{"id":8469,"date":"2021-02-23T06:54:00","date_gmt":"2021-02-23T06:54:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8469"},"modified":"2023-09-20T04:34:49","modified_gmt":"2023-09-20T04:34:49","slug":"webinar-marketing-science-w-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/webinar-marketing-science-w-tenjin\/","title":{"rendered":"Webinar: Ciencia del marketing con Tenjin"},"content":{"rendered":"<p><strong>Episodio #1: Cient\u00edficos de datos de hipercasual<\/strong><\/p>\n\n\n\n<p>Carole Wai Hai, Directora de Ciencia de Datos y Directora General de Tenjin, modera una nueva serie de seminarios web en los que se re\u00fane con expertos del sector para debatir los aspectos de la ciencia del marketing en la tecnolog\u00eda publicitaria, especialmente en el sector de los juegos para m\u00f3viles y el hipercasual. En este episodio de estreno, el panel discute sus experiencias en Data Science, su importancia para las empresas hiper-casual, y los procesos para la construcci\u00f3n de BI interno.<\/p>\n\n\n\n<p>Esto es lo que encontrar\u00e1 en este episodio:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 tama\u00f1o tiene actualmente el equipo de \"ciencias de los datos\" y cu\u00e1l era cuando usted se incorpor\u00f3? \u00bfQu\u00e9 puede decirnos de su pila de datos (herramientas y tecnolog\u00eda que utiliza), de lo dif\u00edcil que fue ponerla en marcha?&nbsp;<a href=\"https:\/\/youtu.be\/82bV-Tgf9tE?t=266\">4:26<\/a><\/li>\n\n\n\n<li>\u00bfCu\u00e1l es uno de los primeros proyectos por los que pasa una empresa hipercasual al iniciar su equipo de Ciencias de Datos? \u00bfHa observado diferentes \"fases\" de madurez de los datos? Por ejemplo, \u00bfcu\u00e1l fue el proceso de construcci\u00f3n de su BI interno?&nbsp;<a href=\"https:\/\/youtu.be\/82bV-Tgf9tE?t=580\">9:40<\/a><\/li>\n\n\n\n<li>\u00bfCu\u00e1l ha sido uno de los proyectos m\u00e1s interesantes (o un completo fracaso) que le gustar\u00eda compartir con los oyentes para ense\u00f1arles algo o ayudarles a evitar alg\u00fan tropiezo?&nbsp;<a href=\"https:\/\/youtu.be\/82bV-Tgf9tE?t=1092\">18:12<\/a><\/li>\n<\/ol>\n\n\n\n<p>Carole est\u00e1 acompa\u00f1ada por:<\/p>\n\n\n\n<p>Julia Dahlgren, cient\u00edfica de datos en Popcore<br>Sophie Hamelin, cient\u00edfica de datos de Juicy Publishing<br>Yu Meng, cient\u00edfico jefe de datos de Green Panda Games<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ciencias del marketing con Tenjin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/82bV-Tgf9tE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Episode #1: Data Scientists of Hyper-casual Head of Data Science and Tenjin General Manager Carole Wai Hai moderates a new webinar series where she sits down with industry experts to discuss marketing science aspects in Adtech, specifically within mobile gaming and hyper-casual. In this premiere episode, the panel discusses their backgrounds in Data Science, its&#8230;<\/p>","protected":false},"author":9,"featured_media":8476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar: Marketing Science w\/Tenjin - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/webinar-marketing-science-w-tenjin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: Marketing Science w\/Tenjin - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Episode #1: Data Scientists of Hyper-casual Head of Data Science and Tenjin General Manager Carole Wai Hai moderates a new webinar series where she sits down with industry experts to discuss marketing science aspects in Adtech, specifically within mobile gaming and hyper-casual. 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