{"id":8416,"date":"2022-04-28T05:39:00","date_gmt":"2022-04-28T05:39:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8416"},"modified":"2026-04-14T08:58:15","modified_gmt":"2026-04-14T08:58:15","slug":"top-10-ad-networks-to-advertise-hyper-casual-games-in-2022","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/top-10-ad-networks-to-advertise-hyper-casual-games-in-2022\/","title":{"rendered":"Las 10 principales redes publicitarias para anunciar Juegos Hiper-casuales en 2022"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=1024%2C307&#038;ssl=1\" alt=\"De h\u00edper a h\u00edbrido en 2024 - Gasto publicitario e IPC por plataforma, red publicitaria y clasificaci\u00f3n por pa\u00edses\" class=\"wp-image-11068\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>\u00a1Se acab\u00f3 la espera! Por fin ha salido a la luz la infograf\u00eda \"Hyper-casual Games Insights for Advertisers\" correspondiente al primer trimestre de 2022. Esta vez nos hemos asociado con nuestros amigos de&nbsp;<\/strong><a href=\"https:\/\/gameanalytics.com\/\"><strong>GameAnalytics<\/strong><\/a><strong>&nbsp;para ofrecerle en esta edici\u00f3n del informe las referencias de retenci\u00f3n de los d\u00edas 1 y 7.<\/strong><\/p>\n\n\n\n<p><strong>Exploremos c\u00f3mo ha cambiado el mercado hipercasual en comparaci\u00f3n con&nbsp;<\/strong><a href=\"https:\/\/blog.tenjin.com\/hyper-casual-advertising-2021-q3\/\"><strong>2021 Q3&nbsp;<\/strong><\/a><strong>y repasar las 10 principales redes publicitarias y pa\u00edses para 2022. El informe completo est\u00e1 disponible al final del post.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Las 10 mejores redes publicitarias para juegos hiperc\u00f3micos para m\u00f3viles en 2022\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/8VpaDAM6lO4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gasto publicitario hipercasual por plataforma<\/strong><\/h3>\n\n\n\n<p>En 2021 Q3, la inversi\u00f3n publicitaria hipercasual por plataforma fue un poco mayor en Android (55%) que en iOS (45%), marcando una disminuci\u00f3n de casi 8 puntos porcentuales en la inversi\u00f3n publicitaria en iOS en comparaci\u00f3n con 2020. En el primer trimestre de 2022, la inversi\u00f3n publicitaria en iOS y Android muestra ahora una divisi\u00f3n 50% \/ 50%, lo que sugiere que los anunciantes se sienten cada vez m\u00e1s c\u00f3modos con el marketing m\u00f3vil en el ecosistema iOS privacy-first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los 10 mejores <a href=\"https:\/\/tenjin.com\/es\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/\">redes publicitarias para anunciar Juegos hipercasuales<\/a> en 2022<\/strong><\/h3>\n\n\n\n<p>8 (Applovin, Mintegral, ironSouce, Unity Ads, Facebook, TikTok, Google Ads, Snapchat) de las 10 principales redes publicitarias por inversi\u00f3n publicitaria son comunes a iOS y Android. Vungle y Apple Search Ads son espec\u00edficas de iOS y TapJoy y AdColony son espec\u00edficas de Android. A continuaci\u00f3n resumimos la comparaci\u00f3n del ranking entre el tercer trimestre de 2021 y el primer trimestre de 2022.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"703\" height=\"1024\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=703%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-8998\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=703%2C1024&amp;ssl=1 703w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=206%2C300&amp;ssl=1 206w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=768%2C1119&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=1054%2C1536&amp;ssl=1 1054w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?w=1098&amp;ssl=1 1098w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/figure>\n\n\n\n<p>Nota: La nomenclatura de Facebook se ha actualizado a Meta Ads en la tabla anterior y en la infograf\u00eda siguiente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los 10 pa\u00edses que anunciar\u00e1n Juegos hipercasuales en 2022<\/strong><\/h3>\n\n\n\n<p>Aunque EE.UU. y Jap\u00f3n aparecen en #1 y #2 en ambas plataformas, podemos observar diferencias clave en t\u00e9rminos de gasto publicitario hipercasual por plataforma a nivel de pa\u00eds. Por ejemplo, los anunciantes de Android gastan m\u00e1s en Alemania (#3) que en iOS (#6).<\/p>\n\n\n\n<p>Adem\u00e1s, Brasil (#5), Indonesia (#9) e India (#10) est\u00e1n incluidos en el top 10 de la clasificaci\u00f3n para Android, pero no para iOS en lo que va de 2022.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 ha cambiado por pa\u00edses desde 2021? En comparaci\u00f3n con nuestro informe de referencia del tercer trimestre, India e Indonesia parecen haber sustituido a Rusia y Australia en el top 10 de Android, mientras que Suecia ha reemplazado a Rusia en iOS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Referencia de retenci\u00f3n en hipermercados por plataforma<\/strong><\/h3>\n\n\n\n<p>El informe comparativo de retenci\u00f3n que figura al final divide las aplicaciones hipercasuales que utilizan GameAnalytics, en Android e iOS, en las siguientes categor\u00edas de rendimiento de retenci\u00f3n: mediana (50% superior), 25% superior y 2% superior.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 representan exactamente estas categor\u00edas? Los juegos que retienen a sus usuarios con m\u00e1s \u00e9xito, o mejor que 98% de todas las dem\u00e1s aplicaciones hipercasuales, est\u00e1n representados en el top 2%, y los juegos que retienen a sus usuarios mejor que 75% de todos los dem\u00e1s est\u00e1n representados en el top 25%. En otras palabras, podemos describir el top 2% de juegos como \"grandes juegos\", el top 25% como \"buenos juegos\" y el top 50% (mediana) como \"juegos medios\".<\/p>\n\n\n\n<p>Las estad\u00edsticas de retenci\u00f3n en el \"D\u00eda 1\" y en el \"D\u00eda 7\" para cada categor\u00eda muestran que hay una gran diferencia en la tasa de retenci\u00f3n entre un gran juego, un buen juego y un juego medio tanto en iOS como en Android.<\/p>\n\n\n\n<p>En t\u00e9rminos de comparaci\u00f3n por plataforma, la tasa de retenci\u00f3n es mejor para los juegos hipercasuales en iOS que en Android en todas las categor\u00edas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1720\" height=\"4762\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=1720%2C4762&#038;ssl=1\" alt=\"\" class=\"wp-image-8993\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?w=1720&amp;ssl=1 1720w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=108%2C300&amp;ssl=1 108w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=370%2C1024&amp;ssl=1 370w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=768%2C2126&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=555%2C1536&amp;ssl=1 555w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=740%2C2048&amp;ssl=1 740w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=4%2C12&amp;ssl=1 4w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Para m\u00e1s informaci\u00f3n sobre la infograf\u00eda, vea nuestro corto&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=8VpaDAM6lO4&amp;t=4s\">V\u00eddeo de preguntas y respuestas<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Maximizar el rendimiento de las principales redes publicitarias<\/strong><\/h3>\n\n\n\n<p>\u00bfLe interesa optimizar el rendimiento de sus redes publicitarias?<\/p>\n\n\n\n<p>Creemos que las herramientas automatizadas, como&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Crecimiento FullStack<\/a>han permitido a los profesionales del marketing asumir el control de sus datos y tomar decisiones con mayor seguridad en la era posterior a la IDFA.<\/p>\n\n\n\n<p><a href=\"https:\/\/meetings.hubspot.com\/carole12\/demo-session-with-growth-full-stack?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695083345320.1695095732931.7&amp;__hssc=105908124.61.1695095732931&amp;__hsfp=2360007836\">Reserva<\/a>&nbsp;con Growth FullStack para saber c\u00f3mo.<\/p>\n\n\n\n<p><img data-recalc-dims=\"1\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/1516873635505.jpeg?resize=150%2C150&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/1516873635505-150x150.jpeg 150w, https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/1516873635505-12x12.jpeg 12w, https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/1516873635505.jpeg 282w\"><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Roman Garbar<\/h6>\n\n\n\n<p>16 de agosto de 2022<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.twitter.com\/share?url=https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/es\/blog\/best-ad-monetization-networks-q2-2022\/\"><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=1024%2C307&#038;ssl=1\" alt=\"De h\u00edper a h\u00edbrido en 2024\" class=\"wp-image-11082\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>La monetizaci\u00f3n de la publicidad en los m\u00f3viles ha atra\u00eddo recientemente la atenci\u00f3n de todo el mundo. Incluso antes del tri\u00e1ngulo amoroso AppLovin-Unity-ironSource, el mercado se caracterizaba por m\u00faltiples asociaciones, fusiones y adquisiciones.<\/strong><\/p>\n\n\n\n<p>En los \u00faltimos a\u00f1os, Tenjin se ha convertido en sin\u00f3nimo del \u00e9xito de las empresas impulsadas por los ingresos publicitarios: Voodoo,&nbsp;<a href=\"https:\/\/tenjin.com\/es\/blog\/self-publishing-mobile\/\">Juegos Rub\u00ed<\/a>,&nbsp;<a href=\"https:\/\/www.google.com.hk\/url?q=http:\/\/blog.tenjin.com\/vending-machine-podcast\/&amp;sa=D&amp;source=editors&amp;ust=1698899086852223&amp;usg=AOvVaw1-nJ26EqPxomFTOLUDMgpC\">LuckyKat<\/a>, &nbsp;<a href=\"https:\/\/tenjin.com\/es\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/\">Kooapps<\/a>Kwalee, SayGames son algunos ejemplos notables. Creemos que eso significa que estamos bastante bien cualificados para informar sobre el panorama de la monetizaci\u00f3n de la publicidad, as\u00ed que aqu\u00ed est\u00e1 nuestra visi\u00f3n general del mercado en el segundo trimestre de 2022.<\/p>\n\n\n\n<p><strong>Nuestros datos muestran que los ingresos publicitarios totales de las aplicaciones Android superaron a los de las aplicaciones iOS en ocho puntos porcentuales en el segundo trimestre. Tambi\u00e9n revelamos los 10 principales canales de monetizaci\u00f3n y pa\u00edses. El informe completo est\u00e1 disponible al final del post.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ingresos publicitarios por plataforma<\/h3>\n\n\n\n<p>La distribuci\u00f3n de los ingresos publicitarios en el segundo trimestre de 2022 fue la siguiente:<\/p>\n\n\n\n<p>Si echamos un vistazo al&nbsp;<a href=\"https:\/\/tenjin.com\/es\/blog\/top-10-ad-networks-2020\/\">datos a partir de 2020<\/a>Esto supone un cambio de 14 puntos porcentuales hacia Android en solo dos a\u00f1os:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"161\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=1024%2C161&#038;ssl=1\" alt=\"\" class=\"wp-image-8983\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=1024%2C161&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=300%2C47&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=768%2C121&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=1536%2C241&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=18%2C3&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?w=1756&amp;ssl=1 1756w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Uno de los factores que probablemente han contribuido al descenso de los ingresos publicitarios en iOS es la introducci\u00f3n de&nbsp;<a href=\"https:\/\/tenjin.com\/es\/blog\/attribution-2021\/\">Transparencia del seguimiento de aplicaciones<\/a>&nbsp;(ATT). La mayor\u00eda de los usuarios optan por no utilizar ATT, lo que reduce el eCPM y, por tanto, los ingresos publicitarios totales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ingresos publicitarios por socio de monetizaci\u00f3n<\/h3>\n\n\n\n<p>AppLovin reina en lo m\u00e1s alto del ranking de ingresos por publicidad tanto en iOS como en Google. Hace s\u00f3lo dos a\u00f1os, el gigante de la monetizaci\u00f3n ocupaba el puesto n\u00famero cuatro en la misma tabla. Google Admob se hizo con el segundo puesto tanto en iOS como en Android. Descarga el informe para ver el resto de la clasificaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=1024%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-8981\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=1024%2C517&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=768%2C388&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=1536%2C776&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?w=2008&amp;ssl=1 2008w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ingresos publicitarios por pa\u00eds<\/h3>\n\n\n\n<p>No es nada nuevo: EE.UU. es el principal generador de ingresos para las aplicaciones que utilizan la monetizaci\u00f3n por publicidad. Jap\u00f3n es el segundo, igual que hace dos a\u00f1os. El pa\u00eds que m\u00e1s se ha movido en los dos \u00faltimos a\u00f1os es el Reino Unido en iOS, que ha pasado del cuarto al tercer puesto.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=1024%2C652&#038;ssl=1\" alt=\"\" class=\"wp-image-8982\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=1024%2C652&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=768%2C489&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=1536%2C979&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?w=1764&amp;ssl=1 1764w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Una peque\u00f1a pista para los desarrolladores independientes: si quieren encontrar jugosos frutos maduros para la monetizaci\u00f3n publicitaria, echen un vistazo a los dos \u00faltimos pa\u00edses de la clasificaci\u00f3n.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 le espera al sector de la monetizaci\u00f3n publicitaria?<\/h3>\n\n\n\n<p>Lo que lo hace todo a\u00fan m\u00e1s interesante es que no estoy seguro de que haya habido nunca un trimestre m\u00e1s animado en monetizaci\u00f3n publicitaria que el 3T 2022. Esto convierte a este informe del 2.\u00ba trimestre en un \"ranking de potencia\" de referencia antes de que se produzcan cambios s\u00edsmicos.<\/p>\n\n\n\n<p>Veamos algunas de las cosas que podr\u00edan afectar a la clasificaci\u00f3n actual:<\/p>\n\n\n\n<p>De un modo u otro, habr\u00e1 muchos cambios de los que hablar y comparar con el segundo trimestre la pr\u00f3xima vez que publiquemos nuestro informe sobre ingresos publicitarios.<\/p>\n\n\n\n<p><a href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Infographic%202022%20Q2%20(3).pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Obtenga el informe<\/a><\/p>\n\n\n\n<p><strong>Acerca de Tenjin<\/strong><\/p>\n\n\n\n<p>Tenjin ofrece medici\u00f3n publicitaria gratuita para desarrolladores de juegos y aplicaciones para m\u00f3viles. Como&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/mmp\">MMP<\/a>Ayudamos a las peque\u00f1as y medianas empresas a dar un golpe sobre la mesa con informaci\u00f3n de marketing que les permite competir con los grandes editores.<\/p>","protected":false},"excerpt":{"rendered":"<p>The wait is over! The \u201cHyper-casual Games Insights for Advertisers\u201d infographic for 2022 Q1 is finally out. This time we have partnered with our friends from&nbsp;GameAnalytics&nbsp;to bring you day 1 and day 7 retention benchmark in this edition of the report. Let\u2019s explore how the hyper-casual market has changed compared to&nbsp;2021 Q3&nbsp;and go through the&#8230;<\/p>","protected":false},"author":5,"featured_media":8418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 ad networks to advertise Hyper-casual Games in 2022 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/top-10-ad-networks-to-advertise-hyper-casual-games-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 ad networks to advertise Hyper-casual Games in 2022 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"The wait is over! The \u201cHyper-casual Games Insights for Advertisers\u201d infographic for 2022 Q1 is finally out. This time we have partnered with our friends from&nbsp;GameAnalytics&nbsp;to bring you day 1 and day 7 retention benchmark in this edition of the report. 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