{"id":7910,"date":"2023-08-10T14:05:00","date_gmt":"2023-08-10T14:05:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=7910"},"modified":"2024-01-29T13:58:55","modified_gmt":"2024-01-29T13:58:55","slug":"from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/","title":{"rendered":"De hiper a h\u00edbrido - Informe de seguimiento H1 2023 (clasificaciones de redes publicitarias y pa\u00edses + tendencias de IAP y eCPM)"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&#038;ssl=1\" alt=\"De h\u00edper a h\u00edbrido en 2024 - Gasto publicitario e IPC por plataforma, red publicitaria y clasificaci\u00f3n por pa\u00edses\" class=\"wp-image-11056\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>En una continuaci\u00f3n de la campa\u00f1a '<a href=\"https:\/\/blog.tenjin.com\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\">De h\u00edper a h\u00edbrido en 2023<\/a>hemos utilizado los datos de Tenjin del primer semestre de 2023 para desvelar las tendencias m\u00e1s recientes en publicidad m\u00f3vil y monetizaci\u00f3n de anuncios.<\/p>\n\n\n\n<p>El nuevo informe abarca el primer semestre de 2023, y consta de las siguientes perspectivas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparaci\u00f3n entre la media&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/effective-cost-per-mille-ecpm\">eCPM<\/a>&nbsp;en H2 2022 vs H1 2023 en Android e iOS<\/li>\n\n\n\n<li>Comparaci\u00f3n entre el&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/in-app-purchases-iap\">compras dentro de la aplicaci\u00f3n (IAP)<\/a>&nbsp;en H2 2022 vs H1 2023 en Android e iOS<\/li>\n\n\n\n<li>Principales pa\u00edses seg\u00fan&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/install\">total de instalaciones<\/a>&nbsp;tanto en Android como en iOS<\/li>\n\n\n\n<li>Principales redes publicitarias seg\u00fan el total de instalaciones en Android e iOS<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/follow-up-from-hc-to-hb-2023.pdf\" style=\"background-color:#6bb4e1\">Obtenga el informe ahora<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Como continuaci\u00f3n del informe \"De hiper a h\u00edbrido en 2023\", hemos utilizado los datos de Tenjin del primer semestre de 2023 para desvelar las tendencias m\u00e1s recientes en publicidad m\u00f3vil y monetizaci\u00f3n de anuncios. El nuevo informe abarca el primer semestre de 2023 y contiene los siguientes datos:<\/p>","protected":false},"author":5,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-7910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Hyper to Hybrid \u2013 H1 2023 Follow Up Report (Ad Network &amp; Country Rankings + IAP &amp; eCPM Trends) - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid \u2013 H1 2023 Follow Up Report (Ad Network &amp; Country Rankings + IAP &amp; eCPM Trends) - Tenjin\" \/>\n<meta property=\"og:description\" content=\"In a follow-up to the \u2018From Hyper to Hybrid in 2023\u2019 report, we\u2019ve used Tenjin data from H1 2023 to unveil the most recent trends in mobile advertising and ad monetization. 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