{"id":8395,"date":"2022-08-08T04:26:00","date_gmt":"2022-08-08T04:26:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8395"},"modified":"2023-10-20T15:09:39","modified_gmt":"2023-10-20T15:09:39","slug":"how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/","title":{"rendered":"C\u00f3mo convertir un estudio independiente en un gran editor: estudio de caso de Kooapps"},"content":{"rendered":"<p><strong>En nuestro \u00faltimo caso pr\u00e1ctico, le mostramos c\u00f3mo Kooapps ha pasado de ser un estudio independiente a convertirse en uno de los principales editores gracias a Tenjin. Aqu\u00ed tienes un resumen de los resultados que consiguieron con la atribuci\u00f3n de anuncios, el LTV de ingresos publicitarios basado en sesiones y DataVault de Tenjin:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Los ingresos aumentaron 8 veces tras empezar a utilizar Tenjin<\/strong><\/li>\n\n\n\n<li><strong>El gasto publicitario se multiplic\u00f3 por 30 tras empezar a utilizar Tenjin<\/strong><\/li>\n\n\n\n<li><strong>Las campa\u00f1as publicitarias de Snake.io multiplican por 3 el LTV<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Acerca de Kooapps<\/strong><\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/kooapps.com\/\" target=\"_self\">Kooapps <\/a>es un estudio y editor de juegos para m\u00f3viles. Cuenta con m\u00e1s de 250 millones de usuarios en su cartera de juegos, entre los que destacan <a href=\"https:\/\/snake.io\/\" target=\"_self\">Snake.io<\/a>, Stacky Bird y Pictoword.<\/p>\n\n\n\n<p><strong>El desaf\u00edo<\/strong><\/p>\n\n\n\n<p>En 2017, el equipo de Kooapps necesitaba aumentar de forma eficiente la base de usuarios de sus aplicaciones monetizadas por publicidad. Dado que Kooapps comenz\u00f3 como un estudio independiente, necesitaban encontrar una forma inteligente de ampliar su negocio. Cuando no tienes un inversor o un editor, cada d\u00f3lar cuenta.  Kooapps necesitaba una herramienta que le ayudara a averiguar si su gasto en UA era rentable, para poder invertir en campa\u00f1as con un ROI positivo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dHkjQXIu4PeIksn-2D9zF6YhoKFaRJK1hjpybkm5vu42x0H7Vy7GWsdbLRQgsK96Rtzqlk1cGyImkEHCTSJGBLd0OdPXSb_8i04LPwP5e_jdsjfSVTmkBXisNWYFzyNgtn_6okUGdDCmR_C7-XYQ4mA\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>La soluci\u00f3n<\/strong><\/p>\n\n\n\n<p>Al ser el primer MMP que admite el c\u00e1lculo de ROI\/LTV para los ingresos publicitarios, Tenjin fue la elecci\u00f3n obvia para Kooapps. El estudio empez\u00f3 con el plan gratuito y poco a poco se convirti\u00f3 en un usuario avanzado que utiliza DataVault y las API de Tenjin.<\/p>\n\n\n\n<p>A d\u00eda de hoy, Kooapps utiliza el panel de Tenjin con el c\u00e1lculo de LTV de ingresos publicitarios basado en sesiones junto con DataVault para obtener una verdadera transparencia m\u00e9trica. Aunque tienen acceso a los datos de ingresos a nivel de impresi\u00f3n (ILRD) de su proveedor de mediaci\u00f3n para calcular el LTV en DataVault, Kooapps decidi\u00f3 confiar en la m\u00e9trica de LTV generada por Tenjin.<\/p>\n\n\n\n<p>La estimaci\u00f3n del VTL basada en la sesi\u00f3n se basa en valores agregados, por lo que ofrece una visi\u00f3n m\u00e1s conservadora que incluye a los usuarios que han optado por no recibir publicidad.  Los cambios en la privacidad del sector han reducido la cantidad de datos granulares disponibles para los anunciantes. Por lo tanto, las m\u00e9tricas agregadas como el LTV basado en sesi\u00f3n son cada vez m\u00e1s \u00fatiles.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Kooapps_case%20study.pdf?utm_campaign=Kooapps%20Campaign&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">Descargar estudio de caso<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En nuestro \u00faltimo caso pr\u00e1ctico, le mostramos c\u00f3mo Kooapps ha pasado de ser un estudio independiente a convertirse en uno de los principales editores gracias a Tenjin. Aqu\u00ed tienes un resumen de los resultados que han conseguido gracias a la atribuci\u00f3n de anuncios de Tenjin, el LTV de ingresos publicitarios basado en sesiones y DataVault: Acerca de Kooapps Kooapps es un estudio y editor de juegos para m\u00f3viles. Su...<\/p>","protected":false},"author":5,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to scale your indie studio to a major publisher \u2013 a Kooapps case study - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to scale your indie studio to a major publisher \u2013 a Kooapps case study - Tenjin\" \/>\n<meta property=\"og:description\" content=\"In our latest case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. 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