{"id":8294,"date":"2023-06-01T01:31:00","date_gmt":"2023-06-01T01:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8294"},"modified":"2026-04-14T10:02:50","modified_gmt":"2026-04-14T10:02:50","slug":"best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","title":{"rendered":"Las mejores redes publicitarias para promocionar juegos casuales hiper o h\u00edbridos en 2023 - en funci\u00f3n de IAP LTV, Ad LTV, Installs & Retention"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Una de las preguntas m\u00e1s frecuentes que nos hacen en Tenjin es: \u00bfCu\u00e1les son los mejores canales o redes publicitarias para promocionar los juegos hipercasuales (y ahora tambi\u00e9n los h\u00edbridos-casuales)?<\/p>\n\n\n\n

Hemos elaborado esta entrada de blog para responder a esta pregunta bas\u00e1ndonos en el conjunto de datos de Tenjin correspondientes a 2022.<\/p>\n\n\n\n

Antes de empezar, veamos las m\u00e9tricas para las que podr\u00edas estar optimizando. Algunos optimizan para instalaciones totales<\/a>, otros para tasa de retenci\u00f3n<\/a> en un d\u00eda concreto o el LTV de los anuncios<\/a>, mientras que los desarrolladores de juegos h\u00edbridos-casuales suelen inclinarse por las IAP<\/a> (compras dentro de la aplicaci\u00f3n). Encontrar\u00e1s todas estas categor\u00edas en las clasificaciones de redes publicitarias, as\u00ed como desgloses adicionales por pa\u00edses principales, canales de monetizaci\u00f3n publicitaria y tambi\u00e9n las \u00faltimas tendencias del sector en impresiones publicitarias, eCPM y compras dentro de la aplicaci\u00f3n en una vista consolidada en nuestro informe \u201cDe hiper a h\u00edbrido en 2023<\/a>\u201d.<\/p>\n\n\n\n

Sin embargo, si tienes prisa y solo quieres saber c\u00f3mo est\u00e1n clasificadas las redes publicitarias, sigue leyendo.<\/p>\n\n\n\n

Las 5 mejores redes publicitarias para promocionar juegos casuales \u00abhyper\u00bb o h\u00edbridos, por plataforma<\/h2>\n\n\n\n

Seg\u00fan el n\u00famero total de instalaciones<\/h3>\n\n\n\n

Si la m\u00e9trica que est\u00e1s optimizando es el \u201ctotal de instalaciones\u201d, los datos de Tenjin de 2022 muestran que las siguientes redes publicitarias fueron las m\u00e1s eficaces (en el mismo orden):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: Las instalaciones se refieren a la descarga y apertura de una aplicaci\u00f3n por parte de un usuario por primera vez)<\/em><\/p>\n\n\n\n

Seg\u00fan la media m\u00e1s alta de retenci\u00f3n del primer d\u00eda<\/h3>\n\n\n\n

Si la \u201cretenci\u00f3n del primer d\u00eda\u201d es la m\u00e9trica que est\u00e1s optimizando, los datos de Tenjin de 2022 muestran que las siguientes redes publicitarias fueron las m\u00e1s eficaces (en el mismo orden):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: La retenci\u00f3n del primer d\u00eda se refiere al grupo de usuarios que volvieron a utilizar la aplicaci\u00f3n 24 horas despu\u00e9s de la fecha de instalaci\u00f3n)<\/em><\/p>\n\n\n\n

Seg\u00fan la media m\u00e1s alta de retenci\u00f3n del d\u00eda 7<\/h3>\n\n\n\n

Si la m\u00e9trica que est\u00e1s optimizando es la \u201cretenci\u00f3n al s\u00e9ptimo d\u00eda\u201d, los datos de Tenjin de 2022 muestran que las siguientes redes publicitarias fueron las m\u00e1s eficaces (en el mismo orden):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: La retenci\u00f3n al s\u00e9ptimo d\u00eda se refiere al grupo de usuarios que volvieron a utilizar la aplicaci\u00f3n siete d\u00edas despu\u00e9s de la fecha de instalaci\u00f3n)<\/em><\/p>\n\n\n\n

Basado en el valor medio m\u00e1s alto del LTV publicitario del d\u00eda 7<\/h3>\n\n\n\n

Si la m\u00e9trica que est\u00e1s optimizando es el \u201cLTV de los ingresos publicitarios del d\u00eda 7\u201d, los datos de Tenjin de 2022 muestran que las siguientes redes publicitarias fueron las m\u00e1s exitosas (en el mismo orden):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: El LTV de los ingresos publicitarios del d\u00eda 7 se refiere a los ingresos publicitarios obtenidos de la cohorte de usuarios 7 d\u00edas despu\u00e9s de la instalaci\u00f3n)<\/em><\/p>\n\n\n\n

Basado en la media m\u00e1s alta del LTV de IAP del d\u00eda 7<\/h3>\n\n\n\n

Si la m\u00e9trica que est\u00e1s optimizando es el \u201cLTV de IAP del d\u00eda 7\u201d, los datos de Tenjin de 2022 muestran que las siguientes redes publicitarias fueron las m\u00e1s eficaces (en el mismo orden):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(Nota: El LTV de las compras dentro de la aplicaci\u00f3n (IAP) del d\u00eda 7 se refiere a los ingresos por IAP obtenidos de la cohorte de usuarios 7 d\u00edas despu\u00e9s de la instalaci\u00f3n)<\/em><\/p>\n\n\n\n

Obt\u00e9n informaci\u00f3n adicional en nuestro informe \u201cDe lo hiper a lo h\u00edbrido en 2023\u201d<\/h2>\n\n\n\n

A continuaci\u00f3n se incluye una lista completa de los datos adicionales que encontrar\u00e1s en el informe:<\/p>\n\n\n\n

    \n
  1. Tendencias de impresiones publicitarias, eCPM e IAP en 2022 en iOS y Android<\/li>\n\n\n\n
  2. Clasificaci\u00f3n por pa\u00edses en funci\u00f3n de las instalaciones, los ingresos por publicidad y los ingresos por IAP<\/li>\n\n\n\n
  3. Clasificaci\u00f3n de los canales de monetizaci\u00f3n por ingresos publicitarios y eCPM medio<\/li>\n<\/ol>\n\n\n\n
    \n
    Descargar el informe completo (nuevo)<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We\u2019ve put together this blog post to answer this question based on Tenjin\u2019s 2022 data set. Before we get started, let\u2019s look at the metrics you might be optimizing…<\/p>","protected":false},"author":2,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nBest Ad Networks in 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the best ad networks for promoting hyper and hybrid casual games in 2023 using data on LTV, installs, retention, and monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Ad Networks in 2023 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore the best ad networks for promoting hyper and hybrid casual games in 2023 using data on LTV, installs, retention, and monetization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-01T01:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" 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