{"id":11611,"date":"2024-06-05T11:54:16","date_gmt":"2024-06-05T11:54:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=11611"},"modified":"2025-05-27T15:15:21","modified_gmt":"2025-05-27T15:15:21","slug":"ad-monetization-benchmark-report-2025-ecpm-ad-revenue","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/","title":{"rendered":"Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format"},"content":{"rendered":"

Nos hemos asociado con Clever Ads Solutions (CAS) para ofrecerle un exclusivo informe de referencia sobre la monetizaci\u00f3n de la publicidad en los juegos para m\u00f3viles<\/a>.<\/p>\n\n\n\n

Los ingresos por mostrar anuncios en juegos para m\u00f3viles han vivido a\u00f1os mejores, pero a pesar de los retos, las oportunidades de ingresos publicitarios siguen siendo s\u00f3lidas. Cada vez son m\u00e1s los editores de juegos que adoptan la \"monetizaci\u00f3n h\u00edbrida\", una combinaci\u00f3n de publicidad dentro de la aplicaci\u00f3n (IAA)<\/a> y compras dentro de la aplicaci\u00f3n (IAP)<\/a>.<\/p>\n\n\n\n

Aunque los expertos siguen debatiendo sobre la proporci\u00f3n realista entre IAA e IAP, si debe ser 50\/50, 70\/30 u 80\/20, una cosa est\u00e1 clara: ingresos publicitarios<\/a> constituye una parte significativa de los ingresos de la mayor\u00eda de los editores m\u00f3viles.<\/p>\n\n\n\n

Algunas de las principales conclusiones del informe:<\/p>\n\n\n\n

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Obtener el informe<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” \u2013 a mix of in-app advertising…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,1],"tags":[],"class_list":["post-11611","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"\nAd Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/ad-monetization-benchmark-report-2025-ecpm-ad-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Monetization Benchmark Report 2025 - Ad Revenue Share by Platform, Country, & Ad Network; eCPM by Ad Format - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We partnered with Clever Ads Solutions (CAS) to bring you an exclusive ad monetization in mobile games benchmark report. 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