{"id":8547,"date":"2020-06-29T08:03:00","date_gmt":"2020-06-29T08:03:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8547"},"modified":"2023-09-20T05:42:17","modified_gmt":"2023-09-20T05:42:17","slug":"new-rules-of-attribution-ios-14","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/new-rules-of-attribution-ios-14\/","title":{"rendered":"Apple despliega nuevas reglas de atribuci\u00f3n para iOS 14, septiembre"},"content":{"rendered":"

Durante la WWDC 2020, Apple anunci\u00f3 que los usuarios de iOS14 tendr\u00e1n que dar expl\u00edcitamente permiso a las apps al recoger los IDFA de los usuarios<\/a>. Durante 8 a\u00f1os, la tecnolog\u00eda de atribuci\u00f3n utiliz\u00f3 IDFA como la forma determinista de vincular las fuentes de publicidad a las instalaciones y fue una piedra angular de la industria. Dadas estas nuevas normas de atribuci\u00f3n, todos los integrantes del ecosistema Adtech m\u00f3vil vuelven a estar en igualdad de condiciones y no hay excepciones para iOS.<\/p>\n\n\n\n

La atribuci\u00f3n en iOS14 adoptar\u00e1 una forma diferente en septiembre. En sustituci\u00f3n de la atribuci\u00f3n a trav\u00e9s de IDFA, Apple introdujo su propia soluci\u00f3n llamada SKAdNetwork<\/a>. Presenta una forma completamente diferente de atribuir usuarios en el ecosistema que tiene como prioridad #1 la privacidad del usuario y pasa directamente por Apple.<\/p>\n\n\n\n

La misi\u00f3n de Tenjin es ayudar a los profesionales del marketing m\u00f3vil a tomar las decisiones correctas bas\u00e1ndose en los datos y, al igual que Apple, creemos que el seguimiento debe ser transparente y estar bajo el control del usuario. Los m\u00e9todos concretos evolucionan constantemente, pero el objetivo es el mismo.<\/p>\n\n\n\n

Dicho esto, vemos mucha informaci\u00f3n contradictoria publicada por m\u00faltiples partes sobre c\u00f3mo funciona la atribuci\u00f3n de iOS usando SKAdNetwork y c\u00f3mo ser\u00e1 para iOS14. Francamente hablando, no hay suficiente informaci\u00f3n oficial para sugerir c\u00f3mo todo el ecosistema se adaptar\u00e1 e interactuar\u00e1 con este nuevo paradigma.<\/p>\n\n\n\n

Tenjin est\u00e1 dedicando tiempo a hablar con los equipos de Apple y otros socios afectados del ecosistema para garantizar que innovamos utilizando este nuevo paradigma de la forma correcta. Como seguimos apoyando todas las capacidades de atribuci\u00f3n no deterministas, como la huella digital, tambi\u00e9n queremos confirmar cualquier oportunidad de nuevas capacidades deterministas utilizando SKAdNetwork antes de hacer cualquier afirmaci\u00f3n sobre lo que puede hacer y c\u00f3mo los desarrolladores pueden interactuar con \u00e9l.<\/p>\n\n\n\n

Siempre hemos cre\u00eddo que la atribuci\u00f3n es s\u00f3lo una peque\u00f1a pieza del rompecabezas del marketing, reduciendo su coste en los \u00faltimos a\u00f1os para muchos desarrolladores, pero es una pieza esencial que hay que hacer bien y apoyar adecuadamente, ya que es una pieza clave para el marketing de resultados. Aplaudimos a Apple por seguir comoditizando parte de la tecnolog\u00eda de atribuci\u00f3n y os pondremos al d\u00eda de nuestros hallazgos y progresos para adaptarnos a este nuevo mundo en el pr\u00f3ximo mes.<\/p>","protected":false},"excerpt":{"rendered":"

During WWDC 2020, Apple announced that iOS14 users will need to give explicit permission to apps when collecting users\u2019 IDFAs.  For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. Given these new rules for attribution, everyone in the mobile Adtech ecosystem…<\/p>","protected":false},"author":8,"featured_media":8548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skadnetwork"],"acf":[],"yoast_head":"\nApple rolls out new rules of attribution for iOS 14, September - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/new-rules-of-attribution-ios-14\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple rolls out new rules of attribution for iOS 14, September - Tenjin\" \/>\n<meta property=\"og:description\" content=\"During WWDC 2020, Apple announced that iOS14 users will need to give explicit permission to apps when collecting users\u2019 IDFAs.  For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. 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