{"id":12375,"date":"2025-03-26T09:28:43","date_gmt":"2025-03-26T09:28:43","guid":{"rendered":"https:\/\/tenjin.com\/?p=12375"},"modified":"2026-04-14T11:17:08","modified_gmt":"2026-04-14T11:17:08","slug":"apple-search-ads-view-through-attribution","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/apple-search-ads-view-through-attribution\/","title":{"rendered":"Tenjin es compatible con la nueva actualizaci\u00f3n de la atribuci\u00f3n View-through de los anuncios de b\u00fasqueda de Apple"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El 27 de marzo de 2025, Apple Search Ads introducir\u00e1 una opci\u00f3n para que todos los socios de medici\u00f3n m\u00f3vil (MMP) incluyan la atribuci\u00f3n por visualizaci\u00f3n en sus informes, junto con la atribuci\u00f3n por clic ya existente. Con este cambio, se podr\u00e1 atribuir a los usuarios a Apple Search Ads no solo cuando toquen o hagan clic en el anuncio, sino tambi\u00e9n cuando vean o visualicen el anuncio sin tocarlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En resumen:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Tenjin ser\u00e1 compatible con la atribuci\u00f3n de visualizaci\u00f3n de Apple Search Ads desde el mismo d\u00eda de su lanzamiento, el 27 de marzo de 2025.<\/mark>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sin embargo, la atribuci\u00f3n por visualizaci\u00f3n de Apple Search Ads no estar\u00e1 activada de forma predeterminada. Los usuarios deber\u00e1n activarla ellos mismos siguiendo los pasos que se indican a continuaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los usuarios de Tenjin pueden activar la atribuci\u00f3n \u00abview-through\u00bb para Apple Search Ads, tanto para las instalaciones rastreadas como para las notificadas.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 significa para m\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Usuarios de Tenjin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres seguir atribuyendo los usuarios de Apple Search Ads como hasta ahora, mediante la atribuci\u00f3n por clics, no es necesario realizar ning\u00fan cambio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">No obstante, si deseas activar la atribuci\u00f3n de \"view-through\" para Apple Search Ads, sigue <a href=\"https:\/\/docs.tenjin.com\/docs\/attribution-window-setup\" target=\"_self\">estas instrucciones<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes controlar el periodo de atribuci\u00f3n para ambos <a href=\"https:\/\/docs.tenjin.com\/docs\/tracked-installs\">con un seguimiento<\/a> y <a href=\"https:\/\/docs.tenjin.com\/docs\/en\/reported-installs\">informado<\/a> instalaciones de Apple Search Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Usuarios que no utilizan Tenjin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si utilizas otro MMP, consulta con ellos el estado de la atribuci\u00f3n por \u00abview-through\u00bb para Apple Search Ads. <strong>Por lo que sabemos, la mayor\u00eda de los MMP habilitar\u00e1n la atribuci\u00f3n \u00abview-through\u00bb para Apple Search Ads de forma predeterminada a partir del 27 de marzo de 2025.<\/strong> Nota importante: Como se ha mencionado anteriormente, debido a este cambio, se atribuir\u00e1 a los usuarios no solo cuando hagan clic en el anuncio, sino tambi\u00e9n cuando simplemente lo vean. Esto podr\u00eda explicar un aumento en las instalaciones y otras m\u00e9tricas posteriores, como las compras, para Apple Search Ads en el lado del MMP, en el caso de que la atribuci\u00f3n por visualizaci\u00f3n est\u00e9 habilitada por defecto.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 la atribuci\u00f3n por visualizaci\u00f3n est\u00e1 desactivada por defecto?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de un cambio y, como ocurre con cualquier cambio, queremos que nuestros usuarios mantengan el control. Nuestro objetivo es garantizar que los anunciantes conozcan a la perfecci\u00f3n el cambio \u2014en qu\u00e9 consiste y c\u00f3mo funciona\u2014 antes de que decidan activarlo.<br>Como siempre, no dudes en ponerte en contacto con nosotros si tienes alguna pregunta en <a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>On March 27th 2025, Apple Search Ads will introduce an option for all mobile measurement partners (MMPs) to include view-through attribution in their reports, alongside the existing click-through attribution. With this change, users can be attributed to Apple Search Ads not only when they tap \/ click on the ad, but also when they see&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-12375","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Support for Apple Search Ads&#039; View Through | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/apple-search-ads-view-through-attribution\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Support for Apple Search Ads&#039; View Through | Tenjin\" \/>\n<meta property=\"og:description\" content=\"On March 27th 2025, Apple Search Ads will introduce an option for all mobile measurement partners (MMPs) to include view-through attribution in their reports, alongside the existing click-through attribution. 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