{"id":8407,"date":"2022-06-06T05:20:00","date_gmt":"2022-06-06T05:20:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8407"},"modified":"2026-04-14T08:58:36","modified_gmt":"2026-04-14T08:58:36","slug":"heres-how-mobile-advertisers-feel-about-marketing-post-idfa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/","title":{"rendered":"As\u00ed se sienten los anunciantes de telefon\u00eda m\u00f3vil despu\u00e9s del IDFA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">De Apple&nbsp;<a href=\"https:\/\/developer.apple.com\/wwdc22\/\">Conferencia Mundial de Desarrolladores (WWDC) 2022<\/a>&nbsp;comienza hoy, cuando se cumplen dos a\u00f1os de un momento decisivo para nuestro sector. En la WWDC 2020, Apple anunci\u00f3 por primera vez los cambios en la forma en que los desarrolladores pod\u00edan acceder a su identificador para anunciantes (IDFA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que, mientras los ojos del mundo est\u00e1n puestos en el pr\u00f3ximo y elegante MacBook o iPhone, los nuestros volver\u00e1n a centrarse en los posibles cambios en el funcionamiento de la publicidad en iOS. Con un&nbsp;<a href=\"https:\/\/9to5mac.com\/2022\/04\/27\/ios-16-could-expand-icloud-private-relay-to-hide-even-more-data\/\">posible ampliaci\u00f3n de \u00abPrivate Relay\u00bb<\/a>&nbsp;y&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/mobile-fingerprinting-obstruction-whats-the-potential-impact\/\">posible restricci\u00f3n del uso de las huellas dactilares<\/a>, el anuncio del iOS 16 sin duda nos deparar\u00e1 algunas sorpresas m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Echa un vistazo a nuestro informe t\u00e9cnico de referencia sobre el sector<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Echando la vista atr\u00e1s a la WWDC 2020, \u00bfc\u00f3mo ha cambiado el marketing m\u00f3vil en los \u00faltimos dos a\u00f1os y, en concreto, desde que entr\u00f3 en vigor la transparencia en el seguimiento de aplicaciones (ATT) hace poco m\u00e1s de un a\u00f1o? En Tenjin, nos dedicamos en cuerpo y alma a estos temas en nombre de nuestros clientes, pero incluso para nosotros resulta dif\u00edcil cuantificar la magnitud del reto al que se enfrentan los anunciantes m\u00f3viles. Por eso, a principios de este a\u00f1o nos asociamos con&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Crecimiento FullStack<\/a>&nbsp;y decidi\u00f3 encargar una encuesta entre desarrolladores de videojuegos y aplicaciones de EE. UU. y el Reino Unido para conocer c\u00f3mo les ha ido a las empresas ajenas a la red Tenjin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Me complace anunciar que ya se han publicado los resultados completos de este estudio, lo que os brinda la oportunidad de comparar vuestra experiencia con el marketing centrado en la privacidad con la de otros anunciantes de empresas de todo tipo y tama\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1s informaci\u00f3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabemos que la automatizaci\u00f3n es la clave para ampliar la escala de m\u00faltiples aplicaciones y videojuegos en un mundo en el que prima la privacidad, sobre todo a la hora de gestionar grandes cantidades de datos anonimizados de SKAdNetwork. As\u00ed lo corrobora nuestro estudio, que revela que el 98% de los anunciantes m\u00f3viles tiene previsto automatizar algunos o todos sus procesos de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener m\u00e1s informaci\u00f3n sobre la fusi\u00f3n y la transformaci\u00f3n de datos, los informes de SKAdNetwork y mucho m\u00e1s, solo tienes que enviarnos un correo electr\u00f3nico a&nbsp;<a href=\"mailto:info@tenjin.com\">info@tenjin.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/en-us\/appocalypse-now\" style=\"background-color:#6bb4e1\">Descargar el informe t\u00e9cnico<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s&nbsp;Worldwide Developers Conference (WWDC) 2022&nbsp;starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed&#8230;<\/p>","protected":false},"author":5,"featured_media":8431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing post-IDFA | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore survey insights into how mobile advertisers adapted their marketing strategies in the post-IDFA era and future privacy trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing post-IDFA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore survey insights into how mobile advertisers adapted their marketing strategies in the post-IDFA era and future privacy trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-06T05:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:58:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/SKAdNetwork-iOS-15-Validate-and-reveal@2x-scaled.jpg\" \/>\n\t<meta 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