{"id":8515,"date":"2020-10-06T07:33:00","date_gmt":"2020-10-06T07:33:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8515"},"modified":"2024-04-15T02:07:56","modified_gmt":"2024-04-15T02:07:56","slug":"case-study-godzilab","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/case-study-godzilab\/","title":{"rendered":"Estudio de caso: Godzilab alcanza el \u00e9xito con la herramienta de agrupaci\u00f3n de campa\u00f1as de Tenjin"},"content":{"rendered":"

Publicamos nuestro \u00faltimo estudio de caso con Godzilab<\/a> sobre su \u00e9xito con Tenjin. Descubrimos que Godzilab buscaba una soluci\u00f3n para combinar datos agregados de varias fuentes en un solo lugar de forma sencilla. Se trataba de una soluci\u00f3n que sincronizara conjuntos de datos de proveedores externos de atribuci\u00f3n, an\u00e1lisis, ingresos publicitarios y gasto publicitario sin necesidad de una integraci\u00f3n SDK.<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Obtener el PDF<\/a><\/div>\n<\/div>\n\n\n\n

Humildes comienzos<\/strong><\/h3>\n\n\n\n

Godzilab fund\u00f3 su empresa en 2010 con su primer \u00e9xito para m\u00f3viles, iBlast Moki. Son un grupo de 7 personas con talento, distribuidas por todo el mundo y centradas en hacer juegos de rol free to play. Hace cinco a\u00f1os, integraron un proveedor de atribuci\u00f3n de terceros, pero se dieron cuenta de que no era todo lo que necesitaban para medir el ROI. Godzilab encontr\u00f3 a Tenjin en 2018 durante el \u00e9xito de su \u00faltima aplicaci\u00f3n, CRUSH THEM ALL. Debido a que su juego es una mezcla de IAP y ad-revenue, quer\u00edan averiguar sus Ad Revenue por fuente para poder escalar su UA. Una vez integrado Tenjin, fueron capaces de multiplicar por dos su gasto de forma positiva para el retorno de la inversi\u00f3n.<\/p>\n\n\n\n

Problema<\/strong><\/h3>\n\n\n\n

Godzilab necesitaba una herramienta que combinara sin esfuerzo todos los datos agregados de diversas fuentes en un solo lugar, incluso si utilizaban m\u00faltiples conjuntos de herramientas y proveedores de atribuci\u00f3n.<\/p>\n\n\n\n

Soluci\u00f3n<\/strong><\/h3>\n\n\n\n

Tenjin proporcion\u00f3 a Godzilab una soluci\u00f3n que sincronizaba conjuntos de datos de proveedores externos de atribuci\u00f3n, an\u00e1lisis, ingresos publicitarios y gasto publicitario sin necesidad de una integraci\u00f3n SDK. La herramienta de agrupaci\u00f3n de campa\u00f1as permiti\u00f3 al equipo de Godzilab vincular diferentes conjuntos de datos de varias redes publicitarias y proveedores de atribuci\u00f3n. Pudieron realizar la integraci\u00f3n r\u00e1pidamente sin necesidad de enviar una nueva actualizaci\u00f3n o SDK. En un par de d\u00edas, pudieron recopilar datos y empezar a analizarlos.<\/p>\n\n\n\n

Conclusi\u00f3n<\/strong><\/h3>\n\n\n\n

Con la ayuda de Tenjin y su agrupaci\u00f3n de campa\u00f1as<\/a>Con la ayuda de un proveedor de atribuci\u00f3n externo, pudieron vincular los datos de atribuci\u00f3n y los datos de costes\/ingresos publicitarios de distintas redes. Esto les ayud\u00f3 a centrarse en el desarrollo del juego en lugar de perder el tiempo recopilando varios conjuntos de datos de marketing para evaluar el rendimiento de la campa\u00f1a.<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Obtener el PDF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

We published our latest case study with Godzilab on how they found success using Tenjin. We discovered that Godzilab was looking for a solution to combine aggregate data from various sources in one place easily. It comprised a solution that synchronised data sets from 3rd party attribution, analytics, ad revenue, and ad spend providers without the need…<\/p>","protected":false},"author":9,"featured_media":8516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"\nCase Study: Godzilab gains success with Tenjin\u2019s campaign bucketing tool - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/case-study-godzilab\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Godzilab gains success with Tenjin\u2019s campaign bucketing tool - Tenjin\" \/>\n<meta property=\"og:description\" content=\"We published our latest case study with Godzilab on how they found success using Tenjin. 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