{"id":8300,"date":"2023-05-09T04:42:00","date_gmt":"2023-05-09T04:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8300"},"modified":"2026-04-14T10:02:25","modified_gmt":"2026-04-14T10:02:25","slug":"from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/","title":{"rendered":"De h\u00edper a h\u00edbrido en 2023: clasificaci\u00f3n por redes publicitarias, pa\u00edses y canales de monetizaci\u00f3n de la publicidad"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=1024%2C307&#038;ssl=1\" alt=\"De h\u00edper a h\u00edbrido en 2024 - Gasto publicitario e IPC por plataforma, red publicitaria y clasificaci\u00f3n por pa\u00edses\" class=\"wp-image-11058\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Estamos encantados de anunciar la publicaci\u00f3n de nuestro nuevo informe, \"Del hiper al h\u00edbrido en 2023\", presentado en un nuevo formato. Este informe ofrece una visi\u00f3n crucial del sector desde varias dimensiones y m\u00e9tricas, proporcionando informaci\u00f3n valiosa para todos aquellos interesados en la transici\u00f3n al nuevo \"g\u00e9nero de moda\".<\/p>\n\n\n\n<p>El panorama del negocio hipercasual ha experimentado cambios significativos, y los beneficios ya no son tan s\u00f3lidos como antes. Existe una fuerte tendencia a la baja en los ingresos por publicidad debido a la App Tracking Transparency (ATT) en iOS, a los cambios en el comportamiento de los usuarios tras la aparici\u00f3n de COVID y a otros factores diversos. Debido a estos cambios, se est\u00e1 produciendo una transici\u00f3n de algunos desarrolladores de hiperjuegos a otros h\u00edbridos.<\/p>\n\n\n\n<p>Nuestro objetivo con este nuevo informe es ayudar a los desarrolladores en su transici\u00f3n hacia los juegos h\u00edbridos proporcion\u00e1ndoles informaci\u00f3n valiosa sobre la publicidad y la monetizaci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" style=\"background-color:#6bb4e1\">Obtenga el informe ahora<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>V\u00eddeo resumen&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Las mejores redes publicitarias para hiperjuegos e h\u00edbridos en 2023\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zk6mPKsyy2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Esto es lo que encontrar\u00e1 en el informe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tendencias de impresiones publicitarias, eCPM e IAP en 2022 en iOS y Android<\/li>\n\n\n\n<li>Clasificaciones de redes publicitarias basadas en instalaciones, retenci\u00f3n, LTV de anuncios y LTV de IAP<\/li>\n\n\n\n<li>Clasificaci\u00f3n por pa\u00edses en funci\u00f3n de las instalaciones, los ingresos por publicidad y los ingresos por IAP<\/li>\n\n\n\n<li>Clasificaci\u00f3n de los canales de monetizaci\u00f3n por ingresos publicitarios y eCPM medio<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>We are thrilled to announce the release of our new report, \u2018From Hyper to Hybrid in 2023\u2019, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new \u2018hottest genre\u2019. The landscape of the hyper-casual business has undergone&#8230;<\/p>","protected":false},"author":2,"featured_media":8312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Hyper to Hybrid in 2023 \u2013 Ad Network, Country, &amp; Ad Monetization Channel Rankings | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Hyper to Hybrid in 2023 \u2013 Ad Network, Country, &amp; Ad Monetization Channel Rankings | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We are thrilled to announce the release of our new report, \u2018From Hyper to Hybrid in 2023\u2019, presented in a new format. 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