{"id":8508,"date":"2020-11-17T07:25:00","date_gmt":"2020-11-17T07:25:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8508"},"modified":"2024-04-15T01:39:35","modified_gmt":"2024-04-15T01:39:35","slug":"case-study-gamejam","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/case-study-gamejam\/","title":{"rendered":"Caso pr\u00e1ctico: Gamejam ROI +32% utilizando Reporting Metrics API"},"content":{"rendered":"


Compartimos nuestro caso pr\u00e1ctico m\u00e1s reciente con el desarrollador de juegos de Vietnam, Gamejam. Hablamos de c\u00f3mo un peque\u00f1o equipo de captaci\u00f3n de usuarios aprendi\u00f3 a gestionar campa\u00f1as sin dedicar mucho tiempo a la tarea. El equipo necesitaba encontrar una soluci\u00f3n centrada en optimizar la automatizaci\u00f3n de sus pujas. Integraron la API gratuita Reporting Metrics de Tenjin para enriquecer su sistema de BI con datos de cohortes de Tenjin.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
Obtener el PDF<\/a><\/div>\n<\/div>\n\n\n\n

Humildes comienzos<\/h3>\n\n\n\n

Gamejam es un peque\u00f1o equipo de m\u00e1s de 10 personas de Vietnam. Con m\u00e1s de 200 millones de instalaciones en todo el mundo, Gamejam es el desarrollador hipercasual de m\u00e1s r\u00e1pido crecimiento de 2020. Gamejam tambi\u00e9n es conocido por crear juegos en colaboraci\u00f3n con celebridades de la m\u00fasica como DJ Marshmello y Tekashi 6ix9ine.<\/p>\n\n\n\n

Problema<\/h3>\n\n\n\n

Para un editor hipercasual es crucial pujar con rapidez y frecuencia por instalaciones potenciales con un alto potencial de LTV. Gamejam anuncia m\u00e1s de 30 juegos en m\u00e1s de 10 canales publicitarios, campa\u00f1as en 25 pa\u00edses y numerosas campa\u00f1as. Esto crea potencialmente m\u00e1s de 7.500 cambios de puja que el equipo de UA comprobar\u00e1 y ajustar\u00e1 a diario. Sin embargo, para poder pujar con este nivel de granularidad, el anunciante necesita automatizar sus flujos de trabajo.<\/p>\n\n\n\n

\"Screenshot-2020-11-16-at-14.23.49\"\/<\/figure>\n\n\n\n

Soluci\u00f3n<\/h3>\n\n\n\n

Gamejam ha estado utilizando Tenjin para los c\u00e1lculos de atribuci\u00f3n y LTV de ingresos publicitarios a trav\u00e9s del panel de control gratuito. El equipo decide aumentar su conjunto de herramientas y empezar a utilizar la API de m\u00e9tricas de informes de Tenjin para enriquecer su sistema interno de BI con datos de ROI de cohortes de Tenjin.<\/p>\n\n\n\n

Gamejam integr\u00f3 la API de m\u00e9tricas de informes de Tenjin con su sistema interno de BI para extraer el ROI de la cohorte en cada dimensi\u00f3n de oferta disponible. Como siguiente paso, Gamejam ha creado una capa de reglas activadas cuando un anuncio alcanza un objetivo concreto. Por ejemplo, una versi\u00f3n simple de esta regla: si el ROI es >50% para la campa\u00f1a A el primer d\u00eda, aumenta la puja 10%.<\/p>\n\n\n\n

Conclusi\u00f3n<\/h3>\n\n\n\n

Tras implantar la puja automatizada interna, Gamejam ha observado que el ROI ha aumentado en 32% en los canales publicitarios que admiten pujas.<\/p>\n\n\n\n

Adem\u00e1s, la automatizaci\u00f3n de las pujas permiti\u00f3 a Gamejam reestructurar su equipo de UA: de un equipo de tres personas, s\u00f3lo una se encarga de la gesti\u00f3n de campa\u00f1as. Esto significa que el resto del equipo puede centrarse en la creatividad y la automatizaci\u00f3n.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
Obtener el PDF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich…<\/p>","protected":false},"author":9,"featured_media":8344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"\nCase Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/case-study-gamejam\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/es\/blog\/case-study-gamejam\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T07:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-15T01:39:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"Case Study: Gamejam ROI +32% using Reporting Metrics API\",\"datePublished\":\"2020-11-17T07:25:00+00:00\",\"dateModified\":\"2024-04-15T01:39:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/\"},\"wordCount\":343,\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg\",\"articleSection\":[\"Best practices\",\"Case Studies\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/\",\"url\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/\",\"name\":\"Case Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg\",\"datePublished\":\"2020-11-17T07:25:00+00:00\",\"dateModified\":\"2024-04-15T01:39:35+00:00\",\"author\":{\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg\",\"width\":2560,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: Gamejam ROI +32% using Reporting Metrics API\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/ru\/#website\",\"url\":\"https:\/\/tenjin.com\/ru\/\",\"name\":\"Tenjin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2\",\"name\":\"Ebony Nicole Simone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g\",\"caption\":\"Ebony Nicole Simone\"},\"url\":\"https:\/\/tenjin.com\/es\/blog\/author\/ebonynicolesimone\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Caso pr\u00e1ctico: Gamejam ROI +32% utilizando Reporting Metrics API - Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/es\/blog\/case-study-gamejam\/","og_locale":"es_ES","og_type":"article","og_title":"Case Study: Gamejam ROI +32% using Reporting Metrics API - Tenjin","og_description":"We share our newest case study with Vietnam game developer, Gamejam. We discuss how a small user acquisition team learned to manage campaigns without devoting significant time to the task. The team needed to find a solution that centered around optimizing their bid automation. They integrated Tenjin\u2019s free Reporting Metrics API in order to enrich...","og_url":"https:\/\/tenjin.com\/es\/blog\/case-study-gamejam\/","og_site_name":"Tenjin","article_published_time":"2020-11-17T07:25:00+00:00","article_modified_time":"2024-04-15T01:39:35+00:00","og_image":[{"width":2560,"height":760,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg","type":"image\/jpeg"}],"author":"Ebony Nicole Simone","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ebony Nicole Simone","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/"},"author":{"name":"Ebony Nicole Simone","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2"},"headline":"Case Study: Gamejam ROI +32% using Reporting Metrics API","datePublished":"2020-11-17T07:25:00+00:00","dateModified":"2024-04-15T01:39:35+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/"},"wordCount":343,"image":{"@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg","articleSection":["Best practices","Case Studies"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/","url":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/","name":"Caso pr\u00e1ctico: Gamejam ROI +32% utilizando Reporting Metrics API - Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg","datePublished":"2020-11-17T07:25:00+00:00","dateModified":"2024-04-15T01:39:35+00:00","author":{"@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2"},"breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/case-study-gamejam\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/03\/Programmatic-101@2x-1-scaled.jpg","width":2560,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/case-study-gamejam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Case Study: Gamejam ROI +32% using Reporting Metrics API"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/ru\/#website","url":"https:\/\/tenjin.com\/ru\/","name":"Tenjin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/30e5e0ac1a4b29affd2ee5317c5fa1a2","name":"Ebony Nicole Simone","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tenjin.com\/ru\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e1b645def1f1eec7624483ae9e3b3db42024d41dd5fa3c360d820d76b08afa6?s=96&d=mm&r=g","caption":"Ebony Nicole Simone"},"url":"https:\/\/tenjin.com\/es\/blog\/author\/ebonynicolesimone\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/comments?post=8508"}],"version-history":[{"count":0,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/posts\/8508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media\/8344"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/media?parent=8508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/categories?post=8508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/es\/wp-json\/wp\/v2\/tags?post=8508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}