{"id":8492,"date":"2021-01-28T07:11:00","date_gmt":"2021-01-28T07:11:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8492"},"modified":"2026-04-14T08:51:05","modified_gmt":"2026-04-14T08:51:05","slug":"hypercasual-benchmark-2021-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/hypercasual-benchmark-2021-report\/","title":{"rendered":"Ya est\u00e1 aqu\u00ed el nuevo informe Hyper-Casual Benchmark 2021."},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=1024%2C307&#038;ssl=1\" alt=\"De h\u00edper a h\u00edbrido en 2024 - Gasto publicitario e IPC por plataforma, red publicitaria y clasificaci\u00f3n por pa\u00edses\" class=\"wp-image-11076\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-10.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Hemos publicado nuestro informe de referencia hipercasual para 2021, que puede descargar a continuaci\u00f3n. Proporcionamos informaci\u00f3n sobre plataformas, el IPC de los 10 principales pa\u00edses y redes publicitarias, y las 10 principales redes publicitarias por gasto e ingresos publicitarios.<\/strong><\/p>\n\n\n\n<p>En 2020 no faltaron acontecimientos trascendentales, como la COVID-19 y el anuncio de Apple en la WWDC 2020 de introducir nuevas normas de privacidad, lo que provoc\u00f3 un gran revuelo en el ecosistema m\u00f3vil. El objetivo de este informe es garantizar que los profesionales del marketing sigan tomando decisiones informadas con informaci\u00f3n clave. Esto es lo que puedes esperar de \u00e9l:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00bfCu\u00e1l es la red publicitaria n\u00ba 1 por ingresos publicitarios?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es el IPC medio interanual por plataforma?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo ha influido Covid-19 en el gasto publicitario por plataforma?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es el pa\u00eds n\u00ba 1 por IPC medio en Android, iOS?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/blog.tenjin.com\/hypercasual-benchmark-2021-report\/\" style=\"background-color:#6bb4e1\">Obtenga el informe<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue. 2020 had no shortage of momentous events, including COVID-19 and Apple\u2019s announcement at WWDC 2020 to introduce new&#8230;<\/p>","protected":false},"author":9,"featured_media":8493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The new Hyper-Casual Benchmark 2021 report is here! | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/hypercasual-benchmark-2021-report\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new Hyper-Casual Benchmark 2021 report is here! | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue. 2020 had no shortage of momentous events, including COVID-19 and Apple\u2019s announcement at WWDC 2020 to introduce new...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/hypercasual-benchmark-2021-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-28T07:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:51:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"The new Hyper-Casual Benchmark 2021 report is here!\",\"datePublished\":\"2021-01-28T07:11:00+00:00\",\"dateModified\":\"2026-04-14T08:51:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/\",\"url\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/\",\"name\":\"The new Hyper-Casual Benchmark 2021 report is here! | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg\",\"datePublished\":\"2021-01-28T07:11:00+00:00\",\"dateModified\":\"2026-04-14T08:51:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The new Hyper-Casual Benchmark 2021 report is here!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenjin.com\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\/\/tenjin.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/TenjinMMP\",\"https:\/\/www.youtube.com\/@TenjinMMP\",\"https:\/\/www.linkedin.com\/company\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\",\"name\":\"Ebony Nicole Simone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g\",\"caption\":\"Ebony Nicole Simone\"},\"url\":\"https:\/\/tenjin.com\/es\/blog\/author\/ebonynicolesimone\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The new Hyper-Casual Benchmark 2021 report is here! | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/es\/blog\/hypercasual-benchmark-2021-report\/","og_locale":"es_ES","og_type":"article","og_title":"The new Hyper-Casual Benchmark 2021 report is here! | Tenjin","og_description":"We\u2019ve released our hyper-casual benchmark report for 2021 that you can download below. We provide platform insights, CPI for Top 10 countries and ad networks, and the Top 10 ad networks per ad spend and ad revenue. 2020 had no shortage of momentous events, including COVID-19 and Apple\u2019s announcement at WWDC 2020 to introduce new...","og_url":"https:\/\/tenjin.com\/es\/blog\/hypercasual-benchmark-2021-report\/","og_site_name":"Tenjin","article_published_time":"2021-01-28T07:11:00+00:00","article_modified_time":"2026-04-14T08:51:05+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg","type":"image\/jpeg"}],"author":"Ebony Nicole Simone","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"Escrito por":"Ebony Nicole Simone","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/"},"author":{"name":"Ebony Nicole Simone","@id":"https:\/\/tenjin.com\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2"},"headline":"The new Hyper-Casual Benchmark 2021 report is here!","datePublished":"2021-01-28T07:11:00+00:00","dateModified":"2026-04-14T08:51:05+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/"},"wordCount":132,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg","articleSection":["Reports"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/","url":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/","name":"The new Hyper-Casual Benchmark 2021 report is here! | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg","datePublished":"2021-01-28T07:11:00+00:00","dateModified":"2026-04-14T08:51:05+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-benchmark-report-202.jpeg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/hypercasual-benchmark-2021-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"The new Hyper-Casual Benchmark 2021 report is here!"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"Crecimiento Hecho Simple","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2","name":"Ebony Nicole Simone","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g","caption":"Ebony Nicole Simone"},"url":"https:\/\/tenjin.com\/es\/blog\/author\/ebonynicolesimone\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/comments?post=8492"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8492\/revisions"}],"predecessor-version":[{"id":17325,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8492\/revisions\/17325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media\/8493"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media?parent=8492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/categories?post=8492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/tags?post=8492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}