{"id":14395,"date":"2026-01-13T07:59:50","date_gmt":"2026-01-13T07:59:50","guid":{"rendered":"https:\/\/tenjin.com\/?p=14395"},"modified":"2026-01-21T14:08:15","modified_gmt":"2026-01-21T14:08:15","slug":"how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/","title":{"rendered":"How This Turkish Studio Tripled Its Ad Spend After Switching to Tenjin &#8211; A Fusee Case Study"},"content":{"rendered":"<p>Scaling a hybrid-casual studio is hard enough. Paying high attribution costs and getting hit with unexpected hidden fees is even harder.<\/p>\n\n\n\n<p>That\u2019s exactly what Fusee \u2014 an Istanbul, T\u00fcrkiye-based studio with 150M+ downloads \u2014 ran into as they scaled UA and continued growing their self-publishing efforts.<\/p>\n\n\n\n<p><strong>He aqu\u00ed una instant\u00e1nea de sus impresionantes resultados:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"252\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01.png?resize=1024%2C252&#038;ssl=1\" alt=\"\" class=\"wp-image-14401\" style=\"aspect-ratio:4.063654538184726\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=1024%2C252&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=300%2C74&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=768%2C189&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=1536%2C378&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=2048%2C504&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3x UA spend while maintaining strong ROI<\/li>\n\n\n\n<li>2.5x Monthly revenue<\/li>\n\n\n\n<li>0 Time spent digging data manually<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Case%20study_Fusee.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar el estudio de caso<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About Fusee<\/strong><\/h2>\n\n\n\n<p>Founded in 2009, Fusee shifted its full focus to mobile games in 2015 and has since surpassed 150 million downloads worldwide.&nbsp;<\/p>\n\n\n\n<p>Over the years, they\u2019ve launched multiple hit titles with leading publishers and began successfully self-publishing in 2023.&nbsp;<\/p>\n\n\n\n<p>Their mission is to continue creating fun, simple, and high-quality mobile games, always striving to deliver the next experience players love and return to.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04.png?resize=1024%2C306&#038;ssl=1\" alt=\"\" class=\"wp-image-14404\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=1024%2C306&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=768%2C229&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=1536%2C459&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=2048%2C612&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Desaf\u00edos<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Before Tenjin, Fusee relied on an MMP that came with <strong>high attribution costs<\/strong> and <strong>unexpected hidden fees<\/strong>, even after accounting for reimbursements from the Turkish government.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Additionally, <strong>recurring issues detecting fraudulent ad revenue<\/strong> forced them to manually dig through raw data, <strong>wasting hours every week<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">The onboarding was complicated, the setup relied <strong>only<\/strong> on SDK data, which limited accuracy, and the <strong>dashboard was slow<\/strong> and laggy.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">On top of that, <strong>support requests were often delayed or unresolved<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Soluci\u00f3n<\/h2>\n\n\n\n<p>Tenjin solved all of the issues Fusee faced with their previous MMP.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Pricing: <\/strong>Tenjin offered clear, cost-effective, and fully transparent pricing. Their all-inclusive model allowed Fusee to scale confidently, knowing that any future features would be included at <strong>no extra cost<\/strong>. Even without the 60% reimbursements provided by the Turkish government, Tenjin was the better option for Fusee in terms of pricing.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dashboard Speed: <\/strong>Tenjin\u2019s dashboard has been consistently fast and reliable.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integration &amp; Support: <\/strong>From day one, Tenjin provided responsive, hands-on support through a <strong>dedicated Slack channel.<\/strong> The onboarding process was straightforward, easy, and flexible.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique ad revenue fraud detection:<\/strong> Tenjin is unique in offering <a href=\"https:\/\/www.youtube.com\/watch?v=hy8ksi6R__k\"><strong>two sources of ad revenue data<\/strong><\/a> in the dashboard: ad revenue from the mediation via the SDK and ad revenue pulled directly from ad network APIs. Comparing these data sources helps Fusee quickly identify discrepancies and detect anomalies in ad revenue.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Herramientas<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02.png?resize=1024%2C295&#038;ssl=1\" alt=\"\" class=\"wp-image-14402\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=1024%2C295&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=300%2C86&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=768%2C221&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=1536%2C443&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=2048%2C590&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Fusee\u2019s growth story shows how quickly UA and self-publishing momentum can be held back by tools that weren\u2019t built to scale with you. High attribution costs, surprise fees, slow dashboards, and unreliable fraud detection didn\u2019t just impact spend efficiency\u2014they created operational drag that forced the team into manual work and slowed decision-making.<\/p>\n\n\n\n<p>By switching to Tenjin, Fusee removed those blockers with transparent, all-inclusive pricing, a fast and dependable dashboard, and hands-on onboarding and support. Most importantly, Tenjin\u2019s dual-source ad revenue visibility (SDK + direct network APIs) gave Fusee a practical way to catch discrepancies and reduce time lost investigating fraud.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03.png?resize=1024%2C374&#038;ssl=1\" alt=\"\" class=\"wp-image-14403\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=1024%2C374&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=300%2C110&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=768%2C281&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=1536%2C562&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=2048%2C749&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The result: Fusee scaled confidently\u2014tripling UA spend while maintaining ROI, growing monthly revenue 2.5x, and eliminating manual data digging\u2014so the team could stay focused on what matters most: building great hybrid-casual games and expanding their self-publishing success.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Case%20study_Fusee.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar el estudio de caso<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Scaling a hybrid-casual studio is hard enough. Paying high attribution costs and getting hit with unexpected hidden fees is even harder. That\u2019s exactly what Fusee \u2014 an Istanbul, T\u00fcrkiye-based studio with 150M+ downloads \u2014 ran into as they scaled UA and continued growing their self-publishing efforts. Here&#8217;s a snapshot of their impressive results: About Fusee&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14395","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How This Turkish Studio Tripled Its Ad Spend After Switching to Tenjin - A Fusee Case Study - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How this Turkish Studio Tripled its Ad SpendAfter Switching to Tenjin\" \/>\n<meta property=\"og:description\" content=\"Scaling a hybrid-casual studio is hard enough. Paying high attribution costs and getting hit with unexpected hidden fees is even harder.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T07:59:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T14:08:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"How This Turkish Studio Tripled Its Ad Spend After Switching to Tenjin &#8211; 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