{"id":8378,"date":"2022-11-14T02:49:00","date_gmt":"2022-11-14T02:49:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8378"},"modified":"2026-04-14T09:56:18","modified_gmt":"2026-04-14T09:56:18","slug":"inmobi-tenjin-ad-monetization-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/inmobi-tenjin-ad-monetization-report\/","title":{"rendered":"Informe sobre monetizaci\u00f3n publicitaria de Tenjin e InMobi: Un mes despu\u00e9s de los cambios en Google Play"},"content":{"rendered":"<p class=\"translation-block\">Tenjin e InMobi han unido sus esfuerzos para ofrecerte una nueva edici\u00f3n del informe '<strong>Ad monetization insights for mobile game developers<\/strong>'. La infograf\u00eda repasa los aspectos clave del mercado de monetizaci\u00f3n publicitaria en octubre de 2022. Hemos decidido centrarnos solo en octubre para revelar los efectos a corto plazo de la nueva pol\u00edtica publicitaria de Google Play que entr\u00f3 en vigor el 30 de septiembre de 2022. Los resultados podr\u00edan sorprenderle.<\/p>\n\n\n\n<p>Ni que decir tiene que la monetizaci\u00f3n de la publicidad m\u00f3vil atraviesa tiempos turbulentos. Todo empez\u00f3 con la introducci\u00f3n de ATT (App Tracking Transparency) en iOS. Este cambio ha reducido considerablemente los ingresos publicitarios de los editores en la plataforma de Apple. Como consecuencia de la ATT, Android se ha convertido temporalmente en un refugio seguro para muchos desarrolladores de IAA (in-app-advertisement). Los editores ya se han acostumbrado a que Android les reporte muchos m\u00e1s ingresos publicitarios que iOS (algo impensable hace s\u00f3lo tres a\u00f1os).<\/p>\n\n\n\n<p class=\"translation-block\">Sin embargo, ahora hay una <strong>nueva pol\u00edtica que se cierne sobre las aplicaciones Android<\/strong>: la nueva <a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/12271244?hl=en#zippy=why-is-google-play-launching-this-policy\" target=\"_self\">Better Ads Experience<\/a> de Google Play. Esta nueva pol\u00edtica garantiza que los anuncios intersticiales no se mostrar\u00e1n de forma inesperada a los usuarios. La gran pregunta ahora para todos es: \u00bfhasta qu\u00e9 punto ser\u00e1 un \u00e9xito?<\/p>\n\n\n\n<p>En este informe hemos incluido los siguientes datos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ingresos publicitarios y cuota de impresiones por plataforma y formato publicitario<\/li>\n\n\n\n<li>Principales pa\u00edses por ingresos publicitarios tanto para Android como para iOS<\/li>\n\n\n\n<li>Din\u00e1mica de eCPM, impresiones publicitarias e ingresos publicitarios de los anuncios intersticiales en Android<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/hubs.ly\/Q01s9Vvk0\" style=\"background-color:#6bb4e1\">Obtenga el informe<\/a><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Tenga en cuenta que la infograf\u00eda est\u00e1 dividida en dos partes. En el informe se han incluido datos anonimizados de Tenjin e InMobi, respectivamente.<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Tenjin and InMobi have combined their efforts to bring to you a new edition of the \u2018Ad monetization insights for mobile game developers\u2018 report. The infographic overviews the key aspects of the ad monetization market in October 2022. We have chosen to focus only on October to reveal the short-term effects of the new Google&#8230;<\/p>","protected":false},"author":5,"featured_media":8379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenjin &amp; InMobi Ad monetization report: One month after Google Play changes | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/inmobi-tenjin-ad-monetization-report\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin &amp; InMobi Ad monetization report: One month after Google Play changes | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tenjin and InMobi have combined their efforts to bring to you a new edition of the \u2018Ad monetization insights for mobile game developers\u2018 report. 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