{"id":12400,"date":"2025-04-02T08:28:07","date_gmt":"2025-04-02T08:28:07","guid":{"rendered":"https:\/\/tenjin.com\/?p=12400"},"modified":"2025-04-09T08:52:05","modified_gmt":"2025-04-09T08:52:05","slug":"zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/","title":{"rendered":"C\u00f3mo un importante editor chino de telefon\u00eda m\u00f3vil irrumpi\u00f3 en el mercado de la restauraci\u00f3n h\u00edbrida: estudio de caso de ZPLAY"},"content":{"rendered":"<p class=\"translation-block\">En este estudio de caso, te explicamos c\u00f3mo <a href=\"https:\/\/www.zplay.com\/en\" target=\"_self\">ZPLAY<\/a>, uno de los principales editores chinos de juegos para m\u00f3viles, utiliz\u00f3 Tenjin para conseguir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2248 50% de reducci\u00f3n de los costes de atribuci\u00f3n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumento significativo del ROI<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/ZPLAY%20x%20Tenjin%20Case%20Study.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar estudio de caso<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de ZPLAY<\/h2>\n\n\n\n<p>Fundada en Pek\u00edn, ZPLAY es uno de los principales editores mundiales de juegos para m\u00f3viles, con millones de descargas en todo el mundo. La empresa ha ampliado su presencia a m\u00faltiples regiones, con una cartera de t\u00edtulos h\u00edbridos-casuales reconocidos en todo el mundo que siguen atrayendo a millones de nuevos usuarios mensualmente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=1024%2C333&#038;ssl=1\" alt=\"\" class=\"wp-image-12402\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=1024%2C333&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=768%2C250&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=1536%2C499&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=2048%2C666&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_01.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=1024%2C246&#038;ssl=1\" alt=\"\" class=\"wp-image-12403\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=1024%2C246&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=768%2C185&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=1536%2C370&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=2048%2C493&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Herramientas<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1024%2C499&#038;ssl=1\" alt=\"\" class=\"wp-image-12414\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1024%2C499&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=768%2C374&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1536%2C748&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=2048%2C997&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?resize=1200%2C584&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_03-2.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Desaf\u00edo<\/h2>\n\n\n\n<p>Cuando ZPLAY se asoci\u00f3 con Tenjin, se enfrentaba a una serie de retos. Los crecientes costes de <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">socios m\u00f3viles de medici\u00f3n (PMM)<\/a> se convirti\u00f3 en una preocupaci\u00f3n importante a medida que sus campa\u00f1as se ampliaban r\u00e1pidamente. Tambi\u00e9n tuvieron problemas para medir con precisi\u00f3n sus esfuerzos de monetizaci\u00f3n h\u00edbrida. Adem\u00e1s, el limitado soporte para integrar plataformas regionales de captaci\u00f3n de usuarios -especialmente en mercados clave como China- limit\u00f3 su crecimiento. Por \u00faltimo, los retrasos en el acceso a los datos de rendimiento de las campa\u00f1as ralentizaron su capacidad para iterar y optimizar sus campa\u00f1as publicitarias de forma eficaz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1024%2C336&#038;ssl=1\" alt=\"\" class=\"wp-image-12416\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1024%2C336&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=768%2C252&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1536%2C504&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=2048%2C672&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?resize=1200%2C394&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_02-1-1.png?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Soluciones<\/h2>\n\n\n\n<p><strong>Reducci\u00f3n de costes y mejora del retorno de la inversi\u00f3n:<\/strong> El cambio a Tenjin redujo los costes de atribuci\u00f3n en \u224850%, lo que permiti\u00f3 a ZPLAY ampliar las campa\u00f1as globales. La mejora de la informaci\u00f3n sobre LTV impuls\u00f3 significativamente el ROI, especialmente en los juegos h\u00edbridos-casuales.<\/p>\n\n\n\n<p><strong>Monetizaci\u00f3n h\u00edbrida optimizada:<\/strong> El an\u00e1lisis LTV de Tenjin ayud\u00f3 a ZPLAY a equilibrar eficazmente los flujos de ingresos IAP e IAA. El \u00e9xito de <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.together.CrazyBus&amp;hl=en\">Bus Mania - Atasco de aparcamiento<\/a> destaca el apoyo de Tenjin a los modelos h\u00edbridos.<\/p>\n\n\n\n<p><strong>Informaci\u00f3n en tiempo real:<\/strong> Los paneles de control en tiempo real de Tenjin eliminaron los retrasos en el acceso a las m\u00e9tricas de rendimiento, lo que permiti\u00f3 iteraciones de campa\u00f1a m\u00e1s r\u00e1pidas y un ROAS mejorado.<br><strong>Integraci\u00f3n regional y mundial: <\/strong>Tenjin facilit\u00f3 una integraci\u00f3n perfecta con plataformas publicitarias globales y canales chinos emergentes, impulsando m\u00e1s de 10 millones de instalaciones mensuales. ZPLAY se expandi\u00f3 eficazmente por todos los mercados, aumentando su cuota de mercado en Norteam\u00e9rica, Europa y el Sudeste Asi\u00e1tico.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/ZPLAY%20x%20Tenjin%20Case%20Study.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">\n      Descargar estudio de caso\n    <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve:&nbsp; About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. The company has expanded its presence across multiple regions, with a portfolio of globally recognized&#8230;<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-12400","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market - A ZPLAY Case Study - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market - A ZPLAY Case Study - Tenjin\" \/>\n<meta property=\"og:description\" content=\"In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve:&nbsp; About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. The company has expanded its presence across multiple regions, with a portfolio of globally recognized...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T08:28:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-09T08:52:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/04\/ZPLAY_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Henry Li\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henry Li\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/zplays-growth-blueprint-cracking-the-hybrid-casual-gaming-market\/\"},\"author\":{\"name\":\"Henry Li\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/8002dabdfdd03f39d691d68d749548a3\"},\"headline\":\"How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market &#8211; 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About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. 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