{"id":8438,"date":"2021-11-15T06:03:00","date_gmt":"2021-11-15T06:03:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8438"},"modified":"2026-04-14T08:57:30","modified_gmt":"2026-04-14T08:57:30","slug":"hyper-casual-advertising-after-apple-changes-infographic-2021-q3","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/hyper-casual-advertising-after-apple-changes-infographic-2021-q3\/","title":{"rendered":"Publicidad hipercasual tras los cambios de Apple - Infograf\u00eda 2021 Q3"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=1024%2C307&#038;ssl=1\" alt=\"De h\u00edper a h\u00edbrido en 2024 - Gasto publicitario e IPC por plataforma, red publicitaria y clasificaci\u00f3n por pa\u00edses\" class=\"wp-image-11070\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>\u00a1Ya estamos en esa \u00e9poca del a\u00f1o! Una vez m\u00e1s hemos creado un informe para ayudar a los editores hipercasuales a navegar por los retos de la siempre cambiante industria m\u00f3vil. Este a\u00f1o nos centramos en el trimestre m\u00e1s interesante: el tercero, cuando el sector sinti\u00f3 de lleno el efecto de&nbsp;<a href=\"https:\/\/blog.tenjin.com\/ios-15-new-challenges\/\">Cambios en la privacidad de Apple<\/a>. Hemos presentado toda la informaci\u00f3n en una infograf\u00eda al alcance de todos.<\/strong><\/p>\n\n\n\n<p><strong>Gasto publicitario hipercasual por plataforma<\/strong><\/p>\n\n\n\n<p>La distribuci\u00f3n de la inversi\u00f3n publicitaria entre los dos principales ecosistemas m\u00f3viles muestra que el gasto hipercasual es un poco mayor en Android que en iOS (55% frente a 45%).<\/p>\n\n\n\n<p>En la historia de nuestros informes de referencia, \u00e9ste es<strong>&nbsp;es la primera vez que iOS no supera a Android en gasto publicitario hipercasual<\/strong>.<\/p>\n\n\n\n<p><strong>Inversi\u00f3n publicitaria hipercasual por red publicitaria<\/strong>En cuanto a las principales redes publicitarias por gasto en publicidad hipercasual, 8 redes publicitarias (AppLovin, Mintegral, Google Ads, Facebook, Unity Ads, ironSource, Vungle, TikTok) figuran entre las 10 primeras tanto en iOS como en Android. No obstante, se observan algunas tendencias interesantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En primer lugar, aunque muchas redes publicitarias tienen diferentes niveles de gasto en cada ecosistema,&nbsp;<strong>AppLovin&nbsp;<\/strong>domina tanto en iOS como en Android.<\/li>\n\n\n\n<li>Es comprensible, ya que Google Play no est\u00e1 disponible en China,&nbsp;<strong>Anuncios Google<\/strong>&nbsp;recibe mucha m\u00e1s inversi\u00f3n publicitaria en Android que en iOS. Esto se refleja en el gasto publicitario hipercasual con&nbsp;<strong>Facebook<\/strong>.<\/li>\n\n\n\n<li>Esto repercute en el gasto en redes publicitarias en iOS, donde&nbsp;<strong>Mintegral&nbsp;<\/strong>es 2\u00ba en gasto publicitario hipercasual (5\u00ba en Android). Igualmente,&nbsp;<strong>Motor Oce\u00e1nico<\/strong>&nbsp;se cuela en el top 10 en iOS pero no aparece en Android.<\/li>\n\n\n\n<li>La importancia creciente, aunque a veces exagerada, de&nbsp;<strong>Anuncios de b\u00fasqueda de Apple<\/strong>&nbsp;lo demuestra su posici\u00f3n en 6\u00ba lugar en iOS.<\/li>\n\n\n\n<li>Y, con m\u00e1s promotores y editores hipercasuales explorando campa\u00f1as en&nbsp;<strong>TikTok<\/strong>, sus funciones de red en el 8\u00ba puesto en Android y en el 9\u00ba en iOS.<\/li>\n\n\n\n<li>En Android,&nbsp;<strong>MolocoAds&nbsp;<\/strong>y&nbsp;<strong>AdColony&nbsp;<\/strong>se clasifican en 9\u00ba y 10\u00ba lugar respectivamente, pero no aparecen en iOS.<\/li>\n<\/ul>\n\n\n\n<p><strong>Inversi\u00f3n publicitaria en hipermercados por pa\u00edses<\/strong><\/p>\n\n\n\n<p>La diferencia clave en el gasto publicitario hipercasual cuando se segmenta por mercados se ve afectada, una vez m\u00e1s, por&nbsp;<strong>China<\/strong>. El pa\u00eds ocupa el tercer lugar en inversi\u00f3n publicitaria en iOS, pero a\u00fan no aparece en la lista de Android, a pesar de la creciente importancia de la publicidad en este sistema operativo.&nbsp;<a href=\"https:\/\/blog.tenjin.com\/ios-14-driving-the-rise-of-alternative-android-app-stores\/\">tiendas alternativas de Android<\/a>.<\/p>\n\n\n\n<p>En&nbsp;<strong>US&nbsp;<\/strong>y&nbsp;<strong>Jap\u00f3n&nbsp;<\/strong>figuran en los puestos 1 y 2 de ambas listas, pero hay otros grandes impulsores.&nbsp;<strong>Corea del Sur<\/strong>&nbsp;ocupa el 5\u00ba lugar en gasto publicitario hipercasual en Android y el 10\u00ba en iOS.&nbsp;<strong>Australia&nbsp;<\/strong>es todo lo contrario (5\u00ba en iOS, 10\u00ba en Android)<\/p>\n\n\n\n<p>Aparte de China, el \u00fanico mercado que no aparece en ambas listas es el gran mercado de LATAM de&nbsp;<strong>Brasil<\/strong>que ocupa el s\u00e9ptimo lugar en Android.<\/p>\n\n\n\n<p><strong>Maximizar el rendimiento de las principales redes publicitarias<\/strong><\/p>\n\n\n\n<p>\u00bfQuieres maximizar el rendimiento de Applovin, Mintegral, ironSource y otros actores de este informe para tus juegos hipercasuales?<\/p>\n\n\n\n<p>Una pregunta tonta, \u00bfverdad? Pero los conocimientos necesarios para ello son un secreto muy bien guardado por los grandes editores.<\/p>\n\n\n\n<p><em><strong>\u00a1Ya no!&nbsp;<\/strong><\/em><a href=\"https:\/\/meetings.hubspot.com\/carole12\/demo-session-with-growth-full-stack?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695083345320.1695095732931.7&amp;__hssc=105908124.80.1695095732931&amp;__hsfp=2360007836\"><em><strong>Reserva<\/strong><\/em><\/a><em><strong>&nbsp;con&nbsp;<\/strong><\/em><a href=\"https:\/\/growthfullstack.com\/\"><em><strong>Crecimiento FullStack&nbsp;<\/strong><\/em><\/a><em><strong>para aprender a hacerlo.<\/strong><\/em><\/p>\n\n\n\n<p>Env\u00edenos un correo electr\u00f3nico a&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;con cualquier pregunta o comentario.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1920\" height=\"4178\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=1920%2C4178&#038;ssl=1\" alt=\"\" class=\"wp-image-8995\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=138%2C300&amp;ssl=1 138w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=471%2C1024&amp;ssl=1 471w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=768%2C1671&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=706%2C1536&amp;ssl=1 706w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=941%2C2048&amp;ssl=1 941w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=6%2C12&amp;ssl=1 6w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time of the year already! Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we focus on the most interesting quarter: the third quarter, when the industry felt the full effect of&nbsp;Apple\u2019s privacy changes. We have presented all of the insight&#8230;<\/p>","protected":false},"author":5,"featured_media":8440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-casual advertising after Apple changes \u2013 Infographic 2021 Q3 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/hyper-casual-advertising-after-apple-changes-infographic-2021-q3\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-casual advertising after Apple changes \u2013 Infographic 2021 Q3 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"It\u2019s that time of the year already! Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we focus on the most interesting quarter: the third quarter, when the industry felt the full effect of&nbsp;Apple\u2019s privacy changes. 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Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we focus on the most interesting quarter: the third quarter, when the industry felt the full effect of&nbsp;Apple\u2019s privacy changes. 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