\"wp-image-11810\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3-1024x501.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3-300x147.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3-768x376.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3-1536x751.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3-2048x1002.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-3-1200x587.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por pa\u00edses en el segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3-1024x502.png\" alt=\"Cuota de ingresos publicitarios de Android por pa\u00edses en el segundo trimestre de 2024\" class=\"wp-image-11797\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3-1024x502.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3-300x147.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3-768x376.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3-1536x753.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3-2048x1004.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3-18x9.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-3-1200x588.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por red publicitaria en el segundo trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3-1024x348.png\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en el segundo trimestre de 2024\" class=\"wp-image-11811\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3-1024x348.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3-300x102.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3-768x261.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3-1536x522.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3-2048x696.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-3-1200x408.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por red publicitaria en el segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3-1024x348.png\" alt=\"Cuota de ingresos publicitarios de Android por red publicitaria en el segundo trimestre de 2024\u00a0\" class=\"wp-image-11798\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3-1024x348.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3-300x102.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3-768x261.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3-1536x522.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3-2048x696.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3-18x6.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-3-1200x408.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">eCPM medio por formato publicitario en el segundo trimestre de 2024&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los banners por pa\u00eds en el segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4-1024x566.png\" alt=\"Promedio de eCPM para banners por pa\u00eds en el segundo trimestre de 2024 - IOS\" class=\"wp-image-11801\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-4-1200x663.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" data-id=\"11799\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4-1024x565.png\" alt=\"Promedio de eCPM para banners por pa\u00eds en el segundo trimestre de 2024 - Android\" class=\"wp-image-11799\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4-1024x565.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4-1536x847.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4-2048x1130.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-4-1200x662.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los anuncios intersticiales por pa\u00eds en el segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3-1024x566.png\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el segundo trimestre de 2024 - iOS\" class=\"wp-image-11803\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-3-1200x663.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3-1024x566.png\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el segundo trimestre de 2024 - Android\" class=\"wp-image-11804\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-3-1200x663.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los anuncios recompensados por pa\u00eds en el segundo trimestre de 2024<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3-1024x566.png\" alt=\"eCPM medio de los anuncios recompensados por pa\u00eds en el segundo trimestre de 2024 - iOS\" class=\"wp-image-11807\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Rewarded-3-1200x663.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4-1024x566.png\" alt=\"Promedio de eCPM para anuncios recompensados por pa\u00eds en el segundo trimestre de 2024 - Android\" class=\"wp-image-11820\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4-1024x566.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4-1536x849.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4-2048x1132.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4-18x10.png 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-4-1200x663.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resumen ejecutivo<\/strong> para el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2-1024x602.png\" alt=\"\" class=\"wp-image-11593\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2-1024x602.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2-300x177.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2-768x452.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2-1536x904.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2-2048x1205.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/summary-2-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios por plataforma en el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US-1024x401.png\" alt=\"Cuota de ingresos publicitarios por plataforma en el primer trimestre de 2024\" class=\"wp-image-11525\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US-1024x401.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US-300x118.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US-768x301.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US-1536x602.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US-2048x802.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/android_US-18x7.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de un cambio dr\u00e1stico en comparaci\u00f3n con hace cinco a\u00f1os. En 2019, iOS ten\u00eda 63% de la cuota de ingresos publicitarios, mientras que Android ten\u00eda 37%. Ahora, la situaci\u00f3n se ha invertido casi por completo. El cambio est\u00e1 impulsado en gran medida por la introducci\u00f3n de App Tracking Transparency (ATT) en 2021. La mayor\u00eda de los usuarios de iOS optan por no participar cuando ven el banner de ATT. Por lo tanto, el valor de esos usuarios disminuye para los anunciantes y, en consecuencia, descienden los ingresos publicitarios potenciales para los editores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Consejo<\/strong>: Aumente las tasas de suscripci\u00f3n de ATT para aumentar sus ingresos publicitarios en iOS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por pa\u00edses en el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1-1024x502.png\" alt=\"Cuota de ingresos publicitarios de iOS por pa\u00edses en el primer trimestre de 2024 - iOS\" class=\"wp-image-11526\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1-1024x502.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1-300x147.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1-768x376.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1-1536x753.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1-2048x1004.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_country-1-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La cuota de mercado de iOS est\u00e1 muy sesgada hacia EE.UU. (55%). Adem\u00e1s, los pa\u00edses que no est\u00e1n entre los 10 primeros, etiquetados como \"Otros\" en la imagen superior, representan 10% de la cuota de mercado mundial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por pa\u00edses en el primer trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1-1024x502.png\" alt=\"Cuota de ingresos publicitarios de Android por pa\u00edses en el primer trimestre de 2024 - Android\" class=\"wp-image-11527\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1-1024x502.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1-300x147.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1-768x376.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1-1536x753.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1-2048x1004.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_country-1-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En Android, EE.UU. ocupa el primer puesto con una cuota de mercado de 33%. Sin embargo, la cuota de mercado est\u00e1 significativamente m\u00e1s fragmentada en comparaci\u00f3n con iOS. Adem\u00e1s, los pa\u00edses que no figuran entre los 10 primeros, en t\u00e9rminos de ingresos publicitarios, representan en conjunto 29% de la cuota de mercado mundial.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2024<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1-1024x349.png\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2024 - iOS\" class=\"wp-image-11528\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1-1024x349.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1-300x102.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1-768x262.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1-1536x524.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1-2048x698.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Ad-revenue_network-1-18x6.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las 5 principales redes publicitarias en iOS tienen una cuota de ingresos publicitarios de 88%, con Applovin a la cabeza. Los datos indican que el mercado de monetizaci\u00f3n de anuncios para iOS est\u00e1 algo concentrado, con Applovin (37%) a la cabeza, seguido de Unity Ads (16%), Google Admob (15%), Mintegral (11%) y ironSource (9%). Adem\u00e1s, las dem\u00e1s redes publicitarias representan en conjunto 12% del mercado. Esto sugiere que, si bien Applovin es el operador dominante, el mercado sigue presentando un nivel moderado de fragmentaci\u00f3n entre los distintos canales de monetizaci\u00f3n publicitaria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cuota de ingresos publicitarios de Android por red publicitaria en el primer trimestre de 2024&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1024x348.png\" alt=\"Cuota de ingresos publicitarios de iOS por red publicitaria en el primer trimestre de 2024 - Android\" class=\"wp-image-11529\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1024x348.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-300x102.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-768x261.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-1536x522.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-2048x696.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Ad-revenue_network-1-18x6.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google AdMob (28%) lidera la cuota de mercado de monetizaci\u00f3n publicitaria en Android, seguido de cerca por Applovin (24%). Unity Ads (13%) y Mintegral (11%) tambi\u00e9n tienen cuotas significativas. ironSource cuenta con 5% del mercado, mientras que otras redes publicitarias representan en conjunto 19%. En conjunto, Applovin y Google AdMob poseen algo m\u00e1s de la mitad de la cuota de mercado, con 52%. Esta distribuci\u00f3n muestra un panorama de mercado diverso con varios actores clave que contribuyen a los ingresos publicitarios en Android.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dashboard.tenjin.com\/signup\"><img decoding=\"async\" width=\"1024\" height=\"245\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin-1024x245.webp\" alt=\"\" class=\"wp-image-11597\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin-1024x245.webp 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin-300x72.webp 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin-768x184.webp 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin-1536x368.webp 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin-18x4.webp 18w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/tenjin.webp 1670w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">eCPM medio por formato publicitario en el primer trimestre de 2024&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 es el eCPM?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eCPM son las siglas de \"coste efectivo por mil\", donde \"mil\" significa \"mil\" en lat\u00edn. B\u00e1sicamente, eCPM indica cu\u00e1ntos ingresos obtiene un editor por cada 1.000 veces que se muestra un anuncio en su aplicaci\u00f3n o sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los banners por pa\u00eds en el primer trimestre de 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pancartas<\/strong> son peque\u00f1as im\u00e1genes publicitarias colocadas en el dise\u00f1o de un juego, visibles para los usuarios durante toda la partida. Estos anuncios suelen rotar autom\u00e1ticamente tras un periodo de tiempo determinado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1-1024x565.png\" alt=\"Promedio de eCPM para banners por pa\u00eds en el primer trimestre de 2024 - iOS\" class=\"wp-image-11531\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1-1024x565.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1-1536x847.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1-2048x1130.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Banner-1-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2-1024x565.png\" alt=\"Promedio de eCPM para banners por pa\u00eds en el primer trimestre de 2024 - Android\" class=\"wp-image-11534\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2-1024x565.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2-1536x847.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2-2048x1130.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_banner-2-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Promedio de eCPM para anuncios intersticiales por pa\u00eds en el primer trimestre de 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anuncios intersticiales<\/strong> son anuncios a pantalla completa que pueden ser v\u00eddeos, im\u00e1genes o contenido interactivo. Los anuncios intersticiales cubren por completo la interfaz del juego y no permiten al usuario seguir jugando a menos que decida cerrar el anuncio o pulsar sobre \u00e9l.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1-1024x565.png\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el primer trimestre de 2024 - iOS\" class=\"wp-image-11532\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1-1024x565.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1-1536x847.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1-2048x1130.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/iOS_Interstitial-1-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1-1024x565.png\" alt=\"Promedio de eCPM para anuncios intersticiales por pa\u00eds en el primer trimestre de 2024 - Android\" class=\"wp-image-11535\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1-1024x565.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1-1536x847.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1-2048x1130.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Interstitial-1-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">eCPM medio de los anuncios recompensados por pa\u00eds en el primer trimestre de 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anuncios premiados <\/strong>ofrecen a los usuarios la opci\u00f3n de ver un v\u00eddeo o jugar a un minijuego a cambio de una recompensa dentro de la aplicaci\u00f3n. Estos anuncios son iniciados por el usuario.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">iOS<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded-1024x565.png\" alt=\"Promedio de eCPM para anuncios recompensados por pa\u00eds en el primer trimestre de 2024 - iOS\" class=\"wp-image-11628\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded-1024x565.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded-1536x847.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded-2048x1130.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/06\/iOS_Rewarded-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Android<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"565\" src=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1-1024x565.png\" alt=\"Promedio de eCPM para anuncios recompensados por pa\u00eds en el primer trimestre de 2024 - Android\" class=\"wp-image-11536\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1-1024x565.png 1024w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1-300x166.png 300w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1-768x424.png 768w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1-1536x847.png 1536w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1-2048x1130.png 2048w, https:\/\/tenjin.com\/wp-content\/uploads\/2024\/05\/Android_Rewarded-1-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En general, se observa un notable crecimiento del eCPM, que podr\u00eda atribuirse al creciente n\u00famero de juegos h\u00edbridos-casuales que emplean estrategias de monetizaci\u00f3n h\u00edbridas. Los usuarios dispuestos a realizar compras in-app se valoran m\u00e1s, lo que provoca una mayor competencia por ellos entre las redes publicitarias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Metodolog\u00eda<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La parte de cuota de mercado de este informe consiste en datos an\u00f3nimos basados en 146.000 millones de impresiones publicitarias recopiladas por Tenjin para juegos de todos los g\u00e9neros en el periodo comprendido entre el 01.01.2024 y el 30.06.2024.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El eCPM medio del informe se basa en datos de CAS.AI, que abarcan 6.000 millones de impresiones publicitarias y excluyen las aplicaciones infantiles.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n: Los ingresos procedentes de la visualizaci\u00f3n de anuncios en los juegos para m\u00f3viles han conocido a\u00f1os mejores, pero, a pesar de los retos, las oportunidades de ingresos publicitarios siguen siendo s\u00f3lidas. Cada vez son m\u00e1s los editores de videojuegos que adoptan la \u201cmonetizaci\u00f3n h\u00edbrida\u201d, una combinaci\u00f3n de publicidad dentro de la aplicaci\u00f3n (IAA) y compras dentro de la aplicaci\u00f3n (IAP). Mientras los expertos siguen debatiendo cu\u00e1l es la proporci\u00f3n realista entre la IAA y las IAP, si\u2026<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11489","post","type-post","status-publish","format-standard","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Monetization Benchmark Report 2026 | Tenjin<\/title>\n<meta name=\"description\" content=\"Ad Monetization Benchmark Report 2026. 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