{"id":8537,"date":"2020-07-23T07:54:00","date_gmt":"2020-07-23T07:54:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8537"},"modified":"2024-04-15T02:10:25","modified_gmt":"2024-04-15T02:10:25","slug":"tenjin-case-study-tokyosmartgames","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/tenjin-case-study-tokyosmartgames\/","title":{"rendered":"Estudio de caso Tenjin: Viaje de adquisici\u00f3n de usuarios de TokyoSmartGames"},"content":{"rendered":"

La importancia de disponer de datos agregados f\u00e1cilmente manejables nunca ha sido tan alta, sobre todo tras los recientes iOS 14<\/a> noticias. Nuestro \u00faltimo estudio de caso de cliente es sobre la empresa de desarrollo de juegos de Tokio, TokyoSmartGames. Utilizan Tenjin para pasar de utilizar las hojas de c\u00e1lculo de Google a crear su propio BI interno. El director de TokyoSmartGames, Kinoshita Tomohiro, nos explica c\u00f3mo el equipo de adquisici\u00f3n de usuarios, formado por tres personas, consigue el \u00e9xito con Tenjin.<\/p>\n\n\n\n

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DESCARGAR EL PDF<\/a><\/div>\n<\/div>\n\n\n\n

Humildes comienzos<\/h1>\n\n\n\n

TokyoSmartGames es un editor de juegos para m\u00f3viles con sede en Tokio y casi una d\u00e9cada de experiencia en la creaci\u00f3n de juegos para m\u00f3viles. Inicialmente, se centran en el crecimiento org\u00e1nico. Entonces deciden probar con la adquisici\u00f3n de usuarios de pago. \u201cHablando de adquisici\u00f3n de usuarios, antes no pod\u00edamos realizar campa\u00f1as con acceso a datos completos de UA. Esto es nuevo para TokyoSmartGames\u201d, explica Kinoshita Tomohiro, Director de TokyoSmartGames.<\/p>\n\n\n\n

Problema<\/h1>\n\n\n\n

El equipo dedicaba aproximadamente veinte horas al mes a recopilar datos de diversas fuentes y compilarlos en una hoja de c\u00e1lculo de Google. Era un proceso muy tedioso para el peque\u00f1o equipo de la UA. Imag\u00ednense en qu\u00e9 podr\u00edan emplear ese tiempo. Adem\u00e1s, incluso con todos los datos recopilados, no pod\u00edan hacer un seguimiento del ROAS (retorno de la inversi\u00f3n publicitaria) de las campa\u00f1as.<\/p>\n\n\n\n

TokyoSmartGames necesitaba encontrar una herramienta que les permitiera medir el rendimiento publicitario de aplicaciones basadas en ingresos por publicidad como los juegos hipercasuales. Necesitaban un producto que, en \u00faltima instancia, les permitiera escalar su UA utilizando la automatizaci\u00f3n sin costes de productos de nivel empresarial.<\/p>\n\n\n\n

\"Screenshot-2020-07-29-at-15.05.40\"\/<\/figure>\n\n\n\n

Soluci\u00f3n<\/h1>\n\n\n\n

TokyoSmartGames colabor\u00f3 estrechamente con Tenjin para automatizar los informes de UA y monetizaci\u00f3n de anuncios. El objetivo era pasar de las hojas de c\u00e1lculo de Google a su panel de control interno. Uno de los principales requisitos era que los nuevos informes contuvieran los KPI hipercasuales m\u00e1s esenciales, como la retenci\u00f3n, la cohorte de ingresos publicitarios LTV y el ROAS.<\/p>\n\n\n\n

TokyoSmartGames opt\u00f3 por crear su cuadro de mando interno de BI a partir de los datos de la API Reporting Metrics de Tenjin. La herramienta est\u00e1 disponible para todos los usuarios de Tenjin de forma gratuita. Integra los datos de Tenjin con los datos de m\u00e1s de 300 socios integrados, incluidos los datos de las m\u00e9tricas de UA y de monetizaci\u00f3n de anuncios.<\/p>\n\n\n\n

\"Screenshot-2020-06-26-at-13.50.08\"\/<\/figure>\n\n\n\n

Conclusi\u00f3n<\/h1>\n\n\n\n

TokyoSmartGames atribuye a Tenjin su \u00e9xito en la publicaci\u00f3n de juegos hipercasuales.<\/p>\n\n\n\n

Como pudieron personalizar y consolidar sus datos de UA y monetizaci\u00f3n de anuncios en un solo lugar, pueden dedicar m\u00e1s tiempo a tareas creativas. Por ejemplo, utilizaron este tiempo para probar nuevos canales y construir sus predicciones de LTV personalizadas.<\/p>\n\n\n\n

Pocos meses despu\u00e9s de utilizar la herramienta, vieron c\u00f3mo el IPC medio descend\u00eda en 20%.<\/p>\n\n\n\n

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DESCARGAR EL PDF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

The importance of easily manageable aggregate data has never been so high, especially after recent iOS 14 news. Our latest client case study is about the Tokyo game development company, TokyoSmartGames. They use Tenjin to transition from using Google Spreadsheets to building their own internal BI. TokyoSmartGames Director, Kinoshita Tomohiro, provides insights into how the user acquisition…<\/p>","protected":false},"author":9,"featured_media":8476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"\nTenjin Case Study: TokyoSmartGames User Acquisition Journey - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/tenjin-case-study-tokyosmartgames\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tenjin Case Study: TokyoSmartGames User Acquisition Journey - Tenjin\" \/>\n<meta property=\"og:description\" content=\"The importance of easily manageable aggregate data has never been so high, especially after recent iOS 14 news. 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