{"id":11868,"date":"2024-11-01T10:53:43","date_gmt":"2024-11-01T10:53:43","guid":{"rendered":"https:\/\/tenjin.com\/?p=11868"},"modified":"2026-04-14T10:49:23","modified_gmt":"2026-04-14T10:49:23","slug":"rewarded-ads-101-launch-and-scale-with-proven-best-practices","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/rewarded-ads-101-launch-and-scale-with-proven-best-practices\/","title":{"rendered":"Anuncios recompensados 101: Lanzar y escalar con las mejores pr\u00e1cticas probadas"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00bfQu\u00e9 son los anuncios con recompensa? Una gu\u00eda completa para desarrolladores de juegos para m\u00f3viles\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ObA9AgI2lY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1El revuelo est\u00e1 justificado! Este nuevo v\u00eddeo se centra en las mejores pr\u00e1cticas contrastadas para lanzar y ampliar campa\u00f1as de publicidad con recompensas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mira el v\u00eddeo de Tenjin &amp; Adjoe que aparece m\u00e1s arriba para aprender:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. C\u00f3mo publicar anuncios con recompensa de forma autom\u00e1tica<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Qu\u00e9 hacer cuando tu campa\u00f1a de anuncios con recompensas no da los resultados esperados<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Cu\u00e1ndo ajustar tus pujas<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Entender los anuncios con recompensa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios con recompensa se han convertido en una potente estrategia de monetizaci\u00f3n para los desarrolladores de videojuegos para m\u00f3viles, ya que ofrecen a los usuarios un incentivo para interactuar con los anuncios a cambio de recompensas dentro del juego. Este formato ha ganado un gran impulso en el sector de los videojuegos para m\u00f3viles, lo que supone una situaci\u00f3n beneficiosa tanto para los usuarios como para los desarrolladores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esencia, los anuncios con recompensa permiten a los usuarios ganar moneda virtual, objetos u otros beneficios a cambio de ver un v\u00eddeo breve o realizar una tarea sencilla. Esto mejora la experiencia del usuario al ofrecer recompensas tangibles, al tiempo que genera ingresos para el editor del juego. En comparaci\u00f3n con los formatos publicitarios tradicionales, los anuncios con recompensa suelen ser menos intrusivos y tienen mejor acogida entre los usuarios, lo que se traduce en mayores \u00edndices de participaci\u00f3n y retenci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las ventajas de los anuncios con recompensas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios con recompensa ofrecen varias ventajas clave para los desarrolladores de videojuegos para m\u00f3viles:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=1024%2C571&#038;ssl=1\" alt=\"Ventajas de los anuncios con recompensa: ofrecen una mayor implicaci\u00f3n\" class=\"wp-image-11937\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=1024%2C571&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=768%2C429&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?resize=1200%2C670&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-Rewarded-ads-1.png?w=1301&amp;ssl=1 1301w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor implicaci\u00f3n de los usuarios: Diversos estudios han demostrado que los jugadores son entre 4 y 9 veces m\u00e1s propensos a realizar una compra dentro de la aplicaci\u00f3n tras interactuar con un anuncio con recompensa. Este mayor nivel de implicaci\u00f3n puede traducirse en un aumento de la monetizaci\u00f3n y la retenci\u00f3n.<\/li>\n\n\n\n<li>Mejora de la experiencia del usuario: Los anuncios con recompensa son un formato publicitario no intrusivo con el que los usuarios deciden interactuar de forma activa, lo que se traduce en una mayor satisfacci\u00f3n y mejores \u00edndices de retenci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=1024%2C574&#038;ssl=1\" alt=\"Ventajas de los anuncios con recompensa: un retorno de la inversi\u00f3n m\u00e1s r\u00e1pido\" class=\"wp-image-11939\" style=\"width:874px;height:auto\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?resize=1200%2C673&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/09\/What-are-the-advantages-of-rewarded-ads-2.png?w=1299&amp;ssl=1 1299w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor rentabilidad de la inversi\u00f3n: Los desarrolladores suelen obtener un retorno de su inversi\u00f3n publicitaria en tan solo 7-14 d\u00edas, lo que supone un plazo considerablemente m\u00e1s corto que el de los canales publicitarios tradicionales.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=1024%2C574&#038;ssl=1\" alt=\"Ventajas de los anuncios con recompensa para iOS\" class=\"wp-image-11943\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?resize=1200%2C673&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/What-are-the-advantages-of-rewarded-ads-3.png?w=1307&amp;ssl=1 1307w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adaptabilidad a los cambios en el modelo iOS: La evoluci\u00f3n del mercado iOS ha impulsado a los profesionales del marketing a explorar nuevas soluciones, y los anuncios con recompensa han demostrado ser una alternativa valiosa ante los cambios en las plataformas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tipos de campa\u00f1as publicitarias con recompensas<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=1024%2C594&#038;ssl=1\" alt=\"Tipos de campa\u00f1as de anuncios con recompensa\" class=\"wp-image-11944\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=1024%2C594&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=300%2C174&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=768%2C446&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?resize=1200%2C696&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-campaign-types.png?w=1303&amp;ssl=1 1303w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de llevar a cabo campa\u00f1as publicitarias con recompensas, hay dos tipos principales que hay que tener en cuenta:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campa\u00f1as por tiempo limitado<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=1024%2C574&#038;ssl=1\" alt=\"campa\u00f1as publicitarias con recompensas basadas en el tiempo\" class=\"wp-image-11945\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?resize=1200%2C673&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-time-based-campaigns.png?w=1305&amp;ssl=1 1305w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las campa\u00f1as publicitarias con recompensas basadas en el tiempo premian a los usuarios por el tiempo que dedican a jugar. El algoritmo de la plataforma publicitaria gestiona la l\u00f3gica de las recompensas, garantizando que los usuarios reciban las recompensas justas para mantener su inter\u00e9s sin que estas se conviertan en su \u00fanico objetivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de campa\u00f1a resulta ideal para desarrolladores con recursos limitados, ya que la plataforma publicitaria se encarga de la l\u00f3gica de recompensas. Tambi\u00e9n es una buena opci\u00f3n para juegos en los que el seguimiento de los eventos dentro de la aplicaci\u00f3n puede resultar complicado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campa\u00f1as basadas en eventos<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=1024%2C579&#038;ssl=1\" alt=\"campa\u00f1as publicitarias con recompensas basadas en eventos\" class=\"wp-image-11946\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=1024%2C579&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?resize=1200%2C679&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-event-based-campaigns.png?w=1307&amp;ssl=1 1307w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las campa\u00f1as publicitarias con recompensas basadas en eventos premian a los usuarios por completar tareas o logros espec\u00edficos dentro del juego. Los desarrolladores pueden personalizar los momentos de recompensa para que coincidan con puntos clave en la progresi\u00f3n del juego, animando as\u00ed a los usuarios a alcanzar niveles m\u00e1s altos a cambio de mayores recompensas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de campa\u00f1a ofrece mayor flexibilidad a la hora de adaptar las recompensas al progreso del usuario, pero puede requerir m\u00e1s recursos por parte del desarrollador para realizar el seguimiento e implementar los eventos necesarios dentro de la aplicaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimizaci\u00f3n de las campa\u00f1as publicitarias con recompensas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una optimizaci\u00f3n eficaz es fundamental para maximizar el rendimiento de tus campa\u00f1as publicitarias con recompensas. A continuaci\u00f3n te ofrecemos algunas pr\u00e1cticas recomendadas que debes tener en cuenta:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Orientaci\u00f3n y segmentaci\u00f3n<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=1024%2C581&#038;ssl=1\" alt=\"C\u00f3mo optimizar los anuncios con recompensa 1\" class=\"wp-image-11947\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=1024%2C581&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=768%2C435&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?resize=1200%2C680&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-2.png?w=1305&amp;ssl=1 1305w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empieza por centrarte en tus mercados m\u00e1s rentables, como Estados Unidos, Alemania, Francia, el Reino Unido, Jap\u00f3n y Corea del Sur.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Dir\u00edgete inicialmente a un p\u00fablico m\u00e1s amplio para recopilar datos y ir ajustando tus campa\u00f1as a medida que avancen.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Considera la posibilidad de excluir desde el principio los dispositivos y sistemas operativos que no sean compatibles para mejorar el rendimiento.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Aprovecha las audiencias similares para llegar a usuarios potenciales con caracter\u00edsticas similares a las de tu audiencia actual.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elaboraci\u00f3n de presupuestos y licitaciones<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=1024%2C581&#038;ssl=1\" alt=\"C\u00f3mo optimizar los anuncios con recompensa 2\" class=\"wp-image-11948\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=1024%2C581&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=768%2C436&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?resize=1200%2C681&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/How-to-optimize-your-rewarded-ads-1.png?w=1302&amp;ssl=1 1302w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El presupuesto necesario para una campa\u00f1a publicitaria con recompensas puede variar en funci\u00f3n de factores como el tipo de juego, la combinaci\u00f3n de modelos de monetizaci\u00f3n y el n\u00famero de mercados objetivo.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Intenta pujar lo m\u00e1s alto posible para asegurarte de que tus anuncios se posicionen de forma competitiva y alcancen las mejores ubicaciones.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Intenta alcanzar entre 150 y 200 instalaciones diarias por campa\u00f1a durante la fase de pruebas.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Optimiza de forma continua ajustando las pujas, dividiendo los grupos de edad y perfeccionando las fuentes en funci\u00f3n del rendimiento.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optimizaci\u00f3n granular<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aprovechar las capacidades de optimizaci\u00f3n detalladas de la plataforma publicitaria es fundamental para maximizar el rendimiento de tus campa\u00f1as de publicidad con recompensas. Esto incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajustar las pujas en funci\u00f3n de los grupos de edad de los usuarios y otros factores demogr\u00e1ficos para mejorar el retorno de la inversi\u00f3n.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Optimizar la ubicaci\u00f3n de los anuncios en diferentes editores y fuentes para identificar las ubicaciones m\u00e1s eficaces.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Supervisar y ajustar continuamente tus campa\u00f1as para asegurarte de que alcanzas tus KPI objetivo.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimizaci\u00f3n de creatividades para anuncios con recompensa<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=1024%2C574&#038;ssl=1\" alt=\"\u00bfSon importantes los creativos en los anuncios con recompensa?\" class=\"wp-image-11949\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?resize=1200%2C673&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/10\/Rewarded-ads-creatives.png?w=1305&amp;ssl=1 1305w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la ubicaci\u00f3n y las recompensas ofrecidas son los principales factores que impulsan la participaci\u00f3n de los usuarios en las campa\u00f1as publicitarias con recompensas, los creativos siguen desempe\u00f1ando un papel importante en el \u00e9xito general de tus anuncios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de dise\u00f1ar creatividades para anuncios con recompensa, ten en cuenta las siguientes pr\u00e1cticas recomendadas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evita utilizar anuncios \u201cfalsos\u201d que den una imagen err\u00f3nea del juego real.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Utiliza anuncios en v\u00eddeo, ya que suelen dar mejores resultados que las im\u00e1genes est\u00e1ticas.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Aseg\u00farate de que tus creatividades est\u00e9n adaptadas al idioma de tu p\u00fablico objetivo.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>Actualiza tus creatividades al menos una vez cada 1 o 2 meses para que sigan siendo novedosas y atractivas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda que la mentalidad del usuario al interactuar con anuncios con recompensa es similar a la que tiene cuando navega por una tienda de aplicaciones, donde la cuant\u00eda de las recompensas y la ubicaci\u00f3n del anuncio influyen en mayor medida en su decisi\u00f3n de interactuar. Aunque las creatividades siguen siendo importantes, pasan a un segundo plano frente a la propuesta de valor global y la competitividad de la ubicaci\u00f3n de tu anuncio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>The hype is real! This new video is focused on proven best practices for launching and scaling Rewarded Ad campaigns. Watch the video session above from Tenjin &amp; Adjoe to learn: 1. How to run Rewarded Ads on autopilot 2. What to do when your Rewarded Ad Campaign underperforms 3. When to adjust your bids&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11868","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rewarded Ads 101 | Tenjin<\/title>\n<meta name=\"description\" content=\"This blog post is focused on proven best practices for launching and scaling Rewarded Ad campaigns (video included)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/rewarded-ads-101-launch-and-scale-with-proven-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rewarded Ads 101 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"This blog post is focused on proven best practices for launching and scaling Rewarded Ad campaigns (video included)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/rewarded-ads-101-launch-and-scale-with-proven-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-01T10:53:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2024\/09\/Adjoe_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" 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