{"id":14395,"date":"2026-01-13T07:59:50","date_gmt":"2026-01-13T07:59:50","guid":{"rendered":"https:\/\/tenjin.com\/?p=14395"},"modified":"2026-04-14T11:10:20","modified_gmt":"2026-04-14T11:10:20","slug":"how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/","title":{"rendered":"C\u00f3mo este estudio turco triplic\u00f3 su inversi\u00f3n publicitaria tras pasarse a Tenjin: un caso pr\u00e1ctico de Fusee"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hacer crecer un estudio de juegos h\u00edbridos y casuales ya es bastante dif\u00edcil. Tener que hacer frente a elevados costes de atribuci\u00f3n y verse afectado por comisiones ocultas inesperadas lo hace a\u00fan m\u00e1s dif\u00edcil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso es precisamente lo que le ocurri\u00f3 a Fusee \u2014un estudio con sede en Estambul (Turqu\u00eda) que cuenta con m\u00e1s de 150 millones de descargas\u2014 al ampliar sus esfuerzos de adquisici\u00f3n de usuarios y seguir ampliando sus iniciativas de autopublicaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>He aqu\u00ed una instant\u00e1nea de sus impresionantes resultados:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"252\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01.png?resize=1024%2C252&#038;ssl=1\" alt=\"\" class=\"wp-image-14401\" style=\"aspect-ratio:4.063654538184726\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=1024%2C252&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=300%2C74&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=768%2C189&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=1536%2C378&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=2048%2C504&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_01-scaled.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Triplicar el gasto en publicidad de UA manteniendo un ROI s\u00f3lido<\/li>\n\n\n\n<li>2,5 veces los ingresos mensuales<\/li>\n\n\n\n<li>0 Tiempo dedicado a buscar datos manualmente<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Case%20study_Fusee.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar el estudio de caso<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acerca de Fusee<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada en 2009, Fusee centr\u00f3 toda su actividad en los juegos para m\u00f3viles en 2015 y, desde entonces, ha superado los 150 millones de descargas en todo el mundo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lo largo de los a\u00f1os, han lanzado m\u00faltiples t\u00edtulos de \u00e9xito con editoriales l\u00edderes y, en 2023, comenzaron a autoeditarse con gran \u00e9xito.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su misi\u00f3n es seguir creando juegos para m\u00f3viles divertidos, sencillos y de gran calidad, esforz\u00e1ndose siempre por ofrecer la pr\u00f3xima experiencia que encante a los jugadores y les haga volver.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04.png?resize=1024%2C306&#038;ssl=1\" alt=\"\" class=\"wp-image-14404\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=1024%2C306&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=768%2C229&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=1536%2C459&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=2048%2C612&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_04-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Desaf\u00edos<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Antes de Tenjin, Fusee utilizaba un modelo MMP que conllevaba <strong>elevados costes de atribuci\u00f3n<\/strong> y <strong>comisiones ocultas inesperadas<\/strong>, incluso tras tener en cuenta los reembolsos del Gobierno turco.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Adem\u00e1s, <strong>los problemas recurrentes a la hora de detectar ingresos publicitarios fraudulentos<\/strong> les obligaban a examinar manualmente los datos sin procesar, <strong>lo que les hac\u00eda perder horas cada semana<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">La incorporaci\u00f3n fue complicada; la configuraci\u00f3n se basaba <strong>\u00fanicamente<\/strong> en los datos del SDK, lo que limitaba la precisi\u00f3n, y el <strong>panel de control era lento<\/strong> y presentaba retrasos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Adem\u00e1s, <strong>las solicitudes de asistencia sol\u00edan retrasarse o quedar sin resolver<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Soluci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin resolvi\u00f3 todos los problemas a los que se enfrentaba Fusee con su anterior MMP.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Precios: <\/strong>Tenjin ofrec\u00eda unos precios claros, rentables y totalmente transparentes. Su modelo \u00abtodo incluido\u00bb permiti\u00f3 a Fusee crecer con confianza, sabiendo que cualquier funcionalidad futura se incluir\u00eda <strong>sin coste adicional<\/strong>. Incluso sin los reembolsos 60% proporcionados por el Gobierno turco, Tenjin era la mejor opci\u00f3n para Fusee en cuanto a precios.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Velocidad del panel de control: <\/strong>El panel de control de Tenjin siempre ha sido r\u00e1pido y fiable.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integraci\u00f3n y asistencia: <\/strong>Desde el primer d\u00eda, Tenjin nos brind\u00f3 un apoyo \u00e1gil y cercano a trav\u00e9s de un <strong>canal espec\u00edfico de Slack.<\/strong> El proceso de incorporaci\u00f3n fue sencillo, f\u00e1cil y flexible.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detecci\u00f3n exclusiva de fraudes en los ingresos publicitarios:<\/strong> Tenjin destaca por ofrecer <a href=\"https:\/\/www.youtube.com\/watch?v=hy8ksi6R__k\"><strong>dos fuentes de datos sobre ingresos publicitarios<\/strong><\/a> En el panel de control: los ingresos publicitarios procedentes de la mediaci\u00f3n a trav\u00e9s del SDK y los ingresos publicitarios obtenidos directamente de las API de las redes publicitarias. La comparaci\u00f3n de estas fuentes de datos ayuda a Fusee a identificar r\u00e1pidamente discrepancias y a detectar anomal\u00edas en los ingresos publicitarios.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Herramientas<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02.png?resize=1024%2C295&#038;ssl=1\" alt=\"\" class=\"wp-image-14402\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=1024%2C295&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=300%2C86&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=768%2C221&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=1536%2C443&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=2048%2C590&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_02-scaled.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La trayectoria de crecimiento de Fusee demuestra lo r\u00e1pido que el impulso de la adquisici\u00f3n de usuarios (UA) y la autopublicaci\u00f3n pueden verse frenados por herramientas que no se han dise\u00f1ado para crecer al mismo ritmo que la empresa. Los elevados costes de atribuci\u00f3n, las comisiones inesperadas, los paneles de control lentos y la detecci\u00f3n de fraudes poco fiable no solo afectaron a la eficiencia del gasto, sino que generaron una carga operativa que oblig\u00f3 al equipo a realizar tareas manuales y ralentiz\u00f3 la toma de decisiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al pasarse a Tenjin, Fusee elimin\u00f3 esos obst\u00e1culos gracias a una estructura de precios transparente y con todo incluido, un panel de control r\u00e1pido y fiable, y una incorporaci\u00f3n y asistencia personalizadas. Y lo m\u00e1s importante: la visibilidad de los ingresos publicitarios de doble fuente de Tenjin (SDK + API de redes directas) proporcion\u00f3 a Fusee una forma pr\u00e1ctica de detectar discrepancias y reducir el tiempo perdido investigando el fraude.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03.png?resize=1024%2C374&#038;ssl=1\" alt=\"\" class=\"wp-image-14403\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=1024%2C374&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=300%2C110&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=768%2C281&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=1536%2C562&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=2048%2C749&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2026\/01\/Fusee_03-scaled.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El resultado: Fusee creci\u00f3 con confianza \u2014triplicando la inversi\u00f3n en adquisici\u00f3n de usuarios (UA) sin perder el retorno de la inversi\u00f3n (ROI), multiplicando por 2,5 los ingresos mensuales y eliminando la necesidad de buscar datos manualmente\u2014, de modo que el equipo pudo centrarse en lo que m\u00e1s importa: crear excelentes juegos h\u00edbridos-casuales y ampliar su \u00e9xito en la autoedici\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Case%20study_Fusee.pdf\" style=\"background-color:#6bb4e1\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar el estudio de caso<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Scaling a hybrid-casual studio is hard enough. Paying high attribution costs and getting hit with unexpected hidden fees is even harder. That\u2019s exactly what Fusee \u2014 an Istanbul, T\u00fcrkiye-based studio with 150M+ downloads \u2014 ran into as they scaled UA and continued growing their self-publishing efforts. Here&#8217;s a snapshot of their impressive results: About Fusee&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14395","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fusee Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-this-turkish-studio-tripled-its-ad-spend-after-switching-to-tenjin-a-fusee-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How this Turkish Studio Tripled its Ad SpendAfter Switching to Tenjin\" \/>\n<meta property=\"og:description\" content=\"Scaling a hybrid-casual studio is hard enough. 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