{"id":8324,"date":"2023-03-30T08:50:00","date_gmt":"2023-03-30T08:50:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8324"},"modified":"2023-10-20T14:58:57","modified_gmt":"2023-10-20T14:58:57","slug":"how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study\/","title":{"rendered":"C\u00f3mo un peque\u00f1o desarrollador de juegos de puzzle se convirti\u00f3 en una potencia de la autopublicaci\u00f3n: el caso de Metajoy"},"content":{"rendered":"<p>Metajoy se asoci\u00f3 con Tenjin para obtener ayuda con el an\u00e1lisis de marketing y la organizaci\u00f3n de sus esfuerzos de autopublicaci\u00f3n. Pudieron aprovechar las potentes herramientas de an\u00e1lisis de Tenjin para comprender mejor la captaci\u00f3n y el compromiso de sus usuarios y optimizar sus campa\u00f1as de marketing en consecuencia.<\/p>\n\n\n\n<p>Metajoy atribuye los siguientes resultados a su asociaci\u00f3n con Tenjin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>36% de aumento interanual de los ingresos<\/li>\n\n\n\n<li>30% de reducci\u00f3n de los costes de adquisici\u00f3n de usuarios<\/li>\n\n\n\n<li>15% de aumento de la inversi\u00f3n publicitaria<\/li>\n<\/ul>\n\n\n\n<p>Para saber m\u00e1s sobre c\u00f3mo lograron estos impresionantes resultados, lea el estudio completo a continuaci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Metajoy%20EN%20(2).pdf\" style=\"background-color:#6bb4e1\">Descargar estudio de caso<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"866\" height=\"374\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=866%2C374&#038;ssl=1\" alt=\"metajoy-quote-autopublicaci\u00f3n\" class=\"wp-image-8879\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?w=866&amp;ssl=1 866w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=300%2C130&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=768%2C332&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=18%2C8&amp;ssl=1 18w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Acerca de Metajoy<\/h2>\n\n\n\n<p>Metajoy es una empresa de desarrollo de juegos para m\u00f3viles con sede en Chengdu, China. Se especializan en desarrollar y publicar juegos casuales para una audiencia global. Con m\u00e1s de 20 millones de descargas hasta la fecha, Metajoy se ha hecho un nombre desde su fundaci\u00f3n en 2018. Actualmente, la empresa cuenta con un equipo de m\u00e1s de 80 personas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Desaf\u00edo<\/strong><\/h2>\n\n\n\n<p>Metajoy se fund\u00f3 en 2018. Comenz\u00f3 como un peque\u00f1o equipo de menos de 10 personas que se especializ\u00f3 en el desarrollo de juegos para m\u00f3viles que posteriormente fueron publicados por otras empresas.<\/p>\n\n\n\n<p>Con el tiempo, sin embargo, se dieron cuenta de que quer\u00edan tener m\u00e1s control sobre sus creaciones. Adem\u00e1s, se dieron cuenta de que si intentaban publicar sus juegos por su cuenta podr\u00edan aumentar considerablemente sus m\u00e1rgenes de beneficio. As\u00ed, decidieron aventurarse en la autopublicaci\u00f3n.<\/p>\n\n\n\n<p>En aquel momento, sin embargo, el sector del marketing m\u00f3vil ya era muy competitivo, sobre todo para un equipo peque\u00f1o que entraba en el mercado mundial. Metajoy necesitaba una ventaja sobre la competencia, m\u00e1s all\u00e1 de crear grandes juegos. Sin embargo, en ese momento no ten\u00edan ninguna experiencia en la publicaci\u00f3n de juegos por su cuenta. La nueva empresa parec\u00eda muy arriesgada al principio.<\/p>\n\n\n\n<p>Dado que la autopublicaci\u00f3n era una perspectiva desalentadora para Metajoy, dada su falta de experiencia en el \u00e1rea, estaba claro que necesitaban una soluci\u00f3n de marketing que les permitiera navegar por las complejidades de la industria con facilidad y confianza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soluci\u00f3n<\/h2>\n\n\n\n<p>Metajoy se asoci\u00f3 con Tenjin para obtener ayuda con los an\u00e1lisis de marketing y organizar sus esfuerzos de autopublicaci\u00f3n. Pudieron aprovechar las potentes herramientas de an\u00e1lisis de Tenjin para comprender mejor la captaci\u00f3n y el compromiso de sus usuarios y optimizar sus campa\u00f1as de marketing en consecuencia. Gracias a esta colaboraci\u00f3n, el equipo de Metajoy identific\u00f3 tres factores clave que les ayudaron a obtener una ventaja competitiva en el sector de los juegos para m\u00f3viles.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los m\u00f3dulos de formaci\u00f3n de Tenjin son \u00fanicos y se imparten con regularidad<\/li>\n\n\n\n<li>Informes avanzados y automatizaci\u00f3n con el producto DataVault de Tenjin<\/li>\n\n\n\n<li>Aumento de los m\u00e1rgenes de beneficio gracias a los precios rentables de Tenjin<\/li>\n<\/ul>\n\n\n\n<p>Tenjin comenz\u00f3 impartiendo a Metajoy una formaci\u00f3n personalizada sobre captaci\u00f3n de usuarios, que sent\u00f3 las bases del \u00e9xito de su negocio editorial. Las sesiones de formaci\u00f3n eran pr\u00e1cticas e inclu\u00edan una revisi\u00f3n exhaustiva de las mejores estrategias de captaci\u00f3n de usuarios. La formaci\u00f3n tambi\u00e9n se centr\u00f3 en el an\u00e1lisis eficaz del comportamiento de los usuarios y en el uso de esa informaci\u00f3n para optimizar la captaci\u00f3n de usuarios. Tras el \u00e9xito de las sesiones de formaci\u00f3n iniciales, Tenjin sigui\u00f3 colaborando estrechamente con Metajoy para desarrollar y poner en marcha una serie de campa\u00f1as de marketing de \u00e9xito que llegaran y captaran eficazmente a su p\u00fablico objetivo. Gracias a la asociaci\u00f3n entre Tenjin y Metajoy, el negocio editorial de esta \u00faltima ha podido alcanzar un crecimiento y un \u00e9xito significativos a lo largo de los a\u00f1os.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"308\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=1024%2C308&#038;ssl=1\" alt=\"Herramientas para la autopublicaci\u00f3n\" class=\"wp-image-8882\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=1024%2C308&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=768%2C231&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?w=1158&amp;ssl=1 1158w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A medida que Metajoy segu\u00eda creciendo y ampliando sus operaciones, el equipo vio la necesidad de una formaci\u00f3n m\u00e1s avanzada para mantenerse al d\u00eda de las \u00faltimas tendencias tecnol\u00f3gicas. Como resultado, buscaron integrar el producto de almac\u00e9n de datos de Tenjin,<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/glossary-datavault\">&nbsp;DataVault<\/a>en su pila tecnol\u00f3gica interna. Con su nuevo sistema de inteligencia empresarial, empezaron a generar informes \u00fanicos en los que pod\u00edan analizar los datos de marketing seg\u00fan sus necesidades. Estos informes proporcionaron al equipo informaci\u00f3n valiosa sobre sus datos de marketing, lo que les permiti\u00f3 tomar decisiones basadas en datos que les ayudar\u00edan a alcanzar sus objetivos. Adem\u00e1s, DataVault proporcion\u00f3 a Metajoy datos granulares cruciales, dando al equipo acceso a la informaci\u00f3n que necesitaban, cuando la necesitaban.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1112\" height=\"628\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=1112%2C628&#038;ssl=1\" alt=\"Resultados de la autopublicaci\u00f3n de juegos de puzzle\" class=\"wp-image-7269\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?w=1112&amp;ssl=1 1112w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=1024%2C578&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Metajoy pudo ejecutar su estrategia de captaci\u00f3n de usuarios sin temor a perder la mayor parte de sus m\u00e1rgenes de beneficio, gracias a la atribuci\u00f3n rentable de Tenjin. Esto result\u00f3 especialmente beneficioso en las campa\u00f1as para los pa\u00edses de nivel 3. Con otros proveedores de an\u00e1lisis de marketing, el precio de la atribuci\u00f3n puede alcanzar el coste por instalaci\u00f3n (CPI) de esas campa\u00f1as, pero con la atribuci\u00f3n rentable de Tenjin, pudieron ahorrar costes que pudieron destinar a otras \u00e1reas importantes, como el desarrollo de un buen juego y la captaci\u00f3n de usuarios. Adem\u00e1s, la asequibilidad de la atribuci\u00f3n permiti\u00f3 a Metajoy ampliar sus campa\u00f1as a un p\u00fablico m\u00e1s amplio, lo que se tradujo en una mayor captaci\u00f3n de usuarios y un aumento de los ingresos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Metajoy partnered with Tenjin to get help with marketing analytics and organizing their self-publishing efforts. They were able to leverage Tenjin\u2019s powerful analytics tools to gain a better understanding of their user acquisition and engagement and to optimize their marketing campaigns accordingly. Metajoy attributes the following as the results of their partnership with Tenjin: To&#8230;<\/p>","protected":false},"author":12,"featured_media":8325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a Small Puzzle Games Developer Turned into a Self-Publishing Powerhouse \u2013 A Metajoy Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Small Puzzle Games Developer Turned into a Self-Publishing Powerhouse \u2013 A Metajoy Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Metajoy partnered with Tenjin to get help with marketing analytics and organizing their self-publishing efforts. They were able to leverage Tenjin\u2019s powerful analytics tools to gain a better understanding of their user acquisition and engagement and to optimize their marketing campaigns accordingly. Metajoy attributes the following as the results of their partnership with Tenjin: To...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-30T08:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-20T14:58:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Metajoy@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Henry Li\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" 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