{"id":8552,"date":"2020-06-28T08:07:00","date_gmt":"2020-06-28T08:07:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8552"},"modified":"2023-09-20T05:43:52","modified_gmt":"2023-09-20T05:43:52","slug":"covid-19-hyper-casual-in-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/es\/blog\/covid-19-hyper-casual-in-2020\/","title":{"rendered":"C\u00f3mo afectar\u00e1 COVID-19 a la industria hipercasual en 2020: Un panel virtual"},"content":{"rendered":"<p>Los juegos para m\u00f3viles est\u00e1n experimentando un auge debido a las actuales medidas de \"quedarse en casa\" en torno a la pandemia mundial. A finales del a\u00f1o pasado, el nuevo coronavirus (COVID-19) se detect\u00f3 en China y se extendi\u00f3 r\u00e1pidamente por todo el mundo. Y aqu\u00ed estamos hoy. Esta pandemia actual afecta a las econom\u00edas de los principales pa\u00edses, a la expansi\u00f3n de todas las industrias. En el sector de los juegos m\u00f3viles, el hipercasual no es diferente. Aunque los efectos pueden ser diferentes a los de otras industrias, merece la pena tener en cuenta los matices de un g\u00e9nero tan r\u00e1pido como el hipercasual.Jon Hook, Vicepresidente de Publicaci\u00f3n de Boombit, se sienta (usamos este t\u00e9rmino de forma laxa ahora que todos somos virtuales) con algunos veteranos de la industria. El panel habla de COVID-19, las medidas para quedarse en casa y lo que esto significa para los juegos m\u00f3viles. Carole Wai Hai, Directora de Ciencia de Datos y An\u00e1lisis de Tenjin, se une al grupo junto con Paul West, Consejero Delegado de Fumb Games, y Pawel Pawlak, Director de Adquisici\u00f3n de Usuarios e Inteligencia de AdColony. \u00bfQu\u00e9 ha hecho esto a las m\u00e9tricas de marketing esenciales como el CPI y el eCPM de los juegos hipercasuales? El panel elige para este an\u00e1lisis a China, por ser el primer pa\u00eds en entrar en bloqueo, y a EE.UU., uno de los \u00faltimos en hacerlo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/06\/Screenshot-at-Jun-02-17-43-38.png?ssl=1\" alt=\"Screenshot-at-Jun-02-17-43-38\"\/><\/figure>\n\n\n\n<p><em>China- iOS- Instalaciones e ingresos por publicidad 2020<\/em>El bloqueo chino se produce justo durante el A\u00f1o Nuevo chino. Normalmente, durante estas fechas, se produce un repunte durante las vacaciones y, a continuaci\u00f3n, una \"vuelta a la normalidad\" en la que los datos empiezan a parecerse a las cifras anteriores al repunte. Esto no ocurri\u00f3, debido al bloqueo. \"Antes del A\u00f1o Nuevo chino, la estacionalidad del fin de semana era muy notable, pero desde el cierre y hasta abril, el fin de semana b\u00e1sicamente desaparece\", explica Carole.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/06\/Screenshot-2020-06-05-at-12.25.41.png?ssl=1\" alt=\"Screenshot-2020-06-05-at-12.25.41\"\/><\/figure>\n\n\n\n<p>El an\u00e1lisis de la retenci\u00f3n del s\u00e9ptimo d\u00eda, tanto en China como en Estados Unidos, muestra que es la m\u00e9trica m\u00e1s afectada una vez finalizado el bloqueo. Muestra un lento declive, con la alta retenci\u00f3n del s\u00e1bado pr\u00e1cticamente desapareciendo. \u00bfSe debe a que la gente tiene m\u00e1s tiempo para jugar y explorar m\u00e1s juegos?<\/p>\n\n\n\n<p>Adem\u00e1s, hay una sesi\u00f3n extra de preguntas y respuestas disponible en&nbsp;<a href=\"https:\/\/hub.wnconf.com\/\">Noches blancas<\/a>y muchos otros contenidos gratuitos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00bfC\u00f3mo afectar\u00e1 la COVID-19 a los juegos hipercasuales y ociosos en 2020?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b4Ljt3zRfhg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no&#8230;<\/p>","protected":false},"author":9,"featured_media":8928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/es\/blog\/covid-19-hyper-casual-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. 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