{"id":8328,"date":"2023-03-22T09:19:00","date_gmt":"2023-03-22T09:19:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8328"},"modified":"2026-04-14T09:59:12","modified_gmt":"2026-04-14T09:59:12","slug":"how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/","title":{"rendered":"C\u00f3mo aumentar el ROAS y el LTV para campa\u00f1as SKAN con TikTok y Tenjin \u2013 Estudio de caso Tokyo Tsushin"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/tokyo-tsushin.com\/\" target=\"_self\">Tokyo Tsushin<\/a> se asoci\u00f3 con TikTok y Tenjin para identificar f\u00e1cilmente a los usuarios que desencadenar\u00edan valiosos eventos dentro de la aplicaci\u00f3n, como la compra, la suscripci\u00f3n y la finalizaci\u00f3n de niveles, controlando al mismo tiempo los costes.<\/p>\n\n\n\n<p>La asociaci\u00f3n dio lugar a lo siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>33% aumento del ROAS en el s\u00e9ptimo d\u00eda<\/li>\n\n\n\n<li>24% aumento en el D\u00eda 3 LTV<\/li>\n\n\n\n<li>6% disminuci\u00f3n de CPA<\/li>\n<\/ul>\n\n\n\n<p>Lea el estudio completo a continuaci\u00f3n y descubra c\u00f3mo lo consiguieron.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objetivo<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizaci\u00f3n de la estrategia de segmentaci\u00f3n de usuarios tras iOS 14.5<\/h2>\n\n\n\n<p>Tokyo Tsushin es uno de los mayores desarrolladores japoneses de juegos casuales para m\u00f3viles. La empresa tambi\u00e9n se dedica a la publicidad, la inversi\u00f3n, los servicios web y otros negocios. En octubre de 2022, uno de sus juegos de puzzle, \"Draw Flights\", ocup\u00f3 el puesto #1 en la clasificaci\u00f3n de la App Store japonesa (juegos gratuitos).<\/p>\n\n\n\n<p>La introducci\u00f3n de App Tracking Transparency (ATT) en iOS 14.5 ha cambiado la forma en que los anunciantes m\u00f3viles publican anuncios en iOS, limitando la forma en que anunciantes como Tokyo Tsushin llegan a los usuarios que tienen m\u00e1s posibilidades de desencadenar eventos clave dentro de la aplicaci\u00f3n. Con estos cambios, Tokyo Tsushin tuvo que buscar la manera de seguir realizando campa\u00f1as de captaci\u00f3n de usuarios dentro de las limitaciones de la API SKAdNetwork (SKAN) de Apple.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La soluci\u00f3n<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Mejorar el rendimiento de las campa\u00f1as mediante la optimizaci\u00f3n de eventos de aplicaciones<\/h2>\n\n\n\n<p>El equipo de Tokyo Tsushin decidi\u00f3 asociarse con TikTok para activar&nbsp;<a href=\"https:\/\/ads.tiktok.com\/help\/article\/app-event-optimization?redirected=2\">Optimizaci\u00f3n de eventos de aplicaciones<\/a>&nbsp;(AEO) para sus campa\u00f1as dedicadas. AEO ayuda a los vendedores a encontrar nuevos usuarios que no solo se instalar\u00e1n, sino que adem\u00e1s activar\u00e1n eventos espec\u00edficos y valiosos dentro de la aplicaci\u00f3n, como la compra, la suscripci\u00f3n y la finalizaci\u00f3n de niveles, todo ello controlando los costes.<\/p>\n\n\n\n<p>Utilizando AEO, Tokyo Tsushin trabaj\u00f3 con TikTok para crear campa\u00f1as dedicadas dirigidas a usuarios de iOS 14+ y trabaj\u00f3 con SKAdNetwork de Apple.<\/p>\n\n\n\n<p>Adem\u00e1s, para agilizar la generaci\u00f3n de informes y la automatizaci\u00f3n de campa\u00f1as, Tokyo Tsushin se asoci\u00f3 con Tenjin, socio oficial de marketing de medici\u00f3n de TikTok. Una vez que Tokyo Tsushin activ\u00f3 AEO, pudo visualizar todos estos datos en una \u00fanica vista y automatizar la optimizaci\u00f3n de campa\u00f1as mediante la soluci\u00f3n de datos de Tenjin,&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/datavault-introduction\">DataVault<\/a>. Con este panel de control de marketing optimizado, Tokyo Tsushin pudo analizar las compras desde la aplicaci\u00f3n, los ingresos por publicidad, los costes y el retorno de la inversi\u00f3n de las campa\u00f1as en todos sus canales de marketing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-42OVdNnv78WL81oecPuxS6.png?ssl=1\" alt=\"tokyo-tsushin\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Resultados<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Alcanzar ROAS y LTV elevados<\/h2>\n\n\n\n<p>A trav\u00e9s de la funci\u00f3n de pruebas A\/B de 14 d\u00edas proporcionada por TikTok, Tokyo Tsushin pudo ver un aumento de 33% en el retorno de la inversi\u00f3n publicitaria (ROAS) en el s\u00e9ptimo d\u00eda, junto con un descenso de 6,35% en el coste por acci\u00f3n. Tokyo Tsushin tambi\u00e9n aument\u00f3 el valor de vida \u00fatil en 24% y 20% el tercer y s\u00e9ptimo d\u00eda, y redujo su coste por instalaci\u00f3n (CPI) en 3% con AEO.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"475\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1200%2C475&#038;ssl=1\" alt=\"Testimonio del Tokyo Tsushin para Tenjin\" class=\"wp-image-7259\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1024%2C405&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=768%2C304&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\"><em>Como se public\u00f3 originalmente en: <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Tokyo Tsushin&nbsp;partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. The partnership resulted in the following: Read the full case study below and learn how they achieved this. The Objective Optimizing user targeting strategy post-iOS14.5 Tokyo Tsushin is one&#8230;<\/p>","protected":false},"author":2,"featured_media":8329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tokyo Tsushin&nbsp;partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. 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