{"id":8373,"date":"2022-11-22T02:28:00","date_gmt":"2022-11-22T02:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8373"},"modified":"2026-04-14T09:56:44","modified_gmt":"2026-04-14T09:56:44","slug":"how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/","title":{"rendered":"C\u00f3mo crear el mayor juego de criptomonedas para m\u00f3viles: estudio de caso de Fumb Games"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/www.fumbgames.com\/\" target=\"_self\"><strong>Fumb Games<\/strong><\/a><strong> utiliz\u00f3 su pila de anal\u00edtica publicitaria, construida sobre Tenjin, con la soluci\u00f3n web3 \u00fanica proporcionada por ZEBEDEE, para producir el mayor juego de \"jugar y ganar\" para m\u00f3viles. En este estudio de caso, revelamos su f\u00f3rmula para el \u00e9xito, incluidas las herramientas y la estrategia que utilizaron para lograr los siguientes resultados:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2153 de los jugadores crean un monedero web3<\/li>\n\n\n\n<li>&gt; 700 000 instalaciones<\/li>\n\n\n\n<li>65% aumento de la retenci\u00f3n en el s\u00e9ptimo d\u00eda<\/li>\n<\/ul>\n\n\n\n<p>Herramientas utilizadas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atribuci\u00f3n de anuncios (Tenjin)<\/li>\n\n\n\n<li>LTV de ingresos publicitarios por sesi\u00f3n (Tenjin)<\/li>\n\n\n\n<li><a href=\"https:\/\/zebedee.io\/\">ZEBEDEE<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Fumb%20Games.pdf\" style=\"background-color:#6bb4e1\">Descargar estudio de caso<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Acerca de Fumb Games<\/h3>\n\n\n\n<p>Fumb Games es un estudio y editor de juegos para m\u00f3viles fundado en 2016. Su cartera de aplicaciones actual consta de m\u00e1s de 10 juegos de varios g\u00e9neros, incluyendo fusiones, ociosos, y juegos clicker. Todos sus juegos han sido autopublicados. Los t\u00edtulos de Fumb Games han acumulado 10 millones de descargas en total.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El desaf\u00edo<\/h3>\n\n\n\n<p>All\u00e1 por 2018, Fumb Games vio la oportunidad de crear un juego divertido que jugaba con la idea de minar Bitcoin. Ese a\u00f1o, aunque las App Stores aceptaron el juego, debido a las pol\u00edticas sobre criptomonedas de muchas plataformas publicitarias, no pudieron comercializarlo. Tras dos lanzamientos fallidos en un lapso de cuatro a\u00f1os, en 2022 el equipo decidi\u00f3 intentarlo una \u00faltima vez justo cuando el boom del \"juega y gana\" alcanzaba su punto \u00e1lgido.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La soluci\u00f3n<\/h3>\n\n\n\n<p class=\"translation-block\">Fumb Games utiliz\u00f3 su pila de anal\u00edtica publicitaria, construida sobre <a href=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/\" target=\"_self\">Tenjin<\/a>, con la soluci\u00f3n web3 \u00fanica proporcionada por ZEBEDEE, para producir el mayor juego de \"jugar y ganar\" en m\u00f3vil. La f\u00f3rmula del \u00e9xito es sencilla: Bitcoin Miner se monetiza principalmente con anuncios; una parte de los ingresos obtenidos se distribuye entre los jugadores en forma de satoshis, una unidad muy peque\u00f1a de Bitcoin (1 BTC se compone de 100M de satoshis). Como resultado, Bitcoin Miner se convirti\u00f3 en un puente muy necesario hacia la web3 para el p\u00fablico mayoritario de m\u00f3viles.<\/p>\n\n\n\n<p>Desde 2018, Fumb Games ha publicado m\u00e1s de 10 t\u00edtulos en m\u00f3viles y han utilizado Tenjin para ejecutar todas las cosas de an\u00e1lisis de marketing. En cuatro a\u00f1os, pudieron construir una s\u00f3lida experiencia en la ejecuci\u00f3n de campa\u00f1as de adquisici\u00f3n de usuarios para juegos m\u00f3viles con monetizaci\u00f3n de anuncios. Gracias a Tenjin, Fumb Games tiene las herramientas para encontrar el p\u00fablico que convierte y monetiza bien el concepto de \"jugar y ganar\". En pocas palabras, Fumb Games utiliza m\u00e9todos probados de captaci\u00f3n de usuarios m\u00f3viles para adquirir usuarios con un bajo coste por instalaci\u00f3n (CPI). Adem\u00e1s, el concepto de aplicaci\u00f3n relacionada con web3 garantiza un alto coste esperado por cada 1000 impresiones publicitarias (eCPM), ya que los anunciantes de criptomonedas tienden a pagar m\u00e1s que la media.<\/p>\n\n\n\n<p>La otra pieza de ese rompecabezas es implementar un concepto de web3 sostenible en el juego. Para ello, Fumb Games se asoci\u00f3 con ZEBEDEE, una tecnolog\u00eda financiera de \u00faltima generaci\u00f3n centrada en los juegos. Con la plataforma de ZEBEDEE, Bitcoin Miner paga a los jugadores con Bitcoin real s\u00f3lo por jugar, en cantidades tan peque\u00f1as como una fracci\u00f3n de un c\u00e9ntimo de USD. La capacidad de vincular f\u00e1cilmente estas nano transacciones a eventos dentro del juego permiti\u00f3 a Fumb Games crear un modelo de participaci\u00f3n en los ingresos que encaja de forma natural dentro del juego, y donde el coste de las recompensas se ve enormemente compensado por el aumento de la retenci\u00f3n y, por tanto, de la monetizaci\u00f3n.<\/p>\n\n\n\n<p>De media, un jugador de Bitcoin Miner realiza 8 retiradas al mes, lo que equivale a un goteo constante de peque\u00f1as recompensas. Este enfoque mejor\u00f3 la retenci\u00f3n del juego en general, con un aumento de m\u00e1s de 50%. Pero la mejora m\u00e1s notable se produjo a partir del d\u00eda 30, cuando el juego apenas ten\u00eda retenci\u00f3n, pero ahora consigue mantener a una parte significativa de la base de usuarios enganchada a diario.<\/p>\n\n\n\n<p>\u00bfCu\u00e1l es la moraleja? Recompensar a los usuarios por jugar funciona. Sobre todo cuando se tiene la capacidad de ajustar esas recompensas a un nivel muy granular, as\u00ed como de comprender a fondo tanto el gasto de adquisici\u00f3n de usuarios como el valor de por vida de los jugadores que se est\u00e1n atrayendo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Fumb%20Games.pdf\" style=\"background-color:#6bb4e1\">Descargar estudio de caso<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fumb Games&nbsp;used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About&#8230;<\/p>","protected":false},"author":5,"featured_media":8374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create the biggest \u201cplay and earn\u201d crypto game on mobile \u2013 a Fumb Games Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Fumb Games&nbsp;used their advertising analytics stack, which was built on Tenjin, with the unique web3 solution provided by ZEBEDEE, to produce the biggest \u201cplay and earn\u201d game on mobile. In this case study, we reveal their formula for success, including the tools and strategy that they used to achieve the following results: Tools used: About...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/how-to-create-the-biggest-play-and-earn-crypto-game-on-mobile-a-fumb-games-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-22T02:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T09:56:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-create-the-biggest-play-and-earn@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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