{"id":8356,"date":"2023-01-31T01:28:00","date_gmt":"2023-01-31T01:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8356"},"modified":"2026-04-14T09:57:28","modified_gmt":"2026-04-14T09:57:28","slug":"hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/","title":{"rendered":"Informe de referencia sobre el IPC, el gasto publicitario y la retenci\u00f3n en los juegos hipercasuales - 4\u00ba trimestre de 2022"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=1024%2C307&#038;ssl=1\" alt=\"De h\u00edper a h\u00edbrido en 2024 - Gasto publicitario e IPC por plataforma, red publicitaria y clasificaci\u00f3n por pa\u00edses\" class=\"wp-image-11064\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>A\u00f1o nuevo, nuevas perspectivas sobre el segmento m\u00e1s innovador del mercado de los juegos para m\u00f3viles: \u00a1los juegos hipercasuales!<\/strong><\/p>\n\n\n\n<p>El esperado \"Hyper-Casual Benchmark Report\" del cuarto trimestre de 2022 est\u00e1 aqu\u00ed para ofrecerle datos actualizados sobre indicadores clave de rendimiento, comportamiento de los usuarios y tendencias en el sector del juego hipercasual.<\/p>\n\n\n\n<p class=\"translation-block\">Este informe de referencia se compone de datos anonimizados recopilados por Tenjin y <a href=\"https:\/\/gameanalytics.com\/\" target=\"_self\">GameAnalytics<\/a> para juegos hipercasuales en el intervalo de fechas comprendido entre el 01.10.2022 y el 31.12.2022.<\/p>\n\n\n\n<p>Esperamos que este informe le ayude a monetizar su publicidad y a captar usuarios en 2023. P\u00f3ngase en contacto con nosotros directamente para cualquier pregunta o comentario en support@tenjin.com<\/p>\n\n\n\n<p>Sumerj\u00e1monos de lleno en este informe. He aqu\u00ed un resumen de los temas que tratamos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gasto publicitario % por plataforma<\/li>\n\n\n\n<li>IPC medio por plataforma<\/li>\n\n\n\n<li>Los 10 pa\u00edses y redes publicitarias m\u00e1s importantes por inversi\u00f3n publicitaria en Android e iOS<\/li>\n\n\n\n<li>Mediana del IPC de los 10 principales pa\u00edses y redes publicitarias por inversi\u00f3n publicitaria en iOS y Android<\/li>\n\n\n\n<li>D\u00edas 1 y 7 de retenci\u00f3n por plataforma para juegos hipercasuales (por GameAnalytics)<\/li>\n<\/ul>\n\n\n\n<p>Nuestras conclusiones revelan que el coste por instalaci\u00f3n (CPI) en iOS ha aumentado en $0,17 desde el&nbsp;<a href=\"https:\/\/blog.tenjin.com\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/\">el \u00faltimo trimestre<\/a>&nbsp;\u00a1(Q3 2022)! Descargue el informe a continuaci\u00f3n para obtener m\u00e1s informaci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2022-benchmark-q4\" style=\"background-color:#6bb4e1\">Descargar el informe<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00bfCu\u00e1l ha sido la estad\u00edstica m\u00e1s sorprendente del informe? Esto es lo que piensa Matej Lancaric , consultor de la UA y fundador y presentador de two &amp; a half gamers:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00bfQu\u00e9 les espera a los juegos hipercasuales en 2023? Reacci\u00f3n en directo al informe de referencia del cuarto trimestre de 2022\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yKUK1IOmfDs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Esperamos que este informe le ayude a monetizar su publicidad y a captar usuarios en 2023. P\u00f3ngase en contacto con nosotros directamente para cualquier pregunta o comentario en support@tenjin.com<\/p>\n\n\n\n<p><strong>Acerca de Tenjin<\/strong><\/p>\n\n\n\n<p>Tenjin ofrece medici\u00f3n publicitaria gratuita para desarrolladores de juegos y aplicaciones para m\u00f3viles. Como <a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>Ayudamos a las peque\u00f1as y medianas empresas a dar un golpe sobre la mesa con informaci\u00f3n de marketing que les permite competir con los grandes editores.<\/p>","protected":false},"excerpt":{"rendered":"<p>New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited \u201cHyper-Casual Benchmark Report\u201d for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by&#8230;<\/p>","protected":false},"author":2,"featured_media":8358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-casual Games CPI, Ad Spend &amp; Retention Benchmark Report \u2013 Q4 2022 | Tenjin<\/title>\n<meta name=\"description\" content=\"Get exclusive insights on ad spend, CPI, &amp; retention for hyper-casual games across countries, ad networks, &amp; platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-casual Games CPI, Ad Spend &amp; Retention Benchmark Report \u2013 Q4 2022 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Get exclusive insights on ad spend, CPI, &amp; retention for hyper-casual games across countries, ad networks, &amp; platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T01:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-games-CPI@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Hyper-casual Games CPI, Ad Spend &amp; 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