{"id":17594,"date":"2026-05-18T07:52:23","date_gmt":"2026-05-18T07:52:23","guid":{"rendered":"https:\/\/tenjin.com\/?p=17594"},"modified":"2026-05-18T08:00:55","modified_gmt":"2026-05-18T08:00:55","slug":"tenjin-and-xsolla-web-shop-revenue","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/tenjin-and-xsolla-web-shop-revenue\/","title":{"rendered":"Tenjin and Xsolla: Unifying Web Shop Revenue and Mobile Marketing Analytics"},"content":{"rendered":"<p>Web Shop purchases are now attributed to the correct install source and measured alongside in-app revenue in Tenjin. This gives a complete view of player lifetime value (LTV) and return on ad spend (ROAS) across both in-app and web in one place.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Web Shop Revenue Now Available Inside Tenjin<\/strong><\/h2>\n\n\n\n<p>Budget decisions are only as good as the data behind them. If you can\u2019t connect revenue back to its source or campaign, then that revenue gets left out of your budget decisions entirely.&nbsp;<\/p>\n\n\n\n<p>Web Shop transactions have always sat outside of this loop. Mobile game developers knew the revenue was there, but it was hard to properly attribute it, confidently scale the channel, or defend the ad spend driving it. It was hard to determine what was working and what wasn\u2019t.<\/p>\n\n\n\n<p>This new integration fixes that. Web Shop purchases now flow into Tenjin the same way in-app events or purchases do. Attributed and organized into a unified view. Expect clearer connections, more confident budget decisions, and a stronger foundation for growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Benefits Developers Can Expect<\/strong><\/h2>\n\n\n\n<p><strong>See your real LTV.&nbsp;<\/strong><\/p>\n\n\n\n<p>Web Shop purchases are factored into player value <a href=\"https:\/\/tenjin.com\/es\/ad-monetization-suite\/\">calculations alongside in-app revenue<\/a>. Get a complete picture of what your players are worth, not just what they spend inside the app.<\/p>\n\n\n\n<p><strong>Make smarter budget decisions.&nbsp;<\/strong><\/p>\n\n\n\n<p>ROAS calculations now reflect more revenue streams. When a campaign drives players who convert in-app and on your Web Shop, you are able to scale accordingly.&nbsp;<\/p>\n\n\n\n<p><strong>Predict player value earlier.&nbsp;<\/strong><\/p>\n\n\n\n<p>Web Shop revenue feeds directly into Tenjin\u2019s <a href=\"https:\/\/tenjin.com\/es\/ltv-prediction\/\">LTV prediction models<\/a>, giving you earlier signals and more accurate forecasts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Built for How Mobile Studios Actually Grow<\/strong><\/h2>\n\n\n\n<p>More than 700 studios have launched Web Shops on Xsolla. Now the challenge of connecting Web Shop revenue to mobile marketing analytics has been solved. Removing this barrier means studios can start treating their Web Shop as the core growth channel it has always had the potential to be.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Developers build Web Shops to keep more of what they earn. This integration makes sure they can actually measure that. When Web Shop revenue flows into Tenjin alongside in-app data, studios get a clear picture of their unit economics and can put budget behind the campaigns that deliver healthy margins.&#8221;\u00a0<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Roman Garbar, Marketing Director, Tenjin<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWeb Shops have moved from an emerging opportunity to a proven growth channel \u2013 and the developers winning right now are the ones treating them as a core part of their business, not an afterthought. More than 700 studios have launched Web Shops on our platform because the economics are compelling. Integrating that revenue data with best-in-class measurement tools like Tenjin is the next step in making sure developers have everything they need to scale confidently.&#8221; <\/p>\n<\/blockquote>\n\n\n\n<p><strong>Chris Hewish, President, Xsolla<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00f3mo empezar<\/strong><\/h2>\n\n\n\n<p>Developers&nbsp; can activate the integration directly from their Xsolla Publisher Account and Tenjin Dashboard. It\u2019s accessible to studios of any size, indie teams included. If you\u2019re already on both platforms, you can set up quickly. No coding required, no additional fees, and no data team needed. Find the full documentation from <a href=\"https:\/\/developers.xsolla.com\/solutions\/web-shop\/analytics\/tenjin\/\">Xsolla<\/a> y <a href=\"https:\/\/tenjin.com\/es\/docs\/third-party-purchase-integration\/\">Tenjin<\/a> here.<\/p>\n\n\n\n<p>Once the <a href=\"https:\/\/tenjin.com\/es\/s2s-server-to-server-tracking\/\">S2S<\/a> connection is confirmed, your Web Shop purchase events will start flowing into Tenjin automatically.<strong> <\/strong>Purchases will appear alongside your in-app revenue inside Tenjin. Your LTV and ROAS reporting updates to reflect both streams from that point forward.<\/p>\n\n\n\n<p>Not using Tenjin as your mobile measurement partner yet? Our all-inclusive platform is <a href=\"https:\/\/dashboard.tenjin.com\/signup?_gl=1*1d31v0f*_gcl_au*ODM3NzQwMDk4LjE3NzgwNTg1OTk.\"><strong>free to start.<\/strong><\/a> Flexible contracts, no hidden fees, and you can cancel anytime. You\u2019ll get full access to <a href=\"https:\/\/tenjin.com\/es\/mobile-attribution\/\">atribuci\u00f3n<\/a>, <a href=\"https:\/\/tenjin.com\/es\/glossary\/lifetime-value-ltv\/\">Predicci\u00f3n LTV<\/a>, <a href=\"https:\/\/tenjin.com\/es\/cost-aggregation\/\">cost aggregation<\/a>, and the Xsolla Web Shop integration from day one.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Gestor de contenidos de marketing<\/p><p class=\"wp-block-post-author__name\">Tara Meyer<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">I bring fresh eyes to mobile attribution and app analytics, turning insights into strategies that connect with users and drive growth.<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Web Shop purchases are now attributed to the correct install source and measured alongside in-app revenue in Tenjin. This gives a complete view of player lifetime value (LTV) and return on ad spend (ROAS) across both in-app and web in one place.&nbsp; Web Shop Revenue Now Available Inside Tenjin Budget decisions are only as good&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-17594","post","type-post","status-publish","format-standard","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin and Xsolla: Unifying Web Shop Revenue and Mobile Marketing Analytics | Tenjin<\/title>\n<meta name=\"description\" content=\"Tenjin and Xsolla unite web shop revenue and mobile marketing analytics. See complete LTV and ROAS across in-app and web in one dashboard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/tenjin-and-xsolla-web-shop-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin and Xsolla: Unifying Web Shop Revenue and Mobile Marketing Analytics\" \/>\n<meta property=\"og:description\" content=\"Web Shop purchases are now attributed to the correct install source and measured alongside in-app revenue in Tenjin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/tenjin-and-xsolla-web-shop-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T07:52:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T08:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/05\/Xsolla_social-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-and-xsolla-web-shop-revenue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-and-xsolla-web-shop-revenue\\\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"Tenjin and Xsolla: Unifying Web Shop Revenue and Mobile Marketing Analytics\",\"datePublished\":\"2026-05-18T07:52:23+00:00\",\"dateModified\":\"2026-05-18T08:00:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-and-xsolla-web-shop-revenue\\\/\"},\"wordCount\":619,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-and-xsolla-web-shop-revenue\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/tenjin-and-xsolla-web-shop-revenue\\\/\",\"name\":\"Tenjin and Xsolla: Unifying Web Shop Revenue and Mobile Marketing Analytics | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2026-05-18T07:52:23+00:00\",\"dateModified\":\"2026-05-18T08:00:55+00:00\",\"description\":\"Tenjin and Xsolla unite web shop revenue and mobile marketing analytics. 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