{"id":13000,"date":"2025-11-20T10:39:39","date_gmt":"2025-11-20T10:39:39","guid":{"rendered":"https:\/\/tenjin.com\/?p=13000"},"modified":"2026-03-10T13:56:24","modified_gmt":"2026-03-10T13:56:24","slug":"introducing-site-id-optimization-sio-tool","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/introducing-site-id-optimization-sio-tool\/","title":{"rendered":"Tenjin presenta la herramienta Site ID Optimization para un mejor control del fraude y la calidad de los UA"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Con la nueva API de optimizaci\u00f3n de ID de sitios (SIO), los anunciantes m\u00f3viles pueden bloquear proactivamente los ID de sitios de bajo rendimiento en un MMP, una primicia en el sector.<\/h3>\n\n\n\n<p>Tenjin se compromete a ayudar a los anunciantes a proteger sus gastos. La lucha contra el fraude ha sido una de nuestras prioridades durante mucho tiempo. El lanzamiento de nuestra API SIO antes que el resto del sector demuestra ese compromiso.&nbsp;<\/p>\n\n\n\n<p>Independientemente de que el ID de un sitio tenga un rendimiento inferior debido al fraude o a una oferta de baja calidad, Tenjin ofrece a los anunciantes la posibilidad de filtrar esas fuentes con mayor control y precisi\u00f3n.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impacto en el cliente<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"Esto es genial. Esto ha ayudado a que algunas campa\u00f1as despeguen para nosotros. En estas campa\u00f1as, a veces vemos m\u00e1s de 200 IPM y Tenjin nos ayuda a bloquear estos ID de sitios globalmente.\"&nbsp;<\/p><cite>Chun-Kai Wang<br>Cofundador y CEO en Kooapps<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 SIO?<\/strong><\/h2>\n\n\n\n<p>La optimizaci\u00f3n del ID del sitio es esencial para la adquisici\u00f3n eficaz de usuarios. Aunque las redes publicitarias suelen ofrecer controles para bloquear los ID de sitios con bajo rendimiento, no todas lo hacen. En esos casos, la API SIO de Tenjin ayuda a los anunciantes a analizar el rendimiento a nivel de ID de sitio y a bloquear directamente esas fuentes de bajo rendimiento.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\"Tenjin es el \u00fanico MMP con optimizaci\u00f3n a nivel de ID de sitio tanto para el control del fraude como para un rendimiento m\u00e1s inteligente de la campa\u00f1a\".&nbsp;<\/p><cite>Jaspreet Bassan<br>Jefe de producto de Tenjin&nbsp;<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo funciona?<\/strong><\/h2>\n\n\n\n<p>Con la \u00faltima API SIO de Tenjin, los anunciantes tienen m\u00e1s control sobre el fraude y la calidad de los UA. Es posible bloquear los ID de sitios de bajo rendimiento de la atribuci\u00f3n. Este bloqueo puede aplicarse globalmente a todas las aplicaciones, canales y campa\u00f1as, o limitarse a un canal o campa\u00f1a espec\u00edficos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es una identificaci\u00f3n de sitio?<\/strong><\/h2>\n\n\n\n<p>El ID del sitio tambi\u00e9n se conoce como <code data-no-translation=\"\" data-no-auto-translation=\"\">publisher_id<\/code> o <code data-no-translation=\"\" data-no-auto-translation=\"\">source_id<\/code> que refleja un identificador \u00fanico para la aplicaci\u00f3n del editor, la fuente o el sitio que mostr\u00f3 un anuncio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Disponibilidad<\/strong><\/h2>\n\n\n\n<p class=\"translation-block\">Actualmente, s\u00f3lo se puede acceder al SIO por invitaci\u00f3n. Para solicitar acceso, p\u00f3ngase en contacto con <a href=\"mailto:support@tenjin.com\" target=\"_self\">support@tenjin.com<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De cara al futuro<\/strong><\/h2>\n\n\n\n<p>SIO cierra la brecha existente desde hace tiempo en la adquisici\u00f3n de usuarios, poniendo el control a nivel de ID de sitio directamente en manos de los anunciantes. Tanto si el reto es el fraude como la oferta de baja calidad, nuestra API SIO ofrece precisi\u00f3n y exclusi\u00f3n escalable, para que pueda proteger su gasto y mejorar el ROAS.<\/p>\n\n\n\n<p>La \u00faltima actualizaci\u00f3n de la API SIO es s\u00f3lo el principio. Tenjin est\u00e1 invirtiendo en una nueva ola de capacidades antifraude que van m\u00e1s all\u00e1 del bloqueo b\u00e1sico. Ponte en contacto con nosotros si quieres saber m\u00e1s.<\/p>\n\n\n\n<div style=\"height:227px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Gestor de contenidos de marketing<\/p><p class=\"wp-block-post-author__name\">Tara Meyer<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">Soy una estratega de marca y narradora que transforma datos complejos en relatos claros y convincentes. Aporto una mirada nueva a la atribuci\u00f3n m\u00f3vil y al an\u00e1lisis de aplicaciones, convirtiendo los conocimientos en estrategias que conectan con los usuarios e impulsan el crecimiento. Me apasiona la claridad, la conexi\u00f3n y convertir los n\u00fameros en significado.<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side \u2013 an industry first. Tenjin is committed to helping advertisers protect their spend. Anti\u2011fraud has been core to our roadmap for a long time. Shipping our SIO API ahead of the industry demonstrates that&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-13000","post","type-post","status-publish","format-standard","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality - Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin launches Site ID Optimization (SIO) API, an industry-first that lets advertisers block fraudulent site IDs &amp; optimize UA quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/introducing-site-id-optimization-sio-tool\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality\" \/>\n<meta property=\"og:description\" content=\"With the new Site ID Optimization (SIO) API, mobile advertisers can proactively block low performing site IDs on an MMP side \u2013 an industry first.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/introducing-site-id-optimization-sio-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-20T10:39:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T13:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2025\/11\/Site-ID-Optimization_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@taraxmeyer\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality\",\"datePublished\":\"2025-11-20T10:39:39+00:00\",\"dateModified\":\"2026-03-10T13:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/\"},\"wordCount\":384,\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/\",\"url\":\"https:\/\/tenjin.com\/blog\/introducing-site-id-optimization-sio-tool\/\",\"name\":\"Tenjin Introduces Site ID Optimization Tool for Better Control Over Fraud and UA Quality - 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